The Curious Engineer

All blogs / Tech news / industry

Ghost Resources

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A library of resources to help you share content, grow your audience, and build an independent subscription business in the creator economy!

Tech news / industry

’21’22’23’24’25’26
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413 from 4 Mar 2021 to 3 May 2026
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monthly (10 in the last year)
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company blog
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2026 8

  1. 🌱 Grasping your growth
  2. 🏘️ Knowing your neighbors
  3. 🙏 Saving your subscribers
  4. 🤝 Crafting your collabs
  5. ❤️‍🔥 Rekindling your writing
  6. ✔️ Checking yourself
  7. 🤔 Knowing your niche
  8. 🕺 Making your moves

2025 24

  1. ✨ Refreshing your future
  2. 🚀 Advancing your SEO
  3. 🧑‍🏫 Asking the experts
  4. B2B SEO platforms compared: What actually works?
  5. 👀 Seeking your sponsors
  6. 🧑‍💻 Freedom in freelancing
  7. 📓 Revving up your research
  8. The Newsletter ⁃ 7 min read ⏳ Taking your time Does anyone have the time anymore? The world is moving faster than ever, and there's barely a moment to make dinner, let alone run a blogging business. Your natural instinct is to speed up so you can get there faster, but the real trick? Slowing down. T
  9. The Newsletter ⁃ 6 min read 📊 Examining your analytics Publishing has changed a lot since the 1900s. (Feel old yet?) Websites, blogs, and email newsletters are a huge part of the publishing stratosphere, and understanding your subscription business metrics in 2025 can feel a bit complicated. We're h
  10. The Newsletter ⁃ 7 min read 🌀 Funnelling your followers How your ideal fans discover your work, engage with your creations, and ultimately support what you do all revolves around a solid content strategy, and at the heart of every content strategy lives a funnel. This week's newsletter is about grow
  11. The Newsletter ⁃ 6 min read 💸 Rewarding your readers Everybody loves a good deal (Nothing beats a Jet2 Holiday!), and your followers are no different. They've taken the time to subscribe to your newsletter, consume your creative work, and tell their loved ones about you, so why not give them what th
  12. The Newsletter ⁃ 6 min read 📖 Nourishing your narrative Sitting down with a good book is one of the best things you can do for your soul. It's why page-turners full of fantastic phrases, helpful hints, and salacious stories have been around for eons, and if you're someone who aspires to contribute t
  13. The Newsletter ⁃ 6 min read ✉️ Detangling your deliveries Everyone loves getting mail, as long as it's not junk or bill-related. Your subscribers open their inboxes expecting the sweet, sweet writing nectar they crave from you, so it's imperative that your emails arrive precisely when they mean to.
  14. The Newsletter ⁃ 6 min read 📸 Envisioning your images Since the 1800s, photos have allowed us to capture memories, share information, and engage in artistic expression. When combining the power of pictures with your wonderful words, you can boost reader engagement and spark excitement tenfold. This
  15. The Newsletter ⁃ 6 min read 🫶 Reassuring your readers You're not just words on a screen. You're a human with real experiences and emotions, just like your audience. Your content should reflect who you are, so your subscribers know you're the real deal. If they don't feel like they can trust Read mor
  16. The Newsletter ⁃ 6 min read 📥 Creators and curators In this week's newsletter we ask: "Does original content always need to be made from scratch?" If coming up with fresh ideas week in and week out can sometimes leave you staring at a blank page, this one's for you. We're diving Read more
  17. The Newsletter ⁃ 7 min read 📏 Measuring your content Knowing how to communicate your expertise in captivating ways using quality content isn't something you're a pro at right away. It takes time, experimentation, and lots of patience. Should you spend your days making lots of little things or a few
  18. The Newsletter ⁃ 6 min read 🧩 Putting together your pages Building a website for your publishing business is a puzzle with many pieces and no instructions. If this is your first go at assembling a site, it's hard to know what to include, what makes sense, and how each piece fits together to create a
  19. The Newsletter ⁃ 6 min read 🏗️ Sending with structure We all crave order in our lives, and your publication should be no different. If you're someone who loves an organized world, deciding how to organize your content may come easily, but if you struggle with finding the right structure, your conten
  20. The Newsletter ⁃ 7 min read 📝 Wake up your writing When starting your own publication, it's easy to get caught up in all the "business" part of your business and forget what's most important: writing. If it weren't for your wonderful words, none of this would be possible, so it's Read more
  21. The Newsletter ⁃ 6 min read 🔎 Finding your followers Everyone wants to feel like they belong, and your readers are no different. Finding your "people" is a great goal to have in life, but it's not always easy to know how to present your true self so you can connect with others in a natural Read more
  22. The Newsletter ⁃ 6 min read 🏡 Nurturing your neighborhood How long has it been since you've been outside? Smelled some roses? Touched some grass? The world can be an anxiety-inducing place, but that doesn't mean you have to disconnect from your surroundings to feel at peace. In fact, your neighbors
  23. The Newsletter ⁃ 7 min read 🎰 Betting on your blog Turning your casual blog into a genuine career can be serious business, and the pressure of making all the right choices can feel like the weight of 1,000 suns. But with that many suns comes lots of light, and just because you've bet the farm on bec
  24. The Newsletter ⁃ 7 min read 🌟 Deciding your destiny Happy 2025, everyone! Nothing beats that crisp and clean feel of a new year. Failed 2024 resolutions? Forget about it. That's in the past, and we all know the past can't hurt you. 😀 (Pay no attention to the giant elephant in the room.) In celebrati

2024 24

  1. The Newsletter ⁃ 7 min read 🔮 Fabricating your future It's our last newsletter of 2024! We hope you've enjoyed your year as much as we've enjoyed ours, and we know 2025 will be even better. During this time of reflection, you're probably asking yourself, "How is 2024 already over? Didn& Read more
  2. The Newsletter ⁃ 6 min read ✌️ Revisiting your vibe Whether you checked every box on your list or you didn't quite make it to the publication promised land, we bet you can look back on your 2024 with pride. You put yourself out there, tried something new, and picked yourself up when you fell flat on
  3. The Newsletter ⁃ 7 min read 🙋 Converting your customers Building a publication requires you to wear many hats. You have to know how to run a business, manage a team, and create captivating content, all while wooing your readers into becoming lifelong advocates of your brand. If you haven't quite mas
  4. The Newsletter ⁃ 6 min read 🛠️ Supporting your subscribers Focusing on quality content creation to get your blogging business off the ground is always a noble mission, but now that your publication has quickly grown out of its infant stages into being a rebellious teenager, it might be time to check
  5. The Newsletter ⁃ 6 min read ⚾️ Pitching your posts When it comes to marketing, it's hard to know which tactics to invest in. If you want to reach a wider audience, improve your search engine rankings, and further establish your brand as an authority in your niche, have you considered writing for oth
  6. The Newsletter ⁃ 6 min read 📈 Raising your revenue Whether you began your blog as a fun hobby or have always been planning for profit, it might be time to start getting paid back for all of your hard work. Once your publication has a life of its own, keeping the beast fed should be a high priority,
  7. The Newsletter ⁃ 7 min read ♻️ Repurposing your projects With 2025 only a few months away and the holiday season quickly approaching, you may struggle to find the time to develop your final publishing ideas to close 2024 with a bang. If your hair is officially on fire, fret not, friend. This week's
  8. The Newsletter ⁃ 6 min read 🧑‍🎨 Designing your dreams When brainstorming a bold look for your publication, the perfect images you see in your head may not always reach your screen. It's easy to think of fantastic design plans; the hard part is making them a reality, especially if you don't have all
  9. The Newsletter ⁃ 6 min read 🧑‍🔬 Analyzing your audience Trusting your intuition regarding your business, staff, and readers is essential for a long-lasting, successful publication. If you're noticing that your quality content just isn't getting the attention it used to, it may be time to take a step
  10. The Newsletter ⁃ 7 min read 💰 Knowing your worth The content you send out into the world has immense value. You help your followers solve problems, provide them with entertainment, and give them a sense of community. You recognize your hard work is worth something, but deciding the dollar value of y
  11. The Newsletter ⁃ 6 min read 🗞️ Newsifying your niche Local news brings communities together, underlines different perspectives, and sheds a guiding light on how policies impact your neighbors. If you want to build a publication with purpose, local journalism could always use more boots on the ground
  12. The Newsletter ⁃ 7 min read 📇 Assembling your team Working alone can be peaceful. You don't have to worry about anyone else, and you can expect the expected, but doing everything yourself can only take your business so far. If you've got big publishing dreams, you need a dream team to help achieve t
  13. The Newsletter ⁃ 6 min read 🧱 Building your bedrock When laying the foundation for your publication, it can be exhausting to figure out what structures to invest in and which systems will meet your customers' needs. How do you know what will be a benefit, and will that benefit eventually turn into a
  14. The Newsletter ⁃ 7 min read 💥 Establishing your origin Every legend has a beginning, and every publication starts at zero. When making the tall leap to run your own blogging business, things can feel a bit up in the air. You've got the skills, the content, and the personality, but you don't yet have
  15. The Newsletter ⁃ 6 min read 🗣️ Talking the talk When it comes to gossip, it's wise to remember that other people's opinions of you are none of your business... unless it's positive gossip, of course. Who can resist being referred to favorably? This week's newsletter is about why referral programs ar
  16. The Newsletter ⁃ 8 min read 🖊️ Putting pen to posts When you first launched your new blog, everything felt so light and free. You posted a little here, gained some new members there. But as your business started to boom, you began to lose sight of why you started your publication in the first place:
  17. The Newsletter ⁃ 6 min read 💍 Marrying your members Keeping the attention of wandering eyes on a computer screen in 2024 can be a lot like herding cats. You put so much time and energy into composing the perfectly formatted newsletter, but all of your hard work can sometimes get lost in the weeds. T
  18. The Newsletter ⁃ 8 min read 🏘️ Cultivating community In a world full of technology and AI, constantly craving organic connections is something we all have in common. That's why creating a thriving online community where your followers can flourish is more important than ever. This week's newsletter
  19. The Newsletter ⁃ 7 min read 📢 Promoting your publication Feeling like you're screaming into an empty void after creating great content can be maddening. Putting all your blood, sweat, and tears into your work to hear only crickets isn't the dream you envisioned when starting your blogging business.
  20. The Newsletter ⁃ 7 min read 🎩 Publishing professionally Making a living from your leisure writing may seem like a far-fetched idea in today's economy. Many naysayers underestimate the power of publishing, but your writing talents will always have value as long as people keep searching the internet f
  21. The Newsletter ⁃ 6 min read 🕵️ Optimizing for search engines If you grew up being the middle child, you know what it's like to go unnoticed. If you've spent a ton of time creating great content that never appears in Google, it can feel like you're the middle child of the publishing world. That Read
  22. The Newsletter ⁃ 7 min read 🍃 Crafting a new leaf Constructing the perfect website and publication is always a tall order. Not only are you building a space that should feel like home to you and your team, but your site must also appeal to the fickle masses who may or may not be interested in what y
  23. The Newsletter ⁃ 7 min read 💖 Loving your content If you're struggling to make your publication the passion project you've always dreamed of, you're not alone. Not everyone has the natural ability to gather and present their thoughts in presentable and palatable packages for easy audience consumptio
  24. The Newsletter ⁃ 7 min read 🎉 Newsletter resolutions Happy 2024, everyone! Don't you just love that new year smell? Nothing feels better than hitting the reset button and leaving your baggage behind. (Pay no attention to the failed 2023 resolutions behind the curtain.) In celebration of starting fre

