The Curious Engineer

Above Avalon

2021–2026

1,369 posts

← 2001–2020

2026 275

October 2026

  1. Takeaways From Apple’s LA Experience
  2. A Week With iPhone Duo: The Foldables Era Has Arrived at Apple
  3. iPhone Duo in the Flesh: The Reviewers Botched It
  4. Meta 3Q26 Earnings: Go Muse or Go Home
  5. Apple’s Renewed Pitch for Our TVs
  6. Ted Sarandos and Greg Peters’ Last Stand at Netflix
  7. Noise Surrounding iPhone Demand Is Getting Loud
  8. Live From New York…Almost (AVALON Podcast)
  9. The Napoleon of the Smart Home (AVALON Podcast)
  10. Some Not-So-Random Muse-ings (AVALON Podcast)
  11. My Full Notes From Apple’s Home “Experience” in NYC: The Wins, The Misses, and Some Intrigue
  12. My Full Notes From Apple’s Home “Experience” in NYC: The Wins, The Misses, and Some Intrigue
  13. Apple Unveils HomeView: It’s a First Step
  14. Apple Unveils HomeView: It’s a First Step
  15. Apple to Unveil a (Renewed) Push for the Home
  16. Apple to Unveil a (Renewed) Push for the Home
  17. Amazon Unveils New Smart Home Gadgets
  18. Apple Acquires Sonera
  19. Amazon Unveils New Smart Home Gadgets
  20. Apple to Begin Fighting Back Against AI Agents
  21. Apple Acquires Sonera
  22. Apple to Begin Fighting Back Against AI Agents
  23. Why AI Agents Concern Me
  24. Thoughts on OpenAI DevDay 2026
  25. Why AI Agents Concern Me

September 2026

  1. John Ternus Sits Down With Clique: Five Takeaways
  2. Thoughts on OpenAI DevDay 2026
  3. What Should Apple Do With Vision Pro?
  4. John Ternus Sits Down With Clique: Five Takeaways
  5. What Should Apple Do With Vision Pro?
  6. Pervert Glasses Aren’t It (AVALON Podcast)
  7. My First Apple Park Apples (AVALON Podcast)
  8. Meta Connect 2026: A Lot of Musing Mixed With Some Deception
  9. User Trust and Privacy Is Being Underestimated in Tech
  10. Meta Connect 2026: A Lot of Musing Mixed With Some Deception
  11. Meta Launches Muse: A Solution in Search of a Problem
  12. User Trust and Privacy Is Being Underestimated in Tech
  13. Apple’s Strategy for Glasses Is Starting to Appear
  14. Meta Launches Muse: A Solution in Search of a Problem
  15. Apple’s Strategy for Glasses Is Starting to Appear
  16. Going Beyond Apple’s Presentation: Interesting Tidbits and Observations From Apple’s “Surprise and Shine” Event (Part 3)
  17. Going Beyond Apple’s Presentation: Interesting Tidbits and Observations From Apple’s “Surprise and Shine” Event (Part 2)
  18. Going Beyond Apple’s Presentation: Interesting Tidbits and Observations From Apple’s “Surprise and Shine” Event (Part 3)
  19. Going Beyond Apple’s Presentation: Interesting Tidbits and Observations From Apple’s “Surprise and Shine” Event (Part 2)
  20. Going Beyond Apple’s Presentation: Interesting Tidbits and Observations From Apple’s “Surprise and Shine” Event (Part 1)
  21. Going Beyond Apple’s Presentation: Interesting Tidbits and Observations From Apple’s “Surprise and Shine” Event (Part 1)
  22. Apple’s “Surprise and Shine” Event: The Hardware Optimization Era Has Arrived at Apple
  23. Apple’s “Surprise and Shine” Event: The Hardware Optimization Era Has Arrived at Apple
  24. What-Ifs Ahead of Apple’s Big Event (AVALON Podcast)
  25. Thoughts Heading Into Apple’s Big Event
  26. Thoughts Heading Into Apple’s Big Event
  27. Crocheting at a Baseball Game (AVALON)
  28. My Impressions Watching Baseball in Apple Immersive
  29. Apple Is Picking Low-Hanging Fruit With Another Apple TV Price Increase
  30. My Impressions Watching Baseball in Apple Immersive
  31. Apple Product Priorities for the John Ternus Era
  32. Apple Is Picking Low-Hanging Fruit With Another Apple TV Price Increase
  33. Apple Product Priorities for the John Ternus Era

August 2026

  1. Gadgets Won’t Define Tim Cook’s Legacy
  2. Legacies Can Be a Tricky Thing (AVALON)
  3. Gadgets Won’t Define Tim Cook’s Legacy
  4. Apple Reaches App Distribution Agreement With EU and It’s Surprisingly Not Horrific
  5. Where Are the Pirates? (AVALON)
  6. Anti-Steering Impact on App Store Revenue Beginning to Appear
  7. Walmart Waves the White Flag to Apple Pay
  8. Apple Unveils Updated Mac Mini and Mac Studio: Right Place at the Right Time
  9. Anti-Steering Impact on App Store Revenue Beginning to Appear
  10. Apple Reaches App Distribution Agreement With EU and It’s Surprisingly Not Horrific
  11. Apple Unveils Updated Mac Mini and Mac Studio: Right Place at the Right Time
  12. Walmart Waves the White Flag to Apple Pay
  13. MLB Coming to Apple Immersive, Apple Upgrade & Apple Vision Pro?, Google’s Ask Maps Gets Agentic Food Ordering
  14. MLB Coming to Apple Immersive, Apple Upgrade & Apple Vision Pro?, Google’s Ask Maps Gets Agentic Food Ordering
  15. Reading Between the Lines of Apple’s 3Q26 Earnings Q&A With Analysts
  16. Apple 3Q26 Earnings Review: A Capital Efficiency Story
  17. Apple 3Q26 Earnings Review: The Battle for Continued Margin Improvement
  18. Apple 3Q26 Earnings Review: The iPhone Is (Still) Being Underestimated

July 2026

  1. Apple’s 3Q26 Earnings: Strong, but Messy
  2. Previewing Apple’s 3Q26 Earnings
  3. Meta Earnings, Microsoft Earnings
  4. Previewing Apple’s 3Q26 Earnings
  5. Apple Launches Apple Upgrade, Revisiting Apple Hardware as a Service, Implications on Upgrading
  6. Apple and Ford Partner on Apple Maps, The Intrigue Behind the Deal, Apple Maps’ Importance
  7. Alphabet 2Q26 Earnings, The Line in the (Alphabet) Sand, The Alphabet Capex Question
  8. Netflix 2Q26 Earnings, Netflix’s Shaky Explanation for Engagement, Netflix Management Is Losing Credibility
  9. Revisiting Why Apple Isn’t Replicable, Apple Intelligence Approved for China, Apple Raises iPhone Prices in Japan
  10. Apple Sues OpenAI for Trade Theft, OpenAI’s HW Motivation, OpenAI’s Miscalculation
  11. Snap Specs, Meta Glasses, Where’s All of This Going?
  12. Foldables Aren’t Phablets, Foldable iPhone Revenue Potential, A Foldable iPhone Wild Card
  13. Xiaomi, Oppo, Vivo Cut Smartphone Targets, Apple Reportedly Raises Foldable iPhone Forecast, Apple Securing Components Supply
  14. How the Memory Crisis Caught Apple Off Guard, Apple Lobbying for Chinese Memory, Samsung / SK Announce Memory Investments

June 2026

  1. What’s Really Going on With Memory
  2. Apple Raises Product Prices, Whopper Price Hikes, iPhone Pricing Holds Steady…for Now
  3. Thinking Through Potential Apple Price Hikes, Apple’s HW Gross Profit Trajectory, Is There an Apple HW Gross Profit Cliff?
  4. Tim Cook Talks Memory Crisis, The Memory Crisis’s Uniqueness, Cook’s Goal Talking With the WSJ
  5. Thoughts on Image Playground in iOS 27, The Intrigue Found With Spatial Reframing, Where Is Apple’s Generative AI Line in the Sand?
  6. Siri AI as an Intelligence Interface, Developer Implications, Device Implications
  7. Day 1 With Siri AI
  8. My Notes From the WWDC Keynote
  9. A Different Kind of WWDC Keynote, Compatible Device Controversy, Inside Apple's Post-Keynote Tech Talk
  10. WWDC 2026: A Rebuilt Siri Anchors Apple Intelligence’s Next Step
  11. Let’s Hear From Siri (AVALON Podcast)
  12. What About an Agentic Ferrari? (AVALON Podcast)
  13. Too Much Vision Noise (AVALON podcast)
  14. SKU This and SKU That (AVALON Podcast)
  15. Selling as Many as They Can (AVALON Podcast)
  16. Charting the Course Forward (AVALON Podcast)
  17. As Smooth as Can Be (AVALON Podcast)
  18. Look At Me, I’m The Media Now (AVALON Podcast)
  19. Apple at 50 (AVALON Podcast)
  20. I’m Buying the Pizza Keywords (AVALON Podcast)
  21. Hook, Line, and Sinker (AVALON Podcast)
  22. More Lime Than Lemon (AVALON Podcast)
  23. Thoughts Heading Into WWDC 2026
  24. Alphabet Raises Equity, Berkshire Increases Alphabet Stake, Apple Implications
  25. Oura Unveils Ring 5, Revisiting Swiss Watch Sales, Swatch and Audemars Piguet Launch Royal Pop Watch
  26. The Ferrari Luce, Project Titan vs. Ferrari Luce, Rivian Talks Down CarPlay (Again)
  27. Alphabet Earnings, Netflix Earnings, Spotify Earnings
  28. Thoughts Heading Into WWDC 2026
  29. Alphabet Raises Equity, Berkshire Increases Alphabet Stake, Apple Implications
  30. Oura Unveils Ring 5, Revisiting Swiss Watch Sales, Swatch and Audemars Piguet Launch Royal Pop Watch

May 2026

  1. The Ferrari Luce, Project Titan vs. Ferrari Luce, Rivian Talks Down CarPlay (Again)
  2. Alphabet Earnings, Netflix Earnings, Spotify Earnings
  3. Berkshire Hathaway Will Embrace Tech
  4. Keep an Eye on Netflix and Spotify (Inside Orchard)
  5. New Media’s Authenticity Problem (Inside Orchard)
  6. Acquiring TBPN Is an OpenAI Hail Mary Pass (Inside Orchard)
  7. AI Is in a Weird Place Right Now (Inside Orchard)
  8. The Apple Silicon Renaissance (Inside Orchard)
  9. Anthropic Is Grabbing Wins (Inside Orchard)
  10. Apple Closes Education Discount Loophole, Kansas City Schools to Become “All-Apple,” Real Madrid on Apple Vision Pro
  11. Google I/O 2026, Google Search Is AI Search, Too Overwhelming
  12. Meta Revenue Continues to Impress, Zuckerberg on Agents, HW as a Meta Distraction
  13. Android Show 2026, Google Gives Googlebook Sneak Peek, A Neo Competitor?
  14. Google Unveils Rebranded Health App, Google Unveils Fitbit Air, Google Health Coach
  15. Apple Raises Entry-Level Mac Mini Price, DRAM and NAND Impact on iPhone, Apple Device SKU Management
  16. Apple and Intel to Partner on Chips, How Apple Benefits, TSMC Isn’t Going Anywhere
  17. Reading Between the Lines of Apple’s 2Q26 Earnings Q&A With Analysts, Takeaways From Apple’s 2Q26 10-Q, Subscriber Q&A
  18. Apple Halts Share Buyback, Apple’s Net Cash Trajectory, Net Cash Neutral vs. Excess Cash
  19. Apple’s 2Q26 In Three Charts
  20. Apple Earnings, Stellar iPhone Demand, Apple Sunsets Net Cash Neutral Target
  21. Previewing Apple’s 2Q26 Earnings: Above Avalon Estimates
  22. Previewing Apple’s 2Q26: It’s All About Product Supply
  23. Where Apple Is Headed
  24. What Apple May Look Like With John Ternus as CEO
  25. Apple's Next Leadership Era
  26. Amazon to Acquire Globalstar, Apple to Partner With Amazon Leo, The Big Picture
  27. There Isn’t a MacBook Neo “Dilemma”
  28. New iPhone Demand Clues, iPhone 17 Sales Strength, iPhone Air Popularity by Country
  29. iPhone Circles the Moon, Shot on iPhone, The Big Picture
  30. Apple Will Never Be Replicated
  31. Apple at 50 Years: Failure Was Needed to Succeed
  32. Mac Pro Discontinued, Mac Pro Nostalgia, The (Evolving) Mac Line
  33. Why Apple Sells Ads, Apple Place Cards, Playing Devil’s Advocate
  34. Ads Coming to Apple Maps, Apple’s Privacy Pitch, Apple Business
  35. Mac Sets Launch Record, iPhone Supply Remains Constrained, Demand vs. Supply
  36. Apple’s 50th Anniversary Is Approaching, Tim Cook’s Apple 50th Anniversary Letter, Thoughts on Apple’s Anniversary Events
  37. Apple Closes Education Discount Loophole, Kansas City Schools to Become “All-Apple,” Real Madrid on Apple Vision Pro
  38. Google I/O 2026, Google Search Is AI Search, Too Overwhelming
  39. Meta Revenue Continues to Impress, Zuckerberg on Agents, HW as a Meta Distraction
  40. Google Unveils Rebranded Health App, Google Unveils Fitbit Air, Google Health Coach
  41. Android Show 2026, Google Gives Googlebook Sneak Peek, A Neo Competitor?
  42. Apple Raises Entry-Level Mac Mini Price, DRAM and NAND Impact on iPhone, Apple Device SKU Management
  43. Apple and Intel to Partner on Chips, How Apple Benefits, TSMC Isn’t Going Anywhere
  44. Reading Between the Lines of Apple’s 2Q26 Earnings Q&A With Analysts, Takeaways From Apple’s 2Q26 10-Q, Subscriber Q&A
  45. Apple Halts Share Buyback, Apple’s Net Cash Trajectory, Net Cash Neutral vs. Excess Cash
  46. Apple’s 2Q26 In Three Charts
  47. Apple Earnings, Stellar iPhone Demand, Apple Sunsets Net Cash Neutral Target

April 2026

  1. Previewing Apple’s 2Q26 Earnings: Above Avalon Estimates
  2. Previewing Apple’s 2Q26: It’s All About Product Supply
  3. Where Apple Is Headed
  4. What Apple May Look Like With John Ternus as CEO
  5. Amazon to Acquire Globalstar, Apple to Partner With Amazon Leo, The Big Picture
  6. Apple's Next Leadership Era
  7. There Isn’t a MacBook Neo “Dilemma”
  8. New iPhone Demand Clues, iPhone 17 Sales Strength, iPhone Air Popularity by Country
  9. iPhone Circles the Moon, Shot on iPhone, The Big Picture
  10. Apple Will Never Be Replicated
  11. Apple at 50 Years: Failure Was Needed to Succeed

March 2026

  1. Mac Pro Discontinued, Mac Pro Nostalgia, The (Evolving) Mac Line
  2. Why Apple Sells Ads, Apple Place Cards, Playing Devil’s Advocate
  3. Ads Coming to Apple Maps, Apple’s Privacy Pitch, Apple Business
  4. Mac Sets Launch Record, iPhone Supply Remains Constrained, Demand vs. Supply
  5. Apple’s 50th Anniversary Is Approaching, Tim Cook’s Apple 50th Anniversary Letter, Thoughts on Apple’s Anniversary Events
  6. Smartphone Fallout From Memory Shock, Monetizing Apple Maps, Apple’s Sports App Gaining Momentum
  7. Smartphone Fallout From Memory Shock, Monetizing Apple Maps, Apple’s Sports App Gaining Momentum
  8. 2025 Smartphone Shipments Data, iPhone vs. Mac Sales Share, Amazon Launches Prime Video Ultra
  9. Google Launches Immersive Navigation, Google Launches Ask Maps, Digital Mapping Needs More Attention
  10. 2025 Smartphone Shipments Data, iPhone vs. Mac Sales Share, Amazon Launches Prime Video Ultra
  11. MacBook Neo Teardown, Neo and Apple Creator Studio, Neo Revenue Potential, Apple’s New Instagram Play
  12. Say Hello to Neo (AVALON Podcast)
  13. MacBook Neo: It’s the Real Deal
  14. Apple Embraces New Marketing Strategy for Neo, 2025 PC Sales Data, Memory as Leverage
  15. Google Launches Immersive Navigation, Google Launches Ask Maps, Digital Mapping Needs More Attention
  16. MacBook Neo: It’s the Real Deal
  17. MacBook Neo Teardown, Neo and Apple Creator Studio, Neo Revenue Potential, Apple’s New Instagram Play
  18. Apple Closed the Mac Price Umbrella, Is There an iPhone Price Umbrella?, Three Reasons Why Neo Will Likely Succeed
  19. Play Me Some Music, Siri (AVALON Podcast)
  20. You Can Curate the News for Me (AVALON Podcast)
  21. Wall Street Is Beginning to Panic About Big Tech Capex (Inside Orchard)
  22. Apple Embraces New Marketing Strategy for Neo, 2025 PC Sales Data, Memory as Leverage
  23. Apple Closed the Mac Price Umbrella, Is There an iPhone Price Umbrella?, Three Reasons Why Neo Will Likely Succeed
  24. Apple Unveils MacBook Neo, Neo as a Mac Inflection Point, The Windows Brigade Is Doomed
  25. Thoughts on Day 2 of Apple’s Spring Product Launch, The iPad Air (M4), More on iPhone 17e and Low-End Smartphones
  26. Apple Unveils MacBook Neo, Neo as a Mac Inflection Point, The Windows Brigade Is Doomed
  27. Thoughts on Day 2 of Apple’s Spring Product Launch, The iPad Air (M4), More on iPhone 17e and Low-End Smartphones
  28. Apple Unveils iPhone 17e, Thoughts on the iPhone 17e, Apple and Low-End Smartphones
  29. Netflix Drops Out of Running for Warner Bros. Discovery, Apple Signs F1 Deal With Netflix, Apple’s F1 Integration Is Unprecedented, Apple’s Busy (Upcoming) Week
  30. Apple to Bring Some Mac Mini Assembly to the U.S., Apple Gives WSJ Factory Tour, NYT Pushes U.S. Semiconductor Propaganda
  31. Apple Partners With IMAX for F1, MLS and Apple Kick Off New Season, Apple Partners With EverPass Media
  32. Apple Unveils iPhone 17e, Thoughts on the iPhone 17e, Apple and Low-End Smartphones

