The Curious Engineer

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Apple’s WWDC25 introduced AdAttributionKit and Safari privacy changes. Discover what these updates mean for mobile attribution and tracking.

Mobile / iOS / AndroidTech news / industry

’15’20’25
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1,446 from 14 Sep 2014 to 2 Oct 2026
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about daily (177 in the last year)
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2026 151

  1. The CTV Measurement Playbook
  2. Retargeting in a Post-Privacy World: How Angela Humphrey Navigates Mobile Growth and the Rise of CTV
  3. Fitness & Wellness Hub
  4. Branch Expands AI Measurement With ChatGPT Ads Attribution Across App, Web and Desktop
  5. Branch Brings Paid and Organic ChatGPT Measurement Together
  6. Why Google Reports 72 Million Events and Your MMP Says 2 Million
  7. How To Simplify Attribution With AI Data Analysis
  8. AI Is Changing the Ad Fraud Fight
  9. The End of False Choices: Putting Privacy First to Unlock Performance Marketing in Healthcare
  10. The Road to CX Vision 2035: The Death of Omnichannel and the Rise of Ambient Customer Experience
  11. 16 Smart Steps To Take After A Promising Investor Conversation
  12. Has AI Changed the Build vs. Buy Question in Mobile Measurement?
  13. Contextual Advertising Trends 2026
  14. The API of the Physical World: Sy Bohy on the Future of Connected Hardware
  15. EXCLUSIVE: The Trade Desk’s Top Engineering Exec Departs After More Than 12 Years
  16. Clawing out of the AI budgeting bog
  17. 2026 Retail Mobile Growth Playbook
  18. A Practical Guide to Apple’s App Tracking Transparency
  19. ‘My ultimate HR advice’ – from 100 CHROs & people leaders
  20. The Customer Success Manager Role Is Evolving Again, This Time with AI
  21. Housing.com Sees 30% YOY Lead Growth by Spotting Real Business Drivers
  22. How CIOs can avoid the AI surprise bill
  23. Shifting the Search Paradigm: How Branch Discovery Powers On-Device Intent for Half a Billion Users with Harish Thimmappa
  24. AI Fraud The Ad Industry Has Yet To Discover
  25. H1 2026 Product Releases: Better Measurement for What’s Next
  26. Why Deep Links Break in Production and What To Do About It
  27. Ad Fraud in 2026: How Marketing Executives Are Responding
  28. Cold Calling Is Dead, But the Phone Is Not
  29. How To Build a Retail Media Network That Drives Revenue
  30. The Fintech Marketer’s Guide To Stopping Attribution Fraud
  31. Beyond the Install: Erica Johnson on Building Smarter Mobile Campaigns
  32. URL Tracking for App Businesses: Methods, Tools, and How To Fix What’s Broken
  33. How To Use Branch’s New Integration Validator Functionality on iOS
  34. Life After Firebase Dynamic Links: Three Paths to a Better Deep Linking Stack
  35. From AI Ambition to AI Execution: Closing the Gap Between Strategy and Delivery
  36. Android Smart App Banners: A Complete Implementation Guide
  37. What Happens When AI Becomes the Discovery Layer? A Conversation With the Experts
  38. User Acquisition Channels, Metrics, and Strategies for Mobile Apps
  39. Explore the Branch SDK the Fun Way With the New Monster Factory App
  40. Interview With Paula Mantle, VP of Marketing
  41. How AI Agents Will Transform Marketing
  42. 5 AI Search Findings Every Enterprise Marketer Needs To Know
  43. Leading With Confidence When the Ground Is Shifting
  44. 20 Copywriting Tips for Standing Out in the Age of GenAI
  45. 20 Initiatives To Build a Workplace Culture of Health and Well-Being
  46. Keeping Customer Service Strong Even When the Team Is Short-Staffed
  47. AI Search Is Creating New Attribution Problems for Retailers
  48. OpenAI Is Opening Up Advertising. Marketers Have Been Ready for Months
  49. Navigating Customer Engagement & Retention in Uncertain Times
  50. Hidden Taxes on Mobile Growth
  51. The $4.5M Business Case for Fixing Mobile Attribution
  52. Fake App Installs in Fintech: How To Detect and Prevent Install Fraud
  53. Four Areas To Improve Your Apple Ads Performance
  54. Hidden Taxes on Mobile Growth: Branch Data Reveals the True Cost of Your Ad Budget
  55. The Viral Growth Blueprint: How Nic Weber Turned Creators Into a Scalable Acquisition Engine
  56. Why most companies still think too small about AI
  57. IDFA in 2026: A Complete Guide for iOS Marketers
  58. RTP Fraud Prevention: Best Practices for Real-Time Payments
  59. Subscription App Growth: Metrics, Gaps, and Fixes
  60. Mobile Advertising Analytics: Key Metrics and Tools for App Marketers
  61. How Device Farms Fuel Ad Fraud in Fintech
  62. HIPAA-Eligible Analytics: Best Practices for Healthcare Marketing
  63. Is AI really cheaper than human workers?
  64. Attribution Models Explained: How To Choose and Implement the Right Approach for Your App
  65. Gartner Predicts AI Search Will Fatten PR Budgets
  66. How Toters’ Unified App Strategy Increased App Opens by 503%
  67. QR Code Tracking: Measuring Retail Campaign Performance
  68. How To Promote an App: Proven Mobile Growth Strategies
  69. The Ad Monetization Paradox: How User Experience Drives 3x Revenue Growth With David Leviev
  70. App Marketing Companies: A Complete Guide To Selection and ROI
  71. iOS Deep Linking: A Complete Tutorial for Universal Links and Routing
  72. How To Evaluate AI Solutions (Without Getting Distracted by the Hype)
  73. Introducing Industry Benchmarks: Contextualize Your Marketing With Competitive Insights
  74. How Enterprises Are Optimizing for AI-Powered Search
  75. Data-Driven Decisions: How To Separate Signal From Noise
  76. How To Win With Value-Based Selling in Competitive Markets
  77. The Brand Risk CMOs Aren’t Seeing in Favour of Optimization
  78. Nearly 80% of Businesses Struggle To Measure AI Search Impact
  79. Mobile Measurement Partners Explained: A Guide for Marketers
  80. Deep Link Generator: How To Create, Manage, and Optimize Links for Mobile Growth
  81. Programmatic Ads for Retail: Best Practices for Scalable Growth
  82. Why Your MarTech Stack Is Broken — and How To Fix It Without Starting Over With Rebecca Nackson
  83. Why Marketers Are Switching Mobile Measurement Partners (And What To Look for Instead)
  84. Navigating the Future of AI Search: The DGR Interview With Branch’s Adam Landis
  85. 5 Lessons From The New Measurement Reality
  86. Reclaim Your Brand Voice and Rise Above the AI Slop With Chris Silvestri
  87. Health and Wellness Mobile Growth Playbook
  88. State of App Growth in MEA
  89. 6 A/B Tests Every App Growth Team Should Run
  90. SEO Here To Stay, Say Marketing Leaders
  91. AI Search in 2026: Key Findings From 300 Enterprise Leaders
  92. 7 Best Rebrandly Alternatives for Scalable, Measurable Link Management
  93. AI Search and Discovery: Enterprise Benchmark Report
  94. Building Through Every Ad Tech Era: AI, Attribution, and What’s Next With Ionut Ciobotaru
  95. AI Apps Generate Revenue but Struggle With Retention
  96. How a Fortune 100 Retailer Rebuilt Its Mobile Foundation To Outpace Desktop
  97. Inside a Designer’s Mind: The MarTech Operator’s Playbook With Lindiwe Stenberg
  98. AI Won’t Replace Your Artists, But It Will Free Them To Create More With Jen Taylor
  99. Who Owns the Customer Experience?
  100. How Will Marketing Learn To Measure AI?
  101. App or Website: The Routing Rules Every Marketer Needs
  102. Personalization vs. Privacy: How Healthcare Marketers Can Win Both With Saul Marquez
  103. Why Your Mobile App Strategy Is Backwards — and What To Do Instead (with Matt Hudson)
  104. Your Loyalty Program Is Leaking Revenue. Here’s How To Fix It.
  105. How to prevent mobile ad fraud
  106. What is app affiliate marketing?
  107. How to leverage influencer marketing for mobile growth
  108. How to get more mobile app installs
  109. How to reengage and retain app users
  110. Need to migrate from Firebase Dynamic Links?
  111. What are app marketing strategies and examples?
  112. What is app store optimization?
  113. How to grow your mobile app
  114. How to migrate from Firebase Dynamic Links
  115. What is a mobile measurement partner?
  116. How to measure incrementality
  117. What is media mix modeling?
  118. How to build an app monetization strategy
  119. What are mobile smart banners?
  120. What is mobile attribution?
  121. What is a mobile referral program?
  122. How to use mobile analytics
  123. What is a mobile linking platform (MLP)?
  124. How to use QR codes for mobile growth
  125. What is mobile deep linking?
  126. How do Branch Links work?
  127. Adapt or Die: How the Resilient Marketer Survives 2026
  128. 3 Insights From the Resilient Marketer Report That Should Change Your 2026 Strategy
  129. Retail and e-commerce industry hub
  130. Introducing AIO App Attribution: Measurement for AI-Driven App Discovery
  131. Finance industry hub
  132. Food and beverage industry hub
  133. Branch Now Reports Creative-Level Performance for TikTok’s Upgraded Smart+ Campaigns
  134. State of App Growth: Retail Edition
  135. State of App Growth in APAC
  136. Travel industry hub
  137. Media and entertainment industry hub
  138. Health and Wellness Hub
  139. Stadium Goods’ Strategy Behind a 268% Jump in Email Revenue
  140. How To Launch and Grow Your Business YouTube Channel
  141. Clarity Wins: The Fundamentals That Still Matter (Best of 2025)
  142. State of App Growth: Finance Edition
  143. The Channels Marketers Forgot Are Solving Measurement
  144. How a Major Healthcare Provider Cut Paid Acquisition Costs by 97%
  145. Why It’s Time To Throw Out Yesterday’s Content Playbook: What CMOs Should Do Differently In 2026
  146. What 750 Marketers Revealed About App Growth
  147. State of App Growth: Health Edition
  148. The Brand Consistency Myth: How to Scale Creative Without Losing Your Identity with Justin Rashidi
  149. How Smart Growth Teams Test, Prioritize, and Walk Away
  150. Retention Isn’t Just Another KPI. It’s the Whole Game.
  151. Demand Gen Report 2025 Reflections: Branch’s Adam Landis