2023 42

  1. The Newsletter ⁃ 6 min read 🚂 Powering through Welcome to our last newsletter of 2023! We had an exceptional year at Ghost, and we hope yours was just as special. During this time of reflection, you're probably asking yourself, "How is 2023 already over? Wasn't Halloween just a week ago? Why do my R
  2. The Newsletter ⁃ 7 min read ⛵️ Setting sail with sponsorships When you've poured your heart and soul into your newsletter, you want it to stick around as long as possible. To secure a bright future for your hard work, it might be time to start thinking about monetization, specifically email newslett
  3. The Newsletter ⁃ 7 min read 👽 The UX-Files Do you have a special eye for design? (Yes, we do think the purple couch pairs well with the cow print chair. 🐄) Having great style shows the outside world what your inner self stands for. This principle doesn't just apply to the home you live in or the Rea
  4. The Newsletter ⁃ 6 min read 🎸 Getting your brand back together When you think of your favorite brands, what sets them apart? Is it their exceptional products and helpful solutions, or is it the way they make you feel? Nowadays, creating emotional connections with your audience is essential for build
  5. The Newsletter ⁃ 7 min read 🎨 Conquering the creatorverse For years, you've been posting food pics on Instagram, sharing style inspiration on Pinterest, and arguing with your uncle on Facebook. You've amassed hundreds of followers across all platforms who love your vibe, but you're not sure what you
  6. The Newsletter ⁃ 5 min read 📍 Reinvigorating your roadmap Everything feels so hopeful when you take your first dip into the cool, refreshing waters of Lake Creator. The sun is shining, the birds are singing, and you've finally gotten that annoying jingle out of your head. But after a short while, th
  7. The Newsletter ⁃ 6 min read ☁️ Being content with your content You've chosen a platform, built a fancy website, and now you're ready to amass a loyal following. Are you forgetting something? Ah, yes. Content! A shiny blog means nothing if you don't furnish it with hearty content to make your readers
  8. The Newsletter ⁃ 6 min read 🧲 Mastering the art of magnetism Captivating an audience can be a daunting task. When you're not struggling to manifest your next big idea or worrying about AI taking your job, you're bombarded by a cacophony of voices telling you that you're not good enough. 👹 This week'
  9. The Newsletter ⁃ 6 min read 🌈 Navigating the content spectrum It can be difficult to steer through The Creatorverse™ as both a newbie and a veteran. Once you think you have everything nailed down, a wolf dressed up like a grandma blows porridge all over your house. This week's newsletter is all abou
  10. The Newsletter ⁃ 6 min read 🔮 Unlock the magic of copy that converts Welcome back, folks! Quick announcement: After more than 5 incredible years of crafting and sharing the Ghost newsletter, we've decided to transition to a bi-weekly schedule. Don't worry, we're still committed to bringing you in-de
  11. The Newsletter ⁃ 5 min read 💻 Design your dream landing page Welcome back, everyone! Inside this week's issue, you'll discover the freshest new features in Ghost, alongside the most compelling stories and insights in the world of publishing. Settle in with a beverage of your choice, and let's jump r
  12. The Newsletter ⁃ 7 min read 🤝 Building better connections Welcome back to your weekly roundup of ideas and stories for publishers and creators of all kinds. We're right on time, with your regular Sunday updates! 👇 💬 In this week's issue: * LinkedIn. A 7-step marketing strategy that helped Justin Wel
  13. The Newsletter ⁃ 5 min read 📣 Social media is changing Welcome back! This week's issue features lots of news and ideas surrounding the shifting social media landscape, as well as some top tips about the latest features in Ghost. We hope you enjoy it! 💬 In this week's issue: * Social platforms. Which
  14. The Newsletter ⁃ 6 min read 🤝 Let's get personal Welcome back and happy Sunday! A new week brings fresh inspiration and innovative insights from the world of independent publishing. 💬 In this week's issue: * Get personal. How events and in-person interactions can help you grow your newsletter audien
  15. The Newsletter ⁃ 6 min read 🔀 Redirect and refocus Welcome back, folks! This week's issue is packed full of actionable tips that you can take into your creative work today. Who said Sundays can't be productive? 💬 In this week's issue: * Focus. A three-step process to sharpen your focus, plus some si
  16. The Newsletter ⁃ 6 min read 🎡 The creator flywheel Welcome back, everyone! We've got some great stories about growth, writing, and creativity this week. Before we jump in, did you see the latest new shiny feature in Ghost? Now you can add customizable signup forms to any post or page, directly from
  17. The Newsletter ⁃ 6 min read 🐌 Slow and steady wins the race Welcome back to your weekly update of the latest stories and ideas in the creator economy & hi if you're new here 👋 This week's roundup is all about embracing steady growth, transparency, and... ethical stealing. Let's jump right in! 💬 In t
  18. The Newsletter ⁃ 6 min read 🍯 Finding your sweet spot We're back with your Sunday digest of the most important stories and ideas in the creator economy. Before we tuck in, and incase you missed it, we just released embeddable signup forms in Ghost, to help you grow your audience from anywhere on the
  19. The Newsletter ⁃ 4 min read 📚 Make your stories shine Welcome back, everyone! Before we get into your regularly scheduled stories, allow us a brief moment to celebrate (🥳) the launch of the New Ghost editor (beta) — now with image editing, post history and revisions, and a brand new Chrome extension
  20. The Newsletter ⁃ 5 min read 🌊 Making a splash Welcome back to this week's issue of the Ghost Newsletter, your go-to place for the latest insights, ideas, and resources from the world of content creation and publishing. Let's dive in 🏄 💬 In this week's issue: * Announcements — ICYMI, you can now add
  21. The Newsletter ⁃ 6 min read 💌 Grow your list Hey everyone! If you have ever struggled with growing your audience, getting into the writing zone, or understanding your content metrics, then this issue is gonna be a good one. PS, did you know you can join the conversation in the comments? There's a ha
  22. The Newsletter ⁃ 5 min read 🧶 Getting unstuck Well hello there! We trust you've had a week full of achievements and a weekend to recharge. Dive in for your routine dose of ideas and innovation from across the creator economy — best served hot 🍕 💬 In this week's issue: * Internal change – How to take
  23. The Newsletter ⁃ 5 min read 🦄 Rising above average Welcome back, everyone! We're excited to bring you another themed issue this week, with three stories and ideas about something we all rely on in the creator economy: Writing. Let's dive in, the water is warm & there aren't many sharks around. 💬 In
  24. The Newsletter ⁃ 5 min read ✍️ Craft your best work Welcome back everyone, hope you're having a great Sunday. This week's top stories come from a number of different corners of the creator economy universe, so hopefully there's something in here for everyone. Enjoy 🗞️ 💬 In this week's issue: * Copy
  25. The Newsletter ⁃ 6 min read 🧚‍♀️ Keep the creative spark alive Welcome back to your weekly roundup of the top ideas and stories in the creator economy. We took a short break last Sunday as the Ghost team got together for our annual retreat (which means cool things are coming soon 🤫). We're excited t
  26. ⁃ 5 min read 🛸 Dare to be different Happy Sunday everyone! If you want to grow your audience or build a successful community, this week's top stories are for you. Dive right in 🤿 💬 In this week's issue: * Find out how to grow (using Twitter) with these simple but effective tips * Lessons you can lea
  27. The Newsletter ⁃ 7 min read 🌱 Building a loyal fanbase Happy Sunday everyone! Grab a drink and dive into this week's roundup which is packed full of newsletter growth stories and tips ☕️ 💬 In this week's issue: * From 0 to 1k — How one publisher hit the 1,000-subscriber milestone without a pre-exist
  28. The Newsletter ⁃ 6 min read ❤️ Make your readers fall in love (with your content) Welcome back! Hope you're having a relaxing Sunday. This week's roundup is all about reader engagement and community, with a side-serving of AI tips (mmm... roboty). Let's tuck right in 🍴 In this week's issue: * An aud
  29. The Newsletter ⁃ 6 min read 💌 Newsletters are having a moment It's officially springtime! A season all about new beginnings, allergies, and butterflies 🦋. During this time of revival, newsletters are also having a moment of resurgence. We love to see it! 💬 In this week's issue: * Our latest email fe
  30. The Newsletter ⁃ 6 min read 🔮 5 tips for conversion magic Happy Sunday everyone. This week's issue is packed full of tips for you can use to boost conversions and increase email open rates. Nice. Let's do some magic! 🤫 New stuff landing in Ghost in the coming weeks — if you don't want to miss out, R
  31. The Newsletter ⁃ 6 min read 💻 The path to becoming a full-time creator Welcome back! Whether you're a seasoned subscriber or a new addition to our community, we're thrilled to have you here. If you're eager to learn how to cultivate and keep a loyal audience, you won't want to miss out on these insi
  32. The Newsletter ⁃ 6 min read 🔗 The art and science of SEO for independent publishers Happy Sunday, Ghosties! (No? We're still workshopping a fandom name.) Welcome to issue #240 of your weekly roundup of emerging trends and ideas in the creator economy. This week's top stories come from three differen
  33. Build a business ⁃ 8 min read How to build an independent local news product Local news is in crisis. Traditional outlets saddled with debt are closing, leaving “news deserts” behind them. Read more
  34. The Newsletter ⁃ 7 min read 🦄 Proven ways to refine your marketing copy Is it just us, or is it often harder to write a one-liner for your marketing than it is to write an entire newsletter? Marketing copy is super important, it's your elevator pitch to the world, but it's not always easy to write —
  35. The Newsletter ⁃ 6 min read 🤘 How to cut through the noise and stand out online It's estimated that there are more than 50 billion indexed web pages on the internet today, making it more complex than ever to get your voice heard, despite all the technologies that are supposed to make it easy (we're
  36. The Newsletter ⁃ 5 min read 📢 How to sell ads without selling out Selling out has never been cool (unless you're the cast of Breaking Bad). But you still gotta make a living, right? So, how do you sell yourself without selling your soul? By putting value in your values. 🙏 💬 In this week's issue: * S
  37. The Newsletter ⁃ 6 min read 💥 The art of disrupting the status quo Welcome back to your weekly roundup of the latest ideas from across the Creator Cinematic Universe (cc Marvel). We're feeling positively giddy to share this week's curated stories with you, because they share a common theme that we'r
  38. The Newsletter ⁃ 4 min read 🔥 Why we've misunderstood what it means to "focus" For most of us, focus is synonymous with attention. It's light, like something we can toss around at a moment's notice. But this definition is incomplete. If you look up the origin of focus, you'll find that the word came
  39. The Newsletter ⁃ 4 min read 📚 Why now is the time to get back to basics Bruce Lee famously said, "I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times." Consistency, repetition, commitment. Starry-eyed success is often the product of mind
  40. The Newsletter ⁃ 4 min read 🔮 Why there's nothing artificial about AI's future Change is only scary if you're unwilling to change with it. With this in mind, let's dive into one of the fastest-growing segments of the internet economy, try to understand how it works, and peel back why this might be e
  41. Grow an audience ⁃ 4 min read The importance of word of mouth marketing for creators A universal truth for every business, whether online, offline, subscription, or one-time purchase, is that they are dependent on marketing channels for growth. Marketing channels come in lots of different forms: Soc
  42. The Newsletter ⁃ 4 min read 🎁 The secret to getting everything you want in 2023 That headline may be a stretch, but it gets at the deceptively simple answer we all avoid: we must take action. Start that newsletter. Ask for an interview. Upgrade your equipment. Publish consistently. Tell your friends