February 2026

  1. Netflix Drops Out of Running for Warner Bros. Discovery, Apple Signs F1 Deal With Netflix, Apple’s F1 Integration Is Unprecedented, Apple’s Busy (Upcoming) Week
  2. Apple to Bring Some Mac Mini Assembly to the U.S., Apple Gives WSJ Factory Tour, NYT Pushes U.S. Semiconductor Propaganda
  3. Apple Partners With IMAX for F1, MLS and Apple Kick Off New Season, Apple Partners With EverPass Media
  4. Meta Can’t Be Trusted With Smart Glasses (Inside Orchard)
  5. Apple Releases iOS 26 Adoption Figures, iOS 26 Adoption by iPhone Age, YouTube Launches Apple Vision Pro App (Finally)
  6. Spotify Earnings, Something Feels off With Spotify, It's Time to Push Apple Music
  7. Apple Releases iOS 26 Adoption Figures, iOS 26 Adoption by iPhone Age, YouTube Launches Apple Vision Pro App (Finally)
  8. Spotify Earnings, Something Feels off With Spotify, It's Time to Push Apple Music
  9. Jony Ive’s Ferrari (Inside Orchard)
  10. Talking? Where We’re Going, We Don’t Need Talking (AVALON Podcast)
  11. Apple News Bias Alleged, FTC Warns Tim Cook, EssilorLuxottica Discloses Ray-Ban Meta Sales
  12. The AI IPO Race Is On (Inside Orchard)
  13. Apple Acquires Q, The Key Q Patent, Apple Is Developing a New User Interface
  14. Reading Between the Lines of Apple’s 1Q26 Earnings Q&A With Analysts
  15. Offering a Cup of FUD Seems Desperate (AVALON Podcast)
  16. Apple News Bias Alleged, FTC Warns Tim Cook, EssilorLuxottica Discloses Ray-Ban Meta Sales
  17. Apple Acquires Q, The Key Q Patent, Apple Is Developing a New User Interface
  18. Reading Between the Lines of Apple’s 1Q26 Earnings Q&A With Analysts
  19. Tesla Needs Bridges, but Elon Musk Refuses to Build Them (Inside Orchard)
  20. Apple Reaccelerates Share Buyback, Apple’s Stellar Free Cash Flow, Takeaways From Apple’s 1Q26 10-Q
  21. Apple 1Q26 Earnings Review: Margin Concerns Are Overblown
  22. Apple Reaccelerates Share Buyback, Apple’s Stellar Free Cash Flow, Takeaways From Apple’s 1Q26 10-Q
  23. Apple 1Q26 Earnings Review: Let’s Talk About iPhone Results
  24. Meta Pulling Back From VR Was Inevitable (Inside Orchard)
  25. You’re Our New Design Liaison (AVALON Podcast)
  26. Apple 1Q26 Earnings Review: Margin Concerns Are Overblown
  27. Apple 1Q26 Earnings Review: Let’s Talk About iPhone Results

January 2026

  1. Last Friday
  2. Meta 4Q25 Earnings Results: Impressive Growth, but at What Cost?
  3. Apple 1Q26 Earnings Review: People Want What Apple Is Selling
  4. Previewing Apple’s 1Q26 Earnings: My Estimates, Above Avalon Expectation Meters (1Q26 Edition)
  5. Previewing Apple’s 1Q26 Earnings: Wall Street Is on Edge
  6. Previewing Apple’s 1Q26 Earnings: My Estimates, Above Avalon Expectation Meters (1Q26 Edition)
  7. Meta 4Q25 Earnings Results: Impressive Growth, but at What Cost?
  8. Everyone Seems to Be Forgetting About Apple Maps (AVALON Podcast)
  9. Previewing Apple’s 1Q26 Earnings: Wall Street Is on Edge
  10. Let’s Talk About This Apple AI Pin Rumor
  11. Netflix 4Q25 Earnings, Netflix Is Misreading the Market, The Warner Bros. Discovery Deal
  12. Ads Coming to ChatGPT, OpenAI’s Strategy, Apple Implications
  13. So, How Much Did Your Seat Cost? (AVALON Podcast)
  14. Barnes & Noble Has Become an Antidote to Amazon (Inside Orchard)
  15. Let’s Talk About This Apple AI Pin Rumor
  16. Netflix 4Q25 Earnings, Netflix Is Misreading the Market, The Warner Bros. Discovery Deal
  17. Ads Coming to ChatGPT, OpenAI’s Strategy, Apple Implications
  18. Apple Returns to Publishing Services Recap, Estimating App Store Revenue, Breaking Down Apple’s Services Revenue Growth
  19. Apple Unveils Apple Creator Studio, Apple’s Bet, Potential Risk Factors
  20. Apple and Google Make Gemini Models Deal Official, Apple’s Optionality, Revisiting Apple’s (AI) Long Game
  21. My Impressions Watching LA Lakers in Apple Immersive Video
  22. Apple Returns to Publishing Services Recap, Estimating App Store Revenue, Breaking Down Apple’s Services Revenue Growth
  23. Apple and Google Make Gemini Models Deal Official, Apple’s Optionality, Revisiting Apple’s (AI) Long Game
  24. Apple Unveils Apple Creator Studio, Apple’s Bet, Potential Risk Factors
  25. Lots of Questions (AVALON)
  26. My Impressions Watching LA Lakers in Apple Immersive Video
  27. Why AI Slop Worries Me (Inside Orchard)
  28. Chase to Take Over Apple Card From Goldman, Possible Apple Card Changes, A Different Sales Proposition for Apple Vision Pro?
  29. Getting Ready for LA Lakers in Apple Immersive Video, A Big Deal, What’s Next?
  30. Apple Questions for 2026
  31. Chase to Take Over Apple Card From Goldman, Possible Apple Card Changes, A Different Sales Proposition for Apple Vision Pro?
  32. Wrapping up 2025 (AVALON)
  33. The Ball Is Back in Judge Gonzalez Rogers’ Court (AVALON)
  34. Something Smells Fishy (AVALON)
  35. Getting Ready for LA Lakers in Apple Immersive Video, A Big Deal, What’s Next?
  36. Apple Questions for 2026 (Part 2 – Apple Watch, iPad, Mac, AVP, Home, Services, SW, Siri, Other)
  37. i.e. the Above Avalon Bundle
  38. Apple Questions for 2026 (Part 1 – Big Picture and iPhone)

2025 242

December 2025

  1. Above Avalon Daily Year in Review 2025 – The Top 20 Apple Stories of 2025 (#10 to #1)
  2. Above Avalon Daily Year in Review 2025 – The Top 20 Apple Stories of 2025 (#10 to #1)
  3. Above Avalon Gifts (2025 Holidays)
  4. Above Avalon Daily Year in Review 2025 – The Top 20 Apple Stories of 2025 (#20 to #11)
  5. Ford Scraps F-150 Lightning EV, EV Adoption Struggles, Rivian Chasing Autonomy
  6. Disney Expands Board for Jeff Williams, Disney Partners With OpenAI, Why Disney and OpenAI?
  7. U.S. Appeals Court Rules on App Store Injunction, Both Sides Can Claim Victories, Thoughts on Fees for App Link-Outs
  8. Apple Fitness+ Expansion, Revisiting Peloton, Pebble Unveils AI Smart Ring
  9. Above Avalon Daily Year in Review 2025 – The Top 20 Apple Stories of 2025 (#20 to #11)
  10. Ford Scraps F-150 Lightning EV, EV Adoption Struggles, Rivian Chasing Autonomy
  11. Disney Expands Board for Jeff Williams, Disney Partners With OpenAI, Why Disney and OpenAI?
  12. U.S. Appeals Court Rules on App Store Injunction, Both Sides Can Claim Victories, Thoughts on Fees for App Link-Outs
  13. Apple Fitness+ Expansion, Revisiting Peloton, Pebble Unveils AI Smart Ring
  14. Is That a Case on Your iPhone? (AVALON Podcast Episode)
  15. Apple Poaches Meta’s Top Lawyer, Lisa Jackson to Retire, Apple Streamlines Hierarchy
  16. Alan Dye Leaves Apple for…Meta, Poaching Apple Employees: Nuisance or Big Problem?
  17. Apple’s AI Chief Steps Down, John Giannandrea’s Legacy at Apple, Apple Poaches Microsoft AI Executive
  18. iPhone 17 Sales Momentum, A Smartphone Industry Observation, Apple’s 2025 Holiday Ad
  19. Apple Poaches Meta’s Top Lawyer, Lisa Jackson to Retire, Apple Streamlines Hierarchy
  20. Alan Dye Leaves Apple for…Meta, Poaching Apple Employees: Nuisance or Big Problem?
  21. Apple’s AI Chief Steps Down, John Giannandrea’s Legacy at Apple, Apple Poaches Microsoft AI Executive
  22. iPhone 17 Sales Momentum, A Smartphone Industry Observation, Apple’s 2025 Holiday Ad
  23. Disney Earnings, Alphabet Earnings, Amazon Earnings
  24. Netflix Earnings, Netflix Bids for Warner Bros. Discovery, Most Likely Outcome for Warner Bros. Discovery
  25. MLB’s New Media Rights, Tesla Planning CarPlay Support, More on Meta’s Business Model
  26. Meta 3Q25 Earnings, Did Zuckerberg “Kitchen Sink” Capex Expectations?, The Big Picture

November 2025

  1. Disney Earnings, Alphabet Earnings, Amazon Earnings
  2. Netflix Earnings, Netflix Bids for Warner Bros. Discovery, Most Likely Outcome for Warner Bros. Discovery
  3. MLB’s New Media Rights, Tesla Planning CarPlay Support, More on Meta’s Business Model
  4. What if We Spread This Process Out (AVALON Podcast Episode)
  5. from yesterday
  6. Give Siri Some Space, Please (AVALON Podcast Episode)
  7. More on Apple CEO Succession, Defining the Apple CEO Role, What Apple Should Do
  8. More on Apple CEO Succession, Defining the Apple CEO Role, What Apple Should Do
  9. Apple intensifying ceo succession planning my initial thoughts on how things play out
  10. Apple Intensifying CEO Succession Planning, My Initial Thoughts on How Things Play Out
  11. Friday Q&A
  12. Apple Talks TV Strategy, No Apple TV Ad Tier (For Now), Estimating Apple TV Revenue
  13. Apple Unveils iPhone Pocket, A Few Fun iPhone Pocket Observations, The Larger Story
  14. Friday Q&A
  15. Apple Talks TV Strategy, No Apple TV Ad Tier (For Now), Estimating Apple TV Revenue
  16. Apple Unveils iPhone Pocket, A Few Fun iPhone Pocket Observations, The Larger Story
  17. Apple Reportedly to White Label Gemini for Siri, The Logic Behind Apple White Labeling Gemini, Apple’s (AI) Long Game
  18. Apple Reportedly to White Label Gemini for Siri, The Logic Behind Apple White Labeling Gemini, Apple’s (AI) Long Game
  19. Reading Between the Lines of Apple’s 4Q25 Earnings Q&A With Analysts
  20. My Notes from Apple’s 2025 10-K
  21. Apple Device Upgrading Is Improving, Apple’s Underpenetrated Services Business
  22. The Apple Ecosystem Is Humming Along (AVALON Podcast Episode)
  23. TV Is Becoming Messy Again (AVALON Podcast Episode)
  24. My Notes from Apple’s 2025 10-K
  25. Reading Between the Lines of Apple’s 4Q25 Earnings Q&A With Analysts
  26. It’s an M5 Kind of Week (AVALON Podcast Episode)
  27. Apple Device Upgrading Is Improving, Apple’s Underpenetrated Services Business
  28. My Initial Reaction to Apple’s Strong 4Q25 Earnings, How Apple’s Results Compared to My Estimates

October 2025

  1. My Initial Reaction to Apple’s Strong 4Q25 Earnings, How Apple’s Results Compared to My Estimates
  2. My Apple 4Q25 Estimates, Above Avalon Expectation Meter (4Q25 Edition)
  3. Thoughts Heading Into Apple’s 4Q25 Earnings, iPhone’s Supply/Demand Imbalance, Apple Hits $4 Trillion Market Cap
  4. My Apple 4Q25 Estimates, Above Avalon Expectation Meter (4Q25 Edition)
  5. Thoughts heading into apples 4q25 earnings iphones supplydemand imbalance apple hits 4 trillion market cap
  6. Let’s Talk About These iPhone Air Demand Rumors
  7. Let’s Talk About These iPhone Air Demand Rumors
  8. Examining Eddy Cue’s Media Blitz
  9. My Initial Impressions Using Apple Vision Pro (M5), The Dual Knit Band Is the Real Deal, Apple Vision Pro Is a Window to the World
  10. Apple Rebrands Apple TV+, Reading Between the (Apple TV+ Rebranding) Lines, Crunching Some Numbers for Apple's Sports Spending
  11. Apple Wins Formula 1 Rights, Apple / Formula 1 Deal Terms, Apple’s Sports Bet Grows
  12. Examining Eddy Cue’s Media Blitz
  13. My Initial Impressions Using Apple Vision Pro (M5), The Dual Knit Band Is the Real Deal, Apple Vision Pro Is a Window to the World
  14. Apple Rebrands Apple TV+, Reading Between the (Apple TV+ Rebranding) Lines, Crunching Some Numbers for Apple's Sports Spending
  15. Apple Wins Formula 1 Rights, Apple / Formula 1 Deal Terms, Apple’s Sports Bet Grows
  16. It Gets Tiring Talking to My Apps (AVALON Podcast)
  17. Apple Updates iPad Pro, Current State of iPad, Apple Updates MacBook Pro
  18. Apple Unveils M5 Chip, Apple’s Silicon Advantage, Apple Vision Pro Receives First Update
  19. Select NBA Games to Be Streamed in Apple Immersive Video, Sports on Apple Vision Pro, Chicken or the Egg: Apple Immersive Video
  20. Apple Updates iPad Pro, Current State of iPad, Apple Updates MacBook Pro
  21. Apple unveils m5 chip apples silicon advantage apple vision pro receives first update
  22. Select NBA Games to Be Streamed in Apple Immersive Video, Sports on Apple Vision Pro, Chicken or the Egg: Apple Immersive Video
  23. Going After the Next 250 Million Wrists (AVALON Podcast)
  24. OpenAI’s App Pitch, OpenAI’s HW Strategy, OpenAI Running Into Device Delays
  25. OpenAI’s App Pitch, OpenAI’s HW Strategy, OpenAI Running Into Device Delays
  26. OpenAI’s DevDay Keynote, Where My Skepticism Is Found, Jony Ive’s Fireside Chat at DevDay
  27. EA Sells to Private Equity, Gaming Industry Continues to Change, Anthropic’s NYC Pop-up Shop
  28. Let’s Talk About Bloomberg’s Vision Pro Hit Piece, Revisiting Apple’s Spatial Computing Strategy
  29. Amazon Unveils New Hardware, A Few Alexa+ Product Highlights, Search Party
  30. OpenAI’s DevDay Keynote, Where My Skepticism Is Found, Jony Ive’s Fireside Chat at DevDay
  31. EA Sells to Private Equity, Gaming Industry Continues to Change, Anthropic’s NYC Pop-up Shop
  32. Yes, AirPods Are Still Being Underestimated (AVALON Podcast)
  33. Let’s Talk About Bloomberg’s Vision Pro Hit Piece, Revisiting Apple’s Spatial Computing Strategy
  34. Amazon Unveils New Hardware, A Few Alexa+ Product Highlights, Search Party
  35. Meta Launches Vibes, OpenAI Launches Sora 2, Sora as a Social App?
  36. Meta Launches Vibes, OpenAI Launches Sora 2, Sora as a Social App?

September 2025

  1. OpenAI’s First Ad Campaign for ChatGPT, Anthropic's First Ad Campaign for Claude, Chatbot Rivalry
  2. iPhone Air as a Bridge to AI Devices?
  3. OpenAI’s First Ad Campaign for ChatGPT, Anthropic's First Ad Campaign for Claude, Chatbot Rivalry
  4. iPhone Air as a Bridge to AI Devices?
  5. Smart Rings vs. Smartwatches, Smart Bands vs. Smartwatches, Smart Glasses vs. Smartwatches
  6. Apple Unveils First Third-Party Films In Apple Immersive, Oura Surpasses $10B Valuation, Oura vs. Apple Watch
  7. Thoughts on iPhone Demand, Apple Is Being Underestimated, What Meta’s Connect Keynote Demo Fails Revealed
  8. Apple Unveils First Third-Party Films In Apple Immersive, Oura Surpasses $10B Valuation, Oura vs. Apple Watch
  9. Smart Rings vs. Smartwatches, Smart Bands vs. Smartwatches, Smart Glasses vs. Smartwatches
  10. Meta Connect 2025, The Problem(s) With Meta Ray-Ban Display, Mark Zuckerberg’s “Youth” Strategy
  11. Apple Defines the iPhone Air’s Target Customer, Apple’s iPhone Fashion Play
  12. Apple Talks Product Development With Tom’s Guide and TechRadar
  13. Thoughts on iPhone Demand, Apple Is Being Underestimated, What Meta’s Connect Keynote Demo Fails Revealed
  14. Meta Connect 2025, The Problem(s) With Meta Ray-Ban Display, Mark Zuckerberg’s “Youth” Strategy
  15. Apple Talks Product Development With Tom’s Guide and TechRadar
  16. Apple Defines the iPhone Air’s Target Customer, Apple’s iPhone Fashion Play
  17. My Full Notes From Apple’s “Awe Dropping” Event
  18. Observations Attending Apple’s “Awe Dropping” Event, Who Is the iPhone Air For?, Apple Wearables Momentum
  19. Apple’s “Awe Dropping” Event Review: Major Takeaways and Themes
  20. My Full Notes From Apple’s “Awe Dropping” Event
  21. Observations Attending Apple’s “Awe Dropping” Event, Who Is the iPhone Air For?, Apple Wearables Momentum
  22. Apple’s “Awe Dropping” Event Review: Major Takeaways and Themes
  23. Some Thoughts Ahead of Apple’s Event, Apple Facing Improving Device Upgrade Environment
  24. Some Thoughts Ahead of Apple’s Event, Apple Facing Improving Device Upgrade Environment
  25. Google’s Search Remedies Verdict, A Big Win for Apple, What Was Wall Street Expecting?
  26. Google’s Search Remedies Verdict, A Big Win for Apple, What Was Wall Street Expecting?
  27. The Competitive Landscape Favors the iPhone, More on Elon Musk Suing Apple
  28. The Competitive Landscape Favors the iPhone, More on Elon Musk Suing Apple