2025 122

  1. Marketing’s Great Reset: Why Connection Beats Conversion Every Time
  2. Privacy rules blur mobile ROI, pushing marketers toward first-party data and contextual targeting
  3. Building AI That Won’t Get Eaten by the Models with Cooper Simson
  4. AI Is the new electricity’ – and it’s powering the future of personalization
  5. 2025 in Review: What We Saw, Built, and Learned
  6. 16 Ways Leaders Are Staying Human As Their Companies Scale
  7. The 2025 State of App Growth Report
  8. The App-or-Web Dilemma: Where Brands Should Steer Holiday Shoppers
  9. Common Omnichannel Mistakes Brands Still Make (And How To Avoid Them)
  10. 3 Underused App Growth Tactics Marketers Are Ignoring in 2026
  11. How To Pinpoint And Pitch The Right Tech Solution For Any Request
  12. One Link That Works Everywhere: How Storygrounds Scales Its Creator Ecosystem
  13. Why Newspapers and Magazines Must Rethink Mobile Growth
  14. See the Full Picture: Branch Now Supports Meta AEM View-Through Attribution
  15. Game Night and Mobile Growth: 3 Lessons from Hasbro’s Iconic Brands
  16. mktoReferrer TEST
  17. How PUMA Turned Web Traffic Into 8K More App Users in 25 Days
  18. Making Ad Adoption Simple: How the Branch Scorecard Helps Marketers See What’s Working
  19. The Publisher’s Mobile Growth Playbook: How To Drive App Adoption and Engagement
  20. Branch Report Details State of Mobile Marketing
  21. Q3 Ad Spend on Top Digital Platforms Shows Mixed Growth
  22. 82% of marketers don’t feel confident in their attribution data
  23. Building Mission-Driven Products in Regulated Industries: Lessons From 20 Years in Product Management
  24. The Untold Truth About Agency Growth: Why Small Teams Beat Giant Competitors
  25. Turning Insights Into Impact: The Art of Strategic Creativity
  26. How Boats Group Drives a 30% Increase in Mobile App Conversions
  27. Introducing Funnel Analysis by Branch: The Future of Marketing Performance Intelligence
  28. “Born to Link:” The Connected Journey Between Music and Brands
  29. 5 Tips for Making AI Work in Marketing
  30. Supercharge TikTok iOS Campaign Performance with Real-Time Conversion Reporting Powered by Branch
  31. From Mobile to the Agentic Web: Meeting Users Where They Are
  32. Ten Mobile Marketing Podcasts To Plug Into
  33. How To Inject High-Impact AI Into Your Marketing
  34. ChatGPT Apps Give Us a Glimpse into the Future of the Internet
  35. Top LinkedIn Voices in Mobile Growth and Marketing
  36. Admitad and Branch Discovery Ads Partner to Power Scalable App Growth with Smart Advertising & Attribution
  37. How Wendy’s Mixes Automation With a Human Touch
  38. The 2025 State of App Growth: Signal Loss, Smarter Strategies, and the Road Ahead
  39. QR Code Tracking for Marketers: Tools, Tips, and Tactics
  40. How To Track URLs and Measure Campaign Success
  41. Branch-Powered Tips for Your Holiday Campaigns
  42. New Research Details State of Mobile Marketing from Acquisition to Attribution
  43. Performance Marketing Insider: Lost In Data: Why Marketers Don’t Trust Attribution And Measurement
  44. Best URL Shorteners for Marketers in 2025
  45. A Marketer’s Guide To Upgrading Your Mobile Measurement Partner
  46. Get Personal With Customers — That’s What They Want
  47. Leader Spotlight: Hiring for curiosity, not just credentials, with Irina Bukatik
  48. The next generation of AI-dominant retailers are being decided today
  49. Intent is Just the Beginning in the Age of Agents
  50. Privacy-Safe Attribution Avoids User Tracking
  51. What Is Mobile Marketing? A Beginner’s Guide
  52. Brand visibility in an AI-mediated World
  53. Meta Positioning WhatsApp To Be a Super App
  54. Experts Share: How In-App Whatsapp Ads Will Affect The Overall User Experience
  55. Elements of a Viral Marketing Campaign and How to Create One
  56. Introducing PAM for Publishers: Smarter iOS Attribution, Privacy-First
  57. Deep Linking: The Unsung Hero of Mobile Growth
  58. Lessons From Consulting Hundreds of Apps: Q&A With Branch’s Head of Business Strategy
  59. CTV Attribution, Solved: Why Advertisers Should Care About Roku, Branch, and MetricWorks
  60. Beyond SEO: The 5-Pillar AIO Growth Framework for AI-First Discovery
  61. AI Is Changing Customer Discovery Forever. Who Wins?
  62. New Trust Platform Features Help Retailers Manage Agentic AI Risks
  63. Don’t be a User Loser: Actionable Acquisition and Retention Strategies from Spotify, Starbucks, and More
  64. How Flipkart drove 50x ROAS and $10M GMV with Discovery Ads
  65. Chasing DAUs? Real Growth Starts When People Actually Care
  66. Cut Call Center Costs and Improve Customer Experience with Branch Deep Linking
  67. From search to AI optimization: What brands need to know
  68. What Not to Do: Lessons from Consulting Hundreds of Apps
  69. Subscription App Growth: Insights from the Frontlines
  70. From search to AI optimization: What brands need to know
  71. SMS Marketing vs. Mobile Marketing: Where, When and How to Use Them
  72. How to Choose the Right Deep Linking Solution for Your Marketing Strategy
  73. Why Reattribution Windows Are Misunderstood — and Not a Fit for Last-Touch or Full-Funnel Measurement
  74. Mobile Funnels Are a Hot Mess, But Yours Doesn’t Have to Be
  75. Has ATT and IDFA disrupted your iOS reporting?
  76. Why Customer Engagement is the New Growth Engine (and Why Your Links Matter More Than Ever)
  77. Setting Up Intent Filters In Android
  78. Branch QR Codes Fuel Max Fashion’s Growth
  79. From Ghosted to Growth: Winning Customers with Seamless Experiences
  80. Programmatic In-App Advertising: A Guide for Finance Companies
  81. Branch CEO David Karnstedt on Why Measurement and Retention are Mission-Critical
  82. How Omnichannel Strategies Drive Better ROI and Greater Brand Loyalty
  83. Activate Your Links: Branded URLs, QR Codes, and Deep Links in One
  84. How To Prepare Your Brand for Personalized AI
  85. Why Short Links Should Be Part of Every Marketer’s Strategy
  86. 3 Emerging Trends in the Next Evolution of Advanced Personalization
  87. Google’s Integrated Conversion Measurement Confirms It: The Attribution Game Has Changed
  88. Privacy-First Attribution: Navigating a Cookieless Digital Future
  89. How Funstage and Platogo Use 1M+ Deep Links a Month To Drive Unmatched Player Loyalty
  90. Mobile Growth Awards 2024: Meet This Year’s Winners
  91. Award-Winning Campaigns From Today’s Leading Brands
  92. How is AI Being Used for Ad Creative Today?
  93. The Ultimate Guide to Mobile App Event Tracking
  94. The Engineering Leader’s Guide to Purpose-Driven Teams
  95. 3 Things Your MMP Should Do For You in 2025
  96. The Preferred HIPAA-Eligible MMP: Compliance Without Compromise
  97. Finance App Marketers: Key Metrics to Maximize Ad ROI
  98. The Role of Deep Linking in Mobile Marketing Campaigns
  99. Fixing AASA File Problems: A Developer’s Guide to Common Errors
  100. Using Behavioral Analytics To Transform User Experience in Finance Apps
  101. Do Branded Links Matter?
  102. $10M Fund Established To Aid Transition From Firebase Dynamic Links to Branch Deep Linking Solution
  103. Maximizing Healthcare App Potential: Strategies for Reducing Support Costs and Improving Patient Retention
  104. How Mobile Attribution Enhances Marketing for Fitness and Wellness Apps in Healthcare
  105. How To Optimize Your App Marketing Campaign as a Healthcare Business
  106. How Mobile Analytics Can Improve User Retention
  107. Meet the New and Improved Branch Performance
  108. MMP Vendor Assessment Checklist
  109. Firebase Is Shutting Down Dynamic Links Soon. Branch Has You Covered.
  110. How To Create and Measure QR Codes for Digital Growth
  111. FAQ: Branch’s Approach to Privacy-Centric Attribution
  112. How To Use Branch’s New Integration Validator Functionality on Android
  113. Top Questions to Ask When Choosing a Mobile Measurement Partner
  114. EXP. Magazine: How Will AI Actually Change Advertising?
  115. Maximising Mobile App Engagement in 2025
  116. Max Fashion Drives Double-Digit Growth With QR Code Campaigns
  117. How To Customize Event Forwarding From mParticle to Branch
  118. How To Keep Shoppers Coming Back: 5 Ways To Drive Engagement and Retention
  119. Seamlessly Make Confident Investment Decisions With ROI Hub
  120. Bootstrapped to Booming: Top 13 Low-Budget User Acquisition Strategies
  121. How Lending App Tunaiku Grew App Downloads by 23%
  122. How Streaming Service OSN+ Optimized User Journeys With Auto-Login

2024 129

  1. END.’s Web-to-App Strategy Transforms Traffic Into 44% Revenue Growth
  2. How To Setup Deferred Deep Linking on Android
  3. How Music Streaming Platform Anghami Drove 218% User Acquisition Growth Through Owned Channels
  4. How To Set Up Branch Links in Your Push Notifications
  5. 3 Features To Enhance Your Web-to-App Strategy
  6. How Gamelight’s Founder Günay Azer Bootstrapped a Next-Gen AI-Driven UA Platform
  7. QR Codes in Action: How a Leading Retailer Drives Engagement and Growth
  8. Unifying Entertainment: The Power of Cross-App Promotion Between Media Giants Anghami and OSN+
  9. Break Through Cross-Device Attribution Challenges With Branch Household Measurement
  10. Unlocking Mobile Growth: Strategies for UK Marketers To Thrive in a Booming Market
  11. The State of Mobile App Marketing in India 2025: Uncovering Challenges and Growth Opportunities for Indian Marketers
  12. Drive Mobile Growth and Conversions From Desktop
  13. 2024 Mobile Growth Awards Now Open for Entries
  14. The State of Mobile App Marketing 2025: Unlocking Mobile Growth Strategies for Southeast Asia Marketers
  15. How Aha Cut Fraudulent Installs by 82% and Increased Organic Subscriptions by 17%
  16. How Will AI Actually Change Advertising?
  17. The State of Mobile App Marketing 2025: Exploring Challenges and Growth Opportunities for Middle East Marketers
  18. How Healthcare Companies Improve Retention and Reduce Support Costs Through Digital Adoption
  19. The Role of AI in Creative: The Current and Future State of How Companies Leverage AI for Marketing Creative
  20. Overcoming iOS Attribution Challenges: Introducing Predictive Aggregated Measurement
  21. The Role of Cross-Channel Experiences in Digital Transformation
  22. Deferred Deep Linking iOS: How It Works, Implementation Options, and Privacy Challenges
  23. Leaders in Mobile Growth | Eshaan Agarwal – CARS24
  24. Leaders in Mobile Growth | Marco Antognozzi – Luisaviaroma
  25. Leaders in Mobile Growth | Ellen Hainsworth and Ruairi McVeigh – END Clothing
  26. Leaders in Mobile Growth | Katie James – Flybuys
  27. Leaders in Mobile Growth | Leon Belobrov – SEEK
  28. Leaders in Mobile Growth | Ravinder Bhamra – Bajaj Finserv
  29. Navigating Noise: Managing Ad Measurement in the Privacy Sandbox
  30. Increase Customer Lifetime Value With Your Finance Mobile App
  31. 5 Best Practices for Journeys Smart Banners
  32. How To Reduce User Acquisition Costs Using MMP Data
  33. The Role of Data Clean Rooms in the World of Advertising
  34. What Is Deep Linking? Types, Benefits, and Why It Matters for App Growth
  35. Boost Shopify Sales by Improving Mobile CX With Shop2App and Branch
  36. How Branch Helps Petco Fetch Greater Customer Engagement and Data Insights
  37. Getting More Value From Healthcare Apps for Providers and Payers
  38. The Value of Mobile Apps in the Travel Industry
  39. How MyFitnessPal Optimized Marketing Spend and Reduced CAC With Branch
  40. Digital Transformation in Finance Apps: What Leaders Get Right (and Wrong)
  41. New Research Highlights the Impact of Mobile Investments on Customer Engagement for Finance and Insurance Organizations
  42. Mobile App Marketing: Challenges and Opportunities for Finance and Insurance Companies
  43. Senior Director of Business Development at Mintegral: Shobeir Shobeiri – How Mobile Game Ads Can Skyrocket Your Brand’s Growth
  44. Creating a Unified View of the Customer Journey: A Conversation With Rockerbox
  45. Mastering QR Codes: Best Practices and Real-World Success
  46. Director of Client and Product Growth at Simplii Financial: Alexa Serrano – Operational Efficiency Insights in Digital Banking You Can’t Ignore
  47. How Hallow Drove Over 2 Million App Installs and Became #1 on the App Store
  48. Elevate Your QR Code Strategy With Customization and Campaign Insights
  49. What’s Your Mobile Growth Maturity? A Quick Guide for Growth Marketers
  50. Branch Journeys Personalization: Advanced Techniques To Deliver the Right Message at the Right Time
  51. Media and Entertainment Mobile Growth Playbook
  52. App Install Strategies for EMEA
  53. RTLZWEI Breaks Channel Barriers To Grow App Installs by 20%
  54. Maximizing Conversions: Tips for A/B Testing Branch Banners
  55. How To Maximize Paid Media Performance With Privacy-Centric Ad Products Google’s PMax and Meta’s ASC
  56. The Future of Measurement
  57. From Predictions to Reality: AdAttributionKit Unveiled at WWDC 2024
  58. Branch Presents: 2024 Innovations & Roadmap
  59. 3 Proven Strategies To Win and Retain Finance App Users
  60. TechTalks #5 | Ad Relevance in Streaming Platforms
  61. Introducing Branch’s Customer Advocacy Program
  62. Leaders in Mobile Growth Mumbai 2024: Here’s What You Missed
  63. 7 Proven Ways To Grow With Apple Search Ads: Benchmarks and Best Practices for 2024
  64. SKAdNetwork Adoption, Privacy Sandbox Updates, and How Marketers Should Prepare for Changes Now
  65. WWDC 2024: Predictions on Apple’s Announcements
  66. Branch for Healthcare: Achieving Mobile Growth and Compliance
  67. Branch Launches Premium Healthcare Solution To Accelerate Mobile App Adoption and Engagement
  68. AdAttributionKit: What Marketers Need to Know From WWDC 2024
  69. Advanced Compliance for Healthcare: Safeguard Your Data With Branch
  70. Branch Strengthens Leadership Team With Executive Appointments
  71. The Definitive Guide to Deep Linking
  72. TechTalks #4 | Unlocking the Power of ASA and ASO
  73. Enterprise-Grade Mobile Attribution: What Large Businesses Need To Know
  74. Mobile Apps and Healthcare: Maximizing Revenue and Efficiency
  75. Powering Your CTV Advertising Campaigns
  76. Testing Branch Journeys: Best Practices and Techniques
  77. Telecommunications Mobile Growth Playbook
  78. Finance Mobile App Trends for 2024: Insights From data.ai and Branch
  79. Navigating Privacy Complexities for Mobile Marketers
  80. Upcoming: May Mobile Growth Online
  81. Google’s Privacy Sandbox and the User Lifecycle: Thriving in a Post-Identifier Deprecation Landscape
  82. Food and Beverage Mobile Growth Playbook
  83. Uncovering Google Privacy Sandbox – Candid Conversation With Experts
  84. Mastering the User Journey From Offline to Online to Mobile
  85. IMDb Streamlines A/B Testing and Boosts App Downloads by 443% With Branch
  86. QR Codes, Privacy Sandbox, and the Future of Measurement: Here’s What You Missed at MAU
  87. Meet the New Branch University!
  88. Introducing Branch’s Cross-Events Export API: Seamless Data Exporting for Enterprises
  89. Branch Data Exports: Which One Should You Use?
  90. Enhance Your Campaign Data With Scheduled Log Exports
  91. It’s All About the Journey: How To Leverage Branch’s Web-to-app Banners in Travel Apps
  92. How To Combine Attribution Data With Media Mix Modeling
  93. Financial Services Mobile Growth Playbook
  94. Boost Your Mobile Game’s Visibility and Mobile SEO With Branch
  95. Sixes, Networking, and Success: A Recap of the Mobile Growth Cricket League 2024
  96. TechTalks #3 | The Unpopular Truth About the State of Privacy
  97. You Built a Mobile App. Now What?
  98. 2024 MAU Highlights
  99. Travel Mobile Growth Playbook
  100. Power Your Mobile Game Using Branch’s Unity SDK
  101. CX-Driven Marketing Playbook
  102. Empowering Women in Mobile: An Interview With Rachel Hansen, Customer Retention Manager at Crumbl
  103. Unlocking Mobile Growth: Strategies for OTT Success in Competitive Markets
  104. How To Measure Your Most Effective Ad Channels
  105. A Marketer’s Guide to Mobile Growth Maturity
  106. Attribution Doesn’t End at Install
  107. 2024 Mobile Growth Online – Women in Mobile
  108. Why Privacy Matters When Choosing an MMP
  109. Seizing the Moment: Using QR Codes To Drive High-intent User Acquisition
  110. Why Branch? | Atif Noor – Apna
  111. How Are E-commerce Brands Harnessing the Power of CTV?
  112. How To Validate Your Branch Web SDK Integration
  113. How To Validate Your Branch Mobile SDK Integration
  114. Leaders in Mobile Growth | Ultra Voucher
  115. Leaders in Mobile Growth | DANA Indonesia
  116. How To Increase User Value in Gaming Apps
  117. Celebrating Women in Mobile – Navigating Success in a Digital World
  118. Apple’s App Store Changes in the EU
  119. Why Branch? | Sahil Brahmania – CARS24
  120. Why Branch? | Jaskaran Singh – Baazi Games
  121. Optimizing the User Lifecycle
  122. Everything You Need To Know About Quick Links
  123. Uncover the Trends for Retail and Travel Apps in 2024 With data.ai and Branch
  124. Award-winning Campaigns From Today’s Leading Brands
  125. Fostering Accessibility With Journeys
  126. Uncover the Trends for Finance and Video Streaming Apps in 2024
  127. How PrettyLittleThing Uses Social Media To Drive Growth
  128. Level Up Your Mobile Game With Branch
  129. How To Improve the Lifetime Value of an App User With Deep Linking

