The Curious Engineer

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Directing Attention

directing.attention.to

Follow the inside story as we build Attention into a global media business even more successful than Gawker or Vice. Click to read Directing Attention, a Substack publication with thousands of subscribers.

Fun / humourTech news / industryAI / ML

Posts
60 from 1 Dec 2023 to 29 Sep 2026
Posting
monthly (6 in the last year)
Kind
personal blog
Feed
https://directing.attention.to/feed

2026 4

  1. Prediction: AI will kill every human by next year, or not
  2. Presenting my AI best friend, Buddy
  3. DataCenter.FM — the sound of the AI bubble
  4. Our pivot to reportless reporting

2025 20

  1. Help me save the world, but don't tell Marcos: a train data Secret Santa
  2. “I’ll never sleep again”
  3. AI researcher burnout: the greatest existential threat to humanity?
  4. To make AI safe, we must develop it as fast as possible without safeguards
  5. Launch: The Center for the Alignment of AI Alignment Centers
  6. Review: Prime, the Amazon restaurant
  7. The Box — the world's first anti-deepfake wearable
  8. 👀 A new platform to crowdsource most viewed TikToks
  9. Do you want AI to do your shopping?
  10. 📲 Mike Waltz accidentally adds Osama Bin Laden to Signal group
  11. 📵 School phone bans: what’s the downside?
  12. Elon Musk gives away billions to feed starving children on Mars
  13. #5: 🤖 New OpenAI agent for Greg, 📰 read news [Y/N]? 🙏 Rishad, 🇬🇧 London meetup
  14. #4: Can some stickers change your life?
  15. #3: The ad that checks you're rich
  16. #2: Search continues for someone with an opinion on AI
  17. #1: Directing Attention + first ever article
  18. Attenspiration
  19. Launching Attention: make tech fun, make fun of tech
  20. I made a simple tool to save you from online distractions

2024 33

  1. Choice of your AI assistant? Nope, probably not
  2. 7 rare traits I see in every high performing scrambled eggs
  3. Zuck vs. Zuck: 7 thoughts
  4. The follow lie, and why it’s worse than ever
  5. Every day, AI increases the cost of being a public figure
  6. How to scroll more and live less
  7. Assistant and I
  8. Will the real Aggregator's AI Risk please stand up?
  9. AI vs. ads: surprisingly possible, surprisingly neglected
  10. breakreminder.org: a TikTok account to help you use TikTok less
  11. Help stop the DoJ bullying Apple
  12. AI OSes: bad news for ads?
  13. What is an AI OS?
  14. Ban TikTok? Maybe. Force them to reveal basic data? Definitely
  15. Can AI power nudgeware?
  16. AI slashes ads by boosting intention (+ weekly update)
  17. "AI, no ads please": 4 words to wipe out $1tn
  18. 20 years of social posts (+ weekly update)
  19. Help me stop the EU bullying Apple
  20. Introducing AboutIdeasNow.com
  21. Missing: billions of views (+ weekly update)
  22. Why is no one making a new version of old Facebook?
  23. A typology of the social media feed
  24. Crap and gold (+ weekly update)
  25. Giving Glover Gil.ga
  26. How to hunt down TikTok's top videos
  27. Weekly update: a linkname moonshot, TrojanTok up-and-running, TikTok's data black hole, and more
  28. Today's top TikTok is... 🤷
  29. Weekly update: people love legal horror stories
  30. How to deal with receiving a cease-and-desist letter from Big Tech
  31. Weekly update: TikTok is weird
  32. Challenge 2: TrojanTok, or using social media against social media
  33. How did Challenge 1 go: giving KingCharl.es to King Charles?

2023 3

  1. Dear King Charles, here's a domain for Christmas
  2. Challenge 1: Linknames, or why I’m giving the domain KingCharl.es to King Charles for Christmas
  3. Introducing 12 Challenges