August 2025

  1. Meta 2Q25 Earnings, Meta Durability, Thoughts on AI Researcher Poaching
  2. Elon Musk Sues Apple, Apple Eyeing JPMorgan Chase for Apple Card, Keep an Eye on JPMorgan Chase
  3. Buffett Continues to Trim Apple Stake, Apple to Hit iPhone Milestone in India, iPhone Release Cadence Change Coming?
  4. Apple Raises Apple TV+ Monthly Pricing by 30%, More Guerrilla Marketing Surfaces for Severance, Apple Reportedly Wants Out of MLB
  5. Buffett Continues to Trim Apple Stake, Apple to Hit iPhone Milestone in India, iPhone Release Cadence Change Coming?
  6. Elon Musk Sues Apple, Apple Eyeing JPMorgan Chase for Apple Card, Keep an Eye on JPMorgan Chase
  7. Apple Raises Apple TV+ Monthly Pricing by 30%, More Guerrilla Marketing Surfaces for Severance, Apple Reportedly Wants Out of MLB
  8. Google Has No Taste, Google's Apple Envy, Pixel Poses No Threat to iPhone
  9. Google Has No Taste, Google's Apple Envy, Pixel Poses No Threat to iPhone
  10. U.K. Backtracks on Apple Back Door Request, EU to Accept Apple’s Revised DMA Approach, U.S. Anti-Steering Injunction Ruling Looks Even More Absurd
  11. Apple and Tech Musings From My Vacation
  12. Apple and Tech Musings From My Vacation
  13. U.K. Backtracks on Apple Back Door Request, EU to Accept Apple’s Revised DMA Approach, U.S. Anti-Steering Injunction Ruling Looks Even More Absurd
  14. Thoughts on Apple’s Gross Margins, Gross Profit, Capex, Capital Management, and 10-Q Filing
  15. Tim Cook's Oval Office Event, Apple Receives Tariff Exemptions, Apple’s Additional $100B U.S. Commitment
  16. Reading Between the Lines of Apple’s 3Q25 Earnings Q&A With Analysts
  17. iPhone, Mac, and Apple Watch Unit Sales Data
  18. Initial Thoughts on Apple’s Strong 3Q25 Earnings
  19. iPhone, Mac, and Apple Watch Unit Sales Data
  20. Initial Thoughts on Apple’s Strong 3Q25 Earnings

July 2025

  1. Thoughts Heading Into Apple’s 3Q25 Earnings Release
  2. My Apple 3Q25 Earnings Estimates, Above Avalon Expectation Meters
  3. Alphabet 2Q25: By the Numbers, Alphabet Earnings Call Highlights, Overall Alphabet Takeaways
  4. Apple Unveils AppleCare One, Revisiting Apple Hardware as a Service, Crunching Some AppleCare One Numbers, ChatGPT Agent Follow-Up
  5. Netflix 2Q25: By the Numbers, Netflix Earnings Call Highlights, Overall Netflix Takeaways
  6. ChatGPT Agent Doesn’t Cut It
  7. Rivian Shifts to Google Maps, Uber Partnering With Lucid and Nuro on Autonomous Fleet, Tesla’s Awful 2Q25 Delivery Figures
  8. Apple TV+ Scores (Again) With Emmy Nominations, Apple TV+ Perception Is Changing, Netflix Losing Share in Video Streaming
  9. NVIDIA Gets H20 Chip Permit for China, Revisiting Trump's Middle East Trip, Apple Places $500M Bet on American Rare Earth Magnets
  10. Apple Seeking Formula 1 Media Rights, Apple Needs to Bet Big on Immersive Video, Factors in Apple’s Favor
  11. Jeff Williams and the Apple Machine
  12. More on Apple CEO Succession, Tim Cook on Apple CEO Succession, The Ideal Candidate for Apple CEO
  13. Apple COO Jeff Williams to Retire, Revisiting Apple CEO Succession
  14. More on “F1 The Movie” Success, Capex vs. Depreciation, Keep an Eye on Big Tech Headcount
  15. Apple Revises DMA Approach in EU, Microsoft Announces Big Layoffs, Microsoft Makes Deep Cuts to Gaming, Apple Loses Motion to Dismiss Antitrust Suit
  16. More on Apple’s “F1 The Movie” Marketing, Apple Needs to Do More Ecosystem Marketing

June 2025

  1. Apple’s “F1 The Movie” Scores at Box Office, A Big Win for Tim Cook and Eddy Cue, Apple’s Controversial Apple Pay Promotion
  2. Apple Goes All-In on “F1 The Movie,” Why Apple Is Doing Apple TV+, Betting on Storytelling in a Sea of TikToks
  3. My Reaction to Apple’s Post-Keynote Press at WWDC, Apple Talks iPad vs. Mac
  4. Apple Talks Siri Delay, Remaining (Siri Delay) Questions, Takeaways
  5. Interesting Notes and Tidbits From Apple’s WWDC Keynote
  6. Apple’s Master Plan (As Revealed Through WWDC 2025 Announcements)
  7. Three Themes From WWDC 2025
  8. Takeaways From Apple’s Global App Store Study, An Opposing View of the App Store, My Reaction
  9. Apple’s App Store Emergency Motion Denied, Early Tests Show IAP Beats Web Payments, Indie Developers May Continue to Prioritize IAP
  10. Anduril Partners With Meta on Military Headsets, A Headset Drought?, Apple Is Needed (Once Again)
  11. OpenAI COO Talks Screenless Devices, OpenAI’s Strategy Document From 2024, Apple Appeals EU Interoperability Rules

May 2025

  1. Takeaways From Apple’s New App Store Study, Apple's Ongoing Fight Against App Store Fraud, App Durability
  2. Introducing AVALON, an all-new podcast about Apple from Neil Cybart
  3. Apple Acquires RAC7 Gaming Studio, Meta to Open Stores to Sell Wearables, A Retail Wild Card
  4. Trump Goes After Tim Cook, Apple’s PR Win, What’s the Solution?
  5. OpenAI Buys Jony Ive's HW Startup, OpenAI’s First HW Product, Connecting the OpenAI HW Dots
  6. My Thoughts on Google I/O 2025
  7. Meta 1Q25 Earnings, Zuckerberg’s Five AI Opportunities, Meta is CoComelon for Adults
  8. The WSJ’s Sketchy iPhone Pricing Article, Does Apple Need Higher iPhone Pricing?, Does iPhone 16e Provide Pricing Clues?
  9. Notes From Apple 2Q25 10-Q, Apple Buyback Tidbits, Forecasting Apple’s Share Buyback Pace
  10. Apple Unveils CarPlay Ultra, CarPlay Ultra vs. CarPlay, Revisiting CarPlay Strategy
  11. Apple Requests App Store Stay Motion, The Four-Prong Test, Apple’s Odds of Success
  12. Eddy Cue Talks up AI Search, Google’s Response to Cue’s Testimony, Future of Search
  13. Reading Between the Lines of Apple’s 2Q25 Earnings Q&A With Analysts
  14. Apple’s 2Q25 in Three Charts
  15. Judge Gonzalez Rogers’ App Store Pretzels, The Case for Apple’s Appeal, Potential App Store Fallout
  16. Apple Receives App Store Gut Punch in U.S., The Absurdity of It All, An App Store Dilemma
  17. Thoughts on Apple’s 2Q25 Earnings
  18. Previewing Apple’s 2Q25 Earnings

April 2025

  1. Netflix 1Q25 Earnings, Netflix’s $1T Ambition, Churn in Paid Streaming
  2. Alphabet 1Q25 Earnings, Google Gemini Lagging Behind ChatGPT, Google Needs Apple
  3. Early Thoughts on Tariff Impact on Apple’s Financials, Apple Valuation Update
  4. Apple Watch Turns 10 Years Old, Apple Watch: By the Numbers, Looking Ahead
  5. Apple and Tariffs (Let’s Talk Sectoral Tariffs)
  6. Apple and Tariffs (Exemptions Granted, With a Twist)
  7. Apple and Tariffs (Part 4)
  8. Apple and Tariffs (Part 3)
  9. Apple and Tariffs (Part 2)
  10. Apple and Tariffs (Part 1)
  11. Tesla 1Q25 Delivery Figures, Cybertruck Sales Disclosed, The Big (Auto) Picture
  12. Trump Announces Additional Tariffs, White House Hints at Tariff Exemptions for Apple, Apple Options
  13. More on iPhone Tariffs and India, Tariff Engineering, Apple Fined for Protecting User Privacy

March 2025

  1. Apple and Elon Musk Battle Over Satellites, Foxconn's iPhone Production in India, DMA’s Political Undertones in Spotlight
  2. Palmer Luckey on Vision Pro Pricing, Vision Pro microOLED Costs, Improving Vision Pro Accessibility
  3. Selling Curation in Sea of Overabundance, Netflix co-CEO Mocks Apple TV+, Apple’s Sports Intrigue
  4. Apple TV+ Reportedly Losing Money, Apple's Goal for Apple TV+, Apple's New LA Campus Begins to Take Shape
  5. User Metrics Are Complicated for Apple TV+ and Apple Music, A Challenge Found With Apple’s Services, How Apple’s Content Arm Stands Out
  6. Sonos Closes Door to Video, Time to Start Asking the Sonos Questions, Apple Opportunities
  7. Apple Shifts Siri Leadership to Mike Rockwell and Craig Federighi
  8. Apple Releases Metallica on Vision Pro, Thoughts on Apple Immersive Metallica, Apple’s Immersive Video Release Strategy
  9. Lars Ulrich Talks With Zane Lowe, More on Apple and Immersive Concerts, Vision Pro and the Feeling of Being Connected
  10. Thoughts on John Gruber's “Something Is Rotten in the State of Cupertino” Post
  11. Curating AI, How AI Curation Breeds Apple Intelligence Criticism
  12. Siri’s Promise, My Issues With Siri, How to Gauge Siri’s Progress
  13. Apple Delays Siri Features, What’s Going On?, Broader Implications
  14. Qualcomm Sounds Nervous About Apple, MacBook Air and Perfection, What’s Next for MacBook Air?
  15. Apple Updates MacBook Air, The Mac Studio Update, Mac Momentum
  16. Apple Updates the iPad Air, Apple Updates the Entry-Level iPad, The iPad Strategy
  17. Who Will Buy the iPhone 16e?, The Apple Intelligence Factor, Apple Discloses C1 Modem Efficiency Gains

February 2025

  1. Amazon Unveils Alexa+, Apple News+ Expands Into Food, Apple News+ Food and New HW
  2. Apple Intelligence Expands to Apple Vision Pro, Spatial Gallery for Apple Vision Pro, Apple Vision Pro App for iPhone
  3. Apple Announces New U.S. Commitment, Untangling the Politics from Apple’s Commitment, Apple and Trump 2.0
  4. U.K. Demands Apple Backdoor, Apple Disables Advanced Data Protection in U.K., Apple’s Strategy
  5. HP Buys Humane, Humane’s Autopsy, What Comes After Smartphones?
  6. Apple Unveils First In-House Modem, Apple Unveils the iPhone 16e, The iPhone 16e Bet
  7. Alibaba to Power Parts of Apple Intelligence in China, Apple Unveils Powerbeats Pro 2, The Intrigue With Beats Continues
  8. Apple TV App Expands to Android, Keep an Eye on Apple Sports, MLS Season Pass on Comcast
  9. Spotify 4Q24 Earnings, The Streaming 2.0 Era, Spotify Signs Deals With Universal and Warner
  10. Apple Music’s Super Bowl Halftime Show, My Thoughts on Kendrick Lamar’s Performance, Why Sponsor the Halftime Show?
  11. Apple Launches Apple Invites App, Initial Impressions, Partiful Cries Foul
  12. Meta 4Q24 Earnings, Ray-Ban Meta Smart Glasses Sales, Bosworth’s Leaked Reality Labs Memo
  13. Apple 1Q25 Earnings Review Wrap-Up (Management Remarks, 10-Q Notes, Buyback Tidbits, Paid Subscription Tally)
  14. Reading Between the Lines of Apple’s 1Q25 Earnings Q&A With Analysts

January 2025

  1. Apple 1Q25 Earnings Review
  2. Previewing Apple’s 1Q25 Earnings, Apple 1Q25 Earnings Expectation Meters
  3. Apple’s AI Strategy, My Vision for Siri, Hardware’s Importance
  4. DeepSeek Alarm Bells, Wall Street’s Freak-Out, Revisiting Huawei vs. Apple
  5. What’s Driving AAPL’s Underperformance?, iPhone Demand in China, Apple Jitters
  6. Netflix 4Q24 Earnings, Netflix and the NFL, More Netflix Price Hikes
  7. My Thoughts About Tim Cook at Trump’s Inauguration, Apple’s Top (Political) Issues, A Larger Reset
  8. “Severance” Pop-Up at Grand Central, Apple’s Genius Marketing, Apple Finally Punches Back
  9. Apple Goes Public With Meta Interoperability Requests, Apple and Interoperability Risk, Zuckerberg’s Master Plan
  10. Sonos CEO Fired, Where Sonos Went Wrong, Smart Speaker Intrigue
  11. Meta Pivots on Content Moderation, Zuckerberg Talks Apple on Joe Rogan, Zuckerberg Continues to Gaslight
  12. What Happened to CarPlay 2.0?, Eddy Cue Talks Down Apple Search Engine, Apple Uses Shazam for Predictive Analysis
  13. Dell Renames PC Line, Apple News Expansion Planned, Apple Intelligence Notification Summaries Need Work
  14. Looking Ahead at Apple’s 2025
  15. Looking Ahead at Apple in 2025 (A Financial Perspective)

2024 216

December 2024

  1. Google’s Veo 2 Is a Litmus Test, Blackmagic Debuts Camera for Vision Pro, Apple Sports App Update
  2. Apple Year in Review 2024
  3. Google “Unveils” Android XR, Samsung “Unveils” First Mixed Reality Headset, Everyone Is Copying Apple
  4. Apple Releases Second Wave of Apple Intelligence, My Initial Thoughts on Visual Intelligence, Image Playground Beats Expectations
  5. Spotify 3Q24 Earnings, Disney 4Q24 Earnings
  6. Google “Unveils” Android XR, Samsung “Unveils” First Mixed Reality Headset, Everyone Is Copying Apple
  7. Thinking Through Headset / AR Glasses Competition and Landscape
  8. Apple Releases Second Wave of Apple Intelligence, My Initial Thoughts on Visual Intelligence, Image Playground Beats Expectations
  9. Spotify 3Q24 Earnings, Disney 4Q24 Earnings
  10. Apple Places Retail Bet on Saudi Arabia, Vision Pro Wins Innovation of the Year Award, Vision Pro and Watching “TV”
  11. Apple’s Modem Launch Reportedly Nears, Apple vs. Qualcomm, Apple’s Modem Goals
  12. Apple Places Retail Bet on Saudi Arabia, Vision Pro Wins Innovation of the Year Award, Vision Pro and Watching “TV”
  13. Apple’s Modem Launch Reportedly Nears, Apple vs. Qualcomm, Apple’s Modem Goals
  14. Jeff Bezos Focusing On AI at Amazon, Sundar Pichai Talks Woke Culture
  15. A Deep Dive Into Tim Cook’s “Big” Interview With Steven Levy
  16. Apple’s 2024 Holiday Ad Goes Viral, Elon Musk Warming to Apple?
  17. AAPL Hits All-Time High, AAPL Valuation Metrics, Observations on Big Tech Valuation
  18. Jeff Bezos Focusing On AI at Amazon, Sundar Pichai Talks Woke Culture
  19. A Deep Dive Into Tim Cook’s “Big” Interview With Steven Levy
  20. AAPL Hits All-Time High, AAPL Valuation Metrics, Observations on Big Tech Valuation
  21. Apple’s 2024 Holiday Ad Goes Viral, Elon Musk Warming to Apple?