2022 43

  1. The Newsletter ⁃ 5 min read 🎊 The most popular resources of 2022 💡We're taking a short break for a few weeks and will return in 2023 with the latest trends and tips. Thanks so much for supporting The Ghost Newsletter! 💬 In this week's issue: * Best articles. Here's a highlight of the resources you l
  2. The Newsletter ⁃ 5 min read 🛣️ How to stay on the road less traveled During your creator journey, you will have numerous opportunities to take an easier path. To call it quits, throw in the towel, and let your dreams shrink back into your head. But make no mistake, whether you keep going or not is a
  3. Build a business ⁃ 5 min read 4 keys to a successful creator-freelancer partnership How to get the best work out of every person you hire. Read more
  4. The Newsletter ⁃ 4 min read 💎 How productivity leads to purpose More often than not, purpose is something forged, not found. You don't stumble upon your thing by thinking through every possibility. Instead, you try, fail, experiment, and pull yourself into the lightbulb moments origin stories are ma
  5. The Newsletter ⁃ 5 min read 👀 Building a simple business is difficult It's easy to overcomplicate what's required to succeed online. The cacophony of "business experts" will try to convince you of a million different actions to take...simultaneously. But remember, complexity is a distraction. It tak
  6. The Newsletter ⁃ 5 min read 🪜 Are you climbing the wrong ladder? There's a quote by the famous author Stephen Covey that says, "If the ladder is not leaning against the right wall, every step we take just gets us to the wrong place faster." It's easy to fall so deep into the constant grind of Read m
  7. The Newsletter ⁃ 4 min read 💸 If money is a tool, what's the best way to use it? The short answer: slowly. As you build your content business, pay attention to what works. Then when you spot opportunities, use money as a way to increase their success. Premium themes, freelance assistants, and paid p
  8. The Newsletter ⁃ 5 min read 🎈 The most common reason your audience isn't growing An audience isn't an amorphous group that sprouts out of thin air once you begin building something online. They're individuals who, one by one, find your work, connect with your story, and develop trust in your message
  9. The Newsletter ⁃ 4 min read 🤷🏻‍♂️ Are you trying to do too much? What you choose to work on is infinitely more important than how hard you work. As a creator, the bucket of things you could tackle is endless: articles, videos, social media posts, interviews, partnerships, product launches, and on an
  10. The Newsletter ⁃ 5 min read ⚔️ The double-edged sword of independence As an independent creator, you get access to all of the freedom, control, and financial upside of your work. But you also gain all of the responsibility, pressure, and headaches that come along with trying to build something from
  11. The Newsletter ⁃ 5 min read 🔁 How to access your creativity on demand People tend to look at creativity in one of two ways: either as a spark of inspiration that can't be timed, tamed, or planned; or as a result that can be cultivated, just like growing a plant from its seed. Everyone with a success
  12. The Newsletter ⁃ 4 min read 🎲 Is success really just a numbers game? Yes, it is. But most importantly, it's about what you do with the numbers you're given. Are you learning what works? Experimenting with your process? Going all-in on the metrics you control? The numbers aren't there to intimidate y
  13. The Newsletter ⁃ 4 min read 🎁 The gift of doubt Uncertainty precedes discovery. Not knowing how to complete a task or what the outcome will be is scary, which is why most people freeze. They stop taking action until they know more. Until they can be sure. But life and business don't work like that.
  14. Grow an audience ⁃ 6 min read Why content distribution is the key to growth You're creating great work. Make sure people see it. Read more
  15. The Newsletter ⁃ 4 min read 🏋️‍♂️ It's time to "get your reps in" What if every time you saw a successful creator, instead of thinking, "they're better than me," you said, "they've simply done this more than I have." Suddenly, success becomes a game of numbers and stops being a search for some myste
  16. The Newsletter ⁃ 4 min read ✅ It's not what you know, it's what you do Right now, all around the world, creative people are dreaming up brilliant ideas. Some of these ideas may even be better than the one you're working on right now. But ultimately, they'll go nowhere. Because most people don't take
  17. The Newsletter ⁃ 5 min read 🙇‍♂️ The uncomfortable decision every creator must make Despite your best intentions, you will never be able to make everyone happy. You will have to draw lines in the sand around the projects you pursue, the people you work with, and the topics you address. You will have
  18. The Newsletter ⁃ 4 min read 🫣 The most dangerous word in business Is should. I should be there by now. This should be working. We should have known better. It's the word comparison uses to disguise itself as logic. But don't fall for its tactics. There is no one right answer, no sure path forward. N
  19. Build a business ⁃ 8 min read How to grow a creator business with free trial signups Free trials are a popular acquisition model amongst businesses with recurring subscriptions. Offering your readers a free trial is a great strategy to increase your subscription revenue by giving readers the chance
  20. The Newsletter ⁃ 4 min read 🏃‍♀️ How to speed up your success as a creator There's a quote often used in productivity circles that says, "Slow is smooth, smooth is fast." The meaning is simple: when you go slow, you tend to make fewer mistakes. You listen better, become more observant, and save your
  21. Grow an audience ⁃ 3 min read The insider advantage: Why successful brands use unique language and how you can too Can weird words boost your online following? Read more
  22. The Newsletter ⁃ 4 min read 🙂 If you want to grow, let people in Transparency is a game changer for those willing to apply it. So many organizations, big and small, build invisible walls between themselves and their customers. But as an independent creator, you can change this. You can hold 1-on-1 c
  23. Grow an audience ⁃ 4 min read Community guidelines: Fostering valuable contributions Launching a community space as an independent publisher can feel like a leap of faith. Providing your members with a space to have valuable conversations is important, but how do you ensure that it remains a safe an
  24. The Newsletter ⁃ 4 min read 🔭 The way discovery really works for creators It tends to happen slowly, then all at once. Most successful creatives spend years gradually gaining momentum — building their fanbase, skillset, and content library. Then, something changes. A trend shifts. An influencer take
  25. The Newsletter ⁃ 3 min read ⚡️ Where to focus your creator energy next It's easy to feel overwhelmed when building your own thing. The trick is to point all your attention towards the few things you can control: your output, attitude, and choices. No matter what twist gets thrown your way — treat it
  26. The Newsletter ⁃ 4 min read 🌁 Why there's no shortcut to great work Actress Sally Field was once asked how to have a long, creative career. Field answered that most people get frustrated by all of the non-acting work (administrative tasks, casting calls, relationship-building, etc.), but early on, t
  27. The Newsletter ⁃ 4 min read ⚖️ How to keep your creative projects legal The truth is, no one you look up to had it all figured out when they began (especially when it came to the legal side of things). Thankfully, there are very smart people willing to share their knowledge, tools, and templates to
  28. The Newsletter ⁃ 4 min read 🥇 Who should be your first "true fan"? You. We can discuss the importance of building an audience until the cows come home. But no one will be excited about your creations unless you are first. Here's how to make that happen. 💬 In this week's issue: * Transformation. What
  29. The Newsletter ⁃ 4 min read 🌱 How to tell if you're on the right track as a creator The right path is whatever one keeps you creating. It's a simple truth, but one that can lead to incredible results when applied in the real world. If you've felt unsure about your strategy, here are a few resources
  30. The Newsletter ⁃ 4 min read 🛣 Where does the road less traveled lead As an independent creator, you get the benefit of deciding your route but also the burden of no guarantees about the destination. So, if you want to stack the odds in your favor — build something you enjoy working on from day 1, an
  31. Build a business ⁃ 8 min read How the political newsletter Tangle is getting industry-leading conversion rates An honest look at how to attract customers in a divisive niche. Read more
  32. The Newsletter ⁃ 4 min read 🧗 How to climb the ladder of creator success Say yes to every opportunity that promises to get you even half an inch closer to your goals. In the early days of building your dream, progress will feel painfully slow. But don't mistake slow progress for none at all. Because
  33. Start publishing ⁃ 6 min read How to leverage SEO as a new creator with François Douville The power of organic growth for solo creators. Read more
  34. The Newsletter ⁃ 4 min read 🧊 The iceberg illusion of creative work No matter how simple another creator's success may appear from the outside, you can be certain that, for anyone who's achieved a significant milestone, there's a whole lot more happening beneath the surface. This week, learn how to
  35. Build a business ⁃ 5 min read How to support your members as an independent creator Excellent customer support is important for any online business. Find out how to offer it 👇 Read more
  36. The Newsletter ⁃ 4 min read 🔋 The power of first principles publishing Sometimes it can feel like you need to get everything right in order for your business or project to work at all. Thankfully, you don't. When you're first getting started, very few things really matter — and here's a peek at what
  37. Build a business ⁃ 6 min read 5 tips on transitioning from career to creator with Matt Brown How to leverage where you've been into what's next. Read more
  38. The Newsletter ⁃ 4 min read ⚙️ Why you already have the leverage you need Many creators view leverage as an external instrument: relationships, funding, etc. But that's only one type. Leverage is anything that gives you an advantage — any tool, opportunity, or skill that multiplies what you do and i
  39. The Newsletter ⁃ 3 min read 💻 The next generation of technology for indie publishers It was an exciting week here at the Ghost HQ (just kidding, we don't have an office) — because on Monday we launched the latest major version of the product after more than a year of working on new features. To cele
  40. The Newsletter ⁃ 4 min read 🏁 The first requirement to win as a creator Is that you have to be willing to play. Yes, the game of putting yourself, your ideas, and your content out into the world can be intimidating. But, you wouldn't be reading this if you weren't ready. 💬 In this week's issue: * Ow
  41. The Newsletter ⁃ 4 min read 🗝 The honest way to win on social Is to forget about scale and focus on individual relationships. Reach, virality, and exposure are all byproducts of being a real human online. This week's resources will help you start thinking less about what you want to make, and more a
  42. Build a business ⁃ 4 min read Hiring for creators: What to know before growing your team Here's how to find the perfect fit for your business. Read more
  43. The Newsletter ⁃ 4 min read 📚 Success is not about what you know It's about what you learn while doing. No person running a five, six, or seven-figure newsletter knew the exact path forward when they began, but they started anyway. And now, it's your turn. 💬 In this week's issue: * Upside down niche

2021 24

  1. How to setup your Ghost publication 2 min read
  2. How to publish your first post 4 min read
  3. Building your audience with subscriber signups 2 min read
  4. Sending email newsletters 2 min read
  5. How to sell premium memberships 2 min read
  6. How to get your first 100 email subscribers 5 min read
  7. How to get your first 1,000 email subscribers 5 min read
  8. How to format a blog post: A complete guide for new writers 6 min read
  9. Subscription business metrics explained for publishers 10 min read
  10. How to leverage SEO for a membership website 8 min read
  11. How to increase the open rates of your email newsletter 8 min read
  12. The strategy successful creators use to build trust with customers 6 min read
  13. 5 ways to repurpose content like a professional 7 min read
  14. Explore the full series →
  15. Explore the full series →
  16. Explore the full series →
  17. Explore the full series →
  18. A pre-publishing and post-publishing guide for new writers 8 min read
  19. Conversion strategy: Turn more readers into paid members 9 min read
  20. How to create a valuable offer that converts 7 min read
  21. 6 types of newsletters you can start today 5 min read
  22. 4 questions to ask before pricing your subscription newsletter 10 min read
  23. Content strategy for creators: How to grow your audience from 0 9 min read
  24. The unexpected (but proven) way to find your niche 9 min read