2023 204

  1. Mobile Growth Online in 2023: A Look Back at Expert Advice and Insights
  2. Mobile Growth Online with Zappos and UPS
  3. Enhance Your Shopify Storefront App With Branch and Tapcart
  4. TechTalks #2 | Monetize to Maximize: ASO Strategies for App Growth
  5. Fintech Wave Accelerates Time to Launch With Branch Professional Services
  6. How To Scale User Engagement With Branch and Braze
  7. Optimize Your Web-to-app Strategy With Advanced Testing and Customization
  8. Behind the Magic: How SKAdNetwork Magic Set Up Works
  9. VP of Marketing and Communications at Ledger: Ariel Wengroff – When Marketing Meets Blockchain and Digital Security
  10. How App-first Travel Companies Grow Their Apps To Win Loyalty and Revenue
  11. Branch Announces 2023 Mobile Growth Award Winners
  12. Celebrating Excellence in Mobile Innovation: Mobile Growth Awards 2023 Winners Revealed
  13. Branch Achieves the New AWS Advertising and Marketing Technology Competency
  14. UK Media Company Implements App-First Strategy To Grow User Engagement by 25%
  15. How To Master the Art of Mobile Deep Linking
  16. CEO, Chairman, and Co-Founder of TodayTix Group: Brian Fenty – Mixing E-commerce and Culture
  17. Q4 Product Release: SKAN Magic Set Up
  18. Co-Founder and Chief Organizational Plumber of FlixBus: Daniel Krauss – How FlixBus Is Driving Sustainable Transportation While Expanding Internationally
  19. Mobile Growth Handbook: Industry Insights and Best Practices
  20. How To Run a Mobile Referral Program
  21. Omni-channel Retailer Home Box Achieves 180% Revenue Growth With Branch
  22. How Real Money Gaming Apps Acquire and Engage Users in India
  23. Tech Talks | From SKAN to AI: Real-World Advice on Emerging Marketing Technologies
  24. RIP Fingerprinting in 2024: How Should Advertisers Prepare?
  25. From Carts to Conversions: How Instacart Delivered Growth With Branch
  26. How Digital Finance Apps Can Boost App Engagement and Retention in APAC
  27. Hostelworld Supercharges User Growth and Sees a 101% Increase in Bookings
  28. How To Make CTV Advertising Work for Your Brand
  29. Navigating the Future of Mobile Marketing: A 2023 Recap and 2024 Outlook
  30. The Chefz Eliminates Attribution Blindspots To Grow App Revenue by 650%
  31. How To Quickly Build a Mobile App Influencer Campaign With Branch and RevenueCat
  32. Leaders in Mobile Growth New Delhi 2023: Here’s What You Missed
  33. SKAN Magic Set Up: Mapping SKAN Success for Marketers and App Developers
  34. European Union Data Footprint Update
  35. Founder and CEO of Picsart: Hovhannes Avoyan – Empowering Creativity in the Age of AI
  36. Web-to-App Playbook
  37. 2023 Mobile Growth Awards Call for Entries Now Open
  38. Jersey Mike’s Increases Monthly Active Users by 27% YoY With Branch
  39. Mobile Growth Handbook: Australia
  40. Crush Your SEO Strategy With Boohoo
  41. 2023 Digital Growth Acceleration Series
  42. Mobile Growth Online with Hallow, Tastemade, and Bed Bath & Beyond
  43. Why Branch? | Leon Belobrov – SEEK
  44. How Mobile Apps Go Viral With User-Generated Sharing Links
  45. How To Improve Mobile App Onboarding: 3 Tips To Boost Engagement
  46. Introducing LinkHub: Efficient Link Management for Enterprises
  47. Fortune 500 Software Company Streamlines Deep Link Management at Scale
  48. Navigating iOS 17’s Privacy Landscape: The Road Ahead for App Developers and Advertisers
  49. The 2023 Product Leader’s Guide to Cross-Platform Onboarding Experiences
  50. Fuel Digital Transformation Through Mobile App Growth
  51. Engage Your Users and Unify Your Data With Branch’s Twilio Segment Integration
  52. Why App-first Travel Brands Are Stealing All Your Customers (and How To Win Them Back)
  53. Discover LinkHub: Your Ultimate Solution for Efficient Enterprise Link Management!
  54. Retargeting in a Post-privacy World
  55. Leaders in Mobile Growth Bangalore 2023: Here’s What You Missed
  56. Mobile Growth Online with theCut, Scribd, & Vivid Seats
  57. Branch Deep Linking Explained: Best Practices for Routing Users
  58. Deep Linking Best Practices
  59. How Shake Shack Accelerated Growth With Branch Linking
  60. Boost App Acquisition With Email Marketing
  61. Chief Product Officer at Wish: Mauricio Monico – Innovation and Differentiation in Tech Product Management
  62. Apple Search Ads: Strategies for Managing Cannibalization and Competition
  63. Web to App – A Guide to Unlock Mobile App Growth
  64. Simulive Test – Sequel
  65. CEO and Co-founder of Shares: Benjamin Chemla – Revolutionizing Social Investing
  66. How To Use Branch and Movable Ink To Create Uninterrupted Omnichannel Experiences
  67. How To Boost User Engagement: Leveraging Paid Ads for App Reengagement
  68. Etsy Amplifies App Adoption and Elevates the User Experience With Branch
  69. The Smarter [Not Harder] Way to Optimizing Your Paid Channels
  70. Leading Australian E-Commerce Marketplace Increases App Downloads by 40% With Branch
  71. How To Use TikTok To Grow Your Mobile Business
  72. State of Mobile Deep Linking
  73. Leaders in Mobile Growth Melbourne 2023: Here’s What You Missed
  74. Personalize to Prosper With Branch and Airship
  75. The Blueprint for Streamlined Customer Journeys With Branch and Segment
  76. How Should Advertisers Optimize Campaigns for SKAN 4.0?
  77. Branch Dashboard Walkthrough – Get the Most Value Out of Your Branch Data: Ask the Experts
  78. Branch Honored With Fortune Best Workplaces for Millennials™ 2023
  79. Seamlessly Migrate From TUNE to Branch Before September 4, 2023
  80. Branch Employee Highlight: Devesh Pant
  81. Chief Growth Officer of Babylist: Lee Anne Grant – Navigating the Growth Curve
  82. Guide to Attribution Windows: What They Are and How They Work
  83. Web to App – Strategies to Propel Mobile Growth
  84. Head of Product at Cambly: Omar Seyal – Leveraging Retention and Expanding Distribution Channels for Exponential Product Growth
  85. Extend Your Mobile Attribution Value With Branch & Pinterest’s Conversion Events API
  86. Founder and CEO of Tubi: Farhad Massoudi – Disrupting the Streaming Industry
  87. Optimize Mobile Traffic With Deepviews®
  88. Mobile App Onboarding: Best Practices
  89. How Payoneer Used Smart Banners To Drive 204K App Installs
  90. Mobile Growth Online with Yelp, Fishbowl, Chess.com, & USGA
  91. Baazi Games Uses Mobile Measurement and Deep Links To Boost Their Growth With Branch
  92. WWDC 2023 Recap: Unveiling Vision Pro and Navigating Privacy Changes
  93. Current (and Future) Best Practices for Entertainment & Media Apps
  94. Branch Honored With Two New Comparably Awards: Best Leadership Teams and Best Career Growth
  95. Co-CEO and Co-Founder of FabFitFun: Daniel Broukhim – Innovative Marketing and Content Creation for Enhanced Consumer Services
  96. 4 App Marketing Strategies To Drive Downloads and Boost Revenue
  97. Branch Honored With Fortune Best Workplaces in the Bay Area™ 2023
  98. The Dark Horse of WWDC 2023: Privacy Policies Finally Get Real
  99. App Store Optimization Best Practices for Driving App Discovery
  100. Live: WWDC 2023 Recap
  101. Branch Employee Highlight: Yadush Bose
  102. Our Commitment To Growing the App Ecosystem
  103. WWDC 2023 Recap
  104. Mobile Growth Online with Coursera, Scribd, Super & Dish
  105. 10 Tactics to Harness the Power of Paid Advertising in a Post-cookie Era
  106. Apple Killed Uninstall Tracking on iOS 15, and That’s a Good Thing
  107. Firebase Dynamic Links is shutting down, what now?
  108. Interactive Dive into Deep Linking with Branch
  109. How To Prepare for the Upcoming Google Analytics 4 Migration
  110. Analytics Best Practices – Get the Most Value out of Your Branch Data
  111. How To Use ChatGPT for Mobile Growth: 3 Leaders Weigh In
  112. Branch’s India Team: Culture and Growth
  113. From the Trenches: Mobile DSP Dataseat Shares What’s Actually Happening With SKAN
  114. APAC Travel Trends For Mobile Apps – How To Drive User Engagement
  115. Mobile User Acquisition Strategy: Drive Users to Your App
  116. Vice President of Marketing and Digital Products at Ultimate Fighting Championship: Kristen Banks – Connecting, Acquiring, and Growing Audiences: Lessons for Fan-Centric Entertainment Brands
  117. Branch Dashboard Walkthrough – Ask the Experts
  118. How to Prevent Mobile Ad Fraud
  119. From the Trenches: Learn How Picsart Is Using SKAN Today
  120. Keeping Marketing Effective Using Privacy-Centric Reporting
  121. How to Detect When a Screenshot is Taken and Prompt a Share to Increase App Engagement
  122. Kentucky Fried Chicken: How QR Codes and a Pub Drove an 85% Lift in App Installs
  123. How To Use 3 Pillars of Mobile Growth: Attribution, Measurement, & Testing
  124. Branch Employee Highlight: Mirko Brinker
  125. How To Personalize the Mobile Customer Journey: 9 Strategies for Success
  126. Mobile Growth Online with Foursquare, Oura & Ibotta
  127. 6thStreet Drives 60% Higher App Installs and 13% ROAS Growth With Branch
  128. 10 Tactics To Drive Higher Mobile App Installs in 2023
  129. VP of Customer Experience at Resy: Eddie Christian – The 100% Commitment Approach to Building a Thriving Customer Success Career
  130. Mobile Growth Handbook: Industry Insights and Best Practices
  131. Decoding EMEA’s E-commerce Landscape
  132. How Do I Choose a Mobile Analytics Tool?
  133. State of User Acquisition: Exploring the Alternatives
  134. Branch Honored With Three New Comparably Awards: Best Engineering, Sales, and Marketing Teams
  135. Branch Honored With Two New Comparably Awards: Best Company Outlook and Best Places to Work in the Bay Area
  136. 5 Use Cases Proven to Boost User Retention at Scale
  137. How Companion and Utility Apps Improve Retention and Reduce Support Costs
  138. Mobile in 2023: What to Do and What Not to Do
  139. Branch Employee Highlight: Sarena Lynch
  140. How to Get the Most out of Unified Analytics
  141. Unpacking the Path to Accelerated Mobile Growth: A Dorothy Perkins Success Story
  142. Mobile Growth Online with Mosaic Group, Hallow and El Pollo Loco
  143. Making Sense of Aggregate Data: Keeping Marketing Effective Using Privacy-centric Measurement
  144. Product-Led Growth in 2023
  145. Check Out the 3 Latest Branch Dashboard Improvements
  146. How To Run and Measure Ads on Connected TVs
  147. Maximizing Email Performance: A Deep Dive into Branch and Braze’s Partnership
  148. Senior Vice President and Head of Product for Amex Digital Labs at American Express: Lisa Yokoyama – Mastering the Arts of Product Leadership and Management
  149. Leveraging Branch Links in Product Feeds
  150. Fika Friday – Women in Mobile
  151. Award-winning Mobile Campaigns from Today’s Leading Brands
  152. How To Send Branch Events to Adobe Analytics
  153. Recession-Proof Mobile Marketing
  154. Navigating the New Normal
  155. 2023 Mobile Marketing Industry Outlook
  156. The Mobile Growth Machine
  157. Strategies for Navigating a Changing Market Landscape
  158. Domino’s Indonesia Drove 29% New User Growth at Half the Cost Using Branch
  159. Navigating the OTT and CTV Landscape: Opportunities and Challenges
  160. Welcome to the Age of First-Party Growth
  161. Branch Employee Highlight: Ahmed Nawar
  162. Unlocking the power of Data-Driven Marketing in 2023
  163. Why Branch? | Jason Van der Merwe – Strava
  164. Why Branch? | Laricea Roman – Dorothy Perkins, Boohoo Group
  165. Branch’s Flutter SDK – Unlock the industry’s most powerful deep linking and attribution
  166. Mobile Growth Online – Women in Mobile
  167. Web-to-App Journeys Smart Banners 101: Ask the Experts
  168. Senior Product Manager at Expedia Group: Mickey Noworyta – Powering Up Product Growth Through Data and Technology
  169. Experience Transformation Leader at Citizens Bank: Deepak Nair – Leading a Winning Digital Transformation Strategy in the Banking Sector
  170. Chief Medical Officer at Ovia Health: Leslie Saltzman – Driving Growth in the Healthcare Industry
  171. Why You Shouldn’t Use Just Any QR Code for Your App
  172. SEO App Attribution 101: Ask the Experts
  173. Dive into Deep Linking with Branch (EMEA)
  174. Ancestry® Increases App Engagement by 3x Using Branch’s Universal Email
  175. GoMechanic Leveraged Branch To Drive 60% Referral Conversion Rate
  176. Last-Touch Attribution Explained: How It Compares with First-Touch and Install-Touch
  177. VP of Growth at Acorns: Anthony Scarpaci – Testing, Measurement, and Incrementality: The Pillars of Marketing Growth
  178. Dive into Deep Linking with Branch (APAC)
  179. Mobile best practices and growth hacks from the new wave of fashion platforms
  180. Mobile Growth Online with Paramount, Sweetgreen, UFC and Fossil
  181. Growth Marketing Team Lead at Zalando: Mariana Kuiken – How to Leverage Disruptive Marketing Trends
  182. How To Use QR Codes To Get More Users to Your Mobile App
  183. Branch Honored with Top Workplaces 2023, USA Award
  184. Unpacking Last Touch vs. Install Touch Attribution
  185. How to Open an Android App from the Browser
  186. Slides: Welcome to the Age of First-Party Growth
  187. Slides: The Mobile Growth Machine
  188. Slides: Navigating the New Normal
  189. Slides: Recession-Proof Mobile Marketing
  190. Slides: Accelerating Mobile Growth
  191. Slides: 2023 Mobile Marketing Industry Outlook
  192. Branch Employee Highlight: Tim Chingos
  193. Maximizing App Engagement: How Media Brands Can Win in Mobile When the Rules of the Game Keep Changing
  194. Mobile Growth Online with Scene+, Jackpocket and Upwork
  195. Top 5 Mobile Growth Trends of 2022 – What will 2023 bring?
  196. How to use CSS to Customize Branch Journeys Banners
  197. AWS and Branch Partner to Accelerate Advertising and Marketing Transformation
  198. Product Lead at ZipRecruiter – Mobile Product Management Foundations
  199. Demystifying Deep Links in Lifecycle Marketing
  200. Mobile Growth Online with Credit Karma, eBay, and Teladoc Health
  201. Strategies to Maximize Mobile Growth in 2023
  202. How To Market With Mobile During a Downturn
  203. Redefining Our Customer-focused Approach to Better Serve Our Customers and Community
  204. SEO Teams: Drive and Report on Mobile Impact with Branch