November 2024

  1. Tim Cook in China for Third Time This Year, Trump Threatens 10% China Tariffs, Amazon Invests Another $4B in Anthropic
  2. Tim Cook in China for Third Time This Year, Trump Threatens 10% China Tariffs, Amazon Invests Another $4B in Anthropic
  3. DOJ Provides Proposed Remedies for Google Antitrust, Indonesia Goes After Apple, Apple Selling Ads Directly on Apple News
  4. DOJ Provides Proposed Remedies for Google Antitrust, Indonesia Goes After Apple, Apple Selling Ads Directly on Apple News
  5. Amazon Unveils New Echo Shows, The Smart Home, Apple Stationary Display Rumors
  6. Apple Releases Apple Intelligence Ads, The Controversy Surrounding the Ads, My Verdict
  7. Amazon Unveils New Echo Shows, The Smart Home, Apple Stationary Display Rumors
  8. Microsoft 3Q24 Earnings, Amazon 3Q24 Earnings
  9. Apple Releases Apple Intelligence Ads, The Controversy Surrounding the Ads, My Verdict
  10. Microsoft 3Q24 Earnings, Amazon 3Q24 Earnings
  11. Meta 3Q24 Earnings, Three Takeaways From Meta’s 3Q24 Numbers, Three Takeaways From Meta’s 3Q24 Earnings Calls
  12. Meta 3Q24 Earnings, Three Takeaways From Meta’s 3Q24 Numbers, Three Takeaways From Meta’s 3Q24 Earnings Calls
  13. Alphabet 3Q24 Earnings, Three Takeaways from Alphabet’s 3Q24 Numbers, Three Takeaways from Alphabet’s 3Q24 Earnings Call
  14. Apple’s Capex-Light Business Model, Apple’s Excess Cash Position, Apple Buyback vs. Apple Dividends
  15. Alphabet 3Q24 Earnings, Three Takeaways from Alphabet’s 3Q24 Numbers, Three Takeaways from Alphabet’s 3Q24 Earnings Call
  16. Apple Share Buyback Hits Record High, A “Shrinking” Apple
  17. Apple’s Capex-Light Business Model, Apple’s Excess Cash Position, Apple Buyback vs. Apple Dividends
  18. My Notes from Apple’s 2024 10-K
  19. Apple Share Buyback Hits Record High, A “Shrinking” Apple
  20. My Notes from Apple’s 2024 10-K
  21. Reading Between the Lines of Apple’s 4Q24 Earnings Q&A With Analysts
  22. President Trump Wins Blowout Election, Impacts on Apple, Tim Cook’s Key Role
  23. Reviewing Apple’s 4Q24: What Is Apple’s “Real” Growth Rate?
  24. Apple 4Q24 Earnings Review: A Few Apple Services Surprises
  25. Reading Between the Lines of Apple’s 4Q24 Earnings Q&A With Analysts
  26. Initial Thoughts on Apple’s 4Q24 Earnings
  27. Reviewing Apple’s 4Q24: What Is Apple’s “Real” Growth Rate?
  28. Apple 4Q24 Earnings Review: A Few Apple Services Surprises
  29. President Trump Wins Blowout Election, Impacts on Apple, Tim Cook’s Key Role
  30. Initial Thoughts on Apple’s 4Q24 Earnings

October 2024

  1. Apple Unveils Updated MacBook Pros, My AAPL 4Q24 Estimates
  2. The Redesigned Mac Mini, The Setup Facing Apple Ahead of 4Q24 Earnings
  3. The Redesigned Mac Mini, The Setup Facing Apple Ahead of 4Q24 Earnings
  4. Apple Unveils Updated MacBook Pros, My AAPL 4Q24 Estimates
  5. A Different Kind of Apple Product Unveiling, The Updated iMac, Apple’s Mac Pitch to Windows Users
  6. A Different Kind of Apple Product Unveiling, The Updated iMac, Apple’s Mac Pitch to Windows Users
  7. Navigating Through More Apple Vision Pro Production Noise, Vimeo Launches App for Apple Vision Pro
  8. Navigating Through More Apple Vision Pro Production Noise, Vimeo Launches App for Apple Vision Pro
  9. Apple’s “New” Product Naming Nomenclature, More on Disney / App Store IAP
  10. Apple’s “New” Product Naming Nomenclature, More on Disney / App Store IAP
  11. Netflix 3Q24 Earnings, Netflix and the Scripted Content High Road, Disney Moves Away From App Store In-App Purchase
  12. Netflix 3Q24 Earnings, Netflix and the Scripted Content High Road, Disney Moves Away From App Store In-App Purchase
  13. Thoughts on the Tim Cook Profile in WSJ Magazine
  14. Thoughts on the Tim Cook Profile in WSJ Magazine
  15. Apple Pay Turns 10 Years Old, Apple Pay and the Long Game
  16. Apple Pay Turns 10 Years Old, Apple Pay and the Long Game
  17. Apple Updates the iPad Mini, Apple Intelligence and Device Support, A Different Way to Think About Apple Intelligence
  18. Hodinkee Sells to British Retailer, Hodinkee and Apple Watch, The Luxury Watch Downturn
  19. Apple Updates the iPad Mini, Apple Intelligence and Device Support, A Different Way to Think About Apple Intelligence
  20. Hodinkee Sells to British Retailer, Hodinkee and Apple Watch, The Luxury Watch Downturn
  21. Thoughts on Apple’s NBA All-Star Weekend Film in Apple Immersive Video, Apple Immersive Video and Sports Questions, The Big Picture
  22. Thoughts on Apple’s NBA All-Star Weekend Film in Apple Immersive Video, Apple Immersive Video and Sports Questions, The Big Picture
  23. Apple Releases First Scripted Film in Apple Immersive Video, Thoughts After Watching “Submerged,” The Future of Video
  24. Apple Releases First Scripted Film in Apple Immersive Video, Thoughts After Watching “Submerged,” The Future of Video
  25. Meta Admits Ray-Ban Meta Smart Glasses Are Used to Train AI, Meta’s Achilles' Heel, Smart Glasses Used for Doxing
  26. Apple’s “Cozy” WWDC, Vision Pro Apps, Vision Pro and App Bridges
  27. A Few Thoughts on Apple Vision Pro Passthrough, Google Has Juno Pulled From App Store, Microsoft Discontinues HoloLens 2
  28. Meta Admits Ray-Ban Meta Smart Glasses Are Used to Train AI, Meta’s Achilles' Heel, Smart Glasses Used for Doxing
  29. Apple’s “Cozy” WWDC, Vision Pro Apps, Vision Pro and App Bridges
  30. A Few Thoughts on Apple Vision Pro Passthrough, Google Has Juno Pulled From App Store, Microsoft Discontinues HoloLens 2
  31. Oura Talks Smart Ring Financials, Smart Ring Hesitation, The Button’s Resurgence in Tech
  32. Apple Reportedly Backs Out of OpenAI Investment, Apple Dials Back on Blockbusters, Silicon Valley vs. Hollywood Confusion
  33. Apple Reportedly Backs Out of OpenAI Investment, Apple Dials Back on Blockbusters, Silicon Valley vs. Hollywood Confusion
  34. Oura Talks Smart Ring Financials, Smart Ring Hesitation, The Button’s Resurgence in Tech

September 2024

  1. Meta Connect 2024, Meta’s Orion Prototype, Mark Zuckerberg Is Gaslighting Us
  2. The Design Story Behind AirPods 4, Google Stresses Antitrust Long Game
  3. The Sonos App Fiasco, Sonos Earnings, YouTube Premium Is Having A Moment
  4. Unpacking and Decoding the NYT’s Jony Ive / LoveFrom Profile
  5. Apple’s Philosophy on Photography, Why Memory Protection Is a Big Deal, Snap Unveils Spectacles 5.0
  6. Addressing iPhone Pessimism
  7. More on Apple’s New Devices, What’s Next for iPhone?, What’s Next for Apple Watch?
  8. Deconstructing Apple’s Product Event (iPhone)
  9. Deconstructing Apple’s Product Event (AirPods)
  10. Deconstructing Apple’s Product Event (Apple Watch)
  11. Apple Just Held Its Strongest September Event in Years
  12. Disney Earnings, Roku Earnings
  13. ESPN Launches “Where to Watch” Feature, A Sports App Arms Race, U.S. Judge Blocks Venu Sports Launch
  14. Amazon Alexa to Be Powered by Claude, Charging for AI, Apple Rumored to Invest in OpenAI

August 2024

  1. My Thoughts on Google’s “Made by Google” Event, Google’s Apple Watch Copying, Project Astra and the Future
  2. Grading Luca Maestri’s Performance as Apple CFO, Where Can Kevan Parekh Add His Touch?, More on Maestri Staying at Apple
  3. Luca Maestri to Step Down as Apple CFO, The CFO Position at Apple, Apple Succession Planning
  4. Microsoft 2Q24 Earnings, Ranking Big Tech’s 2Q24 Performance
  5. Meta 2Q24 Earnings, Thoughts on Meta HW Sales
  6. Tech Observations From My Vacation
  7. Amazon Earnings, Amazon in the Home
  8. Thoughts on the U.S. v. Google Verdict (Part 2)
  9. Thoughts on the U.S. v. Google Verdict (Part 1)
  10. Apple 3Q24 10-Q Takeaways, A Few Interesting Tidbits About Apple’s Share Buyback, Apple’s Free Cash Flow Margin
  11. Apple’s 3Q24 in Three Charts
  12. Reading Between the Lines of Apple’s 3Q24 Earnings Q&A With Analysts
  13. Buffett Slashes AAPL Stake in Half, What’s Really Going On?, Removing the Buffett Overhang

July 2024

  1. Setting the Stage for Apple’s 3Q24 Earnings
  2. My Granular Estimates for Apple 3Q24 Earnings
  3. Spotify 2Q24 Earnings, Spotify vs. Apple Music
  4. Alphabet 2Q24 Earnings
  5. About the Apple TV+ Rumors, What’s Wrong With Apple TV+?, Apple’s Goal for Apple TV+
  6. Netflix 2Q24 Earnings, Netflix Growth, Wall Street Giving Netflix Green Light to Spend
  7. The CrowdStrike / Microsoft Outage Will Benefit Apple
  8. Apple Looking to License Movies for Apple TV+, Warner Bros. Discovery Thinking of Splitting Itself, Skydance Merges With Paramount
  9. Churn vs. Engagement in Paid Video Streaming, Disney Looking to Boost Streaming Engagement, Implications for Apple TV+
  10. Apple Pushes Apple Watch for Kids, Apple Watch SE 3 Rumors, Apple Watch New User Trends
  11. Microsoft and Apple Give Up OpenAI Observer Board Seats, AI Regulation Silliness, A Few Apple TV+ Observations
  12. Amazon Unveils Updated Echo Spot, Amazon’s Data Center Spending Aggressiveness, Amazon’s AI Predicament
  13. Apple Given Observer Board Seat at OpenAI, A Phil Schiller Renaissance
  14. More on Apple Device Longevity, iPhone Upgrading, Measuring Apple HW vs. Services Growth Potential
  15. Wall Street Warms up to Apple, AAPL Valuation Update

June 2024

  1. Apple Talks up Device Longevity, Apple Provides New Clues for Estimating iPhone Upgrade Cycle, Google and Samsung Announce Product Events
  2. Apple Warns of Feature Delays in EU, Apple Accused of Breaking DMA Rules
  3. Apple Intelligence and Meta Integration Hoopla, Revisiting Apple Intelligence Integration Monetization
  4. Apple Opens First Store in Malaysia, Apple and Emerging Markets, Signal-to-Noise
  5. Apple Discontinues Apple Pay Later, A Limit to Apple’s Fintech Ambition, Apple’s Predicament
  6. WWDC Review: iOS 18, Audio & Home, watchOS 11, iPadOS 18, macOS Sequoia
  7. Observations Attending WWDC, WWDC Keynote Priorities, An Impressive visionOS 2
  8. How Apple Intelligence Was Developed, Ranking Apple Intelligence Features, AAPL’s Wacky Price Action
  9. Breaking Down the ChatGPT / Apple Intelligence Integration, Is OpenAI Paying Apple?, Why Apple’s ChatGPT Integration Is Genius
  10. Apple Intelligence Is a Game Changer
  11. Thoughts Heading Into WWDC 2024
  12. NBA Media Rights Negotiations Wrapping Up, Where’s Apple?, NBA and Apple Immersive Video
  13. Qualcomm’s Ridiculous Mac Ad, Publishers Talk up Apple News, Drivers Behind Apple News’ Success
  14. Spotify Raises U.S. Prices…Again, Spotify’s Sneaky Audiobook Move, Apple’s Opportunity

May 2024

  1. Signs Point to New Beats Pill Speaker, Google and Magic Leap Form Partnership, First Up-Close Shots of Apple’s Immersive Video Cameras
  2. About Those iPhone Sales Reports From China, Apple Designers Talk iPad Pro and Apple Pencil Pro
  3. Apple & Beats: Ten Years Later, Grading the Beats Acquisition, Apple / Beats Lessons
  4. Microsoft’s Recall Feature, PC vs. Mac in Enterprise, Humane Looking To Sell
  5. Microsoft’s Copilot+ PC Event, It’s All About Apple, A Dystopian Future
  6. More on the Current State of iPad, CIRP’s Wacky iPad Upgrade Math, My iPad Upgrade Data
  7. OpenAI’s Spring Update Event, GPT-4o, Apple Hardware at the OpenAI Event
  8. Google I/O 2024, Project Astra, Imagen 3 / Music AI Sandbox / Veo
  9. Apple 2Q24 10-Q Takeaways, Thoughts on Apple’s Dividend, Thoughts on Apple’s Share Buyback Authorization
  10. Three Charts From Apple’s 2Q24 Earnings, Warren Buffett Trims Apple Stake, Buffett and AAPL Underperformance
  11. The iPad Event
  12. Reading Between the Lines of Apple’s 2Q24 Earnings Q&A With Analysts
  13. Key Takeaways From Apple’s 2Q24 Earnings
  14. Setting the Stage for Apple’s 2Q24 Earnings, Thoughts on Apple’s Stock Price Underperformance
  15. My 2Q24 Apple Estimates, Expectations for Apple's 3Q24 Guidance, My Updated Apple Earnings Model

April 2024

  1. Alphabet 1Q24 Earnings, Pichai (Sort of) Hints at Apple / Gemini Rumors, Google Announces HW Reorganization
  2. Meta 1Q24 Earnings, About Meta’s “AI-Recommendation” System, Meta’s HW Sales
  3. Meta Unveils “Open” Mixed Reality Ecosystem, Zuckerberg’s Motivation, Getting Out Ahead of Android XR
  4. Apple Announces May Product Event, Apple Vision Pro Sales Noise, A Few Suggestions for Apple
  5. Netflix 1Q24 Earnings, Netflix to Stop Disclosing Subscriber Data, Key Paid Video Streaming Metrics
  6. Humane Ai Pin and Smartphone Replacements, The Limitless Pendant, Apple Watch Momentum
  7. Tim Cook Visits Vietnam for the First Time, Apple Open to Indonesia Manufacturing, Addressing U.S. Semiconductor Manufacturing Bottleneck
  8. iPhone Sales Angst Continues, Sales on Apple Products Spread, Tesla Announces 10% Layoff
  9. Tesla Reportedly Cancels Inexpensive Car Project, Tesla’s Master Plan, Part Deux, Friday Q&A
  10. Revisiting iPhone Manufacturing In India, U.S. Announces TSMC Subsidy, Samsung to Receive U.S. Subsidy
  11. Apple Talks up Vision Pro at Work, Apple Announces Enterprise Spatial Design Lab, Inside Apple Vision Pro
  12. Apple Reportedly Partnering With Shutterstock for AI Model Training, Shutterstock’s Attractiveness, Apple Adds More Licensed Movies to Apple TV+
  13. Tesla 1Q24 Deliveries, What’s up With Tesla?, Ford Increases Bet on Hybrids, GM Shakes up Software Team

March 2024

  1. U.S. Justice Department Turned to European Commission for Help in Apple Battle, Apple Will Seek U.S. Antitrust Complaint Dismissal, The Big Picture
  2. U.S. Justice Department Sues Apple on iPhone Monopoly Allegation (My Thoughts and Reactions – Part 2)
  3. U.S. Justice Department Sues Apple on iPhone Monopoly Allegation (My Thoughts and Reactions – Part 1)
  4. Thoughts on CNBC’s ESPN Documentary, Bob Chapek Breaks Silence, Big Tech’s True Interest in Live Sports
  5. Walmart Begins Selling $699 M1 MacBook Air, Apple Becomes Aggressive with MacBook Air, Revisiting Mac Sales
  6. Sonos Earnings, Sonos Dropping More Hints of Headphones, Sonos vs. Apple Competition
  7. My Thoughts Regarding the Apple / Gemini AI Licensing Rumor
  8. Project Titan Follow-Up, Apple vs. EU Follow-Up
  9. Porsche Teases Race App for Vision Pro, Apple’s Growing Interest With Motorsports, The Apple and Formula 1 Rumor
  10. Apple and Netflix Come up Short at Oscars, Apple’s Blockbusters Gamble, The Theatrical Release Question Lingers
  11. Apple Reinstates Epic Games’ EU Developer Account, The European Commission’s Dilemma, Why Apple Should Remain in the EU
  12. Apple Terminates Epic Games’ New EU Developer Account, Apple's Calculations, Apple’s Correct Decision
  13. Apple Unveils Updated MacBook Air, Apple Positions MacBook Air as AI Laptop, MacBook Air and Productivity
  14. EU Fines Apple $2B for Not Giving Spotify a Free Pass, The European Commission’s Missing Logic, Apple’s Response
  15. Apple Adds Dozens of Licensed Movies to Apple TV+, More Signs of Apple TV+ Momentum, Apple Video Revenue Drivers

February 2024

  1. Wall Street’s Muted Reaction to Project Titan, Where Does CarPlay Stand?, Apple’s Growth Prospects
  2. Apple Halts Project Titan, A Warning Sign for EVs, Apple and Moonshots
  3. Samsung “Unveils” Galaxy Ring at MWC, Dispelling the Apple Ring Rumor, My Skepticism Regarding an Apple Smart Ring
  4. Walmart Buys Vizio, Walmart vs. Amazon, Revisiting the Roku Story
  5. Apple Announces First Immersive Video for Sports, Vision Pro and Apple Immersive Video, Why Is Apple Sports iPhone-Only?
  6. Apple Launches Apple Sports App, Apple Sports vs. Competing Apps, Apple Sports and The Big Picture
  7. Microsoft Earnings, Peloton Earnings
  8. Thoughts on How Zuckerberg Can Monetize Meta Reality Labs
  9. Alphabet Earnings, Amazon Earnings
  10. Meta 4Q23 Earnings, Estimating Meta Quest 3 Sales, Ray-Ban Meta and AI
  11. Disney FY1Q24 Earnings, Disney Buys Minority Stake in Epic Games, Disney, Warner Bros. Discovery, and Fox Announce New Sports App
  12. Apple 1Q24 10-Q Takeaways, Apple Balance Sheet Observations
  13. Reading Between the Lines of Apple’s 1Q24 Earnings Q&A With Analysts
  14. Apple’s Installed Base Growth, Apple's Paid Subscriptions Growth, A More Effective Apple Growth Narrative for Wall Street
  15. Initial Thoughts on Apple’s 1Q24 Results, Apple’s 1Q24: By the Numbers, Parsing Apple’s 2Q24 Guidance

January 2024

  1. My 1Q24 Apple Estimates, Expectations for 2Q24 Guidance, My Updated Apple Earnings Model
  2. Preparing for Apple’s 1Q24 Earnings Release
  3. Apple Unveils Plan for Digital Markets Act, The Spotify Boost Act, Apple Changes Game Streaming Policy
  4. Netflix 4Q23 Earnings, Netflix Buys Rights for WWE Raw, Spatial F1 Racing on Apple Vision Pro
  5. Indie Apps on Vision Pro, A visionOS Developer Strike?, The Apple Developer Community
  6. Netflix and Spotify Snub Vision Pro, YouTube Dragging Feet With Vision Pro, Apple TV+ Was the Right Bet for Apple
  7. More on My Apple Vision Pro Demo, Apple’s Vision Pro Sales Pitch
  8. Thoughts After Using Apple Vision Pro for a Second Time
  9. U.S. Supreme Court Declines to Hear Epic/Apple Appeals, The New App Store Battle, Consumers Should Be More Vocal
  10. Apple Watch Ban Update, YouTube’s Strengthening Grip on Kids, NFL / Peacock Controversy
  11. Google Reorganizes Devices Group, Humane Announces Reorganization
  12. Analyzing Historical Apple HW Launches (Unit Sales), Vision Pro Launch Sales Estimate
  13. Apple Releases First Vision Pro Ad, Revisiting the First iPhone Ad, iPhone vs. Vision Pro
  14. Apple Vision Pro Launch Date Announced, New Vision Pro Details, What About Vision Pro Demos?
  15. New Churn Estimates for Paid Video Streaming, Apple Announces Fitness+ Updates, ASML Cancels DUV Shipments Into China
  16. More on Apple Watch Ultra, Tesla 4Q23 Deliveries, EV Market Slowing in U.S.
  17. U.S. Court Pauses Apple Watch Ban, Apple’s Response, Why I’m Not Concerned About Apple Watch