Undated 248

  1. Start publishing ⁃ 4 min read Email sender name best practices Find out how to set the best sender name for your newsletter and increase your open rates. Read more
  2. The Newsletter ⁃ 4 min read 👍 How to pick the right models of success Find two or three creators whose businesses inspire you (what they publish, how much they charge, who they reach, etc.), learn from them, and ignore everything else. Success is as much about what you don't do as it is what you com
  3. Build a business ⁃ 8 min read Advanced pricing strategies for publishers How to find the right number for your business. Read more
  4. The Newsletter ⁃ 4 min read 🙇‍♀️ The truth about building an online business It's messy. The path is winding and on your way toward your goal, you might hit a few dead ends and need to turn around. But the path, the opportunity, and the success are there for those who persist. This week, here are a
  5. Start publishing ⁃ 5 min read 7 Ghost integrations to help you grow your publishing business The smart way to get more done in less time. Read more
  6. The Newsletter ⁃ 4 min read 🏆 Why weird businesses keep winning Have you ever looked at someone else's newsletter, blog, or project and thought "I never would have thought of that!" The goal is to get strangers to say the same thing about your work. And the only way to achieve that is by leaning int
  7. Start publishing ⁃ 7 min read How to create your first content calendar: A step-by-step guide Few tools can transform a creator's business like this one. Read more
  8. The Newsletter ⁃ 4 min read 🧠 How to shortcut the creator learning curve In the creator economy, collaboration trumps competition. This week, see how learning from others can speed up your success. 💬 In this issue: * YouTube village. Why the impact of what you create might be bigger than you think.
  9. Start publishing ⁃ 6 min read A publishers guide to content organization Deciding how to structure your content doesn't need to be difficult. Read more
  10. The Newsletter ⁃ 4 min read 🔭 The art of creating value Creating something of value for an audience starts with truly understanding what it is you are creating, who you are creating for, and what your goals are. This week we learn how to apply focus to our efforts. 💬 In this week's issue: * Position
  11. Start publishing ⁃ 5 min read 5 tips from The Browser on starting a successful curation newsletter Are you curious about how curation really works? Read more
  12. The Newsletter ⁃ 4 min read ⛏️ How to carve your own creator path What's simultaneously the best and scariest part of becoming an independent maker? Your journey won't look like anyone else's. Read on to learn how you can leverage this gift. 💬 In this week's issue: * Business vs. audience. Can one p
  13. The Newsletter ⁃ 3 min read 👓 The power of perspective Sometimes how you see (options, challenges, competition), can be more impactful than what you see. The right lens can change everything. This week, here are a few worth trying on. 💬 In this issue: * Pro tips. An experienced newsletter writer sha
  14. Start publishing ⁃ 4 min read How to build a welcome page new subscribers love Discover how a smart reception can grow your business. Read more
  15. The Newsletter ⁃ 4 min read 🥇 Are you overcomplicating what it takes to win online? Most of us do. We overcomplicate, overstrategize, and overwork ourselves into a frustrated frenzy because we think it has to be this way. It doesn't — and the following resources will help you see why. 💬 In this week
  16. The Newsletter ⁃ 4 min read 🔆 The one success factor 100% within your control It all comes down to your output. The more you produce, the longer you stay in the game, the better your chances are of creator success. Now, let's help you get there. 💬 In this week's issue: * Success leaves clues. Follow
  17. Start publishing ⁃ 11 min read How to start a blog and turn it into a profitable business Here's everything you need to begin your blogging journey. Read more
  18. The Newsletter ⁃ 3 min read 🚀 Why the future belongs to creators The creator economy isn't going anywhere. What began as a fringe rebellion against the status quo is changing the mainstream definitions of work and success. And the revolution is just beginning. 💬 In this week's issue: * Define creato
  19. Grow an audience ⁃ 7 min read Web analytics explained: What creators & publishers need to know A simple introduction to the metrics that matter. Read more
  20. The Newsletter ⁃ 4 min read 🔮 How to know what to do next on your creator journey Sometimes you have to set aside all of the expert advice, proven strategies, and measurable tactics and just listen to your gut. This week, see how a group of creators won big by trusting themselves. 💬 In this issue: *
  21. Build a business ⁃ 7 min read The best (and worst) methods bloggers use to make money Knowing how you plan to make money will help you get there faster. Read more
  22. The Newsletter ⁃ 4 min read 🐢 The consistency issue This week we're going all-in on one idea: the power of consistent creation. 💬 In this week's issue: * Patterns of success. See what a recent study revealed about winning online. * Consistency tips. Learn how to craft commitments you can actually st
  23. Grow an audience ⁃ 12 min read A beginner’s guide to SEO for publishers and creators You don't need to be a marketing expert to get started with SEO. Here's how! Read more
  24. The Newsletter ⁃ 4 min read 💸 The best way to get paid to create ...is to make something you want to exist in the world. We overcomplicate what it takes to succeed online. This week, let's uncomplicate it. 💬 In this week's issue: * Puzzle-money. Learn why Wordle is so attractive to publishers. * 3-y
  25. Start publishing ⁃ 7 min read How to turn your amateur blogging into a real business If you want to go pro, watch out for these 12 mistakes. Read more
  26. The Newsletter ⁃ 4 min read 🌁 Why your unfair advantage is in plain sight Everyone's normal is different. When you invite someone in through your content, you're giving them an experience they've never had before. And that is exactly what will keep them coming back for more. 💬 In this week's issue:
  27. Start publishing ⁃ 7 min read The only 4 sections every about page needs The key to a great about page is a bit counterintuitive. Read more
  28. The Newsletter ⁃ 4 min read 🔎 The one word with a million meanings Success. Until you define it for yourself, you will always be following someone else's playbook for your life and business. This week's resources can help you change that. 💬 In this week's issue: * Problem solver. Why your first cust
  29. Start publishing ⁃ 5 min read How to set up Google alerts to automate your research Learn how to use one of the most powerful research assistants, for free. Read more
  30. Start publishing ⁃ 5 min read Is guest posting worth it? A guide for publishers Find out how to do guest posting the right way. Read more
  31. The Newsletter ⁃ 4 min read 📈 Are you using this growth formula? Whether your goal is one million views or one hundred subscribers, this week's resources will help you get there. 💬 In this week's issue: * Going viral. See the formula creators are using to get noticed. * Bookish. Fewer people are rea
  32. Grow an audience ⁃ 7 min read Get more followers on Twitter: A practical guide to growth Ready to build your #following? Start here. Read more
  33. The Newsletter ⁃ 4 min read 🤔 What do you want in 2022? Focus is a filter. As you pursue your goals this year, remember that saying no to the wrong opportunities is as important as saying yes to the right ones. 💬 In this week's issue: * Phases. Learn how to spot the advice that actually applies to y
  34. Build a business ⁃ 3 min read Email deliverability explained for publishers How publishers can leverage SPF, DKIM, DMARC, and robust content for optimal inbox placement. Read more
  35. The Newsletter ⁃ 4 min read 🎊 The most popular resources of 2021 💡We're taking a short break for a few weeks and will return in 2022 with the latest trends and tips. Thanks so much for supporting The Ghost Newsletter! 💬 In this week's issue: * Best of Ghost. See which articles were read and shared t
  36. Build a business ⁃ 9 min read How to switch from Patreon to Ghost Built an audience on Patreon but looking for more ownership of your revenue and content? Read more
  37. The Newsletter ⁃ 3 min read 😏 Why you should be more selfish (as a creator) Solve your own problems. Make the content you want to consume. Start by creating for yourself and you'll be pleasantly suprised by what follows. 💬 In this week's issue: * Cardmas continues. See the latest additions to the ca
  38. Start publishing ⁃ 7 min read A complete guide to blogger research: How to create standout articles Modern research is essential to ranking well and helping readers. Here's how you can start. Read more
  39. The Newsletter ⁃ 4 min read 💡 How to know if your idea is any good The only way to see an idea's value is to get it out of your head and into the world. Creating content is often the fastest way to do just that. 💬 In this week's issue: * Cardmas. See how new features in Ghost can help you upgrade Re
  40. Start publishing ⁃ 5 min read Why building a successful blog takes time (but less than you think) Your blogging goals may be closer than you think. Read more
  41. The Newsletter ⁃ 4 min read ✅ You only have to be right once Finding what works is often a puzzling journey for creators. But that's why persistence is the key because the very next step could change everything. 💬 In this week's issue: * Weird is good. Learn how one newsletter writer grew their audi
  42. Start publishing ⁃ 7 min read Writing exercises you can do in 10 minutes or less Writing is an art. Getting better at it requires lots and lots of practice. Read more
  43. The Newsletter ⁃ 4 min read ⚡️ How trends supercharge growth Here's a clever way to ride interest waves. Read more
  44. The Newsletter ⁃ 4 min read 🎯 The secret to staying focused Why running your own race is the key to growth. Read more
  45. Start publishing ⁃ 8 min read How to come up with great blog post ideas, every single time The blank canvas. The white screen. The blinking cursor. What do I write about now? Read more
  46. Start publishing ⁃ 7 min read How to overcome writer's block If you're feeling stuck, it's likely due to one of these five reasons. Read more
  47. The Newsletter ⁃ 4 min read 💌 Why readers unsubscribe If you want to keep subscribers around, you'll need to know why they're there in the first place. Read more
  48. Start publishing ⁃ 13 min read The best books on writing for aspiring writers Ready to get serious about writing? These titles will help. Read more
  49. The Newsletter ⁃ 4 min read How to make $60k/year with only 700 subscribers See why small audiences can mean big numbers. Read more
  50. The Newsletter ⁃ 4 min read How to win in the creator economy It's time to start playing by your own set of rules. Read more
  51. Build a business ⁃ 5 min read Pricing your offers: Conversion vs retention As your business evolves, your discount strategy should too. Read more
  52. Build a business ⁃ 4 min read Proven discount strategies for publishers Setting up the right timing for your offers is as critical as finding the right amount. Read more
  53. The Newsletter ⁃ 4 min read How creators woke up when Facebook went down Who controls your business? You or your platform? Read more
  54. Start publishing ⁃ 4 min read Creator burnout: A guide to sustainable creativity There are clear actions you can take to keep your creative work on track. Read more
  55. Grow an audience ⁃ 5 min read 5 lessons on getting your first subscribers from Maker Stations Learn why solving your own problem is still the best way to grow an audience. Read more
  56. The Newsletter ⁃ 4 min read The six-figure formula for creators Welcome to the first edition of our new Ghost Newsletter. Read more
  57. The Newsletter ⁃ 4 min read #170 — How to unbundle your way to an audience In this edition of Publisher Weekly, find the best newsletter directories for your publication, learn why consistency trumps strategy, and take a look at how unbundling is changing how we think about business. Read more
  58. Grow an audience ⁃ 4 min read How to get discovered in newsletter directories (+ a complete list) Use this guide to spread the word about your newsletter with free directories. Read more
  59. The Newsletter ⁃ 4 min read #169 — Why being different will only become more valuable In this edition of Publisher Weekly, discover proven ways to reach your first 1000 subscribers, uncover the most common pitfalls every writer should avoid, and learn why publishers are betting big on robot journali
  60. Getting Started ⁃ 2 min read Setting up apps and integrations Connect all your favorite apps and tools using intelligent integrations. Read more
  61. Getting Started ⁃ 4 min read How to publish a Podcast on Ghost Publish podcasts using audio embeds and native membership features. Read more