2022 180

  1. Branch Employee Highlight: Robert Collins
  2. Branch Named in Top 100 Companies with Inclusive Benefits by Mogul
  3. Dive into Deep Linking with Branch
  4. Strategies for Setting Optimal SKAN 4.0 Conversion Values
  5. Branch Honored With Four New Comparably Awards: Culture, CEO, Women, and Diversity
  6. Branch Employee Highlight: Brian Garcia
  7. App Best Practices for the Modern QSR
  8. Announcing the 2022 Mobile Growth Awards Winners
  9. How Branch Simplifies SKAN 4.0
  10. How Gambling Companies Lose Out by Not Looking Outside Their Industry
  11. 10 Essential Tips for Leveraging Branch’s Analytics Capabilities
  12. Boost Your Web2App Conversions
  13. 3 Ways to Leverage the Branch Slack App
  14. Branch named a 2022 Technology Fast 500 award winner by Deloitte
  15. What is a Mobile Linking Platform (MLP) and why you need one (EMEA)
  16. Announcing the 2022 Mobile Growth Awards Finalists
  17. Why You Need an MMP and Why Branch Is the Best Fit
  18. Branch’s Asia-Pacific Team is Growing, Join Us!
  19. SKAdNetwork 4.0 Is Out — What Happens Now?
  20. How To Leverage Metrics Through the Customer Lifecycle – 5 Brands Weigh In
  21. Branch Employee Highlight: Cathleen Hartge
  22. What is a Mobile Linking Platform (MLP) and Why You Need One
  23. SKAN 4.0 Recap: What’s Changed Since WWDC?
  24. SKAN 4.0 Recap: What’s Changed Since WWDC 2022?
  25. What Does Media Mix Modeling (MMM) Offer for Mobile Apps?
  26. Which Branch Data Export Solution Should I Use?
  27. Mobile SEO in 2022
  28. Mobile Ad Fraud Impacts and What To Do About It
  29. SkinVision Improves Customer Experience & Cancer Detection With Branch
  30. Apna Drives 73% Increase in New Users Using Branch
  31. Branch Honored With Four New Comparably Awards: Best Company for Happiness, Compensation, Perks & Benefits, and Work-Life Balance
  32. Unlocking App Attribution and Acquisition for SEO (APAC)
  33. CEO of ZEDGE: Jonathan Reich – Personalizing Your Phone Through Featured Digital Content
  34. The 5 Latest Improvements to the Branch Dashboard
  35. Hispanic Heritage Month Spotlight: Pablo Viera
  36. Upgrade Your Social Media and Influencer Marketing in 20 Minutes (EMEA)
  37. Mobile Growth Online with Verizon, Slickdeals, Dine Brands & Crumbl Cookies
  38. Unlocking App Attribution and Acquisition for SEO (EMEA)
  39. Miguel Navarro – How to Build a Conversational AI for the Human Experience
  40. How to App-ify Your Affiliate Marketing Campaigns
  41. Branch & InMobi: Festive Season Mobile App Report 2022
  42. Unlocking App Attribution and Acquisition for SEO
  43. Branch’s Quick Guide to Advertising on OTT Devices
  44. 8 iOS 16 Changes and What They Mean to Marketers
  45. Australian Mobile App Report Launch 2022
  46. Director of Product, Mobile App for TechStyle Fashion Group: Heather Lind – Driving Business Innovation and Performance Through Mobile App Growth Initiatives
  47. When You Work With Branch, Your Data Is Yours. Period
  48. Branch + Amplitude | Driving Customer Engagement
  49. Branch Provides Brands Industry-first Visibility Into App Events Sourced From Organic Search and SEO Campaigns
  50. Why You Need Branch’s SEO App Attribution Solution
  51. Introducing the Branch Sandbox Program
  52. Recession-proof mobile marketing: How to grow and thrive during a downturn
  53. Branch Honored With Third Fortune Best Workplaces Award in 2022
  54. How Media Mix Modeling (MMM) Can Help Enhance Marketing Attribution and Analytics (EMEA)
  55. Branch Employee Highlight: Fabi Prabhakar
  56. How to Make the Most of QR Code Campaigns: The Strategy Behind QR Code Tactics
  57. AdLibertas Acquired by Branch
  58. How To Increase Your Mobile Conversion Rates in a Privacy-led World
  59. Ad Fraud: How is this still a thing and how can I stop it?
  60. How Media Mix Modeling (MMM) Can Help Enhance Marketing Attribution and Analytics
  61. Everything You Need to Know About iOS 16 and Pasteboard Opt-Ins
  62. Branch’s Quarterly Product Roadmap Review – Summer Edition – EMEA
  63. Branch Just Bought A First-Party Data Platform For App Developers
  64. How User Generated Sharing Links Help Your App Go Viral
  65. 5 New Journeys Features To Make Your Smart Banners Even Better
  66. Advice on Mobile Growth From 12 Top Execs
  67. Branch’s Quarterly Product Roadmap Review – Summer Edition
  68. Is It Time To Add OTT and CTV to Your Marketing Campaigns?
  69. VP of Product at Bonusly: Andrew Brinkman – How to Build and Scale a Top-Rated Product
  70. Branch + Adapty | Mobile Growth in 2022
  71. Branch Employee Highlight: Boomerang Employee Amanda Vandiver
  72. How a Leading Australian Sports Betting App is Driving User Acquisition and Measuring Attribution
  73. Mobile Growth Online: Women in Mobile
  74. Branch Named 2022 Cloud 100 Honoree by Forbes
  75. Katherine Kelly, VP of Higher Education Marketing at Handshake – Enhancing Career Opportunities Through Mobile Software
  76. How to Successfully Incorporate OTT/CTV in your Marketing Campaigns
  77. How Sports Betting Apps Maximize User Engagement (EMEA)
  78. What Is a Mobile Linking Platform (MLP) and Why Do You Need One?
  79. Senior Product Manager at RTL2: Ben Okkenga – What It Takes to Become a Star Product Manager in the Television Industry
  80. Branch Employee Highlight: Sarah Jimenez
  81. Capture Your Highest LTV Customers on More Android Devices With Branch’s MMP
  82. Australian Mobile App Report 2022
  83. Seven User Experiences to Avoid in Mobile Marketing
  84. CMO of Nude: Yoann Pavy – Driving Mobile Marketing Growth in the Fintech Industry
  85. 5 Best Practices for Mobile Linking on Social Media
  86. Mobile Growth Online with Duolingo & Stash
  87. What Mobile App Events Should You Track With Your MMP?
  88. Why Branch? | James Meeks of eBay
  89. Branch Acquires Nova Launcher And Sesame Universal Search To Create New Ways For Users To Find And Engage With Apps
  90. New Look Leveraged Branch To Deliver 239% Uplift in App Engagement
  91. Principal of Digital Engagement and Experience at Telstra: Tomas Warden – How to Get the Most out of Your App
  92. Why Branch? | Kevin Chelak – iFit
  93. Adobe Analytics and Branch: How Does It Work?
  94. CMO at Paired: Gessica Bicego – Growth-Hacking Branding Tips for Your App
  95. What Happens to IDFAs if You Stop Showing the ATT Prompt?
  96. 7 Ideas from “Evolution of MMPs” Panel, App Growth Summit Berlin 2022
  97. Women in MarTech Part 2
  98. Branch Employee Highlight: Daniel Michalek
  99. Why Flutter Developers Should Use Branch’s Flutter SDK to Power Apps
  100. Puma Partners With Branch To Launch And Grow First Global E-commerce App
  101. 6 Tactics for Media Companies to Drive App Adoption and Engagement
  102. Mobile Growth Online with Zedge and ZipRecruiter
  103. Mobile Transformation: Optimize Web and App Strategies to Achieve Higher ROI
  104. WWDC 2022 Recap: What’s New for Mobile Growth?
  105. Personalized App Onboarding With Branch + Airship
  106. Why Branch? | Joe Binney of Robinhood
  107. What It Means to Bring Your Whole Self to Work
  108. How to Set Up Universal Links to Deep Link on Apple iOS
  109. Critical Conversations: What Are Mobile Leaders Discussing in 2022?
  110. Mobile Growth Online with Autotrader and Omio
  111. VP of Growth at Blue Apron: Kar Paramasivam – Leading Growth in the Meal Subscription Business
  112. SVP of Digital Products, UX and Operations at CVS Health: Tracey Weber – Improving the Digital Customer Experience in Healthcare
  113. What Mobile App Events Should You Track With Your MMP?
  114. Branch Employee Highlight: Cynthia Chiang
  115. How to Use Mobile SEO to Convert Users
  116. Why Branch? | Daniel Joseph – Warner Bros Discovery
  117. Why Branch? | Andrew Touchstone – Credit Karma
  118. Branch’s Quarterly Product Roadmap Review: Special EMEA Edition ✨
  119. How Sports Betting Apps Maximize Engagement, and What Others Can Learn
  120. Senior Director of Digital Experience at Hawaiian Airlines: Kevin Bowling – Building an Outstanding Digital Experience in the Airline Industry
  121. Optimizing Mobile Marketing since iOS15 & Android Privacy Sandbox
  122. Mobile SEO in 2022
  123. How Sports Betting Apps Maximize User Engagement
  124. Optimizing Organic Social: How to Get Social Media Users to Your App
  125. Upgrade your Social Media and Influencer Marketing in 20 Minutes (EMEA)
  126. Travis Trembath: VP of Fan Insights, Analytics and Engagement Marketing – Driving Brand Growth Through Fan Engagement and Customer Acquisition
  127. Branch’s Quarterly Product Roadmap Review: Special Edition ✨
  128. The Future of Travel: How to Keep Up with the Migration to Mobile
  129. How to Improve Conversions with NativeLink™ Customization
  130. TOPTEN Mall Increased App Installs by 4.5x and Purchases by 2.5x Through Organic Channels
  131. Mobile Growth Online with Cricket Wireless, Chime & NBCUniversal
  132. How Mobile App Marketers Can Make the Most Out of the IPL 2022 Season
  133. The Mobile Playbook for Quick-Serve Restaurants
  134. Peet’s Supercharged Loyalty and Order Ahead Adoption With Branch
  135. How Nubank Increased ROAS by Routing Paid Users Straight to App
  136. How Apps Can Use First-Party Data to Drive Growth
  137. Branch Data Shows NativeLink™ is Solving Deferred Deep Linking for Private Relay Users on iOS
  138. Referrals: Delighting Users and Driving Growth
  139. How QR Codes and Your Mobile App Can Enhance the In-Store Shopping Experience
  140. How to Re-Engage Existing Mobile App Users Using Referrals
  141. RTLZWEI Partners With Branch To Optimize the Cross-channel User Experience in the Love Island App
  142. Rappi Goes Viral by Using Influencers and Referrals Campaigns with Branch Deep Linking as the Key Growth Strategy
  143. How to Set Up An iOS and Android Smart App Banner
  144. Head of Growth Marketing at Cruise: Alex McNamara – Creating a Marketing Strategy From the Ground Up
  145. Power 100 by Awin Recognizes Branch in Outsourcing Innovation Category
  146. How GoMechanic’s Strategic Partnership With Branch Helped Them Drive a 137% Increase in Orders
  147. Branch Employee Highlight: Ariana Goodell
  148. The Current State of Play Store Attribution Without GAIDs
  149. Improving Mobile CRM Campaigns UX & Conversion Rate
  150. How to Use QR Codes For Easier Login Authentication Across Devices
  151. Mobile Growth Online: Women in Mobile with FOX, TechStyle & Personal Capital
  152. How Are Apps Using First-Party Data to Drive Growth?
  153. Guess What? MMPs Aren’t Dead, With Branch’s Alex Bauer
  154. Rummy Passion: How India’s hottest gaming app used Branch to solve attribution and linking
  155. Women in MarTech
  156. How Sports Betting Apps Maximize User Engagement
  157. What is the State of Android Attribution in 2022?
  158. Leveraging Analytics to Drive Mobile Growth in 2022
  159. APAC Android Privacy Sandbox: Is It The IDFA Apocalypse All Over Again?
  160. Android Privacy Sandbox: Is It The IDFA Apocalypse All Over Again?
  161. What Is Android Privacy Sandbox? Is This The IDFA Apocalypse All Over Again?
  162. Senior Manager for Mobile Growth and Business Strategy on LinkedIn: Martijn Lancee – Top Preload Strategies for Driving Mobile Growth
  163. The Benefits of an App Referral Program, Part 1
  164. How Coinbase Did It: A Teardown of the 2022 Super Bowl QR Code Commercial
  165. How to Court Your Mobile Users
  166. How to Re-engage Newly Acquired Users After the Holiday Season
  167. Branch Raises $300 Million at $4 Billion Valuation to Crack Open Walled Gardens
  168. Branch Raises $300 Million At $4 Billion Valuation To Open Mobile Ecosystem And Provide Solution To Walled Gardens
  169. Ad Tech Startup Branch Raises $300 Million as Sector Survives Apple Crackdown
  170. Award Winning Growth Campaigns for Mobile Innovators
  171. How to Court Your Mobile Users
  172. Senior Director of Product Management at Best Buy: Surendra Bashani – Growing a Business by Creating Customer Value
  173. Branch Product Brief APAC: A look back at 2021 and valuable insight into upcoming Branch products
  174. The Top 3 Organic Growth Strategies of 2022
  175. Chief Growth Officer at Tilting Point: Jean-Sebastien Laverge – Driving Growth in the Gaming Industry
  176. How Branch Helped Rummy Passion Control Marketing Costs and Deliver Superior Cross-channel Experiences
  177. Co-Founder and CEO @ Faci.ly: Diego Dzodan – Leveraging Growth Opportunities in E-Commerce
  178. Growth with Braze Webinar with Tim Hortons
  179. How to Take Advantage of the QR Code Comeback
  180. Referrals: Delighting Users and Driving Growth