2023 221

December 2023

  1. the latest Above Avalon Report
  2. Apple Year in Review 2023 (Financial Strategy)
  3. Apple Year in Review 2023 (Financial Strategy)
  4. In yesterday’s update
  5. Apple Facing Apple Watch Ban in U.S., Apple Year in Review 2023 (Product Strategy)
  6. Netflix Releases Engagement Report, Takeaways From Netflix’s Data Dump, EU Close to Ruling Against Apple in Spotify Probe
  7. Netflix Releases Engagement Report, Takeaways From Netflix’s Data Dump, EU Close to Ruling Against Apple in Spotify Probe
  8. Google Losses Antitrust Case to Epic Games, GM Digging Deeper CarPlay Hole, Anti-Apple Brigade Forms in EU
  9. Google Losses Antitrust Case to Epic Games, GM Digging Deeper CarPlay Hole, Anti-Apple Brigade Forms in EU
  10. Google Faked Its Gemini AI Demo, CNBC Pumped Alphabet Stock Due to Gemini Demo, Generative AI Demos Are Lacking
  11. Apple to Support RCS, The Real “Why” Behind iMessage’s U.S. Superiority, EU Leaning Against Regulating iMessage
  12. More on Apple Share Buyback vs. Market Cap, Thoughts on Apple and a $4 Trillion Market Cap, Thursday Q&A
  13. Google Faked Its Gemini AI Demo, CNBC Pumped Alphabet Stock Due to Gemini Demo, Generative AI Demos Are Lacking
  14. Apple to Support RCS, The Real “Why” Behind iMessage’s U.S. Superiority, EU Leaning Against Regulating iMessage
  15. More on Apple Share Buyback vs. Market Cap, Thoughts on Apple and a $4 Trillion Market Cap, Thursday Q&A
  16. AAPL Closes Above $3 Trillion for Second Time, Apple’s Recent Stock Price Strength, Apple Valuation Update
  17. Apple Opens Chip Lab to Press for First Time, Why Now?, Apple Announces Amkor Partnership in U.S.
  18. Apple Discussing Apple TV+ and Paramount+ Bundle, Verizon Announces Netflix and Max Bundle, Combatting Video Streaming Churn, Above Avalon Gifts (2023)
  19. AAPL Closes Above $3 Trillion for Second Time, Apple’s Recent Stock Price Strength, Apple Valuation Update
  20. Introducing the Financial Models Add-on for Above Avalon Membership
  21. Apple Opens Chip Lab to Press for First Time, Why Now?, Apple Announces Amkor Partnership in U.S.
  22. Apple Discussing Apple TV+ and Paramount+ Bundle, Verizon Announces Netflix and Max Bundle, Combatting Video Streaming Churn, Above Avalon Gifts (2023)

November 2023

  1. The Inside Story of Huawei’s Kirin 9000S Chip, NASCAR Announces New Media Rights Deal, Thursday Q&A
  2. The Inside Story of Huawei’s Kirin 9000S Chip, NASCAR Announces New Media Rights Deal, Thursday Q&A
  3. Apple to Exit Goldman Sachs Partnership, Apple’s Problem With Banks, Apple’s Solution
  4. Apple to Exit Goldman Sachs Partnership, Apple’s Problem With Banks, Apple’s Solution
  5. Sonos FY4Q23 Earnings, Sonos Discloses New Installed Base Data, Sonos’ Product Roadmap for 2024
  6. More on the Mac, Judging Mac Sales, Assessing Mac Success
  7. Sonos FY4Q23 Earnings, Sonos Discloses New Installed Base Data, Sonos’ Product Roadmap for 2024
  8. More on the Mac, Judging Mac Sales, Assessing Mac Success
  9. Membership
  10. The State of the Mac (Above Avalon Report)
  11. The OpenAI Saga, AI Shortcomings and Apple’s Opportunity
  12. The OpenAI Saga, AI Shortcomings and Apple’s Opportunity
  13. Meta 3Q23 Earnings, Meta Hints at Sluggish Quest 3 Sales
  14. Disney FY4Q23 Earnings, Another Disney Bomb at the Box Office
  15. Meta 3Q23 Earnings, Meta Hints at Sluggish Quest 3 Sales
  16. Disney FY4Q23 Earnings, Another Disney Bomb at the Box Office
  17. Apple Demos More Vision Pro Spatial Videos, 3D Movie Icon Appears on Apple TV, Humane Ai Pin vs. Spatial Photos/Videos
  18. Apple Demos More Vision Pro Spatial Videos, 3D Movie Icon Appears on Apple TV, Humane Ai Pin vs. Spatial Photos/Videos
  19. Apple Share Buyback Update, Apple's Paid Subscriptions Growth Update
  20. Apple Share Buyback Update, Apple's Paid Subscriptions Growth Update
  21. Apple 2023 10-K Takeaways
  22. Reading Between the Lines of Apple’s 4Q23 Earnings Q&A With Analysts
  23. Three Interesting Charts for Apple's 4Q23
  24. Initial Impression From Apple’s 4Q23 Earnings, Key Numbers From Apple 4Q23, About Apple’s 1Q24 Guidance
  25. Initial Impression From Apple’s 4Q23 Earnings, Key Numbers From Apple 4Q23, About Apple’s 1Q24 Guidance
  26. Three Interesting Charts for Apple's 4Q23
  27. Reading Between the Lines of Apple’s 4Q23 Earnings Q&A With Analysts
  28. Apple 2023 10-K Takeaways
  29. My 4Q23 Apple Estimates, Early Thoughts on Apple’s 1Q24, My Current Apple Earnings Model
  30. Thoughts on Apple’s “Scary Fast” Event
  31. My 4Q23 Apple Estimates, Early Thoughts on Apple’s 1Q24, My Current Apple Earnings Model

October 2023

  1. Thoughts on Apple’s “Scary Fast” Event
  2. Setting the Stage for Apple’s FY4Q23 Earnings
  3. Setting the Stage for Apple’s FY4Q23 Earnings
  4. Alphabet FY3Q23 Earnings, Microsoft FY1Q24 Earnings
  5. Alphabet FY3Q23 Earnings, Microsoft FY1Q24 Earnings
  6. Apple Raises Prices for TV+, Arcade, and News+, EU to Ban Apple’s Carbon Neutral Marketing, GM Pulls Back on EVs
  7. Tesla 3Q23 Earnings, Musk Realism, What Happened to Tesla CFO Kirkhorn?
  8. Apple Raises Prices for TV+, Arcade, and News+, EU to Ban Apple’s Carbon Neutral Marketing, GM Pulls Back on EVs
  9. Tesla 3Q23 Earnings, Musk Realism, What Happened to Tesla CFO Kirkhorn?
  10. Netflix’s Jam-Packed Earnings, The Dramatic Turn In Netflix’s Content Spend, Wall Street Helps Netflix
  11. Netflix’s Jam-Packed Earnings, The Dramatic Turn In Netflix’s Content Spend, Wall Street Helps Netflix
  12. Disney Reveals ESPN Profitability, Revisiting ESPN’s Valuation, NBA Looking For Streaming Partners
  13. Disney Reveals ESPN Profitability, Revisiting ESPN’s Valuation, NBA Looking For Streaming Partners
  14. Schools Begin to Question Chromebooks, Apple’s Evolving Strategy for Education, Revisiting iPad Unit Sales
  15. Schools Begin to Question Chromebooks, Apple’s Evolving Strategy for Education, Revisiting iPad Unit Sales
  16. Apple Unveils Apple Pencil (USB-C), The (Expanding) Apple Pencil Line, The Apple Pencil Strategy
  17. Apple Unveils Apple Pencil (USB-C), The (Expanding) Apple Pencil Line, The Apple Pencil Strategy
  18. last Friday
  19. Apple as a Search Trojan Horse, My Estimates for Google TAC Payments to Apple, Potential Court Impact on Apple Search Revenue
  20. Apple as a Search Trojan Horse, My Estimates for Google TAC Payments to Apple, Potential Court Impact on Apple Search Revenue
  21. Thoughts on Google’s “Made by Google” Event, The Apple vs. Google Awkwardness
  22. Thoughts on Google’s “Made by Google” Event, The Apple vs. Google Awkwardness
  23. U.S. vs. Google, Apple in the Crosshairs, Satya Nadella Cries Wolf
  24. U.S. vs. Google, Apple in the Crosshairs, Satya Nadella Cries Wolf
  25. Eddy Cue on Apple’s Sports Strategy, Apple’s Challenges With Sports, Meta Layoffs Hit Custom Silicon Unit
  26. Eddy Cue on Apple’s Sports Strategy, Apple’s Challenges With Sports, Meta Layoffs Hit Custom Silicon Unit
  27. Amazon Prime Video to Include Advertising, Apple TV+ and Advertising, Thursday Q&A
  28. OpenAI and Jony Ive Discuss HW Venture, What Is AI Hardware?, Humane Provides First Look At Ai Pin
  29. U2 Opens Sphere in Las Vegas, iPhone and Live Events, Apple Vision Pro and Live Events
  30. Meta Connect 2023, Two Meta Pivots, The Elephant in the Room
  31. discussed in greater detail here
  32. Amazon Prime Video to Include Advertising, Apple TV+ and Advertising, Thursday Q&A
  33. OpenAI and Jony Ive Discuss HW Venture, What Is AI Hardware?, Humane Provides First Look At Ai Pin
  34. U2 Opens Sphere in Las Vegas, iPhone and Live Events, Apple Vision Pro and Live Events

September 2023

  1. Microsoft’s Copilot Event, Microsoft (Quietly) Pulling the Surface Plug, Apple Is Thinking Differently
  2. Apple Presentation Criticism, Attending the Apple Event, Vision Pro and Apple Events
  3. An Apple vs. Qualcomm Refresher, Apple Extends Qualcomm Supplier Agreement, The WSJ’s Apple Modem Hit Piece
  4. Amazon’s Product Event, Missing Amazon Buzz
  5. iPhone 15 and 15 Pro Pre-Orders in China, Tim Cook’s Very Strong Interview With CBS News
  6. iPhone 15 and 15 Pro Pre-orders Observations, Microsoft HW Chief Jumps Ship, Revisiting the Gadget Recession
  7. Thoughts on Apple Product Pricing, My iPhone and Apple Watch Sales Mix Estimates, U.S. Carriers Improve iPhone Promotions
  8. Deconstructing Apple’s Product Event (iPhone Notes)
  9. Deconstructing Apple’s Product Event (Apple Watch), About That Apple “Mother Nature” Video
  10. Apple’s September 2023 Product Event, A Different Feeling, Not Taking Anything for Granted
  11. China Reportedly Extends iPhone Ban for Government Officials, Why the China Story Isn't Adding Up, The Huawei Factor
  12. Spotify 2Q23 Earnings, Spotify’s Podcasting Disappointment, Revisiting Apple Podcasts
  13. Globalstar Signs Launch Deal With SpaceX, SpaceX on Apple’s Radar?

August 2023

  1. Apple Considering Supplier Shift for Vision Pro Displays, Vision Pro and China, Thursday Q&A
  2. Amazon Reportedly Interested in ESPN Deal, Apple Vision Pro and Live Sports Consumption, Apple Changes Scorsese Film Release
  3. More on Apple’s Photo of Vision Pro in a Developer Lab, EyeSight’s Visual Cues, My EyeSight Theory
  4. Apple Gives Sneak Peek Inside Apple Vision Pro Labs, Vision Pro Apps vs. Apple Watch Apps
  5. Peloton’s Ongoing Death Spiral, Sizing up the Digital Fitness Opportunity
  6. Sonos FY3Q23 Earnings, Sonos Taking Speaker Share, Sonos vs. Apple
  7. Meta’s Ray-Ban Stories Sales Figures Leak, Ray-Ban Stories’ Retention Problem, Ray-Ban Stories vs. Vision Pro
  8. Apple Launches “Pay the Apple Way” Marketing Campaign, Apple and the Pac-12 Implosion
  9. Emergency SOS via Satellite Used During Hawaii Wildfires, Defining Apple Innovation, Apple Savings Hits $10 Billion in Deposits
  10. Disney 3Q23 Earnings, Iger Setting Low Expectations, Disney Raises DTC Streaming Prices
  11. Apple 3Q23 10-Q Takeaways, Apple's Share Buyback Update, Apple R&D Expense Growth Slows
  12. Reading Between the Lines of Apple’s 3Q23 Earnings Q&A With Analysts
  13. Apple's 3Q23 in Three Charts
  14. Apple 3Q23: By the Numbers, The Most Impressive Apple Number, About That Weak iPad Number
  15. Alphabet 2Q23 Earnings, Ruth Porat to Oversee Alphabet’s Other Bets, My Updated Apple Earnings Model
  16. My FY3Q23 Apple Estimates, Early Thoughts on Apple’s FY4Q23

July 2023

  1. Setting the Stage for Apple’s FY3Q23 Earnings
  2. Meta 2Q23 Earnings, Reality Labs Losses, Meta Stock
  3. Microsoft FY4Q23 Earnings, The Microsoft Business, Apple vs. Microsoft
  4. Tesla Earnings, Tesla's Cost Reductions, Apple’s Project Titan Implications
  5. "Barbenheimer" Wins at the Box Office, How Did "Barbenheimer" Do It?, Apple and Messi
  6. Netflix Earnings, Netflix Won't Want to Be Compared to YouTube
  7. Parsing Iger’s ESPN Comments, ESPN’s Value, Thoughts on an Apple / ESPN Partnership
  8. Bob Iger’s CEO Contract Extended (Again), The Bob Iger Question, Iger Hints at Divestitures and Partnerships
  9. Apple Cornering Market on Premium Headset Components, Disney's Troubles Grow, Apple’s Leverage Against Disney
  10. App Store Turns 15, Head of Google's AR Software Quits, Vision Pro’s Influence Already Being Felt
  11. Samsung Announces Foldables Event in Seoul, Foldables in 2023, Samsung Rethinks Headset Approach
  12. Tesla 2Q23 Deliveries, Ford’s EV Strategy, Doug Field’s Odd Interview With the AP
  13. More Smoke for Apple Vision Pro Production Issues, Goldman Sachs Looking For Way out of Apple Partnership

June 2023

  1. AAPL Valuation Metrics, Apple's Improving Valuation, Apple Close to $3 Trillion Market Cap (Again)
  2. Apple Makes “Silo” Episode Free on Twitter, Google Cancels AR Glasses Project, YouTube Testing Playables Games Service
  3. How Apple Leverages Product Branding, Making Vision Pro Cool
  4. The Vision Pro Bet, Zuckerberg’s Miscalculation, A New Normal for Headsets
  5. Apple Releases visionOS SDK, Creating Spatial Experiences, Apple’s Developer Advantage
  6. Spotify Earnings, Spotify Planning Supremium Tier, Warner Bros. Discovery Looking to License HBO Content to Netflix
  7. The Talk Show at WWDC, Apple CEO Succession
  8. How Vision Pro Can Impact Apple’s Other Products
  9. Apple Acquires AR Headset Maker Mira, Vision Pro Supply Constraints, Apple and Disney M&A Chatter Grows
  10. Apple's WWDC 2023 Keynote (Granular Observations)
  11. The Lack of “AI” at WWDC, Revisiting Apple’s Identity Network, iPhone StandBy, Mac HW Updates
  12. The Challenge Selling Vision Pro, Vision Pro Competition, Vision Pro Q&A
  13. The “Why” Behind Apple Vision Pro, Apple Revolutionizes Memories, Vision Pro Pricing Strategy
  14. My Thoughts After Using Apple Vision Pro
  15. Google I/O 2023
  16. Sonos Earnings, Sonos Unveils Sonos Pro, Peloton Earnings

May 2023

  1. The Case for More Durable Apple Watch Ultra Bands, Disney Planning Standalone ESPN Offering
  2. More Signs of U.S. Consumers Turning Cautious, Apple Signs Multi-Year Deal With Broadcom, Peloton’s Rebranding and New Membership Tiers
  3. Alphabet Earnings, Pichai Comments on Google's Mobile Search Deals, Microsoft Earnings
  4. Meta Looking at Magic Leap as AR Supplier, Meta’s AR/VR Positioning, Apple Reality Headset BOM
  5. YouTube Gaining TV Momentum, Value of Ad-Supported Tiers in Paid Video Streaming, Apple TV+ and Ads
  6. The WSJ’s Report About Apple’s Headset, What’s Behind Apple Headset Skepticism?
  7. Amazon Earnings, Amazon’s Growth Initiatives, Amazon Bets on Return to Office
  8. Disney Earnings, Disney to Combine Disney+ and Hulu, Hulu’s Future
  9. Apple Brings Final Cut Pro and Logic Pro to iPad, Final Cut Pro and Logic Pro as Paid Subscriptions, The iPad’s Sales Pitch
  10. Apple’s Paid Subscriptions Growth Reaccelerates, The Case for Higher Apple Gross Margins
  11. Apple 2Q23 10-Q Takeaways, Apple's Share Buyback Update, More on Apple’s Stingy Dividend Increases
  12. Reading Between the Lines of Apple’s 2Q23 Earnings Q&A With Analysts
  13. Apple 2Q23: By the Numbers, Apple Device Upgrading Slows, Apple’s Emerging Markets Strength
  14. My Apple 2Q23 Estimates, Expectations for Apple's Capital Management Changes, My Revised Apple Earnings Model
  15. Setting the Stage for Apple Earnings, Revisiting My Apple Earnings Theory, U.S. Dollar Weakens
  16. NYC Bets on AirTag to Stop Car Thefts, Apple Planning to Launch Journaling App

April 2023

  1. Meta Earnings, The Holes in Tech’s “Flattening” Job Cuts Theory
  2. U.S. Appeals Court Sides With App Store, App Store Curation Is Key, Apple's Anti-Steering Loss Isn’t Major
  3. Netflix Earnings, The Allure of Advertising in Video Streaming, HBO Max's Rebranding
  4. Humane’s Worrying Reveal, Humane’s Miscalculation, Tesla Follow Up
  5. Tesla Earnings, Tesla Lessons for Apple
  6. Apple’s Fintech Play Outside the U.S., Apple Ecosystem Strength by Country, Google to Unveil Foldable Pixel
  7. Apple Launches High-Yield Savings Account, Apple’s Great Timing, Apple’s Expanding Fintech Play
  8. Apple Opens First Store in India, Cook to Meet Modi, Samsung Reportedly Contemplating Bing Search Deal
  9. More on Apple Reality, Why the Apple Reality Name?, Luxshare Reportedly Gains Apple Reality Contract
  10. Why Publish a Tim Cook Profile Now?, The Evolution in Cook’s AR/VR Comments
  11. The Tim Cook Profile in GQ, Cook and China, Cook Provides More Mixed Reality Headset Clues