  62. Getting Started ⁃ 6 min read How to setup and manage your Stripe account Configure your Stripe account to work with Ghost, from custom branding to payment receipt emails. Read more
  63. Getting Started ⁃ 2 min read Customizing your Ghost site even further If you're feeling a little more adventurous, there's really no limit to what's possible with Ghost. Read more
  64. The Newsletter ⁃ 3 min read #168 — What is the ladder method to growth? In this edition of Publisher Weekly, discover how to build momentum with your circles of influence, see how a new bill could boost local journalism, and learn what skills separate professional writers from amateurs. Read more
  65. The Newsletter ⁃ 4 min read #167 — The most important part of your business is invisible In this week's edition of Publisher weekly, see what a professional tech stack looks like, discover the 4-p marketing model, and learn how the newsletter network effect can help you expand your readership. Read
  66. Build a business ⁃ 7 min read Which creator tech stack is right for you? Understand the benefits and limitations of the platforms you choose to run your business with this guide. Read more
  67. The Newsletter ⁃ 4 min read #166 — To win big in publishing, start small In this week's issue of Publisher Weekly, learn how to start a local newsletter, peek at how a 40,000 subscribers publication got its start, and discover why book authors are moving online. Read more
  68. Start publishing ⁃ 7 min read How to start a local newsletter Local journalism is coming back in a big way. Here's how to strike out as a local publisher. Read more
  69. The Newsletter ⁃ 4 min read #165 — Is trying to be original hurting your growth? In this edition of Publisher Weekly, learn the process for building a vibrant online community, see why serialized books might be the next publishing trend, and discover how Linkedin is changing to support creators. Rea
  70. Grow an audience ⁃ 11 min read How to build an online community around your content Use this six-step process to build a digital group your members will love. Read more
  71. The Newsletter ⁃ 4 min read #164 — Why action is the answer to your publishing roadblocks In this week's issue of Publisher Weekly, collect formatting tips to help your ideas stand out, learn why honesty is still the best policy, and see how action-oriented creators are coming out on top. Read more
  72. The Newsletter ⁃ 4 min read #163 — Why adaptable publishers keep winning In the latest edition of Publisher Weekly, find a detailed guide to hiring a designer for your website, read about the advantages of mobile-first newsrooms, and see why those who adapt keep coming out ahead of the competition.
  73. Build a business ⁃ 7 min read How to create a design brief for a Ghost theme Getting your theme design project right is important — here's a template to get you started. Read more
  74. The Newsletter ⁃ 4 min read #162 — How to measure the metrics that matter In this week's issue of Publisher Weekly, learn what subscription business metrics matter most, how multiple products can expand your revenue, and why metaverses are the future of the internet. Read more
  75. The Newsletter ⁃ 5 min read #161 — The competitive advantage of long tail thinking for publishers In this issue of Publisher Weekly, learn how to leverage SEO for your membership, uncover why you might need to rethink your pricing, and see how slow journalism is changing the industry. Read more
  76. The Newsletter ⁃ 5 min read #160 — How incentives can make or break your publishing business In this edition, see how TikTok can supplement your content strategy, revisit proven marketing tactics for publishers, and learn what the future of fiction could look like. Read more
  77. The Newsletter ⁃ 5 min read #159 — Why publishers should challenge their industry assumptions In this issue of Publisher Weekly, learn how to build trust with your audience, discover the AI research tool of the future, and see how pop-up newsletters might work for you. Read more
  78. The Newsletter ⁃ 4 min read #158 — Why size doesn't matter for strategic publishers The latest issue offers a step-by-step process for landing your first newsletter sponsor, a template for communicating your unique value, and tips for leveraging social media effectively. Read more
  79. Build a business ⁃ 8 min read How to get paid sponsorships for your email newsletter Ready to incorporate sponsorships into your newsletter? Read this first. Read more
  80. The Newsletter ⁃ 4 min read #157 — Why you should monetize your content directly This edition is dedicated to sharing stories and ideas about what you need to succeed in the creator economy landscape, from picking the right business model and platform to writing the best headlines. Read more
  81. Build a business ⁃ 4 min read Should you sell newsletter sponsorships? Sponsorships can be a great way to monetize, but they're not a good fit for every creator. Read more
  82. The Newsletter ⁃ 5 min read #156 — How to treat your publication like a business This week's edition introduces the concept of content repurposing, offers a summary of the latest Digital News Report, and identifies the most common marketing mistake new publishers fall into. Read more
  83. The Newsletter ⁃ 5 min read #155 — How to turn discovery into profit In this issue, discover how landing pages can accelerate newsletter growth, why TikTok might be an untapped resource for publishers, and what's behind local news's resurgence. Read more
  84. Grow an audience ⁃ 4 min read Newsletter landing pages: How to get more paid subscribers Find out how to convert more free subscribers to paid, and an increase ARR for your business. Read more
  85. Grow an audience ⁃ 5 min read How to increase newsletter subscribers with landing pages Increase your chances of getting more subscribers with a strong landing page (examples inside). Read more
  86. The Newsletter ⁃ 4 min read #154 — Why slow and steady wins in publishing This week's edition includes tips on using lead magnets, a look at how social media companies are becoming creator-focused, and answers why sustainability is a superpower. Read more
  87. Grow an audience ⁃ 5 min read How to use lead magnets to capture your first subscribers Tap into this tried and true method of growing an audience by giving away free value. Read more
  88. The Newsletter ⁃ 4 min read #153 — Why consistency is a publisher's secret weapon In this week's issue, learn how to produce consistent quality using the right tools, why established media is copying smaller publishers, and whether or not MAPs are right for you. Read more
  89. The Newsletter ⁃ 4 min read #152 — How new monetization models are transforming publishing This week's edition includes actionable tips for beginning as a creator, examples of how publishers are starting to think differently about monetization, and a reminder of why sustainable businesses win. Read
  90. Start publishing ⁃ 4 min read How to get started in the creator economy The internet has opened up a new world of economic possibilities for people around the globe. Read more
  91. The Newsletter ⁃ 4 min read #151 — How to innovate your way to a profitable newsletter In this issue, uncover the monetization methods creators use to fund their work, improve your newsletter with tips from an expert, and peek at the newest publishing technologies. Read more
  92. Build a business ⁃ 10 min read 7 ways to make money on YouTube without ads Bring sustainability to your growing creator income on YouTube by branching out. Read more
  93. The Newsletter ⁃ 4 min read #150 — How to convert more readers into paying subscribers This week learn the conversion tactics used by successful writers, why a great product is the best growth hack, and how print still fits into the modern publishing landscape. Read more
  94. The Newsletter ⁃ 5 min read #149 — Why simplicity is the key to growth This week's newsletter discusses newsletter types, successful case studies, the evolving audio landscape, and tips for keeping your growing publication uncomplicated. Read more
  95. The Newsletter ⁃ 5 min read #148 — Do solo creators have an advantage? This week's edition examines the rise of independent creators, continued change in the podcasting landscape, and actionable advice for succeeding in the passion economy. Read more
  96. The Newsletter ⁃ 4 min read #147 — Should publishers start a podcast? This issue takes a look at different mediums in the publishing space, such as Apple's premium podcasts, TikTok businesses, and media innovation occurring across the industry. Read more
  97. The Newsletter ⁃ 4 min read #146 — What publishers can learn from content creators This issue focuses on how publishers can act more like content creators to take advantage of new platforms, growth channels, and monetization options to reach their goals. Read more
  98. The Newsletter ⁃ 5 min read #145 — How to experiment with your newsletter pricing From pricing experimentation to new ways to monetize email newsletters, this issue contains some of the most exciting things happening in publishing this week. Read more
  99. The Newsletter ⁃ 5 min read #144 — How to get your first 1,000 subscribers In this issue, we highlight a few core principles, such as leveraging relationships to grow, committing to transparency to build trust, and the importance of always leaving room for experimentation in your strategy. Read more
  100. The Newsletter ⁃ 4 min read #143 — How to find your newsletter audience This week we cover a range of actionable topics centered around sharing and marketing your written creations. Below are links to articles about pricing, rewarding your subscribers, overcoming growth slumps, and much more. Read m
  101. The Newsletter ⁃ 3 min read #142 (Special Edition) – Tools to turn your audience into a business This special edition covers the launch of Ghost 4.0. This update brings native memberships and subscriptions, a dashboard, a collection of themes, a new $9 starter plan, and more. Read more
  102. The Newsletter ⁃ 4 min read #141 — Are independent newsletters killing journalism? This week we take a look at how newsletters, big and small, keep the lights on, why "zombie" subscribers aren't necessarily a bad thing, and whether the future will be kind to the email newsletter format. Read more
  103. The Newsletter ⁃ 3 min read #140 — The proven way to find your niche, explained There's lots of genuinely useful things to read in this issue, including a guide for how to find a profitable niche, takeaways about how successful startups acheive content-driven growth and a deeper look at how the crea
  104. The Newsletter ⁃ 2 min read #139 — Find out how to convert visitors into subscribers In this weeks roundup: Learn how to improve your conversion copy, re-engaged lost subscribers, price newsletter sponsorships and improve your newsletters. Plus the latest top news stories! Read more
  105. The Newsletter ⁃ 2 min read #138 — Email deliverability unfiltered It's time for your weekly picks of the most important stories in publishing. Get your latest tips, downloads & insights about email newsletters, business models, and tech right here — and don't forget, you can submit an article to be
  106. The Newsletter ⁃ 2 min read #137 — How much content is too much content? Have you seen our submission page? This is where you can submit a story to be shared in a future issue of this newsletter. We can't wait to hear from you! Read more
  107. The Newsletter ⁃ 3 min read #136 — How to build a sustainable newsletter growth machine We've made a few small tweaks to the usual layout this week to make things a little more relevant. You can still get your weekly dose of the top stories about publishing, newsletters and technology below. Read mo
  108. Grow an audience ⁃ 6 min read Should you launch a newsletter referral program? A rewards program isn't a silver bullet for growth, and requires a lot of resources. Read more
  109. The Newsletter ⁃ 1 min read #135 — The future of email The latest news about all things publishing, newsletters and tech is here, including an essay, a podcast & a webinar. Enjoy! Webinar: The future of email "Join marketing experts from emfluence, Email on Acid, and Women of Email as we discuss the
  110. The Newsletter ⁃ 2 min read #134 — Real newsletter growth tactics inside Your weekly curation of news about independent publishing below includes a lot of growth tips that you're not going to want to miss, including how to grow your email list, increase revenue, attract sponsors and what time you sh
  111. The Newsletter ⁃ 2 min read #133 — The year of the subscription (again) Newsflash, it is the year of the subscription. Wait, wasn't that last year too? Either way, that's what everyone is talking about this week after Reuter's published their latest report. Plus: Find out how to get 10k subscribers
  112. The Newsletter ⁃ 2 min read #132 — New models for media in 2021 Happy New Year! We're kicking off your regularly scheduled curation of publishing news today. It's the first working week of the year, so in this round-up you can expect lots of 2021 predictions and strategy highlights. Plus: useful tip