2021 138

  1. How to Get the Most Out of Journeys: Advanced Use Cases, Part 1
  2. Branch Supports Advanced Conversions, Snapchat’s Privacy-Centric Mobile Attribution Solution
  3. The Fundamentals of Mobile Growth Marketing
  4. Branch is Ready for Custom Product Pages from Apple
  5. Build the Best-in-Class Mobile Growth Tech Stack
  6. How Airline CMOs Can Grow Mobile in 2022
  7. Branch Wraps 2021 With Strong Growth, New Product Innovations And Industry Recognition
  8. E-commerce Trends, USA 2021
  9. Branch Announces Winners Of 2021 Mobile Growth Awards
  10. Sears & Kmart Drive Digital Transformation Success with Branch and AWS
  11. How to Drive Growth on Mobile
  12. Branch Announces Finalists For 2021 Mobile Growth Awards
  13. Branch Dashboard Demo – Office Hours
  14. Branch Tools that Drive Desktop Web Visitors to Your App
  15. Branch Reinvents Deferred Deep Linking with Launch of NativeLink; Provides Users with Uninterrupted Mobile Links and Marketers with Mobile Attribution Data in iOS 15
  16. Chief Product Officer @ Getir: Emre Ertan – How to Achieve Innovative Viral Growth
  17. Hey Peet’s, Congrats on the App Relaunch!
  18. Branch & InMobi 2021 Festive Season Guide for App Marketers
  19. NativeLink and App Clips: Solving the Deferred Deep Linking Challenges of Private Relay
  20. Mobile Growth Knowledge Series: Is Your App Festive Season Ready?
  21. VP of Enterprise Digital Marketing at Canadian Tire: Greg Shelly – Pulling the Power of Enterprise Innovation & Loyalty Programs with Triangle Rewards
  22. Facebook Mobile Attribution Update: AMM Deprecation and Google Play Install Referrer Support
  23. Apple’s privacy changes create windfall for its own advertising business
  24. EVP & Chief Information Officer @ Dollar General: Carman Wenkoff – Simplified Secrets for Future-Proofing a Traditionally Brick-and-Mortar Retailer
  25. Future of FinTech/FinServe: How to keep up with the migration to mobile
  26. Senior Product Manager, Mobile Growth @ The New York Times: Patricia Martorana – Improving the Quality & Performance of Your App’s Subscription Plan
  27. ImmoScout24 Partners with Branch to Power Mobile Growth via Web to App Journeys
  28. Mobile Growth Knowledge Series: App Store Optimization
  29. Metrics That Matter: What to Report Up and Across
  30. Referral Program on Whatsapp
  31. How Licious’s Strategic Partnership With Branch Enabled Them To Further Disrupt The Indian Animal Protein Industry
  32. Licious Increases User Acquisition, Purchase, and Revenue Through Channel Optimization
  33. How Blibli, the Largest Trusted Online Mall in Indonesia, Secured a 10X Increase in Affiliate Sales with Branch
  34. Level Up How You Calculate ROI with Cost-on-Links
  35. Metrics That Matter: What to Report Up and Across
  36. VP of Growth at Shopify: Morgan Brown – Shopify’s Greatest Secrets to Growth
  37. Branch Announces the Second Annual Mobile Growth Awards
  38. NativeLink™ – Ask Branch Anything Q&A
  39. Senior Manager, Growth Product, and Mobile Marketing at Babbel: Sylvain Gauchet – Bet on Learning to Be A Better Marketer
  40. The Future of Mobile Growth on iOS 15: Everything You Need to Know – EMEA
  41. The Future of Mobile Growth on iOS 15: Everything You Need to Know – APAC
  42. Branch NativeLink™: An Innovative Solution to the Deferred Deep Linking Challenges Caused by Private Relay in iOS 15
  43. The Mobile Playbook for the Finance Industry
  44. What Are App Clips and How Do They Work?
  45. Life After User Breakup — Winback Strategies to Rekindle Your Churned Users
  46. Managing Director, Marketing Channels Strategy, and Personalization at JPMorgan Chase: Erin McFarland – Growth Comes When You Focus on the Customer, Data and Experimentation
  47. Unlocking Insights and Strategies for Success – The Ultimate Playbook for Digital Retailers
  48. The Ultimate App Growth Guide for Travel Industry Leaders
  49. SVP, Digital & Growth @ sweetgreen: Daniel Shlossman – The Incredible Velocity of Customer-Oriented Growth
  50. CEO @ AllTrails: Ron Schneidermann – Leading a Small Team to Enormous Growth
  51. Product Update: SKAdNetwork Enhanced Conversion Value Mapping
  52. The Customer Journey at the Intersection of Deep Linking and Insights – Fireside Chat with Shipt
  53. Mobile Growth Knowledge Series – 9Now, Australia’s leading OTT Platform
  54. CMO @ Fishbrain: Lisa Kennelly- Scaling as the Dominant Player in Your Niche
  55. UX Insights: How BWS Drove Rapid User Engagement By Leveraging Gamification
  56. Building Brand Loyalty Through Exceptional Customer Experience
  57. The 2021 Mobile Growth Handbook
  58. Mobile-first La Redoute Increases 30-day Retention by 29% Using Branch Journeys
  59. Australia’s Largest Locally Owned Media Company Drives 3x Conversions with Branch for Video Streaming Platform, 9Now
  60. WWDC 2021 and iOS 15: What Apple Announced and What Mobile Marketers and Product Managers Need To Know
  61. 6thStreet Partners with Branch to Optimize the Web-to-app User Experience and Sees a 20% Higher AOV for Users Acquired through Journeys
  62. The 2021 Mobile Ecommerce Industry Playbook
  63. How EatSure Leveraged Branch To Become a True Pioneer in the Indian Restaurant Sector
  64. The End Of The Track(ing): WWDC 2021 Summary And What iOS 15 Means For Mobile Product Managers & Marketers
  65. Reddit Increases App Installs by 6.5x and Boosts 7-day Retention by 50% Using Branch-powered Cross Promotions
  66. Head of User Acquisition @ Hopper: Makoto Rheault-Kihara – Strategic Paid Social, Massive Growth & The Culture That Empowers It
  67. Fintech Playbook 1.0
  68. From Shelf to Self – Opportunities for Brands as Ramadan Goes Online
  69. Checking in on Australian Ecommerce
  70. Google Announces Changes to Limit Ad Tracking Behavior on Android
  71. How the Right Technology Stack Enables a Winning Customer Experience for the Food & Delivery Industry
  72. Attribution After iOS 14.5: What Does the Data Tell Us About Why the Apocalypse is So Quiet?
  73. 5 Mobile App Retention Strategies for 2021 and Beyond
  74. Back to School Preparedness and Driving Re-Engagement with Quizlet
  75. CEO @ Yummly: Brian Witlin – Retaining Customers, Personal Growth & Pokemon Go
  76. Announcing the AWS + Branch Partnership
  77. iFit Delivers a Seamless User Experience With Branch & AWS
  78. Senior Director, Mobile Marketing and Growth @ Electronic Arts: Jayne Peressini- The Power of Campaign Iteration
  79. Head of Lifecycle Marketing @ Calm: Sue Cho – Generating Power Users with Data & Email
  80. Head of Growth @ Licious: Prathamesh Dembla – Compound Interest, Lockdown Growth & Why Marketers Should Also Teach
  81. The Importance and Challenges of Mobile App Re-engagement
  82. Bridge the Online to Offline Gap with Branch’s QR Code API and Web SDK
  83. Head Of Marketing @ MediBuddy: Ashish Bajaj – Balancing Growth and Values
  84. Limitless boundaries: Reaching & Engaging the Mobile First Fan
  85. Acquisition Diversification – Fireside Chat With MyFitnessPal
  86. How to Achieve High User Opt-in Rates on iOS from Leading Brands
  87. UX Insights: How THE ICONIC Built a Best-in-class User Experience to Supercharge Growth Across Platforms and Increased Email-to-App Traffic by 10%
  88. Mobile Growth Knowledge Series: Organic Strategies for App Growth
  89. Mobile Growth Knowledge Series: Affiliate Marketing
  90. Mobile Growth Knowledge Series: Ad Fraud
  91. Driving Into The New Normal – How AutoTrader Is Leveraging Owned Channels To Drive Incremental App Growth
  92. Consumer Trends during Ramadan 2021
  93. Director of Marketing @ VSCO: Noa Gutterman – Influencers, Re-engagement & Compounding Growth Loops
  94. The Wait Is Over for iOS 14.5
  95. Like Facebook in 2017, Apple Closes “Deep Link” Ad Tracking Loophole
  96. Head of Digital Marketing Europe @ Banco Santander: Frank Hulsebosch – Mobile Banking Trends, Cross-Industry Wisdom & Doing More
  97. How Crypto Trading Apps are Betting Big on Mobile
  98. Now is the Time to Leverage Web Traffic for App UA
  99. Life at Branch: A Peek into Careers and Culture
  100. A+E Networks Optimizes Campaign Performance and Measurement Efforts With Branch and Horizon Media
  101. Branch Ads Analytics Changes for iOS 14.5
  102. iOS 14 App Tracking Transparency: Balancing Rebellion and Conservation
  103. Head of Subscription Growth @ Verizon Media: Ian Moore – Supercharging Subscription Growth
  104. Co-Founder + Product @ Lenskart.com: Ramneek Khurana – Growing Physical Through Digital
  105. Wowcher Partners with Branch to Power Mobile Growth and Optimize the User Experience
  106. Award-Winning Mobile Growth Campaigns From Leading Brands
  107. Your App Users Are More Valuable Than You Think – Here’s Why, and How Much
  108. VP, Digital & Loyalty @ Tim Hortons: Matthew Moore – Building Brand Loyalty Through Mobile
  109. Director, Growth Product @ The Athletic – Caitlin Roman: Rewards of the Unknown
  110. The Fundamentals of Mobile Growth Marketing: Virality
  111. The Fundamentals of Mobile Growth Marketing: Paid & Affiliate Marketing
  112. The Fundamentals of Mobile Growth Marketing: Organic App Growth
  113. The Fundamentals of Mobile Growth Marketing: Measurement
  114. The Fundamentals of Mobile Growth Marketing: Activation and Retention
  115. Organic Strategies to Win in Mobile Featuring Bnext and OneFootball
  116. How Spirit Airlines’ Mobile Growth Soared Above the Pandemic
  117. Attribution on iOS 14: How to Survive if You Missed the Lifeboat
  118. Attribution on iOS 14: You Cannot Afford to Wait Any Longer
  119. The Fundamentals of Mobile Growth Marketing
  120. How to Create and Measure QR Codes to Bring Users to Your App and Drive Growth
  121. Announcing SKAdNetwork Support for Snapchat Campaigns
  122. How This QSR Drove App Growth and Revenue From a Previously Untapped Channel
  123. Senior Mobile Delivery Manager @ Belk: Matt Hudson – How to Win in the Changing World of Retail
  124. Organic Strategies to Bridge the Offline-to-Online Gap Featuring Wine.com & Belk
  125. A Marketer-Friendly Guide to SKAdNetwork Conversion Values
  126. Best Practices to Secure User Opt-In on iOS 14
  127. SKAdNetwork 2.2 View-Through Attribution and PCM: What They Mean for Mobile Marketers
  128. Attribution on iOS 14: Welcoming Apple’s New World Order
  129. Announcing Branch’s Inclusion in the TikTok Marketing Partner Program
  130. Announcing the 2020 Mobile Growth Awards Winners
  131. Branch Announces the Winners for the Mobile Growth Awards
  132. Google’s iOS 14 Update: What It Means for Mobile Marketers
  133. Former Global CMO @ Potbelly: Brandon Rhoten- Speaking in the Voice of Your Customer
  134. Become an Experience- Led Business with an Agile CX Tech Stack
  135. VP of Marketing @ Junglee Games: Bharat Bhatia – Growing Despite Saturation
  136. VP Digital @ El Pollo Loco: Andy Rebhun – Beanie Babies, McNuggets, and OH MY! How A Childhood Hustle Evolved into A Winning Mentality in Digital
  137. How to Create Cross-Platform Campaigns for Your App
  138. Growth Advisor & Former Global Head of Digital Marketing @ Slack: Holly Chen – How An Inner Rebelliousness Led to A Career in Growth