March 2023

  1. Apple Announces WWDC 2023, WWDC 2023 Artwork Clues, Early Expectations for WWDC 2023
  2. The Amazon/AMC Rumor, Amazon Sidewalk Opens to Developers, Revisiting Amazon’s Play for Neighborhoods
  3. livestreaming Apple Immersive Video
  4. Apple Announces Friday Night Baseball Changes, Apple Acquires WaveOne, Tim Cook Visits China
  5. Apple Reportedly Pursuing Movie Theater Releases, Streamers Embracing Movie Theaters, TVOD vs. Theatrical Releases
  6. Should Microsoft Go After Google and Try to Win Apple’s iPhone Search Deal?
  7. Google Releases Bard, Apple and Chatbots, DPReview to Shut Down
  8. Slim Cable Bundle Illusions, Live Sports Stickiness, Amazon Announces More Layoffs
  9. YouTube TV's Price Hike, FTC Finalizes Epic Games Fine, Foxconn's 2023 Outlook
  10. Q&A About Apple’s Investment Portfolio, Apple Unveils Apple Music Classical, Apple’s Music Focus
  11. Meta Announces Another Massive Round of Layoffs, Zuckerberg Discovers Efficiency, How Apple Avoided Significant Layoffs
  12. The Financial Times on Tim Cook's Mixed Reality Bet, My Issues With FT’s Report
  13. Silicon Valley Bank Collapses, Apple and the Big Banks, Apple’s Interest Rate Risk
  14. Spotify’s Stream On Event, Humane Raises Another $100M, What Is Humane Working On?
  15. Apple’s Spring Product Refresh, The Best-Selling Smartphone Models of 2022, Dark Sky Anger Builds
  16. Number of ATMs Decline, Apple Pay’s Long Game, Roku 4Q22 Earnings
  17. Apple Invests Another $1B in Germany, The Factors Behind iPhone’s Increasing Sales Share, Competing With Cool
  18. Peter Stern Departs Apple, Apple’s Services Reorganization, My Concern With Warner Bros. Discovery
  19. Sonos FY1Q23 Earnings, Sonos Hints Again At Entering New Product Category, Sonos vs. Big Tech
  20. Apple Lends $250M to Globalstar, Why Doesn’t Apple Get Into Satellites?, EU Narrows Apple Probe

February 2023

  1. The WSJ on iPhone’s Security “Vulnerability," Thoughts on the WSJ’s Article/Video, Apple Watch and iPhone Security
  2. Netflix Slashes Pricing in Dozens of Countries, YouTube’s Market Positioning
  3. Consumers Spending Less on Electronics, Impact on Apple, Swiss Watch Sales Data for 2022
  4. Alphabet FY4Q22 Earnings, The Subscription War, Peloton FY2Q23 Earnings
  5. Branding in Paid Video Streaming, Amazon 4Q22 Earnings
  6. Disney Earnings, Disney’s Anti-Netflix Strategy, Apple Got It Right With TV+
  7. Selling Non-Pro iPhones, Revisiting iPhone Repairability, Less Frequent Upgrading Can Help Apple's User Monetization
  8. Apple to Drop “Head of Industrial Design” Role, Jeff Williams and Design, My Updated Apple Earnings Model
  9. Apple 1Q23 10-Q Takeaways, Apple's Share Buyback Update, Revisiting Apple’s Cash Neutral Goal
  10. Apple’s Paid Subscriptions Growth, Apple Gross Margin Hits Decade High, Apple’s Next Marginal Customer
  11. Reading Between the Lines of Apple’s 1Q23 Earnings Q&A With Analysts
  12. Apple 1Q23: By the Numbers, The FX Factor, My Apple Earnings Theory
  13. Final Thoughts Heading Into Apple Earnings, Spotify Earnings

January 2023

  1. My Apple 1Q23 Estimates, Expectations by Apple Product Category, Updated Apple Earnings Model
  2. Setting the Stage for Apple 1Q23 Earnings, About AAPL’s Move Higher, Looking Ahead at Apple’s 2Q23
  3. Tesla Earnings, Goldman Sachs Pulls Back on Consumer Business, Apple Card’s Future
  4. Microsoft Earnings, Asking the Tough Questions About Surface, Strava Acquires Fatmap
  5. Apple’s Opportunities in 2023, Apple’s Challenges in 2023
  6. Netflix Earnings, Reed Hastings Steps Down as co-CEO, Netflix Partners With Nike Training Club
  7. Smart Speaker Competition, HomePod vs. Sonos, HomePod's Most Formidable Competitor
  8. Apple Brings Back HomePod, What Happened?, HomePod Changes
  9. Apple Unveils Updated Macs, Mac Mini’s Growing Role, Apple Silicon Optionality
  10. Apple Introduces Apple Business Connect, Apple’s Play for Small Business, Apple’s Mapping Information Layer
  11. Eddy Cue Hints at Big 2023 for Apple, App Store Revenue Growth Slows
  12. Nikkei Asia Stokes Apple Demand Fears, AAPL Valuation Update, AAPL Stress Test Scenarios
  13. Apple Bows Out of NFL Sunday Ticket Bidding, YouTube Wins NFL Sunday Ticket, YouTube Moves Deeper Into Paid Video
  14. iPhone Supply Bounces Back, Sketchy Rumors About iPhone 14 Plus, Amazon's Growing Layoffs
  15. Gifts
  16. Apple’s Transportation Ambition, Tesla 4Q22 Deliveries, Tesla’s Problem

2022 223

December 2022

  1. Project Titan: Apple’s Transportation Ambition (Above Avalon Report)
  2. Apple Year in Review 2022 (Financial Strategy) - Daily Update
  3. Apple Year in Review 2022 (Financial Strategy)
  4. Apple Year in Review 2022 (Product Strategy) - Daily Update
  5. Apple Year in Review 2022 (Product Strategy)
  6. Paid Video Streaming’s Future, A Problem With Live Sports and Streaming, China Rethinking Its Tech Relationship (Daily Update)
  7. Paid Video Streaming’s Future, A Problem With Live Sports and Streaming, China Rethinking Its Tech Relationship
  8. Apple Planning for iPhone and iPad Sideloading in EU, Thinking Through Sideloading Implications, The Absurdity Known as the Digital Markets Act (Daily Update)
  9. Apple Planning for iPhone and iPad Sideloading in EU, Thinking Through Sideloading Implications, The Absurdity Known as the Digital Markets Act
  10. FTC Sues Microsoft Over Activision Deal, Console Gaming Competition, Games vs. Video Competition (Daily Update)
  11. FTC Sues Microsoft Over Activision Deal, Console Gaming Competition, Games vs. Video Competition
  12. Foxconn Invests Another $500M in India, iPhone Production in India, Twitter Looking To Offset App Store Revenue Share (Daily Update)
  13. Foxconn Invests Another $500M in India, iPhone Production in India, Twitter Looking To Offset App Store Revenue Share
  14. More on Project Titan, Transportation Problems, Apple Announces New Data Protections
  15. Apple’s Electric Car Plans, Apple Car Design Questions, Apple’s Largest Risk
  16. Apple News+ Circulation Data, Goertek Runs Into AirPods Pro Trouble, The Case for Foxconn
  17. Additional Details on “iPhone City” Production, The WSJ Article on Apple Moving Out of China, Apple and Concentration Risk, Above Avalon Gifts 2022
  18. More on Project Titan, Transportation Problems, Apple Announces New Data Protections (Daily Update)
  19. Apple’s Electric Car Plans, Apple Car Design Questions, Apple’s Largest Risk (Daily Update)
  20. Apple News+ Circulation Data, Goertek Runs Into AirPods Pro Trouble, The Case for Foxconn (Daily Update)
  21. Additional Details on “iPhone City” Production, The WSJ Article on Apple Moving Out of China, Apple and Concentration Risk, Above Avalon Gifts 2022 (Daily Update)
  22. Sonos 4Q22 Earnings, Spotify Subscriber Trends (Daily Update)
  23. Sonos 4Q22 Earnings, Spotify Subscriber Trends

November 2022

  1. The Foxconn Protests in China, Impact on Apple, COVID Protests Worsen in China (Daily Update)
  2. The Foxconn Protests in China, Impact on Apple, COVID Protests Worsen in China
  3. Elon Musk Goes After Apple…Again, Revisiting the Apple/Parler Controversy, Apple vs. Twitter (Daily Update)
  4. Elon Musk Goes After Apple…Again, Revisiting the Apple/Parler Controversy, Apple vs. Twitter
  5. More on Apple’s Buyback Plan, It’s All About Apple Free Cash Flow, Iger vs. Chapek (Daily Update)
  6. More on Apple’s Buyback Plan, It’s All About Apple Free Cash Flow, Iger vs. Chapek
  7. Apple’s Share Buyback: What Comes Next? (Above Avalon Report)
  8. Disney Fires Bob Chapek, Bob Iger’s Return, Disney M&A (Daily Update)
  9. Disney Fires Bob Chapek, Bob Iger’s Return, Disney M&A
  10. Additional Thoughts on Apple’s MLS Season Pass, Playing Devil’s Advocate With Warner Bros. Discovery (Daily Update)
  11. Additional Thoughts on Apple’s MLS Season Pass, Playing Devil’s Advocate With Warner Bros. Discovery
  12. Apple Unveils MLS Season Pass, Warner Bros. Discovery 3Q22 Earnings, David Zaslav’s Big Bet (Daily Update)
  13. Apple Unveils MLS Season Pass, Warner Bros. Discovery 3Q22 Earnings, David Zaslav’s Big Bet
  14. Amazon Looking to Scale Back Devices Division, Bloomberg BusinessWeek’s Profile on Apple Retail, Apple Retail and Upselling (Daily Update)
  15. Amazon Looking to Scale Back Devices Division, Bloomberg BusinessWeek’s Profile on Apple Retail, Apple Retail and Upselling
  16. Apple Adjusts TV+ Strategy, Apple’s Twist to Licensed Video Content, Zuckerberg Pulls the Plug on Meta Smartwatches (Daily Update)
  17. Apple Adjusts TV+ Strategy, Apple’s Twist to Licensed Video Content, Zuckerberg Pulls the Plug on Meta Smartwatches
  18. Roku 3Q22 Earnings, Peloton 1Q23 Earnings (Daily Update)
  19. Roku 3Q22 Earnings, Peloton 1Q23 Earnings
  20. Ranking Big Tech’s 3Q22 Performance, Zuckerberg Announces Major Round of Layoffs, Disney 4Q22 Earnings
  21. Amazon 3Q22 Earnings, The Shift in Selling Amazon Prime, Microsoft 1Q23 Earnings
  22. Apple Warns on iPhone Supply, The “iPhone City” COVID Timeline, Revisiting iPhone 14 and 14 Pro Sales
  23. Apple 2022 10-K Takeaways
  24. Meta 3Q22 Earnings, Meta’s Fragile Bridge, The Big (Meta) Picture
  25. Ranking Big Tech’s 3Q22 Performance, Zuckerberg Announces Major Round of Layoffs, Disney 4Q22 Earnings (Daily Update)
  26. Amazon 3Q22 Earnings, The Shift in Selling Amazon Prime, Microsoft 1Q23 Earnings (Daily Update)
  27. Reading Between the Lines of Apple’s 4Q22 Earnings Q&A With Analysts (Daily Update)
  28. Meta 3Q22 Earnings, Meta’s Fragile Bridge, The Big (Meta) Picture (Daily Update)
  29. Apple Warns on iPhone Supply, The “iPhone City” COVID Timeline, Revisiting iPhone 14 and 14 Pro Sales (Daily Update)
  30. Apple 2022 10-K Takeaways (Daily Update)
  31. Reading Between the Lines of Apple’s 4Q22 Earnings Q&A With Analysts

October 2022

  1. Inside Apple’s Record Mac Quarter, What’s Going On With iPad Sales?, Charting Apple’s Ecosystem Growth (Daily Update)
  2. Inside Apple’s Record Mac Quarter, What’s Going On With iPad Sales?, Charting Apple’s Ecosystem Growth
  3. My Initial Reaction to Apple Earnings, Apple 4Q22: By the Numbers, Breaking Down Apple’s Guidance (Daily Update)
  4. My Initial Reaction to Apple Earnings, Apple 4Q22: By the Numbers, Breaking Down Apple’s Guidance
  5. Alphabet 3Q22 Earnings, Three Google Yellow Flags, What Apple May Say About FY1Q23 (Daily Update)
  6. Alphabet 3Q22 Earnings, Three Google Yellow Flags, What Apple May Say About FY1Q23
  7. Previewing Apple’s 4Q22 Earnings, My Apple 4Q22 Estimates, Apple Raises Apple Music and Apple TV+ Pricing (Daily Update)
  8. Previewing Apple’s 4Q22 Earnings, My Apple 4Q22 Estimates, Apple Raises Apple Music and Apple TV+ Pricing
  9. Apple’s Head of Industrial Design to Leave Company, Revisiting Apple Design Turnover, Apple Industrial Design Succession (Daily Update)
  10. Apple’s Head of Industrial Design to Leave Company, Revisiting Apple Design Turnover, Apple Industrial Design Succession
  11. The Rationale for the New 10.9-inch iPad, The Case for iPad SE, The Hoopla Surrounding Magic Keyboard Folio (Daily Update)
  12. The Rationale for the New 10.9-inch iPad, The Case for iPad SE, The Hoopla Surrounding Magic Keyboard Folio
  13. Netflix 3Q22 Earnings, Netflix Wants a New Narrative, Netflix's ARPU Mission (Daily Update)
  14. Netflix 3Q22 Earnings, Netflix Wants a New Narrative, Netflix's ARPU Mission
  15. Thoughts on Apple’s New and Updated Products (Apple TV, iPad, iPad Pro) - Daily Update
  16. Thoughts on Apple’s New and Updated Products (Apple TV, iPad, iPad Pro)
  17. 4Q22 iPhone Installed Base, iPhone Installed Base Growth Trajectory (Daily Update)
  18. 4Q22 iPhone Installed Base, iPhone Installed Base Growth Trajectory
  19. Measuring Apple Watch’s Sales Potential, Apple Contemplating Apple TV Ad Play, ByteDance Planning Spotify Battle (Daily Update)
  20. Measuring Apple Watch’s Sales Potential, Apple Contemplating Apple TV Ad Play, ByteDance Planning Spotify Battle
  21. 4Q22 Apple Watch Installed Base, Apple Watch Adoption Figures (Daily Update)
  22. 4Q22 Apple Watch Installed Base, Apple Watch Adoption Figures
  23. Thoughts on Google’s Pixel Event, Google Finally Takes Smartwatches Seriously, Google vs. Amazon Battle (Above Avalon Daily)
  24. Thoughts on Google’s Pixel Event, Google Finally Takes Smartwatches Seriously, Google vs. Amazon Battle
  25. Tim Cook Gives Another AR Tease, Apple Talks Dynamic Island, Peloton CEO Asks for Six More Months
  26. Growing Fallout Surrounding Google Stadia Shutdown, Revisiting the Alphabet Structure, YouTube Testing 4K as Premium Feature
  27. Foxconn Hints at Robust iPhone Demand, Google Pulls Plug on Stadia, Zillow Adopts Apple Maps Look Around
  28. Nike 1Q23 Earnings, Tesla 3Q22 Vehicle Deliveries, Wall Street's Apple Anxiety
  29. Tim Cook Gives Another AR Tease, Apple Talks Dynamic Island, Peloton CEO Asks for Six More Months (Daily Update)
  30. Growing Fallout Surrounding Google Stadia Shutdown, Revisiting the Alphabet Structure, YouTube Testing 4K as Premium Feature (Daily Update)
  31. Foxconn Hints at Robust iPhone Demand, Google Pulls Plug on Stadia, Zillow Adopts Apple Maps Look Around (Daily Update)
  32. Nike 1Q23 Earnings, Tesla 3Q22 Vehicle Deliveries, Wall Street's Apple Anxiety (Daily Update)

September 2022

  1. The Big Themes from Amazon’s Hardware Event, Apple Pushes Back Against TSMC Price Hike, Thursday Q&A
  2. Another Questionable Bloomberg Report on iPhone Demand, What’s Going On With Bloomberg?, Impact on AAPL
  3. John Mayer vs. Apple Watch Ultra, Apple Watch Ultra’s Appeal, Apple and Oprah End TV+ Deal
  4. Central Banks Rush to Raise Rates, Stronger Dollar’s Impact on Apple, Apple Music to Sponsor Super Bowl Halftime Show
  5. Disney CEO Talks ESPN’s Future, Apple’s Sports Play, Apple Watch Ultra Reviews
  6. Peloton Launches Peloton Row, What Peloton Should Do With Peloton Row, Spotify Launches Audiobooks
  7. The iPhone 14’s Surprise Redesign, iPhone Longevity, Changing iPhone Upgrading Trends
  8. Apple and Enhanced Reality Portals, Thoughts on Apple Watch Sales/Preorders, Apple Passes on LIV Golf
  9. Apple Buys Satellite Capacity, Apple and Starlink, Apple’s Satellite Ambition
  10. Thoughts on iPhone 14 and 14 Pro Pre-orders, Garmin Trolls Apple, Apple Watch Ultra Battery Life
  11. Deconstructing Apple’s “Far Out” Presentation (Part 2)
  12. Deconstructing Apple’s “Far Out” Presentation (Part 1)
  13. Apple Event Highlights
  14. Thoughts Heading Into Apple’s “Far Out” Event
  15. Disney Considering Memberships, Apple One’s Strategic Value, More Details About Netflix’s Upcoming Ad Tier