  113. The Newsletter ⁃ 2 min read #131 — The movement for open subscription platforms The final newsletter of 2020 includes a new movement for open subscription platforms, Rafat Ali writes about the importance owning your stack — plus, more roundup articles about 2020 and predictions for next year! We're
  114. The Newsletter ⁃ 2 min read #130 — A glance back at the year we will all remember It's here, you knew it was coming — the time of year when everyone does a roundup of the past year and predictions for the year that follows. There's a lot to unpack, so we'll be sharing the highlights in the next coup
  115. The Newsletter ⁃ 2 min read #129 — Enter the multi-SKU creator The big question in this issue: Should writers create more than one product? Having multiple revenue streams is definitely attractive, but is it better to double-down your efforts, or create multiple products? Let us know your thoughts.
  116. The Newsletter ⁃ 2 min read #128 — Optimising the subscription lifecycle After speaking to people who create content professionally — we kept hearing that it would be beneficial to have a place to share ideas, tips and stories about running email newsletters, and building content-based businesses. S
  117. The Newsletter ⁃ 2 min read #127 — How to grow a newsletter & join the rise of the media artisan There were lots of great pickings for this week's round up. Hopefully it provides a relaxed and productive way to spend a Sunday afternoon. Penny for your thoughts? Which articles do you find the most us
  118. The Newsletter ⁃ 2 min read #126 — There's never been a better time to transform publishing It's Sunday again, which means it's time for your weekly dose of the best reads about publishing. Included: a free ebook, how Morning Brew grow their subscribers, how to create extraordinary podcasts and more
  119. The Newsletter ⁃ 2 min read #125 — How to stand out Since many of us have internet and news fatigue this week, this issue is a little shorter than usual. There's some great reads in here though, we hope you find them interesting! 💯 Top picks [Thread] Lessons from subscribing to 50+ newsletters [http
  120. The Newsletter ⁃ 2 min read #124 — Developing a better (content) product The top stories this week are about the benefits of treating your content business as a product. Plus: Ads are appearing on Substack, the industry is adjusting to the changes of 2020, and mistakes to avoid in mobile publishing.
  121. The Newsletter ⁃ 2 min read #123 — Paid is the new normal This week's issue has so many interesting ideas, podcasts and tools that we're excited to share with you. We don't even want to ruin the surprise with a summary. Enjoy and see you at the same time next week! > Enjoying this newsletter? Share
  122. The Newsletter ⁃ 2 min read #122 — Making a living from a newsletter In this week's issue you can read about why the rise of content is upon us and how chasing scale at all costs is no longer the way forward. A little update from us — in the past 10 weeks alone, Ghost has made more than $140,000 [ht
  123. The Newsletter ⁃ 2 min read #121 — Making money on YouTube Your weekly curated publishing news this week includes a breakdown of how the top tech channel on YouTube makes money, tips for running newsletters of any kind, and find out how a publisher has reduced their churn rate to 1%. Enjoy, feel fre
  124. The Newsletter ⁃ 2 min read #120 — Should newsletters offer more? While one podcast publication is having success with increasing their newsletter frequency, other critics are arguing less is more. Plus: Thoughts on what business model you should use, the 2020 digital news report has landed, some ti
  125. The Newsletter ⁃ 2 min read #119 — The high privacy cost of free websites & notes on membership This week: More ideas about membership, more journalists carving their own path and more tips about building community and growing your newsletter. Enjoy this weeks reading/listening and feel free to forw
  126. The Newsletter ⁃ 2 min read #118 — 3 years of membership research in one place In this week's roundup you'll find examples of publishers exceeding subscriber numbers, a podcast about growing your newsletter as well as tips for how to write almost anything and how to setup successful paid campaigns.
  127. The Newsletter ⁃ 2 min read #117 — Don't forget about community ‌ The latest stories, updates, and ideas for independent publishers, delivered every Sunday 📫 ‌ Happy weekend and thanks for stopping by. In this week's issue, you can discover how to harness social media for your publication, how to bu
  128. The Newsletter ⁃ 2 min read #116 — Solo writers share their secrets Happy Sunday everyone — if you're new here, welcome! This week we've got a new article on the Ghost blog, insights about pricing strategies and building a business, as well as this week's top tech tips and more! Don't forget, you ca
  129. Start publishing ⁃ 11 min read After the paycheck is gone: Successful solo writers share their secrets Writers are choosing an independent route, and they're succeeding! Read more
  130. The Newsletter ⁃ 2 min read #115 — How to improve your email newsletters This week you're in for a treat with tons of stories, advice and free tools about email newsletters. Plus: How to deal with trolls and what makes fake news feel true? Enjoy your weekly curated articles! > We'd love to hear from
  131. The Newsletter ⁃ 2 min read #114 — Launching memberships without a large audience This week's issue includes a brand new post on the Ghost blog, growth stories from two publishers, a free report that you'll definitely want to check out, and the inevitable eclipse of print! 💯 Top picks You don't need
  132. Grow an audience ⁃ 8 min read How to start a successful membership business without a huge audience Feeling overwhelmed? It doesn't need to be that way. Here's some tips for getting started. Read more
  133. The Newsletter ⁃ 2 min read #113 — The passion economy enables a new kind of entrepreneurship Make sure you don't miss this week's top pick about how to write data-driven stories, and the following article about the passion economy. Also included: Instagram as a search engine, the New York Times has
  134. The Newsletter ⁃ 3 min read #112 — How publishers can make digital media pay Last week everyone was compiling lists of the best independently run newsletters, this week it's lists of ways publishers can make money! We've included the most comprehensive list as this weeks top pick, along with all the
  135. The Newsletter ⁃ 2 min read #111 — The ad industry keeps losing traction & dozens of journalists build their own newsletters This issue is packed full of interesting articles and podcast episodes. The TL:DR is, the ad industry continues to lose traction, more journalists than ever are choosing an in
  136. The Newsletter ⁃ 2 min read #110 — The best newsletters on the internet This week's issue includes articles about how diversified revenue streams are benefitting publishers, membership success stories, Spotify's new video podcast feature, why Google has donated almost $40million to more than 5,600 p
  137. The Newsletter ⁃ 2 min read #109 — The new growth channel: Newsletter referral programs Happy Sunday! This week's issue includes insights into the latest strategies for paid newsletters and subscription publications, how quitting Facebook ads can actually be a good thing, how to understand your read
  138. The Newsletter ⁃ 2 min read #108 — Passion communities are flourishing This week we've got an interesting success story, why newsletters are surging, some free resources for publishers from Google, a webinar about being an independent journalist and more. We hope you enjoy this issue! 💯 Top picks Na
  139. The Newsletter ⁃ 2 min read #107 — Newsletters are the new homepage This week's issue includes stories about the continued rise of email newsletters and subscriptions in publishing, as well as a guide about choosing the right analytics tools and much more! 💯 Top picks Publishers are seeing revenue b
  140. The Newsletter ⁃ 3 min read #106 — How to forego venture capital with the membership model Enjoy your regularly scheduled Sunday reading & listening with all of the top stories in publishing. There's articles covering how to address reader fatigue, content marketing tips, new podcast advertising tec
  141. The Newsletter ⁃ 2 min read #105 — The resurgence and importance of email newsletters This week's issue is full of interesting reads about the importance of email, why people pay for online news, the latest reports and why publishers need to improve the personality of their digital products. Enjoy!
  142. The Newsletter ⁃ 2 min read #104 — How the internet has changed everything Tune in for this week's curation of articles, including studies about how publishers are fine-tuning their paywalls, a round up of subscription growth from the past 3 months from a new Zuora report and why publishers are fear
  143. The Newsletter ⁃ 2 min read #103 — Fighting churn with data This weeks top stories in publishing includes discussions about how journalists are navigating protests, a podcast about what brands can learn from big publishers and examples of publishers who are successfully reducing churn. 💯 Top picks 3
  144. The Newsletter ⁃ 2 min read #102 — Free tools to upgrade your membership analytics This week's curated list of the most important stories in publishing is short and sweet. Make sure you don't miss the top pick with great advice about analytics for membership businesses. 💯 Top picks Upgrade your anal
  145. The Newsletter ⁃ 2 min read #101 — Using data for effective subscription marketing Welcome, Sunday subscribers and thanks for joining to all of our newcomers this past week. Read more
  146. The Newsletter ⁃ 2 min read #100 — The importance of diverse revenue streams Welcome to the 100th issue of Publisher Weekly! 🎉 Read more
  147. The Newsletter ⁃ 2 min read #99 — 8 steps to strengthen your newsletter strategy Welcome to the latest roundup of the biggest stories about independent publishing. Read more
  148. The Newsletter ⁃ 2 min read #98 — Huge growth in subscriptions for digital news and media Hi and welcome to all the newest subscribers. We’re seeing lots of new people joining these past few weeks 🙌 Read more
  149. The Newsletter ⁃ 2 min read #97 — Designing a platform for indie writers who want to monetise their content Welcome to our new subscribers this week - thanks for joining the community. Hope you enjoy this weeks curation of the most important stories in independent publishing. Read more
  150. The Newsletter ⁃ 2 min read #96 — What you can learn from the top 8 paywall models Welcome to our newest subscribers 👋🏼 This weeks issue is packed full of interesting stories about revenue models, YouTubers and booming subscription rates during a global crisis. It was difficult to feature just one a
  151. The Newsletter ⁃ 2 min read #95 — Member-driven organisations are learning how to adapt Hello friends! We’re back with another issue of the most important stories, research and ideas for independent publishers. Read more
  152. The Newsletter ⁃ 2 min read #94 — Subscription economy has grown by 321% Hope everyone is staying safe and finding productive ways to spend their time indoors! Read more
  153. The Newsletter ⁃ 2 min read #93 — Coronavirus has shown us that the news industry needs to change Welcome to our new subscribers 👋🏼As we navigate these unprecedented times, we’ve considered whether we should pause this newsletter for a while. Read more
  154. The Newsletter ⁃ 2 min read #92 — Major news publishers take down paywalls during times of crisis This weeks issue covers how publishers are handling coronavirus coverage, alongside your regular weekly roundup of stories about business models, tech & journalism. Read more
  155. The Newsletter ⁃ 3 min read #91 — Subscription strategies for publishers Welcome back to your weekly roundup of the most important stories in independent publishing! Read more
  156. The Newsletter ⁃ 3 min read #90 — Launching a membership program This issue is full of actionable insights for membership businesses, including how to improve your calls to action and user retention! Read more
  157. The Newsletter ⁃ 3 min read #89 — Patreon vs your own indie website Welcome to the 89th issue of this newsletter - thanks for all of your support so far! Business as usual this week, with the latest stories about independent publishing, technology and modern journalism. Read more
  158. The Newsletter ⁃ 2 min read #88 — The creators guide to membership sites Welcome back & a warm welcome to 30+ new subscribers. Enjoy this weeks curation of stories for independent publishers about reader revenue, subscriptions and email newsletters. Read more
  159. Start publishing ⁃ 13 min read The ultimate creators guide to membership websites A membership website is the core component of launching a creator economy business. Read more