2020 127

  1. Announcing Support for Apple App Clips
  2. Chief Marketing Officer @ White Castle: Lynn Blashford- A Century Old Company With A Growth Mindset
  3. Shutterfly Optimizes the Web-to-App Experience and Increases User Engagement with Branch
  4. How Chipper Cash and Career Karma Used Tech for Black Founders to Continue Their Growth Story: An Interview with Hasan Luongo & Ruben Harris
  5. Ready for the Post-IDFA Era – Fyber, MOLOCO, and Branch Successfully Test SKAdNetwork for Programmatic User Acquisition
  6. SVP and Head of Product @ RentoMojo: Dharmesh Gandhi – Lowering Churn, Increasing NPS & Finding Unutilized Growth Opportunities
  7. Branch Ranked No. 3 Fastest-Growing Company in North America on Deloitte’s 2020 Technology Fast 500
  8. Announcing Deep Linking and Attribution Support for Over-the-Top (OTT) Channels
  9. Co-Founder and Executive Chairman @ MindBody: Rick Stollmeyer – Building One of The First SaaS Empires
  10. How to Set Up and Measure Influencer Marketing for Your Mobile App
  11. UX Insights with cure.fit: Crafting User Experiences for Enhanced Discoverability & Engagement on Mobile
  12. CPO @ Eventbrite: Casey Winters – Connecting Users to the Value of Your Product
  13. Former Director of Growth @ Cricket.com: Siddarth Jena- From Zero to 5M Installs in 4 Months
  14. Unlocking the App for Affiliate Marketing
  15. Director of Product Design @ Coursera: Chetana Deorah – The Role of Design in Growth
  16. Branch to host the first-annual Mobile Growth Awards in collaboration with an all-star jury from top brands and VCs
  17. Geekbuying Drives Organic Traffic and Increases Web to App Conversions with Branch
  18. VP of Digital Strategy & Product @ Chipotle: Nicole West – Taking the Risks That Can Accelerate You and Your Company
  19. CEO & Co-Founder @ Bulbul: Sachin Bhatia – Building World-Class Products From Scratch
  20. Senior Director, Strategy & Product @ Adobe: Loni Stark – Digital Disruption & Tackling Decade Long Problem
  21. Head of Analytics & Mobile Marketing @ MakeMyTrip: Sachin Singla – Redefining Marketing & Growth for Travel Brands
  22. Why Email Deep Linking Implementations are Not All Created Equal
  23. Head of Marketing @ Ola Financial Services: Varun Dubey – Growth Through Empathy & Analytics
  24. How to Increase Mobile App User Engagement
  25. Chief Digital Officer @ PSG: Russell Stopford – Weaving Design, Story, and Sport Into the Fabric of an App
  26. Is This Old-school Tech the New Biggest Marketing Opportunity?
  27. What Are the Differences Between Smart Banners and App Clips?
  28. Senior VP of Global Marketing Strategy and Digital Marketing @ Citi: Dan Bishop – Having a Dynamic Career That Grows As Much As Your Product
  29. The Great iOS 14 Reprieve (For Now)
  30. Former CTO @ Gojek – Ajey Gore: Simplifying Through Prioritization
  31. How to Set Up a High-Performance Mobile Marketing and Measurement Stack
  32. Director of PM @ Hyatt: Ben Weiss – Bridging the Gap Between the Physical & Digital
  33. How to Start Using and Measuring Your App for Affiliate and Partner Marketing
  34. CPO and Co-Founder @ Canva: Cameron Adams – Canva’s Unconventional Product Approach That Disrupted the Design Industry
  35. RentoMojo Increases Customer LTV and Reduces Cross-channel Misattribution with Branch
  36. Announcing Branch University
  37. Get More from SKAdNetwork with Branch
  38. GM of eCommerce @ Square: David Rusenko – After An Acquisition, A Reinvention
  39. LBB Drives Organic Engagement and Improves Web to App Conversions With Branch
  40. CMO @ Deliveroo: Inés Ures – Taking an Unconventional Path to CMO
  41. 3 Secrets to Unlocking the App for Affiliate Marketing
  42. Hibbett City Gear Provides a Seamless Shopping Experience With Branch
  43. Laying Down Roots for Data Science
  44. Product Leader @ Lyft: Archie Abrams – Tapping Into the Psychology of a Marketplace
  45. Introducing Our Latest Integration: Radar
  46. CTO @ Wikimedia: Grant Ingersoll – Knowledge Equity and Navigating Career Through Identity
  47. What Is the IDFA? Learn What It’s Used for and Why iOS 14 Killed It
  48. UX Insights: Referral Program Best Practices
  49. HK01 Drives Organic Engagement and Boosts App Installs with Branch
  50. The Limitations of SKAdNetwork – Pros and Cons vs. an MMP for Mobile Tracking
  51. iOS 14 – Frequently Asked Questions About What’s Changing, How to Adapt to the IDFA Going Away, and What This Means for the Industry
  52. Product @ Medium: Michael Sippey – How Product Professionals Are Changing the World Through Creativity and Optimism
  53. Head of Product @ ITV Hub: Stuart Jones – Adapting Your Roadmap and Campaigns When Things Go Wrong
  54. What is SKAdNetwork: The Evolution of Mobile Attribution from Apple’s Perspective
  55. The Post-IDFA Era: What it Means for Mobile Advertising – APAC
  56. Senior Director of Marketing @ TuneIn: Ana Guillen – How to Drive Career and Product Growth with Intent
  57. Director of Marketing @ Overstock: Jason Wilson – How to Stretch Your Marketing Muscles During COVID-19
  58. Product @ Microsoft: Chris Yu – Why Automation Isn’t Always the Answer
  59. Why Affiliate Marketing is the Best Channel in Your Performance Marketing Strategy
  60. Mobile Product Director @ Allstate: Mike Antognoli – Adding Value During a Pandemic
  61. VP of US Marketing @ SmartNews: Fabien-Pierre Nicolas – Building for Latent Needs
  62. Head of Growth @ Coinbase: Linus Chung – Growth at the Cutting Edge
  63. Shipt Boosts Paid Memberships and Decreases Acquisition Costs
  64. VP of Growth @ IMVU: Lomit Patel – Creating A Lean Marketing Team Powered by AI
  65. Head of Product Running @ Runtastic: Robert Schenkenfelder – Putting Yourself in the Running Shoes of Your User
  66. Head of Insights @ Depop: Farah Abuzeid – Why Data Storytelling is Marketing Gold
  67. How To Prepare Your Mobile App and Attribution Stack for Apple’s iOS 14 Privacy and IDFA Changes
  68. Product @ Walmart Grocery: Adithi Sampath – Driving Hypergrowth in New Markets for a Fortune One Brand
  69. The App Attribution Industry Is Dead. Embrace the Post-IDFA Era with Branch
  70. The App Attribution Industry is Dead: What the Post-IDFA Era Means for Mobile Advertising
  71. Former Global Head of App | Social | Display Marketing @ Stubhub: Manoj Tolety – Why Measurement Is the Key to Driving Loyalty
  72. VP of Growth & Marketing @ Opendoor: Sheila Vashee – Redefining and Digitizing a 100+ Year-Old Process
  73. The 2020 Mobile Growth Handbook: Mobile in the Age of COVID-19
  74. Product @ N26: Kristina Walcker-Mayer – How Mobile Banking is Taking Lessons From Fashion E-Commerce
  75. Product @ Netflix: Michelle Parsons – How Tinkering in the Classroom Led to Innovating Kids & Family Product
  76. Country Manager @ Ouicar: Vincent Saint-Martin – How to Continue Driving Growth After You’ve Been Acquired
  77. VP Global Growth & Business Development @ Flipboard: Claus Enevoldsen – Balancing Growth and Responsibility to the User
  78. VP, Digital & Technology @ Philz Coffee: Francisca Hawkins – How a Former Artist is Shaping the Future of Mobile-Ordering
  79. Branch is the Most Loved Mobile Attribution Platform
  80. How FinTech Company TrueMoney Optimizes its Marketing Strategy: An Interview With Thi-thom Pham, Head of Marketing
  81. 3 Ways to Leverage Your Mobile Tech Stack for Organic Channels
  82. 8 Organic App Growth Strategies in the Age of COVID
  83. Advanced Organic Growth Strategies in the Age of COVID
  84. How Personal Finance and Banking Apps Upped Their Mobile Game During COVID — and How You Can Do the Same
  85. Improve Experience and Performance with SingleTap Enabled Journeys
  86. Great Place to Work 2020
  87. Organic Mobile Growth Strategies in the Age of COVID
  88. Mada Seghete of Branch: “Seeing Light at the End of the Tunnel; 5 Reasons To Be Hopeful During this Corona Crisis”
  89. How Online Fashion Brand Pomelo Enhances its Digital Experience: An Interview with Pomelo CMO Jean Thomas
  90. How Braze and Branch Can Drive Powerful, Cohesive, Cross-Platform Customer Experiences
  91. hipages Gets the Job Done with Branch
  92. 3 Fixes for mobile marketing mistakes
  93. hipages Boosts App Installs and Engagement Through Frictionless Cross-Platform Experiences
  94. Mastering Mobile Email Deep Linking: 3 Things You Need to Know
  95. Flexible Custom Exports and Agency Access: Export Exactly the Data You Need
  96. More Than 50% of Emails Get Opened on Mobile: Why Email Deep Linking Is More Important Than Ever
  97. Branch Launches Certified Solution Partner Program for Agencies
  98. How deep linking can enhance customer relationships during a crisis
  99. How Are Employees Working Amidst Coronavirus Pandemic?
  100. How PatPat Quadrupled its Cross-Platform Users with Branch
  101. How to use deep linking techniques to improve engagement
  102. How 6 Martech Companies Are Handling Operations During COVID-19
  103. How Philips Created a Connected Mobile Experience with Deep Links
  104. Philips Provides Customized Mobile Experiences With Branch
  105. Retail Banks are Going to Change Forever, and it’s About Time
  106. Mobile in the Time of COVID-19
  107. Announcing the How I Grew This Podcast
  108. Optimizing Your Mobile Strategy in the New World
  109. 2020 App Store Optimization Checklist
  110. How to Grow Your App with Influencer Marketing: 5 Emerging Trends
  111. 10 Influencer Marketing Trends to Maximize App Growth and Revenue
  112. America’s Best Startup Employers
  113. Branch Joins Future of Privacy Forum Advisory Board
  114. Understanding the True Customer Journey: A Branch Predictive Modeling Algorithm Use Case
  115. 5 Examples of Seamless Cross-Platform Experiences to Drive App Growth
  116. Data Privacy Principle: Branch Will Never Rent or Sell Our Customers’ User Data
  117. How Jora Increased App Installs by 80%
  118. Jora Makes Job Searching Easier with Optimized Web-to-App Experiences
  119. The Threat of Walled Gardens on Mobile Advertising
  120. 5 Tips to Increase App User Engagement and Retention
  121. Forbes – 2020 App Economy Predictions: New Discovery Channels, The Importance Of Context/Personalization, And The Rise Of India
  122. Mobile Sharing and Referral Feature Benchmarks from Branch
  123. 9 CCPA questions every CISO should be prepared to answer
  124. What are the Best Mobile Ad Formats?
  125. The Marketer’s Guide to Email Campaigns That Drive Revenue
  126. How ZAFUL Drove a 210% Increase in Email Marketing Revenue
  127. ZAFUL Doubles Email Revenue with a Seamless Email-to-App Experience

