The Curious Engineer

Amplitude

2014–2026

195 posts

2026 67

October 2026

  1. Find Your Holiday Checkout Friction Before Peak Traffic Does
  2. Amplitude + GitHub Agents: Closing the Product Learning Loop
  3. Lessons from consolidating our MCP server
  4. What AI engineers do in the age of agentic code

September 2026

  1. An analysis of Jev: Faster and cheaper, but watch the accuracy
  2. Your agent isn’t broken. It’s guessing.
  3. Bring headless Amplitude where you work
  4. Should I install the Amplitude SDK?
  5. Amplitude climbs to #3 in G2 Digital Analytics Momentum
  6. I was the bottleneck
  7. Your agents are only as good as your data context
  8. The New Trust Economy in Financial Services

August 2026

  1. How to Secure AI Agent Traces Without Losing the Signal
  2. Connecting agent performance to product outcomes
  3. The hidden cost of a bad AI answer
  4. Verification loops in software factories: What PMs need to know
  5. Your AI chat box isn't a strategy. Where you put it is.
  6. The Neobank Squeeze: Why Classic Banks Need to Learn to Move at Challenger Speed
  7. From context to intelligence: Building self-improving products in banking and insurance
  8. Practical Guide to Evaluating Open Models: Achieving Sonnet-level performance with Kimi
  9. Building got faster. Knowing what worked didn’t.
  10. Your Analytics in your Discord Server

July 2026

  1. How HYBRD turned agent evals into a retention signal
  2. Replay Sessions and Retarget VIPs with Your Existing Adobe Tags
  3. Beyond the rate: Retail banking's new competitive front
  4. How NS prevented €1.8M in revenue loss through experimentation
  5. Go from product launch to insight to action in minutes
  6. What Makes a Good vs Bad North Star Metric
  7. The role of feature management in successful product development
  8. Cohort retention analysis: Reduce churn using customer data
  9. 7 steps to measuring the success of a feature
  10. 14 best product management tools for 2026 (plus tips from senior PMs)

June 2026

  1. The definitive guide to behavioral cohorting
  2. Putting a number on AI quality
  3. Meet the winners of the 2026 Amplitude AI impact awards
  4. Beyond last-touch attribution: Find out which interactions really matter
  5. Agent connectors are better together
  6. Agents that act on what actually happened
  7. Cómo Square utilizó Amplitude para mejorar la experiencia de los vendedores e impulsar el crecimiento
  8. Migrating analytics platforms without the chaos
  9. Wanted Lab, 가입 전환율 150% 향상과 실험 문화 정착
  10. How to balance inference cost and user experience for agents
  11. Introducing zoning insights: Web intelligence at a glance
  12. Five best practices for getting started with AI agents
  13. 24 quarters at #1. Here’s what’s next.
  14. How we built a product that tells us what to build next: Inside Amplitude Wave
  15. AI evals for product managers: A beginner’s guide to getting started
  16. Introducing Agent Connectors in Amplitude
  17. Read CompanyHow We Redesigned Amplitude Docs for Agents and Made Everyone an AuthorJun 2, 202613 min read
  18. AI broke your experimentation program. here’s how to fix it.

May 2026

  1. How AI Took the Data Analyst’s Job, and Created a Better One
  2. Read CompanyHow We Built a Design Agent at Amplitude with Claude Managed Agents and CloudflareMay 19, 202611 min read
  3. Most teams ship agent personalities by accident. we didn’t.
  4. How ACKO drove 13% more conversions & 50% drop in calls with GenAI
  5. Agents just made your feature launch channel smarter
  6. 5 agent skills to automate your weekly product review

April 2026

  1. Making AI search count (and convert)
  2. AI Week 2026: Upleveling All Together
  3. How We Built Agents That Understand The Language of Product Analytics

March 2026

  1. Why We Created Agent Analytics, and Why Every Team Building AI Agents Needs It
  2. Founders’ Awards: Celebrate the Winners of 2025

February 2026

  1. Is Your Analytics Ready for An AI-First Product?
  2. Can Agents Take On Enterprise Analytics?

January 2026

  1. Our Quest to Become AI-First and What We Learned
  2. What We Learned Building AI Products in 2025
  3. Amplitude Acquires InfiniGrow to Expand Marketing and Revenue Capabilities
  4. The Modern Guide for Implementing AI Agents

2025 24

December 2025

  1. How Amplitude Taught AI to Think Like an Analyst
  2. View all

November 2025

  1. Data Governance in the AI Era
  2. How to Appear More Often in ChatGPT: An AI Visibility Deep Dive
  3. Amplitude AI Feedback: Finally, Signal That Tells You What to Build
  4. How to Optimize Your Startup for AI Search
  5. Amplitude AI Builders: Leo Jiang Discusses AI Visibility