  160. The Newsletter ⁃ 3 min read #87 — How to create a premium newsletter A warm welcome to our latest subscribers (almost 1,000 now) – and a huge thank you to those of you who have been tweeting about Publisher Weekly, we’re grateful for your words of kindness ❤️ Read more
  161. Start publishing ⁃ 12 min read How to create a premium newsletter (+ some case studies) The humble email newsletter is evolving with a new business model. Enter the premium newsletter. Read more
  162. The Newsletter ⁃ 3 min read #86 — How to run a sustainable membership program Happy Sunday! This week’s issue of your latest updates in publishing is a particularly good one so make sure you grab a drink and a comfortable seat before diving in. Read more
  163. Build a business ⁃ 10 min read How to make money blogging without ads or affiliate marketing There is a real and sustainable way to make money from your blog: subscriptions. Read more
  164. The Newsletter ⁃ 3 min read #85 — Find out if you're ready for memberships It’s February already, and between reading the news about Brexit and Coronavirus, we’ve pulled out the top stories and ideas in publishing for your reliable weekly roundup. Read more
  165. The Newsletter ⁃ 2 min read #84 — How to approach free content in the subscription era Welcome to our newest subscribers and welcome back to everyone who has been here for a while ❤️ Read more
  166. The Newsletter ⁃ 3 min read #83 — How publishers can find their super users Can you believe we’re already 4% of the way through the year? 😱 Read more
  167. The Newsletter ⁃ 2 min read #82 — Publishers pivot to paid & newsrooms learn how to do sales Welcome back to the second issue of 2020! Hopefully it’s been a good start of the year for you. Read more
  168. The Newsletter ⁃ 3 min read #81 — Predictions for 2020 Happy New Year and welcome back to the first issue of 2020! We’re really excited to continue to grow and evolve this newsletter and community in the year ahead. Read more
  169. The Newsletter ⁃ 4 min read #80 — 2019 roundup, top reads of the year! Welcome to the last issue of Publisher Weekly in 2019! This weeks newsletter is slightly different – we’re going to round out the year with a collection of our favourite 15 articles from past issues. Read more
  170. The Newsletter ⁃ 3 min read #79 — Everyone has more digital subscribers than ever before Welcome back to your weekly publishing roundup. Everyone appears to be bragging about how many digital subscriptions they have this week, so below you'll find lots of evidence of publishers making new business m
  171. The Newsletter ⁃ 2 min read #78 — What 1000 true fans means for today's journalism startups Happy Sunday everyone - thanks for tuning in for this week’s issue. This week’s top read is 🔥make sure you check that one out. In addition to that we’ve shared stories about subscriber growth, retaining subsc
  172. The Newsletter ⁃ 3 min read #77 — What does audience engagement really mean? Hey everyone – welcome back to your weekly dose of stories and ideas in publishing. This weeks edition includes tips on how to improve your email newsletters, learnings from publishers with digital subscriptions and ideas f
  173. The Newsletter ⁃ 3 min read #76 — The state of subscription marketing Welcome to all of our new subscribers, and thanks for supporting this newsletter. This weeks top stories include tips for publishers when it comes to using metrics to build a sustainable business model, engaging readers and keep t
  174. The Newsletter ⁃ 3 min read #75 — Figuring out why to go paid Hey 👋 welcome back to your weekly roundup of the most important stories and ideas in publishing. We've featured some interesting takes on the reasons to go paid, micro-memberships an interesting podcast and not one but two free courses. E
  175. The Newsletter ⁃ 2 min read #74 — Paths to subscription & why people pay for news Welcome to our newest subscribers – it’s great to have you here! ICYMI we did a special edition last week announcing membership & subscriptions at Ghost. To catch up, here’s the most important stories and ideas in inde
  176. The Newsletter ⁃ 3 min read #73 (Special Edition) — Announcing memberships & subscriptions in Ghost Hey there! We’re doing a special edition of the Publisher Weekly newsletter this week — it’s a little different. Read more
  177. The Newsletter ⁃ 3 min read #72 — How much revenue thousands of indie creators make each month This week, your summary of the biggest ideas in publishing is packed full of interesting stories and resources about curating email newsletters, reader loyalty, how to foster a culture of listening and muc
  178. The Newsletter ⁃ 3 min read #71 — How much money can be made with premium newsletters The biggest stories in digital publishing this week include behind-the-scenes insights from independent publishers, understanding the unit economics of content and a toolkit for keeping your digital presence safe a
  179. The Newsletter ⁃ 3 min read #70 — Site performance matters for publishers who want healthy conversions Welcome back 👋 This weeks issue features tips for publishers about site performance, new research about audience engagement, peer support initiatives for journalism and more. Enjoy! 💯 Top picks Slo
  180. The Newsletter ⁃ 3 min read #69 — Loyalty is membership's North Star Welcome back to your latest roundup of the biggest stories and ideas in independent publishing. Last week’s issue had lots of content about creating better newsletters and this weeks is full of interesting ideas about podcasts. Plu
  181. The Newsletter ⁃ 3 min read #68 — The right strategy to monetise your content through reader revenue Happy Sunday & welcome back. Here’s your curated list of the most important stories and ideas in digital publishing this week! Thanks for supporting Publisher Weekly ❤️ > Remember you can submit arti
  182. The Newsletter ⁃ 3 min read #67 — User revenue is now a growth engine Happy Sunday & welcome back to your subscription of the most important stories in digital publishing. It’s been such a busy news week that we had a hard time picking out the best reads 🙃 > Get in touch 📫 Let us know what you’d lik
  183. The Newsletter ⁃ 2 min read #66 — Q&A with the VP of subscription growth at the NYT Welcome back to your weekly update of the most important stories and news in publishing. This week we’ve got insights about the Facebook news tab, new services from Patreon and how The Telegraph are using Instagram a
  184. The Newsletter ⁃ 2 min read #65 — Members changed our lives for the better Welcome to your weekly issue with all of the latest and greatest stories and ideas about digital publishing. > Let’s chat! 📫 Hit reply to let us know why you’re interested in the future of publishing, or give us some feedback
  185. The Newsletter ⁃ 2 min read #64 — How to use paid acquisition to grow your email subscribers Happy Sunday! Here’s all of the latest important stories and ideas in digital publishing. > If you’re enjoying this newsletter we’d appreciate it if you’d recommend us to a friend or colleague who might enjo
  186. The Newsletter ⁃ 3 min read #63 — Tighten up that paywall! Happy Sunday! Here’s your top stories in publishing and the latest ideas about modern business models. As always, thanks for supporting the newsletter and for helping to build this community. If you have any ideas or suggestions for future i
  187. The Newsletter ⁃ 3 min read #62 — The four visitors to your site, and how to hook them Welcome back! This weeks thoughtful takes on the future of publishing includes lots of news about emerging business models and a free downloadable resource in our top pick of the week. For those of you who have jo
  188. The Newsletter ⁃ 3 min read #61 — Email is important for publishers. So is retention! Welcome to your weekly roundup of the most important stories in independent publishing. It was a busy news week, so this issue is packed full of great content. 💯 Top picks The Facebook local news accelerator finds
  189. The Newsletter ⁃ 3 min read #60 — Partnership, membership, and social justice Read more
  190. The Newsletter ⁃ 3 min read #59 — Substack gets $15.3 million in VC funding This weeks curation of the most important news in publishing includes funding announcements from Substack, more evidence that micro-payments aren’t working out, and some thoughtful articles about trust and diversity. Enjoy!
  191. The Newsletter ⁃ 3 min read #58 — 14 steps to create better journalism and boost revenue Welcome back to your weekly update with all of the most important stories in digital publishing curated for a growing community of people who are deeply interested in the future of publishing. A warm welcome to
  192. The Newsletter ⁃ 3 min read #57 — Monetisation for news is tough, but not impossible Hi everyone, welcome back to your weekly issue of the top stories in digital publishing and the media 🗞️ > Got a suggestion for us? Hit reply, we’d love to hear more about what you’re working on, and what you’d like
  193. The Newsletter ⁃ 3 min read #56 — Turning user-level data in to a churn reduction strategy This week's issue is full of churn-reduction ideas and unusual distribution channels to get more people reading your content. Read more
  194. The Newsletter ⁃ 4 min read #55 — Send better emails, grow local subscribers & produce less content Welcome back to your weekly curation of the most important stories in digital publishing. There’s a lot of interesting links in this week’s edition. Don’t worry, you can always look back and reference
  195. The Newsletter ⁃ 3 min read #54 — Modelling subscription success with Piano and Tortoise Welcome back. It’s been a busy week in the digital publishing news, so we’ve included all of the top reads in this weeks extra roundup for you to peruse at your leisure. Enjoy! 💯 Top picks Modelling subscription
  196. The Newsletter ⁃ 2 min read #53 — Lessons from a year behind a paywall In this week’s roundup of the latest news in publishing, we’ve pulled together some interesting podcast episodes about reader revenue, lots of technology news from the likes of Apple, YouTube and Facebook and a hot take on the di
  197. The Newsletter ⁃ 3 min read #52 — Moving 5,000 articles away from Medium Welcome to issue 52, marking a full year since we launched this newsletter – a curation of the most important news, stories and ideas in digital publishing.It’s been a fascinating year, with many publishers moving away from fai
  198. The Newsletter ⁃ 2 min read #51 — Avoiding over-reliance on any one platform or revenue stream Welcome to Issue #51 and thanks for being a member of Publisher Weekly. You’re part of a growing community of over 620+ people who care deeply about the future of publishing. Here’s your weekly roundup of
  199. The Newsletter ⁃ 3 min read #50 — Paywall blockers & what publishers should do to prepare for changing technology Happy Sunday and welcome to the 50th issue of Publisher Weekly – with the most important stories and ideas about independent publishing delivered to your inbox every week. Here’s your la
  200. The Newsletter ⁃ 3 min read #49 — Bootstrapping a media company gives you focus Welcome back to Publisher Weekly and thanks for being a subscriber. We enjoy consuming all of the latest stories and handpicking them for this newsletter, with a focus on emerging business models in the media and publish
  201. The Newsletter ⁃ 3 min read #48 — We launched a paywall. It worked! Mostly. Happy Sunday and welcome back to your roundup of the most important stories in digital publishing. There’s been lots of interesting things going on (again) including controversy at The Correspondent, how writers are leveragi
  202. The Newsletter ⁃ 2 min read #47 — How small businesses can regain power via the internet It feels like we say this every week… but it’s been a pretty exciting week in the publishing news. From big shifts in podcasting subscriptions the launch of Luminary, to more hot takes about how to utilise data
  203. The Newsletter ⁃ 2 min read #46 — The winners and losers of the subscription frenzy Hey readers 👋 happy Easter Sunday! Here's your round-up of stories in publishing that are worth a click, including a new membership offering from HuffPost, new grants for news startups and what journalism will do whe
  204. The Newsletter ⁃ 2 min read #45 — 23 videos from the International Journalism Festival 2019 Happy Sunday and welcome to our new subscribers! It’s been a busy week, with Reuters Institute releasing hours of footage from the International Journalism Festival, discussions about “subscription hostages”,
  205. The Newsletter ⁃ 2 min read #44 — Lifetime membership value: What is participation worth & how should we measure it? Welcome to issue #44 with your weekly top stories in publishing. This week we’re diving into lifetime value for memberships, audience engagement, evergreen newsletters and much more.