2019 44

  1. Announcing Deep Linking and Attribution for Desktop Apps
  2. The Topline Impact of Loyalty Programs and Improved Customer Experience
  3. How to Measure the ROI of Influencer Marketing Campaigns
  4. 5 Keys to Fighting Mobile Ad Fraud
  5. How Market Kurly Drove a 118% Increase in Web-to-App Engagement
  6. Market Kurly Doubles Web-to-app Engagement with Branch
  7. Retargeting Done Right: A Look into Creative Success with Shipt, Remerge, and Branch
  8. Mastering Cross-Platform Advertising Strategies w/ Adobe, Branch, & Kayo Sports
  9. The Ultimate Guide to Mobile App Retargeting in Q4 and Beyond
  10. How to Prepare for Apple’s UIWebView Deprecation
  11. Product, Partnerships, Performance: Learnings from Mobile Growth Jakarta with Tokopedia, OVO, Gojek, Gramedia Digital Nusantara, and Branch!
  12. Announcing the Home of Our 11th International Office: Sydney!
  13. How Engaging are Your Push Notifications? 5 Keys to Success
  14. How to Maximize App User Lifetime Value: 5 Keys To Success
  15. Branch Drives 61% Click-to-Install Rate for RADIO.COM’s New App
  16. How to Measure and Optimize Apple Search Ads Campaigns
  17. Mobile Attribution 101: The Death of App Attribution
  18. The Death of App Attribution
  19. What are the Best Ways to Promote an App?
  20. Measuring Apple Search Ads Campaign Performance with Branch
  21. Deep Links Spark a Better Mobile Experience and Increase Conversions by 95% for Adobe
  22. Remarketing and Retargeting: What’s the Difference And Why Does It Matter on Mobile?
  23. Introducing Agency Access for Branch
  24. How to Track App Store Downloads Initiated on the Mobile Web
  25. Announcing The Branch Certified Partner Program
  26. Branch Announces New Client Relationship: Adobe Creative Cloud
  27. Mobile App Retargeting: Benefits and Best Practices
  28. The Anatomy of a Perfect Paid App Install Campaign
  29. The Basics of Mobile Advertising: A Primer for Those New to the Game
  30. How to Track App Downloads Using Smart Banners
  31. How to Make Interstitial Ads and Banners Work on Mobile
  32. How to Run a Successful App Install Ad Campaign
  33. Scaling Branch Culture: How To Grow a Team from Four to 250+ Without Losing Your Identity
  34. Does Running Apple Search Ads Influence App Rankings? 3 Ways to Optimize
  35. Time Matters For Cross-Platform Attribution: A Peek into Branch Product Strategy
  36. The Best Attribution and Deep Linking Solutions for iOS and Android
  37. Deep linking: From URL and URI schemes to Universal Links, App Links, and beyond
  38. How Deep Linking Technology Influences Cross-Platform User Acquisition
  39. The Deep Linking Playbook for iOS 12
  40. 5 Keys to Effective App Onboarding for Product Managers
  41. Tonsser Uses Branch to Win User Engagement and Lower CPI
  42. Updated for 2019: The Ultimate Android Deep Linking Guide
  43. How to Conduct Cohort Analysis with Branch to Boost Marketing ROI in 2019
  44. How To Deep Link Out of Your App

2018 96

  1. Announcing the First Multi-Platform Attribution and Deep Linking Extension for Adobe Experience Platform Launch
  2. APUS Uses Branch’s Universal Ads to Drive 66 Percent of its Paid Installs
  3. Introducing: The World’s First Cross-Everything Cohort Analysis
  4. Branch Named In Best Company Culture and Best CEO Rankings By Comparably Awards
  5. Are Your Deep Links Actually Working? Probably Not.
  6. The 2018 Product Manager’s Guide to Cross-Platform Onboarding Experiences
  7. The Future of Mobile Growth is Cross-Platform
  8. Branch Is The Most Popular Mobile Linking Platform Among Top 200 Companies
  9. IPv6 Support: A Step Forward for Attribution and Deep Linking Accuracy
  10. Complete ROI Visibility: Introducing Cost Data Ingestion for Universal Ads
  11. Integration Update: A Look Inside The Branch TUNE Migration
  12. How Travel App GoEuro Increased App Installs By 15% Using Branch
  13. Progressive Web Apps vs Native Apps: Where to Focus Now
  14. Omio Perfects Desktop-to-mobile Strategy to Grow App Installs
  15. How to Deep Link and Attribute with Android Slices
  16. TBS and TNT Drive Massive Increases in View-to-install Rates With Branch
  17. How Product Managers are Unlocking Cross-Platform ROI: 4 Focus Areas
  18. How Tokopedia Drove 3X Lift in Organic Installs and Reduced Misattribution Across All Channels by 30%
  19. A Note on Patching Branch Links to Fix a XSS Bug
  20. How to Drive App Installs and Track Campaign Performance from Instagram in 2018
  21. Tokopedia Drives Lift in Organic Installs and Reduces Misattribution of Transactions Across All Channels
  22. The 2018 Mobile App Store Download Statistics Report
  23. Smart Banners Just Got Smarter: New Dismissal Settings for Journeys
  24. New Release: Branch’s Industry Report Reveals Cross-Platform Trends
  25. Announcing TUNE + Branch: A New Era for User Experience and Measurement
  26. Branch Acquires TUNE’s Attribution Analytics In Landmark Mobile Marketing Acquisition
  27. Branch On Acquisition Of TUNE’s Attribution Biz: “You Can’t Have Measurement Without Fixing The User Experience”
  28. How Checkout 51 Deep Links in Ads (and Optimizes Click-to-Open Rate)
  29. Checkout 51 Drives a 93% Click-to-open Rate with Deep Linking in Ads
  30. The Ultimate Deep Linking Tutorial on iOS 11—And What’s Coming for iOS 12
  31. How to Use mParticle and Segment with Branch to Get Complete Attribution Data
  32. How to Optimize Apple Search Ads Attribution with Branch’s Universal Ads
  33. How to Track App Downloads: The Mobile Marketer’s Guide
  34. How Mobile App Install Attribution Works for iOS and Android
  35. How Rent the Runway Optimizes Mobile Web and Email Marketing for Mobile Acquisition and Engagement
  36. Deep Linked Email Gets An Upgrade: Meet Universal Email
  37. How Lark Health Boosted Onboarding Rate to 92% with Branch’s Deferred Deep Links
  38. How to Optimize Mobile In-App Ads Like a Pro
  39. How to Optimize Mobile App Install Attribution (and Why It’s Essential)
  40. How to Prevent Mobile Ad Fraud & Click Fraud: The $6.5BN Question
  41. How Strava Unifies In-App Experiences with Deep Links
  42. How to Optimize Influencer Marketing for Your Mobile App
  43. The Best Marketing Channels to Get More Downloads for Your Mobile App
  44. The Knot Turns Web Visitors into Loyal App Users with Journeys Web-to-app Experiences
  45. Accelerated Mobile Pages: What is AMP, and What Does It Mean for Your Mobile Business?
  46. The Web-to-App Experience Users (and Apps) Deserve: How OLX Increased Conversions from Web 10x with Branch
  47. How to Drive Mobile App Installs and Open Your App from Any Mobile Browser
  48. Branch’s Innovative User Experiences in the Era of GDPR & Data Privacy
  49. Airbnb Boosts Mobile App Install Rate by 19%
  50. Bridging the Web-to-App Journey: How The Knot Doubled In-App Conversion Rate in Two Short Months with Branch
  51. Boxed Wholesale Leverages Native Apps for Mobile Success
  52. Launching Fraud Detection for Universal Ads
  53. How to Measure Facebook Mobile App Installs
  54. How to Integrate Apple’s SKAdNetwork in iOS 11.3
  55. OLX Creates the Web-to-app Experience Users Deserve
  56. The Mobile Marketer’s Guide to Content and Mobile SEO
  57. How to Control Your Branch Dashboard User Access
  58. Rent the Runway Discovers the Impact of Mobile-optimized Email
  59. Why Do Open Source SDKs Matter?
  60. Instacart Leverages Deep Linking in Email to Drive a 6% Click-to-purchase Rate
  61. How to Edit Mobile Web-to-App Banners on the Fly with Branch Journeys
  62. What is Cross-Platform Attribution, and Why is It Difficult to Achieve?
  63. Bloom & Wild Delivers Optimal App Experiences to Blossoming Users
  64. How to Consolidate Web and App Conversion Tracking in Three Easy Steps
  65. The Ultimate Guide to Web and App User Attribution
  66. Four Best Practices for Cross-platform Partner Marketing Success
  67. How to Build Effective Facebook Ads for Mobile App Installs
  68. Branch Continues Global Expansion with New Offices Opening in Southeast Asia and Middle East
  69. Announcing Branch’s Premier Partnership with the Adobe Exchange Program
  70. Branch Becomes Premier Level Partner in Adobe Exchange Partner Program to Drive Digital Experience and Measurement Innovations for Enterprise Marketers
  71. How to Track Organic and Viral Mobile App Installs
  72. Does Device ID Coverage Matter for Deep Links?
  73. Strava Drives Results With Mobile-Optimized Linking
  74. How to Manage and Optimize Apple Search Ads Campaigns in 2018
  75. Lark Health Boosts Onboarding Rate to 92 Percent with Branch’s Deferred Deep Links
  76. How to Approach Analytics for Mobile Apps
  77. The Ultimate Guide to Cost-Effective Mobile User Acquisition
  78. How to Submit an App that Uses IDFAs to the App Store
  79. How to Drive Mobile App Installs from the Desktop Web
  80. Are You Misattributing Half Your Installs?: How Nextdoor Uses Branch to Increase the Number of Attributed Installs
  81. 2018 App Install Trends: Are You Recouping Your CPI?
  82. How to Measure and Optimize Email Marketing Campaigns on Mobile
  83. SpotHero Increases App Installs by 532% with Branch
  84. Bukalapak Doubles App Conversions and Increases Downloads with Branch
  85. Announcing Universal Ads with Facebook MMP
  86. Branch Announces Universal Ads and Mobile Measurement Partnership with Facebook
  87. Branch Snags Facebook Mobile Measurement Badge, Releases Paid Attribution Tech
  88. Dailymotion Unlocks Higher Engagement & Retention Rates
  89. Case Study: How Branch Helps Boxed Wholesale Master Cross-Platform Acquisition and Retention
  90. What are Intrusive Interstitials, and What is Their Mobile SEO Ranking Penalty?
  91. Introducing Data Feeds, Your Toolkit for Exporting Branch Data
  92. India’s Largest Online Travel Company Uses Branch to Power Web-to-app Conversions
  93. 9 Types of Mobile Messages to Engage eCommerce Customers
  94. How to Deep Link in Unity for iOS and Android
  95. How to Deep Link in Xamarin for iOS and Android
  96. How to Deep Link in React Native for iOS and Android

2017 95

  1. Branch Meets CLI: Automated iOS Integration Now Available!
  2. Notice: Inconsistent Universal Link Behavior on iOS 11.2
  3. The Ultimate Guide to Branch’s New Documentations Platform
  4. Snapdeal Enhances Ads Spend ROI With Deep Linking
  5. Announcing the Industry’s First Attribution Model Engine
  6. Branch Announces the Mobile Industry’s First People-based Attribution Engine
  7. 8tracks Personalizes Onboarding Flows to Grow In-app Time and Retention
  8. The Ultimate Holiday Season Mobile Growth Guide for eCommerce Apps
  9. Branch Expands Global Footprint with New European Hub in Berlin, Germany
  10. Branch Expands to Berlin and Beyond
  11. Gigtown Books Contextualized Linking and Sharing Capabilities
  12. Branch Announces Branchout, the First Mobile Industry Conference on Building and Measuring Cross-Platform User Experiences
  13. Blackbox Drives Referrals Success with Branch
  14. Blockchain and Adtech: What’s Interesting, What’s Hard, and What the Industry Really Needs
  15. Fireside Chat Takeaways with Ben Narasin of NEA
  16. How to Use Coupons and Promo Codes to Drive More Downloads to Your Mobile App
  17. Mobile Growth in Review: Los Angeles (@ Ticketmaster)
  18. 5 Ways to Improve Your App’s User Experience
  19. One Link for Every Device
  20. Raken Boosts App Installs and Drives More Revenue
  21. UI Testing Universal Links in Xcode 9
  22. 7 Advanced Controls to Help You Optimize Your Journeys
  23. Branch and Intelligent Tracking Prevention in iOS 11 Safari
  24. The 2017 Mobile Growth Handbook
  25. Making URI Schemes Great Again: $uri_redirect_mode
  26. Europe’s Largest Car Service Improves App Onboarding and Gets Results
  27. Branch now offers its Universal Email solution on a majority of ESPs
  28. Branch Partners With Eight ESPs For Email-App Links
  29. Announcing Eight New Universal Email Partners with Enhanced Onboarding
  30. Branch Announces Universal Email Partnership with Eight New Email Service Providers to Enhance Email Marketing Performance on Mobile
  31. How to Add Social Share Buttons to Your iOS and Android Apps: The Quick Guide
  32. iOS 11 Safari View Controller cookie passthrough and the future of mobile web
  33. Wheely Makes Referral Promos a Snap with Branch
  34. The Ultimate Guide to Branch Products
  35. Deep Linking or Organic Search Attribution: Can You Have Both?
  36. The League Boosts Installs and Engagement with a World-Class Mobile Referral Program
  37. The Click to Install Benchmark Study of Over 10 Million App Installs
  38. How Marketers Can Deep Link from Social Media
  39. Coffee Meets Bagel Boosts Retention Rate with Branch
  40. Millennial Marketing Campaigns That Work
  41. Troubleshooting Facebook Install Ad Discrepancies
  42. How to Deep Link in Cordova, PhoneGap, and Ionic
  43. Branch offers first deep-linking from ads on AMP pages to app content
  44. Branch Concepts: The Branch Universal Object
  45. Top 25 Tech Companies to Watch
  46. How To Get More App Downloads by Rethinking Your Mobile Marketing Strategy
  47. How this series C company used their loyal customers to enter international markets
  48. What are App Links?
  49. What the Twitter Update Means for Deep Linking
  50. The Secrets Behind nOCD’s Early Stage App Growth
  51. WWDC 2017: What’s Coming in iOS 11 for Deep Linking and App Discovery
  52. Facebook Deep Linking for Fintech: A Practical Guide and Best Practices
  53. Your Mobile Guide to the 2017 Mary Meeker Internet Trends Industry Report
  54. Unbill Boosts Retention Among Referred Users by 20%
  55. Universal Links and App Links for Cordova, Ionic, Xamarin, React Native, Unity, Titanium, and more!
  56. Ticketmaster launches a Google Instant App
  57. The iOS Security Alert Is Killing App Store Downloads
  58. Deep Linking and Attribution for Android Instant Apps with Branch
  59. How To Create Cross-Platform Deep Links in Less Than 3 Seconds
  60. Voot Builds an Optimal Social Sharing Platform with Deep Linking
  61. Branch Announces New Mobile Growth Stories Challenge to Reward App Developers and Marketers for Sharing Mobile Growth Innovations
  62. Mobile Ad Fraud: What 24 Billion Clicks on 700 Ad Networks Reveal
  63. Engagement data is the new algorithm for search engines
  64. How to Find and Track Your Mobile App Influencers
  65. 3 Quick Steps to Deep Linking Your Instagram Install Ads
  66. How To Track and Attribute Universal Links
  67. Welcome to Your New Branch Dashboard
  68. Branch Announces $60 Million in New Funding Round to Further Accelerate the Growth of its Deep Linking Platform
  69. 3 Steps to Troubleshoot iOS 9 and iOS 10 Universal Links
  70. Android founder’s group backs $60M round for Palo Alto ‘deep-linking’ startup
  71. Deep Linking Your Mandrill Emails Using Branch
  72. The Problem With Safari App Redirects on iOS 10.3
  73. Silicon Valley Startup Branch Is ‘Solving App Discovery’ With Deep Linking
  74. I Studied the Top 500 App Store Keywords So You Wouldn’t Have To
  75. What Is An AASA (apple-app-site-association) File?
  76. Web vs. App
  77. You’re Doing It Wrong: A Guide to Mobile Organic Attribution
  78. How to Port Your Native Modules into a React Native Environment
  79. How Branch helped UK startup Bloom & Wild with its deep linking issues
  80. Universal Links, URI Schemes, App Links, and Deep Links: What’s the Difference?
  81. 100k to 1 Million: How Fynd Increased Their App Downloads in a Single Month
  82. Progressive Web vs. Native App- Who will win the mobile experience?
  83. Tracking Revenue Across Campaigns, Channels, Platforms and Links
  84. The Two Year Evolution of Deep Linking
  85. Q&A with GOAT: From One Pair of Air Jordan’s to the No.1 Sneaker Marketplace App
  86. Accelerated Mobile Pages Is Google’s Last Hope For Relevance In Mobile Search
  87. Mobile Marketing: How Paid App Installs Impact Organic Downloads
  88. How to Build an Optimized Referral Program for Your Mobile App
  89. The race to the $22B mobile ads market
  90. Case Study: How Branch Helped Airbnb Boost and Measure Growth on Mobile
  91. Branch unveils AMP Deepviews, so content in uninstalled apps can be previewed from search results
  92. Branch unveils AMP Deepviews
  93. 3 App Store Optimization A/B Tests Every Developer Must Run
  94. 9 Tactics to Increase App Downloads for Less
  95. Why Branch? | Marissa Chacko of Foursquare