October 2025

  1. Introducing Amplitude AI Visibility: The New Way to See What AI Says About You
  2. Amplitude AI Builders: Brian Giori Discusses MCP
  3. Amplitude AI Builders: Adam Struck Discusses Moda

September 2025

  1. The 7% Retention Rule Explained
  2. Amplitude AI Builders: Eric Carlson Discusses AI Agents
  3. 9 collaboration best practices for better digital experiences
  4. AI just raised the bar on experimentation
  5. Amplitude AI Builders: Janaki Vivrekar Discusses Automated Insights

August 2025

  1. 7 Cups scales emotional support and increases revenue with Amplitude

July 2025

  1. From One To Many: How AI Agents Are Turning Individual Contributors into Team Leads
  2. AI Week: What Worked, What Surprised Us, and Why You Should Try It

June 2025

  1. Data Readiness: The Real Barrier to AI Adoption
  2. The “Aha” Moment: A Guide to User Breakthroughs
  3. AI Has Changed Your Customer—Here’s How to Keep Up
  4. Introducing Amplitude AI agents

May 2025

  1. A/B Testing: What it is, How it Works, and How to do an A/B Test

March 2025

  1. Digital experience maturity: Achieving operational readiness

2024 16

December 2024

  1. 10 Ways Amplitude Frees Up Your Data Team for Bigger Challenges

October 2024

  1. 4X increase in Drata’s feature adoption by uncovering product gaps with Amplitude
  2. Amplitude acquires Command AI
  3. NTT Docomo achieves 60% onboarding success rates with deep insights

September 2024

  1. ITVX’s user conversion rate soars by 10% with Amplitude’s viewer path insights
  2. Zip's data-driven revamp drives 60% increase in additional repayment starts
  3. How A+E boosted viewer engagement one A/B test at a time
  4. Udemy sheds light on learners’ needs, boosting subscriptions by 40%

August 2024

  1. Mitti boosts retention by 18% with Amplitude
  2. 22 A/B Testing Interview Questions & How to Answer Them

April 2024

  1. Understanding AI's Impact on Customer Privacy and Legal Compliance

March 2024

  1. How To Identify and Use Actionable Metrics Across Your Company
  2. 3 signs that it’s time to Reevaluate your digital analytics platform

February 2024

  1. 5 trends shaping the future of A/B testing and experimentation
  2. Putting insights in the Hands of product managers boosts sales 53%

January 2024

  1. Q4 Product Release Highlights—Get Started and Activate Insights Faster, and At Scale

2023 20

December 2023

  1. Introducing Amplitude Academy Badges—Analytics Certification

October 2023

  1. 6 Best Practices for Product Adoption in Financial Services, Media, and Retail
  2. Q3 Product Release Highlights — Deliver Better Experiences to Customers.

September 2023

  1. 3 Reasons to Pay Attention to Retention
  2. How we accelerated the adoption of Amplitude at Preply

August 2023

  1. Self-directed insights lead to high-quality growth at Coursera
  2. Build Better Products: AI Edition

July 2023

  1. Improved security, simplicity, and customer satisfaction with smart data analytics
  2. Q2 Product Release Highlights — Self-Service Product Analytics for Your Team
  3. AI Product Hackathon at Amplitude
  4. How analytics insights turn healthy customers into healthy business at Nautilus

June 2023

  1. Actionable insights help Backstage connect the right talent to the right opportunity
  2. Music to Their Ears: How Leading with Data Helps Users Become Players at Fender
  3. The Eight Aha! Analytics Moments That Drove Millions in Revenue and Double-Digit Retention Growth

April 2023

  1. Q1 Product Release Highlights—Get the Most out of Amplitude

February 2023

  1. Common Questions About Migrating From GA to Amplitude - Adam Greco

January 2023

  1. Q4 Product Release Highlights—Drive More Efficient Product Growth
  2. 3 Perspectives on How to Benefit from Product-Led Growth - John Cutler
  3. Digital Analytics "Aha" Moments - Adam Greco
  4. Change the Way You Approach Experiments with This 7-Step Framework - Elena Verna

2022 17

November 2022

  1. Staying PRODUCTive: Collective Thoughts from the 2022 Summer Interns
  2. Ad-Network Integrations in Amplitude - Adam Greco

October 2022

  1. Acquisition Channels in Amplitude - Adam Greco
  2. Q3 Product Release Highlights—New Features Help Teams Get More From Their Data

September 2022

  1. Amplitude Account-Based Marketing (ABM) Integration - Adam Greco
  2. Breaking Down the Labor Market in 2022

July 2022

  1. Learning to Lead with Data and Leave Gut Feelings Behind
  2. Scott Brinker on 5 MarTech Trends of the Decade to Accelerate Business Growth

June 2022

  1. Celebrating Amplitude’s 2022 Pioneer Award Winners

May 2022

  1. What’s New—Amplify 2022 Product Launches
  2. Amplify 2022: The Power of Data-Driven Products - Amplitude

April 2022

  1. Amplify 2022: Learning, Community… and Hasan Minhaj
  2. Agile Product Management: Definition, Best Practices, & Examples
  3. 7 Reasons Why I’m Amped to Attend Amplify 2022 - Elena Verna