  206. The Newsletter ⁃ 3 min read #43 — The week when Apple announced new subscription services Welcome back to your weekly roundup of publishing news. This past week was pretty exciting, after an Apple announcement with a twist on Monday left us with plenty of articles circulating about their big push in
  207. The Newsletter ⁃ 2 min read #42 — New subscription publications & lessons from Scandinavian publishers Happy Sunday to all our subscribers and welcome to those of you who are new around here 👋 In this weeks roundup of the biggest stories in digital publishing we’re weighing in on subscription fatigu
  208. The Newsletter ⁃ 3 min read #41 — Are you developing your paywall strategy for acquisition or retention? A warm welcome to this weeks curated report of the top stories in publishing. In this issue we’re taking a look at a variety of different paywall strategies, thoughts from industry leaders about
  209. The Newsletter ⁃ 3 min read #40 — Industry experts weigh in on new business models for journalism Welcome back to your weekly digest of the latest news in publishing. This week we’re taking a look at how dynamic paywalls have increased subscription conversation rates, how to diversify your business
  210. The Newsletter ⁃ 3 min read #39 — 500k to 80m readers in one year, how Forbes transformed The Memo A big welcome to our new subscribers from Product Hunt ❤️ It’s March already and it’s been a busy year so far in the world of digital publishing. As we put together this weekly curation of the most imp
  211. The Newsletter ⁃ 3 min read #38 — Subscriptions, subsidies, and pressure on platforms in 2019 We're back with the past week's roundup of the most important stories about publishing, journalism and the media. Welcome to our newest subscribers – you're joining a discerning group of people who are inte
  212. The Newsletter ⁃ 3 min read #37 — Apple are launching a subscription for news service It’s been another busy week in the publishing news, with the latest stories about business models including resistance to Apple’s plans to launch a subscription news service, interesting insights from more publishe
  213. The Newsletter ⁃ 3 min read #36 — Can emerging business models save all digital media? Welcome back to issue #36 of Publisher Weekly! This week we’ve got some research-driven takeaways about how to drive retention in subscription media, thoughts on whether emerging business models can save media com
  214. The Newsletter ⁃ 3 min read #35 — The internet is killing (internet) journalism This weeks issue of the latest news in publishing brings you stories about an upcoming magazine subscription service from Apple, a historical take on why there have been so many layoffs in digital media and an insight in
  215. The Newsletter ⁃ 3 min read #34 — That week with the mass layoffs :( It’s been a tough week in media, with hundreds of reporters being laid off and media investment cuts. You can catch up with the most important highlights in this weeks issue. Also included: Patreon just keeps growing, more and more
  216. The Newsletter ⁃ 2 min read #33 — No, tech companies shouldn't fund journalism Welcome to this weeks news in publishing. In this issue there’s a great round up of interesting articles, twitter threads as well as a new free resource for building successful email newsletters! Enjoy 👉 💯 Top picks How T
  217. The Newsletter ⁃ 3 min read #32 — Customer satisfaction in the news Running a little late, this week’s issue contains insights from consumers about paying for content, learnings about customer satisfaction in the news and a compelling story about why you should ditch the concept of ‘inbox zero’. Got
  218. The Newsletter ⁃ 2 min read #31 — AI for reporters and email newsletter benchmarking tools Welcome back to Publisher Weekly and the first issue of 2019. This week’s edition includes articles about boosting subscriptions with editorial content, the future of AI and technology in reporting and a new t
  219. The Newsletter ⁃ 2 min read #30 — Tips for your 2019 strategy! Welcome to issue #30 of Publisher Weekly and the final edition of the year. 2019 promises big changes in the publishing landscape, and we’re excited to share the highlights with you each week. Thanks for reading and supporting, see you n
  220. The Newsletter ⁃ 2 min read #29 — Predictions for journalism in 2019 Hey 👋 As we’re winding down for the festive season there’s lots of interesting stories to share from the publishing news including industry predictions for 2019 and how to tap into the expertise of your readers! > FYI we’ll take a
  221. The Newsletter ⁃ 2 min read #28 — You should get rid of content no one reads Hey there - hope you’ve had a great week. Here’s your weekly roundup of publisher news, including tips for how to retain subscribers, inspirational stories, industry reports and what happened when Tumblr decided to ban all
  222. The Newsletter ⁃ 2 min read #27 — Business model ideas inspired by Patreon 👋 Welcome to the 27th issue of Publisher Weekly – your trusted roundup of the latest news in publishing. This edition is packed with insights about business models, including ideas for different membership models, subscriptio
  223. The Newsletter ⁃ 2 min read #26 — Memberships & subscriptions are not the same thing Publishing news was quieter than usual this week with everyone enjoying Thanksgiving and the beginning of the shopping season. That said, we’ve consumed some really good reads, and some of them are a little differen
  224. The Newsletter ⁃ 2 min read #25 — Are micropayments the answer for monetisation? Hey there! It’s been an interesting week for news in publishing with lots of talk about subscriptions and paid content. Here are the best handpicked highlights for your reading pleasure 👉 -------------------------------
  225. The Newsletter ⁃ 2 min read #24 — How to engage with lapsed newsletter subscribers Welcome to this week’s roundup of the latest news in the publishing. If you haven’t already, you can invite others to sign up for free right here: publisher.ghost.org [https://publisher.ghost.org/?utm_campaign=Publish
  226. The Newsletter ⁃ 2 min read #23 — Improving reader retention & reducing churn Hey there - this weeks roundup of the latest news in publishing is bursting at the seams with stories about subscriptions and business models, get at it here! 👉 -------------------------------------------------------------
  227. The Newsletter ⁃ 2 min read #22 — 4 kinds of content people are willing to pay for As the trends in publishing move increasingly towards the paid subscription business, we’re seeing more and more articles about this trend in the weekly publishing news - here’s the latest highlights. Enjoy, and see y
  228. The Newsletter ⁃ 2 min read #21 — The future of news is digital Hey there - rounding up this week with the freshest news in publishing! If you’re enjoying this newsletter or have any feedback, we’d love to hear from you, hit reply and get in touch 🗞️ -------------------------------------------------
  229. The Newsletter ⁃ 2 min read #20 — The balancing act: subscribers or ads? Happy Sunday folks! Here’s this weeks digest of the biggest news in publishing. Thanks a lot for being a subscriber. If you’d like to share this newsletter with a friend, send them here [https://publisher.ghost.org/?utm_campaig
  230. The Newsletter ⁃ 2 min read #19 — Find out how to launch a paywall Hey there 👋 A warm welcome to all of our new subscribers ❤️ Here’s your weekly digest of the latest in publishing news. If you have any comments or feedback, we’d love to hear from you! -----------------------------------------------
  231. The Newsletter ⁃ 2 min read #18 — Subscribers to digital media demand financial transparency Hey there! It was an interesting news week in publishing - we hope you enjoy reading these highlights as much as we did! If you find this Sunday digest useful and want to spread the word, use this link: publ
  232. The Newsletter ⁃ 1 min read #17 — Building thriving news businesses against the odds Hey! Didn’t have time to read the publishing highlights this week? We’ve picked out the best bits for you right here. -------------------------------------------------------------------------------- 💯 Top picks Buil
  233. The Newsletter ⁃ 2 min read #16 — Are subscriptions bad for democracy? Hey there – it’s that time of week for your hand-picked reads about all things publishing 😎Enjoy! -------------------------------------------------------------------------------- 💯 Top picks Are subscriptions bad for democracy? [
  234. The Newsletter ⁃ 1 min read #15 — Thriving in a digital world as a publisher Hey there! Welcome to this weeks issue of Publisher Weekly. We’ve included even more hand-picked news topics this week for your reading pleasure. Enjoy, and see you next time! -----------------------------------------------
  235. The Newsletter ⁃ 3 min read #14 — Insights from an indie journalist Hey there! This weeks issue of Publisher Weekly includes some insightful stories about how publishers of all sizes are testing new models and gaining traction with memberships, from large media and news outlets to indie creators. --
  236. The Newsletter ⁃ 3 min read #13 — How ad blockers can grow your subscriptions Hey! Sliding into your inbox with this week’s issue of Publisher Weekly with the highlights of the most recent industry news and insights. If you enjoy this week’s edition we’d be eternally grateful if you could help to sp
  237. The Newsletter ⁃ 2 min read #12 — Why readers pay for news! Happy weekend! Here’s another edition of Publisher Weekly, examining the good and bad news across the industry over the last week. We’d be incredibly thankful if you enjoy this week’s edition and share it on Twitter or Facebook! Everyone sp
  238. The Newsletter ⁃ 3 min read #11 — Subscription publishers worry about password sharing Business models The next big traffic wave: browser recommendations [https://blog.mozilla.org/press/2018/08/firefox-offers-recommendations-with-latest-test-pilot-experiment-advance/?utm_campaign=Publisher%20Weekly&
  239. The Newsletter ⁃ 2 min read #10 — Facebook puts $4.5 million into membership accelerator It’s hot outside in most parts of Europe, and in the Northern Hemisphere it’s the time of year when everyone goes on vacation, slowing down any actual work getting done. That applies to the media industry too, a
  240. The Newsletter ⁃ 3 min read #9 — The best news story formats tested by the BBC Business models Bloomberg takes a stab at overhauling the display ad [https://digiday.com/media/bloomberg-media-takes-stab-overhauling-display-ad/?utm_campaign=Publisher%20Weekly&utm_medium=email&utm_source=Revue%20newsle
  241. The Newsletter ⁃ 3 min read #8 — BuzzFeed goes programmatic Business models Another publisher feels the viral chill [https://thelogic.co/news/digital-media/diply-feels-viral-chill-facebooks-algorithm-change-leads-to-plummeting-traffic-and-layoffs/?utm_campaign=Publisher%20Weekly&utm_medium=email&utm
  242. The Newsletter ⁃ 3 min read #7 — More than 11,000 people are paying for email newsletters! Business models Here’s what two researchers found in a yearlong quest for journalism innovation [http://www.niemanlab.org/2018/07/54-newsrooms-9-countries-and-9-core-ideas-heres-what-two-researchers-found-in-a
  243. The Newsletter ⁃ 3 min read #6 — Giving up control to platforms Hey there, reader! We’re trying something new this week that’ll sort this newsletter into regular coverage areas to try and narrow the trends we look at as well as give you some regularity about what to expect from us. Hope you like it,
  244. The Newsletter ⁃ 4 min read #5 — Should news orgs copy Netflix? We’re sending you this a day late, but better later than never! It’s interesting to see continued growth across the spectrum in the paid subscription business, but it makes us wonder: where does subscription fatigue set in? As we load u
  245. The Newsletter ⁃ 3 min read #4 — Social networks are testing paid subscriptions It’s been a big week for the subscription business model as even the biggest platform players turn to experiment with encouraging paid communities. Grab a coffee and dig in! If you love this, hate it, or anything else, f
  246. The Newsletter ⁃ 3 min read #3 — Political advertising crossfire Happy Sunday! We’re back with the latest happenings in the industry, from doom and gloom to new business models. It’s a little difficult to avoid the constant onslaught of news affecting publishers out of Facebook, but you’ll see in th
  247. The Newsletter ⁃ 4 min read #2 — Everyone's pivoting to video (again) Hi again! We’re back with another bumper edition of Publisher Weekly and, as always, there’s a lot happening in the industry. Let’s jump straight in and look at what’s going on this week, where we’re headed and who’s pivoting to v
  248. The Newsletter ⁃ 3 min read #1 — The first issue Hello and welcome to the first edition of Publisher Weekly, a newsletter examining the ever-shifting sands of the publishing industry’s evolution. We’re starting this now because there’s a fundamental shift emerging from a past of giant organisations