August 2022

  1. Apple Gives up Didi Board Seat, Snap Announces Major Pullback, Gauging Snap as an M&A Target
  2. Roku Losing Flexibility, YouTube Quietly Unveils Podcasts Homepage, Big Ten Passes Over Apple
  3. An Upcoming Flood of TV Content, Netflix Mulls Pricing for Ad Tier, Apple TV+ Pricing Strategy
  4. Apple Sends Out Event Invites to Media, Peloton Is Imploding, A Peloton and Amazon Tie-up?
  5. Revisiting the HomePod Discontinuation, Sonos Earnings, Smart Speakers Getting Squeezed
  6. Microsoft Earnings, Recapping Tech Giants Business Performance in 2Q22, More on What Peloton Should Do Now
  7. Buffett Continues to Add to Apple Stake, AAPL Valuation Update, Peloton Raises Prices and Announces Intention to Close Stores (Finally)
  8. WSJ Goes After Apple ATT, The New Focal Point for Apple Cynics, What Apple Cynics Get Wrong
  9. Disney’s Strong Earnings, Disney Raises Disney+ Pricing, The Leader in Paid Video Streaming
  10. Apple Reportedly Back in Discussions for Big Ten Sports, Small Businesses Cut Ad Budgets Due to Apple ATT, Walmart Looking For Streaming Video Partner
  11. Amazon 2Q22 Earnings, Amazon Taking Advertising Share, Stock Buybacks Are Getting a Bad Rap
  12. Share Buybacks to Face 1% Excise Tax, Revisiting Apple’s Buyback Plans, My Revised Apple Financial Estimates
  13. Meta 2Q22 Earnings, Philosophical Differences Between Zuckerberg and Apple, Thursday Q&A
  14. Apple Expands App Store Search Ads, Apple’s Expanding Advertising Business, Thoughts on iPhone 14 Pricing
  15. Notes From Apple’s 3Q22 10-Q, Tracking Apple’s Paid Subscriptions, Apple's Share Buyback Update
  16. Reading Between the Lines of Apple’s 3Q22 Earnings Q&A With Analysts

July 2022

  1. Apple’s 3Q22: The Key Numbers, iPhone Sales Resiliency, Apple Ecosystem Growth Slows
  2. Alphabet 2Q22 Earnings, Google TAC Payments to Apple, YouTube Revenue Underperforming
  3. Previewing Apple’s 3Q22 Earnings, My Updated Apple Earnings Model, Early Look at Apple’s 4Q22
  4. Apple’s Advantages With Fitness+, Fitness Hardware vs. Digital Fitness Classes, Foxconn Going Into Lockdown (Again)
  5. Tesla Earnings, Apple to Slow Hiring and Spending in Some Areas, Samsung Discloses Foldable Phone Shipments
  6. Netflix 2Q22 Earnings, Netflix Continues to Deflect, Disney Raises ESPN+ Pricing
  7. App Store Revenue Growth Remains Intact, Non-Games Gaining Momentum in U.S. App Store, Apple Talks M2 MacBook Air
  8. 1Q22 Subscriber Share Data for SVOD, Consumers Hitting a Limit With Paid Video, Walmart Announces Canoo Order
  9. Jony Ive and Apple End Consulting Agreement, Jony vs. No Jony, More Signs of iPhone Sales Resiliency
  10. More on Amazon Prime vs. Apple One, Peloton To Outsource Manufacturing, Peloton Should Jettison Its Bikes
  11. Amazon Prime User Growth Stalls in U.S., Higher Amazon Prime ARPU, Amazon Prime vs. Apple One
  12. Apple Hiring Dozens of Tesla Employees, Paid Video Streaming Interest Shares, Satisfaction Winners and Losers in Paid Video Land
  13. Tesla Reports 2Q22 Vehicle Deliveries, GM and Ford Fighting for Second Place in EVs, What About Low-End EVs?
  14. Gas Station Operator Sinclair to Embrace CarPlay, Foxconn Reports Strong June Results, Foxconn Implications for Apple

June 2022

  1. Snap Moves Into Paid Subscriptions, Contenders for NFL Sunday Ticket, Apple’s Odds of Winning Sunday Ticket
  2. More on Spotify and Video, Spotify vs. Apple, Netflix Trying to Become a Fast Follower
  3. Apple to Remove iPad as Home Hub, Spotify Holds Investor Day, Spotify Hints of Big Move into Video
  4. Meta Unveils More VR Headset Prototypes, Tim Cook Gives Headset Clue, Google Begins Charging Legacy Small Businesses for Services
  5. Apple Retail Employees Vote to Unionize at Maryland Store, Unionization’s Impact on Apple Retail, German Regulator Goes After Apple ATT
  6. Nothing Unveils Phone 1 Design, Roku and Netflix M&A Chatter, Roku as M&A Target
  7. Apple’s TV Branding Dilemma, Possible Apple TV Branding Solutions, Apple Partners With Nike for Sports Content
  8. Winners and Losers From WWDC 2022, Apple’s Burgeoning Live Sports Strategy, Thoughts on Apple’s MLS Subscription Pricing
  9. Apple Signs Major Deal With Major League Soccer, Swiss Watch Industry Goes Upmarket, Criticism Surrounding Apple Pay Later
  10. More Details on Apple Pay Later, Meta Adjusts AR Glasses Strategy, Meta “Pivots” Portal
  11. Apple WWDC 2022 Keynote (My Full Notes)
  12. The Big Surprise Found With Apple Pay Later, Revisiting Apple’s Credit Kudos Acquisition, CarPlay Mistruths
  13. Apple's WWDC 2022 Keynote (Major Themes)
  14. Apple Touts Fraud / Spam Prevention Efforts with App Store, Microsoft Issues Profit Warning, Elon Musk Gives Return to Office Ultimatum
  15. More on the iPhone Mini, Foxconn Raises Outlook, iPad Production Reportedly Expands to Vietnam

May 2022

  1. iPhone Production Rumored to Remain Flat, Apple Increases Budget for Employee Compensation, Apple Operating Margins Coming Under Pressure
  2. Winners and Losers in Advertising Land, TikTok Plotting Move Into Gaming, Tim Cook on Most Influential List (Again)
  3. Snap Issues Revenue Warning, Snap Shockwaves Reverberate Throughout Ad Land, Few Saw Apple’s ATT Bomb Coming
  4. Thoughts on Apple’s Rumored Visor for Mixed Reality, Why Mixed Reality?, Jony Ive Continues to Work With Apple
  5. Roku 1Q22 Earnings, Spotify 1Q22 Earnings, Sonos FY2Q22 Earnings
  6. Buffett Adds to Apple Stake, Apple’s Return to Office Plan Delayed (Again), Sonos Unveils Ray Soundbar
  7. Google I/O 2022, Google Scene Exploration, Google Pixel Watch
  8. Disney Exceeds 200M DTC Subscriptions, Disney’s Advantage, Competing with Disney
  9. Peloton Earnings, Peloton’s Cash Crunch, What Apple Got Right With Fitness
  10. Apple Discontinues the iPod, iPod’s Evolution, When Will Apple Discontinue the iPhone?
  11. Alphabet Earnings, YouTube Headwinds Are Building, Comparing CY1Q22 Earnings Among the Giants
  12. Meta 1Q22 Earnings, Funding Reality Labs, Meta's Hardware Play
  13. Microsoft FY3Q22 Earnings, Microsoft Surface and Gaming Looking Shaky, Inflation’s Impact on Microsoft and Apple
  14. Amazon 1Q22 Earnings, Two Problems With Amazon’s Retail Business, Amazon Prime’s Future
  15. Apple Ramped Buyback as Shares Fell, Apple 2Q22 10-Q Takeaways, Tracking Apple’s Paid Subscriptions Growth
  16. Reading Between the Lines of Apple’s 2Q22 Earnings Q&A With Analysts

April 2022

  1. Apple’s 2Q22: By the Numbers, Another Messy Quarter on the Way, Apple Silicon Powering Mac Sales, Wearables Sales Back on Track
  2. My Expectations for Apple’s Capital Management Changes, Netflix Wasn’t the Industry’s Wakeup Call, Deflating the Content Spending Balloon
  3. Meta Unveils Creator Fees for Horizon Worlds, Apple Calls Out Meta as Being Hypocritical, Meta to Open Its First Store
  4. Previewing Apple’s 2Q22 Earnings, My Updated Apple Earnings Model, An Early Look at Apple’s 3Q22
  5. Wall Street Is in Panic Mode Over Video Streaming, Where Is Video/Audio Distributor M&A?, Apple Rumored to Have Secured NFL Sunday Ticket
  6. Netflix’s Awful Earnings, Netflix to Launch Ad-Supported Tier, Netflix Needs New Leadership
  7. Peloton Cuts Hardware Pricing (Again), Peloton Raises Subscription Pricing for Loyal Users, What Peloton Should Be Doing
  8. Tim Cook’s Keynote at IAPP's Global Privacy Summit, Why Apple Doesn't Make a Deal With Regulators, Architect of Spotify’s Podcast Strategy to Leave Company
  9. Apple Talks Up Third-Party Apps in the App Store, Defining Apple Competition, iPhone 13 Production Begins in India
  10. My Initial Impressions of Apple’s Friday Night Baseball, China’s COVID Lockdowns Worsen, China Lockdowns' Impact on Apple
  11. Meta Refocusing Finance Efforts on Virtual Money, Amazon Raising Music Unlimited Pricing for Prime Users, Thursday Q&A
  12. Inside the SiriusXM / Stitcher Deal, Spotify’s Podcast Tech Acquisitions, Tesla Reports 1Q22 Vehicle Deliveries
  13. Apple’s "Push" Product Strategy in Action, Apple New User Trends, Who Is Apple’s Biggest Competitor?
  14. Nikkei Asia's Report on Apple Production Cuts, TSMC Warns of Slowing Smartphone and PC Demand, Apple Outlines “Reader” App Linking

March 2022

  1. Introducing My 2023 Financial Estimates for Apple, Apple Watch and AirPods Sales Estimates, Thoughts on AAPL Valuation
  2. Apple Wins Best Picture Oscar, Apple's Video Bets Paid Off, Netflix and Amazon Should Reassess Video Strategies
  3. The Issues Found With Bloomberg’s Apple "Hardware Subscription" Article, What Is “iPhone as a Service”?, One Possible iPhone Subscription Path Forward for Apple
  4. Apple Acquires Credit Kudos, Apple’s FinTech Play, The Similarity Between Dark Sky and Credit Kudos
  5. Sonos Working on “Home Theater” Operating System, Sonos and Audio Platforms, Netflix to Begin Going After Password Sharing
  6. Apple Tussles With Android TV/Google TV, Studio Display Gets Mixed Reviews, Apple and the TV Set Question
  7. EU’s iOS Sideloading Requirement Looking More Likely, Apple’s Potential Approach to Allowing Sideloading on iPhone, Measuring the Financial Impact From Sideloading
  8. Ford’s Major Overhaul, Legacy Car Makers Want to Go Direct to Consumer, VW Interested in U.S. Electric Truck Market
  9. Apple Watch as an iPhone SE Headwind (Revisited), Estimating iPhone SE (3rd Gen) Unit Sales, The iPhone SE Home Button Question
  10. Disney+ to Launch Ad-Supported Tier, Peloton Experiments With Hardware as a Service, Pricing Experimentation in Tech Land on the Rise
  11. How the 24-inch iMac Foreshadowed Apple’s Mac Desktop Shift, Some Foxconn Factories Go Into COVID Lockdown, Chipmakers Planned Ahead for Russia/Ukraine
  12. Apple’s “Peek Performance” Event Review (Interesting Tidbits and Observations)
  13. Apple’s “Peek Performance” Event Review (Major Takeaways)
  14. Thoughts Heading Into Apple’s Product Event
  15. Amazon’s Brick and Mortar Strategy Shift, TikTok Expands Maximum Video Length, Revisiting Apple and TikTok M&A Rumors
  16. Apple Halts Product Sales in Russia, Apple and the Russia Precedent, Apple Removes Russia-Backed News Outlets from the App Store
  17. The Design Problems Found With Foldable Smartphones, Thinking Through a Foldable MacBook, Subscription Revenue Trends in the App Store

February 2022

  1. Foldable iPhone Noise, Spotify Expands “Car Thing” Launch, Oppo Joins Xiaomi in Shifting Focus to High End
  2. Russia Invades Ukraine, A New Global Order, Apple’s Geopolitical Vulnerability
  3. Roku 4Q21 Earnings, Roku Contemplating Building Its Own TVs, Roku vs. Apple
  4. Microsoft FY2Q22 Earnings, Sonos FY1Q22 Earnings, What Sonos Is Doing Right
  5. 4Q21 Subscriber Share Data for Paid Video Streaming, Apple TV+ Is Finding Traction, Paid Video Streaming Feeling Pressure
  6. 4Q21 iPhone Sales Share in Major Countries, Why iPhone Sales in China Are Strong, Xiaomi Looking to Move to High End
  7. Amazon 4Q21 Earnings, Amazon Discloses Size of Advertising Business, The Amazon Prime Question
  8. Disney Reports Strong Disney+ and ESPN+ Numbers, The Gravitational Pull Found With Live Sports, The Case for Apple Getting Into Live Sports
  9. The Apple vs. Match Battle in the Netherlands, Apple Is Right to Charge for Third-Party Payments, Some iOS Developers Reveal True Intentions
  10. Peloton Doubles Down on Software Pivot, Spotify 4Q21 Earnings, Something Is Wrong With Spotify
  11. Amazon and Nike Said to Be Exploring Peloton Acquisition, A Nike / Peloton Deal Would Be Odd, Zwift vs. Peloton
  12. Meta Earnings, TikTok Is Hurting Facebook, Apple Is Removing Facebook’s Oxygen
  13. Ranking Apple’s Services by Revenue Growth, Alphabet 4Q21 Earnings, Estimating Google TAC Payments to Apple in FY21
  14. Apple Watch New User Trends, Thoughts on the Apple Watch Upgrade Cycle, Apple 1Q22 10-Q Takeaways

January 2022

  1. Reading Between the Lines of Apple’s Earnings Q&A with Analysts
  2. Apple’s 1Q22: By the Numbers, Apple Gross Margins Steal the Show, One Remaining Messy Growth Quarter, Apple’s Paid Subscriptions Train
  3. Spotify Chooses Joe Rogan Over Neil Young, Are Exclusive Podcasts Working?, Apple Planning on Having iPhones Accept Payments
  4. Previewing Apple’s 1Q22 Earnings, My Updated Apple Earnings Model, A Sneak Peek at Apple’s 2Q22
  5. Netflix Earnings Raises Questions, Concerns in Paid Video Land, Apple TV+ and Star Power
  6. Peloton Hires McKinsey for Strategy Help, Peloton as an M&A Target, Apple’s Blind Spots With Gaming?
  7. Microsoft to Acquire Activision, Microsoft's Love Letter to Xbox, Apple and Gaming
  8. Netflix Raises U.S. Subscription Prices, Wordle’s Popularity Supports the App Store, Fortnite Returns to iPhone via Nvidia
  9. Meta Reportedly Gives up on New AR OS, Meta Poaching Giants for AR HW Talent, The Reason Behind South Korea’s App Store Crackdown
  10. The iPhone at 15 Years, iMessage’s Superiority in the U.S., iMessage Outside the U.S.
  11. Apple’s Entertainment Arm, Revisiting the Idea of Apple Studios, Estimating App Store Revenue in 2021
  12. Ford Doubles Electric F-150 Production, Strava Not Seeing Peloton-Like Slowdown, Another Pixar Movie Going Straight to Disney+
  13. Amazon Internal Documents Point To Dismal Alexa Usage, The Smart Speaker Head Fake, Thursday Q&A
  14. Apple Share Buyback Impact on Market Cap and Share Price, Apple Talks AirPods With What Hi-Fi Blog
  15. Apple Reaches $3 Trillion, Thoughts on AAPL and $4 Trillion, Tesla’s Stellar 4Q21 Vehicle Deliveries
  16. Apple in 2021, Apple Products Discontinued in 2021, The Pre-AR Era at Apple

2021 192

December 2021

  1. Above Avalon Year in Review (2021)
  2. Above Avalon Podcast Episode 188: Apple Closed Its M&A Wallet
  3. 3Q21 Smart Speaker and Smart Display Sales Estimates, The Verdict on the Original HomePod, What’s Next for HomePod?
  4. AirTag’s First Controversy, Apple Is Leading the Charge on Tracker Safety, Lessons From the YouTube TV/Disney Battle
  5. Niantic CEO Pours Cold Water on the Metaverse, Meta Buys Within, The Mistake People Are Making With the Metaverse
  6. Podcast Advertising Grows Up, Thoughts on Apple Expanding Ads Business to Apple Podcasts, The Business Model Behind Apple’s Content Distribution Arm
  7. Google Aiming for First In-House Smartwatch in 2022, Google’s Lost Opportunity With Fitbit, Apple Watch Advantages
  8. Wallpaper Profiles Apple’s Design Team, Design at Apple, Is There a Jony Successor?
  9. Apple Wins Stay In Anti-Steering Ruling, Thoughts on Apple’s “Secret” Deal With China, Apple In China Is a Rorschach Test
  10. Nikkei Asia Calls Bloomberg’s Bluff on Slowing iPhone Demand, Connecting the iPhone Dots
  11. DigiTimes’ Questionable Report About iPhone Production, Life360 Outed as Major Privacy Invader, Apple’s Privacy Advantage
  12. Roku Reminds Me of Spotify, Roku Hits Pandemic Air Pocket, Revisiting the Roku Bear Case, Above Avalon Gifts (2021 Holiday Season)
  13. Bloomberg’s Odd Article About iPhone Demand, The Suspicious Timing of Bloomberg’s Article
  14. Foldable smartphone sales have not been impressive

November 2021

  1. iPhone Depreciation Hits Record Low, Using the Gray Market to Gauge iPhone Strength, Apple/CIT MacBook Upgrade Program
  2. Spotify’s Goal, Spotify Partners with Netflix, Spotify vs. Apple Podcasts
  3. Apple’s Car Goals Have Remained Consistent, Hertz Partners With Uber, Tile Sells Itself to Life360
  4. AAPL Shares Hit All-Time High, Thoughts on AAPL Valuation, AAPL vs. MSFT
  5. Above avalon episode 188 apple closed its ma wallet
  6. Qualcomm warns of apple modems apple modems and gross margins apple announces self service repair
  7. Apple’s Extremely Quiet Year for M&A
  8. The Tim Cook / Andrew Ross Sorkin Interview
  9. Foxconn Warns of Difficult 2022, Apple Simplifies Its Beats Lineup, Hertz Announces Deal With Tesla
  10. The Above Avalon Daily Update Recap (3Q21 Edition)
  11. Disney Earnings, Apple Unveils Apple Business Essentials, Thursday Q&A
  12. Snap and Meta Feel Apple ATT Impact, Estimating ATT’s Financial Impact, Should Apple Be In the Ads Business?
  13. Apple Hires Another Tesla Autopilot Executive, GM Cruise Launches Self-Driving Taxi Service, Foxconn Unveils First EV Concepts
  14. Peloton 1Q22 Earnings, Peloton Sends Warning Signal, Peloton vs. Fitbit
  15. Google to Adjust Developer Fees in South Korea, In-App Payment Debate Is a Red Herring, Netflix Unveils Games for Android
  16. Apple Shifting Device Production Orders, U.S. Election Implications on Apple and Big Tech, Revising My Apple 2022 Estimates
  17. Apple 2021 10-K Takeaways
  18. Above Avalon Podcast Episode 187: Thoughts on Apple Watch Series 7
  19. Apple 4Q21 Earnings Review (Details)