2016 79

  1. Is Branch a Replacement for Firebase Dynamic Links?
  2. How to set up an AMP site for Firebase App Indexing (Android and iOS)
  3. The Foundations of a Cross-Platform Marketing Strategy
  4. How to Build a Linking Solution for Every Device
  5. Is Deep Linking Enough?
  6. How Instacart Improved Their Conversion Rate by 6x on Mobile
  7. Beta Architecture: Scaling Developer Environments With Kubernetes
  8. Solving Troubleshooting: A New Universal Link Validator
  9. Branch Introduces Deep Linked Feeds for Dynamic Ads
  10. Branch branches out, offering deep links to apps from dynamic remarketing ads
  11. Android Developer Conference highlights security, discovery
  12. Branch branches out, offering deep links to apps from dynamic remarketing ads
  13. The Branch Guide to eCommerce App Success & Increasing Mobile Revenue
  14. A Free Smart App Banner for Android or iOS with Install Attribution
  15. How to Build the Best App Opening Experience using URI Schemes through JavaScript
  16. The Launch Checklist: A Planning Tool for Pre and Post App Launch
  17. A Smart Quick Link Creator for Desktop and App Links
  18. 10 Stats on the Effectiveness of Smart Banners
  19. Driving Mobile Growth: Deep Linking From iOS Instagram
  20. How to Configure Your App’s Sharing for iOS 10’s iMessage Update
  21. How to Deep Link Off of Facebook
  22. Setting Up Your iOS 10 iMessages App With Attribution and Deep Linking
  23. iOS 10 Spotlight App Discovery: NSUserActivity and Search Relevancy
  24. How to Set Up Rewards for Referrals of Referrals
  25. Branch Launches the First Cross-Channel Mobile Marketing Solution that Unifies Mobile Experiences between Native Apps and Major Digital Channels
  26. Deep linker Branch launches ‘full-stack’ tools for web-to-app and email-to-app
  27. Branch Journeys: The Solution for Mobile Web to App Conversion
  28. The Ultimate Guide to Mobile App Engagement
  29. The Past, Present, and Future of App Indexing
  30. The Ultimate Guide to Mobile User Acquisition
  31. The Solution for App to App Linking
  32. Why You Should Care About Deep Linking
  33. The Importance of Matching Accuracy in Deep Linking
  34. No, Americans Do Not Install an Average of Zero Apps Per Month
  35. The Top Strategies for Increasing In-App Purchases
  36. The Apple App Store Graveyard
  37. 24 Mobile Web and Mobile App Statistics You Should Know
  38. Using Branch Email Links to Trigger SMS Referrals
  39. Introducing Data Integrations from Branch
  40. Apple iOS 10 Update Deep Linking Review
  41. Custom Deepviews For Your Mobile App
  42. Twitter Partners with Branch
  43. Twitter Fabric Adds Deep Linking Capabilities with Branch Integration
  44. Branch Announces Partnership with the Twitter Fabric Development Platform to Extend the Benefits of Deep Linking
  45. 4 Ways Your Mobile eCommerce App Can See Growth
  46. Building a Web Interstitial With Deep Linking
  47. How to Build a Deep Linked Universal App Campaign
  48. The world isn’t ready for Google’s Instant Apps
  49. Branch Launches New Mobile Growth Community to Expand its Global Network of Marketers and Developers
  50. Branch Metrics Launches New Mobile Growth Community
  51. Introducing Custom Subdomains – {{yourapp}}.app.link
  52. Steps To Success: Enabling App Indexing With Branch
  53. The Biggest Source of App Installs No One Talks About
  54. Firebase Dynamic Links vs. Branch Links: A Comparison
  55. Introducing a Firebase App Indexing Validator
  56. A/B Testing for App Metrics That Really Matter
  57. How to Use Dynamic Links to Drive Better User Experiences at Scale
  58. Apple and Google are waging a war for mobile search domination
  59. Branch and Oracle Responsys Partner to Improve App Marketing Email Performance
  60. We Examined Universal Links Across Hundreds of Apps and the Data Speaks for Itself
  61. Branch in the PCMag Start-Up Spotlight
  62. Dear Apple, please beta test your dev tool changes (starting with Universal Links)
  63. How Many People Use Spotlight Search to Discover Apps?
  64. Why Marketing Automation Matters in Mobile [Braze Partnership]
  65. What Changed with Deep Linking on iOS 9.3
  66. Apple’s Universal Links: A Testament to Untested Software
  67. How to Use Branch’s New Custom Events Data to Measure Campaign Success
  68. Creating an App Content Sitemap for Google App Indexing
  69. Introducing a Universal Links Validator Tool
  70. How to Maximize Your Marketing ROI by Increasing User Retention
  71. How Redfin Uses Smart Banners to Convert Web Traffic
  72. How Dubsmash Uses Content Sharing to Boost User Engagement and Retention
  73. How Wattpad Uses Smart Banners to Convert Mobile Web Users
  74. Branch Metrics Raises $35 Million as it Becomes the Mobile Industry Standard for Deep Linking with Over 1 Billion Users and 1.6 Billion Links Created
  75. Branch Raises $35 Million to Fix Mobile Discovery With Deep Links
  76. Branch Metrics Snags $35 Million More For Its Deep Linking & App Discovery Business
  77. Branch Metrics Helps Companies Get More People To Download Their Apps
  78. How to Use Smart Banners to Increase App Downloads by 33 Percent
  79. Best Practice Guide: Convert Web Traffic to Mobile App Users

2015 77

  1. iOS 9.2 Deep Linking Guide: Transitioning to Universal Links
  2. iOS 9.2 Update: The Fall of URI Schemes and the Rise of Universal Links
  3. HotelTonight Wins First Place for Branch-linked Marketing Campaigns
  4. How to Get My App Listed and Ranked with Google’s Firebase App Indexing
  5. Mobile Search is Coming. Here’s How to Prepare Your App
  6. Branch Launches Content Analytics to Help Mobile Developers Get Apps Discovered
  7. Introducing Content Analytics for Better App Discovery
  8. Announcing the Branch Universal Object for Deep Linking and Indexing
  9. Branch Links 101 Part 2: Simple Routing and Redirection
  10. How to Deep Link from Your Mobile Website
  11. Technical Guide to Google Play Referrer
  12. Four Growth Experiments You Can Try for Organic App Growth
  13. Technical Guide to Android App Links
  14. Technical Guide to Android Chrome Intents
  15. How to Use Core Spotlight Search for App Re-Engagement
  16. Technical Guide to Android URI Schemes
  17. App Affiliate Marketing: How to Get Users to Refer Your App
  18. Branch Deepviews Content Preview Update Helps Companies Drive Traffic to Their Mobile App Content
  19. New Deepviews Features Allow for Customization and Smart Routing
  20. Ad-blocking is Overblown: An Analysis of Link Traffic on iOS 9
  21. How to Use Deep Links to Improve Mobile Engagement
  22. Why Should I Use Branch for Universal Links?
  23. How to Set Up Android M App Links with Deep Linking
  24. Branch Links 101 Part 1: Intro and Anatomy
  25. 5 Actionable Steps to Increase App Downloads
  26. Best Practices for Core Spotlight Search on iOS 9
  27. Best Practices for iOS 9 Universal Links – Deep Linking, Tracking, and Deepviews
  28. 3 Rules for Creating URI Schemes that Support App Content Discovery
  29. Why You Should Use Deep Linking to Increase User Retention
  30. Designing an iOS App for Deep Linking
  31. How to Build Deferred Deep Linking with Device Snapshotting
  32. Branch Facilitates the Discovery of In-App Content for Spotlight Search
  33. 100% Matching Accuracy with iOS 9 Safari View Controller
  34. Deep linking with Twitter App Cards
  35. Click-to-install rates – an analysis of 12 million app links
  36. The Culture at Branch
  37. 13 Video Examples of Mobile Deep Linking
  38. Branch’s Deep Links Let You Preview Apps In Your Browser
  39. Branch Aims To Optimize The Install With Deep-Linked Preview Pages
  40. Branch Metrics Beefs Up Talent For Deep Mobile Linking Through ClassOwl Acquisition
  41. Want Mobile App Growth? Focus on App Onboarding
  42. Localytics, Branch Metrics Team Up to Track Organic Attribution for Mobile
  43. Localytics and Branch Metrics Partner to Offer Powerful Organic Attribution for Mobile
  44. Mobile Deep Linking 101
  45. How to Set Up Google App Indexing
  46. How to Deep Link With Facebook Install Ads
  47. How Not to Deep Link
  48. From k-factor to emotion: What makes an app go viral and how do I measure virality?
  49. How to Use App Links to Deep Link on Facebook
  50. Referral SaaSquatch Partners with Branch Metrics to Make App Referrals Seamless
  51. Facebook App Invites Developer Guide
  52. Branch Metrics Wins 2015 GSMA Mobile World Congress Startup Innovation Competition
  53. Introducing the First Universal App Open Banner That Deep Links Past Install
  54. How We Created Deferred Deep Links That Function More Like The Web
  55. Growing Your App – Virality and Referrals
  56. How to Activate New Users with Personalized Installs Using Branch Deep Linking
  57. 2 New Easy Ways To Start Sharing Deep Links in iOS Apps
  58. Introducing Branch Status Page
  59. Use Branch to Build an Incentivized Mobile Referral System
  60. Introducing: An App Invite Feature With Just a Few Lines Of Code
  61. Mobile Deep Linking Basics
  62. Our Favorite Apps and their Unique Branch Links
  63. Oh the places you’ll go…with Gogobot (and Branch Deep Links)
  64. The Developer Experience …and Goats
  65. Deep Linking with Branch and AngularJS: Easier Done than Said
  66. Contextual Deep Linking: An Early Advantage
  67. Deep Links are Reinventing the Mobile Gaming Industry
  68. Two Apps and One Happy User – Thanks to Deep Linking
  69. mNectar and Branch Metrics Partner to Bring Optimal User Experience to Mobile Ads
  70. Branch Metrics comes up with gold at Mobile World Congress startup showdown
  71. Branch Metrics Announces $15M Series A Funding To Fuel Adoption Of The Branch Mobile Linking Standard
  72. Branch Metrics Raises $15 Million to Scale Deep-Linking Technology
  73. Branch Metrics Raises $15 Million For Its Smarter Mobile Deep Linking Technology
  74. On the Bias Toward Writing About Bias
  75. 6 Women Entrepreneurs Share How They Raised VC Funds
  76. Apps Everywhere, but No Unifying Link
  77. Dmitri Gaskin in 30 Under 30; Enterprise Technology

2014 4

  1. This Is Google’s Achilles’ Heel — And Startups are Targeting It
  2. Google’s Achilles’ heel is targeted by start-ups
  3. Branch Metrics grabs $3M to make mobile app referrals work in one click
  4. Deep-Linking Outfit Branch Snags $3 Million In VC Cash