February 2022

  1. 11 A/B Testing Tools for 2022
  2. Announcing Amplify 2022: Live From Las Vegas

January 2022

  1. 22 Predictions for Digital Optimization in 2022 - Amplitude

2021 6

December 2021

  1. Amplitude’s End-Of-Year Analytics: Looking Back at 2021

October 2021

  1. How AB InBev Got 2M SMBs Buzzing with a Next-gen B2B Platform

September 2021

  1. Adam Greco: Why I Joined Amplitude as a Product Evangelist

May 2021

  1. Amplitude Acquires Iteratively to Proactively Improve Data Quality

February 2021

  1. How COVID-19 Impacted Consumer Trends Across 5 Industries in 2020

January 2021

  1. Announcing Amplitude’s 2020 Pioneer Award Winners - Amplitude

2020 12

December 2020

  1. The 2021 Product Salary Survey Is Now Live! - Amplitude
  2. 4 Tips to Adapt Agile Product Management to Your Team’s Processes - Amplitude

October 2020

  1. 5 Reasons Why You Should Join Amplitude’s Customer Success Team - Amplitude
  2. Amplify 2020: Highlights from the Largest Gathering of Product and Growth Leaders
  3. 4 Major Launch Announcements from Amplify 2020

August 2020

  1. Go Limitless at Amplify 2020, the Virtual Conference for Product Leaders
  2. 3 Strategies to Improve Your Customer Retention Rate
  3. 3 Ways to Use Conversion Analysis on Your Website

July 2020

  1. 5 Factors to Consider When Building Your Product Strategy

April 2020

  1. How Adobe Customers See the Complete View of User Behavior with Amplitude

January 2020

  1. 50 Questions I Ask PMs About Data and Their Teams
  2. Reflecting on Amplitude's 2019 Diversity & Inclusion Initiatives

2019 11

December 2019

  1. Amplify 2019 Highlights

September 2019

  1. 12 Signs You’re Working in a Feature Factory - 3 Years Later
  2. A Conversation with Quantitative UX Researcher Randy Au | Amplitude
  3. Who’s Speaking at Amplify 2019?
  4. Employee Spotlight: Paving the Road for a More Inclusive Future with Shivani Patel, Head of Corporate Sales and Account Management

August 2019

  1. A Tale of Two Data Teams

July 2019

  1. Discover 5 Steps to Become More Comfortable Using Data | Amplitude

April 2019

  1. 10 Tips for Instrumenting Amplitude

March 2019

  1. 5 Questions with Dave Rogers and Sameer Karim, Product Strategy & Analytics Experts at Slalom

February 2019

  1. 5 Questions with Jimmy Muldoon, Director of Insights at Red Badger

January 2019

  1. 5 Questions with Shayna Stewart, Digital Product Manager at Y Media Labs

2018 5

November 2018

  1. 5 Questions with Jules Ehrhardt, Founder of FKTRY

October 2018

  1. 5 Questions with Dan McGaw, CEO at Effin Amazing

September 2018

  1. See Who's Speaking at Amplify: Jake Knapp, Gibson Biddle, Tatyana Mamut & More
  2. 5 Questions with Al Harnisch, VP of Growth at Prolific Interactive

August 2018

  1. 5 Questions with Blake Sirach, CPO at WillowTree

2017 3

November 2017

  1. Read Advice on Building Great Products from Folks Who’ve Actually Done It | Amplitude

September 2017

  1. 10 Skills Every Mobile Product Manager Needs

January 2017

  1. Amplifying Global Change With the Slack/Amplitude Integration

2016 12

December 2016

  1. 4 Ways Bias Sneaks Into Your Mobile Analytics
  2. 4 Steps to Measure User Onboarding the Right Way

November 2016

  1. 3 Metrics for Understanding Mobile User Behavior
  2. 8 Data Science Skills That Every Employee Needs

September 2016

  1. 5 Tips for Getting the Most Out of App Performance Tracking

August 2016

  1. 8 Ways To Automate Your Analytics with IFTTT and Zapier

July 2016

  1. 5 Data-Driven Email Newsletters That Will Change How You Think About Analytics
  2. It’s Almost Time For Growth Clinic: Got Data?

June 2016

  1. 8 Timeless Analytics Resources
  2. 10 Steps To Get You Started with Behavioral Analytics

April 2016

  1. The Problem With Over-Investing in Acquisition, and Under-Investing in Retention

February 2016

  1. Make Your Pirate Metrics Actionable

2015 1

July 2015

  1. Actionable Cohort Analysis - Talk from Opticon 2015

2014 1

July 2014

  1. 10 Pitfalls to Avoid When Instrumenting Mobile Analytics