October 2021

  1. Apple 4Q21 Earnings Review (Major Takeaways)
  2. Previewing Apple’s 4Q21 Earnings, My 4Q21 Estimates, Apple Product Category Expectations
  3. AirPods as a Platform, Thoughts on the M1 Pro and M1 Max, Jony Ive’s Influence at Apple
  4. Thoughts / Initial Impressions About Apple’s Product Event
  5. Above avalon episode 187 thoughts on apple watch series 7
  6. Mac new users: 15 million per year (an all-time high)
  7. the Above Avalon daily update from October 14th
  8. The Apple Watch Series 7 Is Great
  9. Apple Appeals Epic Games Ruling, U.S. Banks Attacking Apple Pay Fees, Estimating Apple Pay Revenue
  10. Apple Employee “Unrest,” Tim Cook Goes After Social Media, Paddle and App Store Alt Payments
  11. More on iPhone's Future Sales Trajectory, Apple Health Said to Be in Turmoil, Tesla 3Q21 Deliveries
  12. Foxconn to Buy Old GM Plant, China’s Power Crunch, iPhone 13 Production Hits Snags
  13. iPhone new users: 60 million per year (a five-year high)
  14. Above Avalon Podcast Episode 186: The iPhone 13 Has Arrived

September 2021

  1. The Number of Apple Watches in the Wild, Apple Watch Adoption Estimates, Apple Watch Upgrading Trends
  2. The Amazon Event, Amazon’s Play for Neighborhoods, Amazon Astro
  3. Jony Ive Partners with Ferrari, iPhone 13 Strength in China, Apple vs. Huawei
  4. Disney Warns of Messy Disney+ Subscriber Trends, Estimating the Number of Apple TV+ Subscribers, Revisiting Apple’s Paid Subscriptions Tally
  5. Facebook Unveils Portal Go and Portal+, Microsoft's Surface Event, The Surface Duo 2
  6. Facebook Launches Ray-Ban Stories Glasses, Facebook’s Smart Glasses Sales Pitch, Facebook’s HW Head Promoted to CTO
  7. The iPhone 13 Test, The Driver Behind iPhone Momentum, Early Thoughts on iPhone 13 Sales
  8. Kevin Lynch Tapped to Lead Project Titan, Disillusionment in the Auto Space Is Setting In, Ted Lasso Wins Big at the Emmys
  9. The Apple Event (Full Notes)
  10. The Apple Event (Major Takeaways)
  11. Thoughts on the Epic Games vs. Apple Ruling
  12. TSMC Raising Chip Prices, Apple’s Pricing Advantage, Thursday Q&A
  13. Doug Field Leaves Apple for Ford, Project Titan’s Trajectory and Leadership, Silicon Valley vs. Detroit
  14. Apple Delays Child Safety Features, An Update Regarding Apple’s Rumored Self-Driving Car Facility in Arizona, Apple Continues Hiring Car HW Talent
  15. Apple Makes Concession Regarding Reader Apps, Reader Apps vs. Multiplatform Apps, The Strategy Behind Apple’s App Store Changes
  16. More on South Korea's App Store Payment Bill, Thinking Through Alternative In-App Payments, Unintended Consequences of App Store Changes

August 2021

  1. Peloton Earnings, South Korea Passes App Store Payments Bill, Apple Acquires Primephonic
  2. Apple Settles Class-Action Suit from U.S. Developers, Why Settle Now?, The iOS Developer Divide
  3. More on Memoji and Apple Mixed Reality, Facebook Earnings, The Problem With Zuckerberg’s Metaverse
  4. Disney Earnings, Disney Will Surpass Netflix, Roku Earnings
  5. Apple Leaker Comes Forward, Apple’s Ongoing War on Leaks, Thursday Q&A
  6. Follow the Tech Capex, Apple’s Reliance on Chinese Suppliers Increases, Foxconn Moving Forward With Car Factories in U.S.
  7. Alphabet Earnings, Amazon Earnings, Microsoft Earnings
  8. Apple Releases Security Threat Model Review of CSAM Detection, Apple Doing Damage Control, Genuine Pushback to Apple’s CSAM Detection
  9. Sonos 3Q21 Earnings, Anti-App Store Legislation Introduced in Senate, The Bill’s Privacy and Security Exemption
  10. The Apple TV Debate Rages On, Apple’s Home Strategy, Smart Homes and Ecosystems
  11. Apple Head of Privacy Talks CSAM Detection, CSAM Detection FUD, Apple and the Privacy High Ground
  12. Apple Announces Expanded Protections for Children, Thoughts on Apple’s CSAM Detection, Apple CSAM and the Slippery Slope
  13. The Most Surprising Item from Apple Earnings, Revising My Apple Estimates, Why My Apple Estimates Continue to Move Higher
  14. Apple’s 2022 iPhone Lineup Taking Shape, Two Big iPhone Bets, Facebook Goes Around App Store for Cloud Gaming
  15. Square Acquires Afterpay, Square vs. Apple, The Future of Credit
  16. Notes from Apple’s 3Q21 10-Q, Deconstructing Apple’s 3Q21 Revenue Growth, Apple's Capacity to Increase Its Share Buyback Pace

July 2021

  1. Apple 3Q21 Earnings Review (Full Notes)
  2. Thoughts on Apple's 3Q21 Earnings, Apple's Ecosystem Is Rapidly Expanding, Apple Supply Issues Are Overblown
  3. Tesla Earnings, Elon Musk Goes After Apple Again, Musk Steps Away from Earnings Calls
  4. My 3Q21 Apple Financial Estimates
  5. Wall Street’s Expectations Game, Let’s Talk AAPL Stock, The Environment Heading Into Apple’s 3Q21 Earnings
  6. Netflix 2Q21 Earnings, Netflix Is Feeling Competitive Pressure, Netflix’s Video Gaming Strategy
  7. Apple’s Return to the Office Brouhaha, Apple Searching for Hollywood Hub, The Ted Lasso Effect
  8. Apple’s Kevin Lynch Joins Project Titan, Apple Car Implications, Apple Watch Implications
  9. Netflix Moving Forward with Gaming, Entertainment Bundles Will Win, This Time Is Different for Games
  10. Apple Reportedly Increases iPhone Build Orders, Thoughts on iPhone Sales Trends, Apple and Goldman Working on Apple Pay Later
  11. Apple’s Services Journey, A Different Way of Thinking of Apple One, Apple Services Evolution
  12. Apple and the NFL, Disney’s Black Widow Opening Weekend, A Laptop Revival
  13. App Consumer Spend Growth Is Accelerating, Are We Already in a New Era for Apps?, Facebook Goes After iOS Default Apps
  14. EU’s Vestager Threatens Apple, Video Streaming Box Market Shares, Peacock Signs Universal Deal
  15. CAID Fizzles, Ad Budgets Reportedly Shifting to Android, The Debate Surrounding Apple’s Ads Business
  16. Valuing Recurring Revenue Streams for the Giants, Where Will Apple Growth Come From?, Thursday Q&A

June 2021

  1. Comcast’s Video Streaming Strategy, Ad-Based Streaming Momentum, Revisiting M&A in Video Land
  2. FTC’s Lawsuit Against Facebook Thrown Out, Facebook Joins Trillion Dollar Club, Valuing the Giants on Free Cash Flow
  3. Peloton’s Newest Wearable…Sort Of, Peloton Makes Play for Businesses, Opposition to Anti-Tech Bills Materializes
  4. More on Apple’s Missed Opportunity at WWDC, My Ideas on Apple Watch Strategy Changes, Rethinking Apps on the Wrist
  5. Apple Responds to Congress, The Effectiveness of an iOS Sideloading Fear Campaign, Is Apple’s Response Too Little, Too Late?
  6. Are Cracks Forming at Google?, Google’s Real Problem, Spielberg Partners with Netflix
  7. 5G Smartphone Industry Sales Trends, Inside Apple’s Back to School Promotion Strategy, Apple Watch Executive Talks Health
  8. June 17th, 2021: Dissecting Apple’s Headphones Line, Apple’s Headphones Strategy, Sizing Up Apple’s Headphones Business
  9. Apple’s Health Struggles, Apple Officially Unveils Beats Studio Buds, The Oddities Found with Beats Studio Buds
  10. Thoughts on U.S. House’s Anti-Tech Bills, Tech vs. Washington Noise, Apple Dials Back Apple TV+ Promotional Offer
  11. Facebook Smartwatch Details Leak, Cameras on the Wrist, Apple Hires Top Auto HW Executive
  12. Apple WWDC 2021 Keynote Review (Consolidated)
  13. Notes from Apple's WWDC 2021 Keynote (Part 2)
  14. Notes from Apple’s WWDC 2021 Keynote (Part 1)
  15. Apple’s WWDC 2021 Keynote (Major Themes)
  16. Previewing Apple’s WWDC 2021, A $650B App Store Ecosystem, The App Store Breeds IPOs and M&A
  17. Apple’s Future Competition in Wearables, Jony Ive’s Involvement with the New iMac, Ford F-150 Lightning Reservations Tally

May 2021

  1. The Logic for Tech Companies to Own Content, Google Teams up with HCA Healthcare, Apple's Healthcare Risk
  2. WarnerDiscovery and Apple M&A, Ranking Paid Video Streaming Leaders, Netflix Contemplating Move into Gaming
  3. The Epic Games Trial Hasn’t Been Embarrassing For Apple, Amazon Close to Buying MGM, Why Apple Passed on MGM
  4. Tim Cook Grilled By Epic Games Trial Judge, Snap Defends the App Store…Sort Of, Snap Unveils AR Glasses
  5. Google I/O 2021, Google Finally Takes Wrist Wearables Seriously, Apple vs. Google
  6. Apple Designer Eugene Whang Left Apple, Apple Industrial Design Turnover, Spotify’s WSJ Op-Ed Against Apple
  7. The New York Times Article on Apple in China, The "Designed by Apple in California" Slogan, My Stance on Apple and China
  8. AT&T to Spin Off WarnerMedia, HBO Max’s Future, Apple Implications
  9. Elon Musk Backtracks on Bitcoin, Inflation Fears and Apple Valuation, My Updated Apple Earnings Model
  10. Peloton Earnings, Roku Earnings, Apple to Double Down on U.S. Expansion
  11. Apple Expands Its Ads Business, Apple’s Ads Business vs. ATT, The Apple vs. Facebook Battle
  12. Amazon Partners With Tile, The Tile Dilemma, Apple Hires New PR Chief
  13. Peloton Recalls All of Its Treadmills, The At-Home Fitness Revolution Needs a Reset, Apple, Fitness Machines, and Gyms
  14. Netflix Earnings, Netflix Is in Denial About Competition, Netflix Announces Share Buyback
  15. Apple 2Q21 10-Q Notes, The Apple Services Myth, Apple Is Losing Share Buyback Buying Power
  16. My Full Notes From Apple Earnings

April 2021

  1. Apple Earnings, Deconstructing Apple’s Growth, A Margins Rocket, Apple's Stingy Dividend Increase
  2. Apple’s Strategy for Going Up Against Epic in Court, Epic’s PR Weakness, What Does It All Mean?, My Updated Apple Earnings Model
  3. Epic Games vs. Apple, Epic's Arguments Against Apple, Epic’s Motivation
  4. Previewing Apple 2Q21 Earnings, My 2Q21 Apple Estimates, Apple Buyback and Dividend Projections
  5. Thoughts on Apple Podcasts Subscriptions, AirTag Adoption Estimates, Additional Apple Event Observations
  6. Apple’s Impressive Event
  7. Previewing Apple’s Event, Apple Event Goals, Apple’s Evolving Manufacturing Apparatus
  8. The Story Behind Apple and VanMoof, Find My Network vs. Tag My Network, Thursday Q&A
  9. Apple Reportedly in Talks With LG Magna for Cars, Automakers vs. Foxconn vs. Auto JVs, Apple and Owning Car Factories
  10. An Apple TV / HomePod Hybrid?, An iPad / HomePod Hybrid?, Apple and the Smart Home
  11. LG Ends Smartphone Efforts, Smartphones and Flat Circles, Smartphone Market Share Trends
  12. Apple Expands Find My Network, Apple Is Building Location Layers for AR, What About AirTags?
  13. Spotify Buys Locker Room, Apple Podcasts Data, Apple and Podcasting Sustainability
  14. Apple Arcade’s Strategy Shift, Apple Invests in UnitedMasters, Microsoft’s $22B HoloLens Deal
  15. Tim Cook’s NYT Interview with Kara Swisher (Privacy, App Store, Future Products)

March 2021

  1. Apple’s AR/VR Plans, Snap and AR, Wednesday Q&A
  2. Apple’s App Store Defense, Apple Expands Independent Repair Program, Foxconn Contemplating Car Manufacturing in Wisconsin
  3. Apple Contemplating Apple Watch Explorer Model, Thinking About the Apple Watch Line, Apple Watch Partnerships
  4. Tesla Accepts Bitcoin as Payment, Tesla, Bitcoin, and the Environment, Mac OS X Turns 20
  5. Disney Throws Theaters Under the Bus, Apple Card Applicant Data Revealed, OnePlus Enters Smartwatch Arena
  6. Peloton Acquires Wearables Company, Peloton vs. Apple Watch, Facebook Talks Up Smartwatch as AR Controller
  7. HomePod Mini’s Secret Sensor, Apple Unveils Retail Strategy for Services, Tim Cook Expects Return to the Office
  8. My iPad Installed Base Estimate, Apple Watch Installed Base Math, Apple Watch Upgrading
  9. Apple and Russia Reach App Agreement, CAID vs. Apple, Google Play Fees Cut
  10. Is Apple Afraid of Losing Focus?, Apple’s Priorities, iPhone Installed Base Math
  11. Apple Discontinues HomePod, Apple’s Predicament, Apple May Be Making a Mistake
  12. Apple Stores Are Different, Apple Store’s Strength, Apple Store’s Weakness
  13. A Questionable Report on iPhone Orders Being Cut, iPhone 12 Mini Orders, iPhone 12 Production Begins in India
  14. Apple’s Earnings Power, Apple Free Cash Flow, Thoughts on AAPL Valuation
  15. iMac Pro Discontinued, The Mac’s Positioning, The Strategy Behind Apple Fitness+ Classes
  16. Regulators Examining Sign in With Apple, Arizona’s Anti-Apple Bill Advances, Disney to Close 20% of Stores
  17. App Store Subscription Revenue Estimates, An App Store Narrative Violation, App Store ARPU vs. User Growth
  18. Warren Buffett’s Annual Letter, Apple Isn’t Buffett’s Token “Tech” Stock, Apple, Buffett, and Buyback
  19. 2020 U.S. Music Industry Financials, Apple Shoots Down Free Music Streaming, Music Streaming Pricing, Introducing Inside Orchard

February 2021

  1. Target to Open Mini Apple Stores, Apple’s Retail Store Growth Strategy, Thursday Q&A
  2. The Spotify Story, Spotify 4Q20 Earnings, Spotify vs. Clubhouse vs. Apple
  3. Cook vs. Zuckerberg, Tim Cook on Privacy, Tech Business Models Are Starting to Collide
  4. Apple Partnering With Skydance, Apple's TV+ Bet Flying Under Radar, The "Cost" of Free TV+
  5. Disney Earnings, Sonos Earnings, Thursday Q&A
  6. Volkswagen CEO Writes Off Apple, Volkswagen vs. Palm, Nissan Turns Down Apple
  7. Apple Watch at 100M Wrists, Apple Watch Growth Trajectory, Facebook Looking to Launch Smartwatch
  8. Tesla’s Bitcoin Problem, Apple and Bitcoin Mining, Introducing My FY2022 Estimates for Apple
  9. Tesla Buys Bitcoin, Apple and Bitcoin, Apple and Crypto Exchanges
  10. Peloton Earnings, My Questions Regarding Peloton, Apple TV+ and “Freeloaders”
  11. Apple / Hyundai Talks Break Down, The Jeff Bezos Transition, Amazon Hardware Questions
  12. Apple Car and the Last Mile, Revisiting an Apple Campus Shuttle Service, Thursday Q&A
  13. Apple Reportedly to Sign Car Deal With Kia, Hyundai’s Concerns About Apple, What Is Apple Doing?
  14. My Notes From Apple’s Earnings Call, Apple’s Paid Subscriptions, Apple 10-Q Takeaways
  15. An Apple Margins Surprise, Measuring Apple’s Wearables Business, iPhone Sales in China

January 2021

  1. Apple Earnings, The Most Important Apple Number, Apple Remains Misunderstood
  2. Apple Podcasts+ Looking Likely, Apple Launches Time to Walk Audio Workouts, Microsoft Earnings
  3. Apple Announces Executive Changes, Dan Riccio and Design, A New Apple Succession Trend
  4. My Apple 1Q21 Estimates, Wall Street’s Expectations, The Apple Number to Watch
  5. Apple’s Secret Weapon for Fitness, How Much Is Apple TV+ Costing Apple?, Thursday Q&A
  6. Netflix Earnings, Apple Extends TV+ Free Trial (Again), Engagement Is Key in Video Streaming
  7. Peloton’s Marketing Shift, Peloton Buys Precor, Peloton vs. Apple
  8. published on January 14th, 2021
  9. Apple Held Talks With Canoo, Apple Continuing to Poach Tesla, Tesla and First Movers
  10. Hyundai Confirms Talks With Apple, Apple Considering Car Factory in Georgia, Making Sense of Apple and Hyundai News
  11. Apple Removes Parler From App Store, Censorship vs. Curation, Big Tech and Collusion Allegations
  12. Apple Discloses Key App Store Financial Data Point, Apple’s Content Distribution Arm, Thursday Q&A
  13. U.S. Senate on Track to Flip, Selling a Smaller iPhone, Thinking About an iPhone SE (3rd Generation)
  14. iPhone Activation Data (Christmas 2020), An iPhone 12 Mini Problem, Gazelle Ends Trade-Ins
  15. Elon Musk’s Apple Tweet, Apple and Tesla M&A, Tesla 4Q20 Deliveries

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