The Curious Engineer

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Alex Murrell

alexmurrell.co.uk

Essays / personalGeneral

’18’19’20’21’22’23’24’25’26
Posts
64 from 16 Mar 2018 to 8 Oct 2026
Posting
monthly (7 in the last year)
Kind
personal blog

2026 7

  1. IPA Effectiveness Conference, 2026 — Alex Murrell
  2. Dave Trott, Creative Mischief — Alex Murrell
  3. Orlando Wood, Lemon — Alex Murrell
  4. Advertising’s master model
  5. Alan Cooper, How To Plan Advertising — Alex Murrell
  6. James Hurman and Peter Field, The Effectiveness Code — Alex Murrell
  7. Wiemer Snijders, Eat Your greens — Alex Murrell

2025 4

  1. Les Binet and Sarah Carter, How Not To Plan — Alex Murrell
  2. Marketing’s misleading metric
  3. Social in 10 — Alex Murrell
  4. Aer Studios, Vision Day — Alex Murrell

2024 6

  1. Stephen King, A Masterclass in Brand Planning — Alex Murrell
  2. Thinking rationally about emotion
  3. John Hegarty, Hegarty on Creativity — Alex Murrell
  4. Malcolm Gladwell, The Tipping Point — Alex Murrell
  5. The age of average (encore)
  6. Andrew Boulton, Copywriting Is… — Alex Murrell

2023 9

  1. Andy Nairn, Go Luck Yourself — Alex Murrell
  2. The B2B Institute, 2030 B2B Trends — Alex Murrell
  3. BIMA Beyond 2023: The Age of Average — Alex Murrell
  4. James Hurman, The Case For Creativity — Alex Murrell
  5. Cass Sunstein and Richard Thaler, Nudge — Alex Murrell
  6. The age of average
  7. Jerry Z. Muller, The Tyranny of Metrics — Alex Murrell
  8. University of West London: The Errors of Efficiency — Alex Murrell
  9. Jenni Romaniuk and Byron Sharp, How Brands Grow Part 2 — Alex Murrell

2022 8

  1. Dave Trott, Predatory Thinking — Alex Murrell
  2. WEDF: The Age of Average — Alex Murrell
  3. George Lois, Damn Good Advice — Alex Murrell
  4. How to ride a recession
  5. Cathy O’Neil, Weapons of Math Destruction — Alex Murrell
  6. Call To Action — Alex Murrell
  7. What’s the big idea?
  8. Richard Rumelt, Good Strategy Bad Strategy — Alex Murrell

2021 10

  1. Paul Feldwick, The Anatomy of Humbug — Alex Murrell
  2. The errors of efficiency
  3. Les Binet and Peter Field, The Long and the Short of It — Alex Murrell
  4. Ryan Wallman, Delusions of Brandeur — Alex Murrell
  5. Byron Sharp, How Brands Grow — Alex Murrell
  6. Robert Heath, Seducing the Subconscious — Alex Murrell
  7. Rory Sutherland, Alchemy — Alex Murrell
  8. Paul Arden, It's Not How Good You Are, It's How Good You Want To Be — Alex Murrell
  9. The B2B Institute, The 5 Principles Of Growth In B2B Marketing — Alex Murrell
  10. Adland is an island

2020 7

  1. Daniel Kahneman, Thinking Fast and Slow — Alex Murrell
  2. The forecasting fallacy
  3. William Poundstone, Priceless: The Hidden Psychology of Value — Alex Murrell
  4. James Webb Young: A Technique for Producing Ideas — Alex Murrell
  5. The pitfalls of purpose
  6. Phil Barden, Decoded — Alex Murrell
  7. David A. Aaker, Building Strong Brands — Alex Murrell

2019 7

  1. Richard Shotton, The Choice Factory — Alex Murrell
  2. Big questions for big data
  3. Jon Steel, Truth Lies and Advertising — Alex Murrell
  4. Isolated Talks: The Pitfalls Of Purpose — Alex Murrell
  5. Strategy Finishing School: The Art Of Questioning Clients — Alex Murrell
  6. Magpie marketing
  7. Making Sense of Martech — Alex Murrell

2018 3

  1. The ageism in advertising
  2. The digital dark side
  3. The Millennial myth

Undated 3

  1. Summaries — Alex Murrell
  2. Podcasts — Alex Murrell
  3. Home