The Curious Engineer

Herbert Lui

2016–2022

438 posts

2023–2026 →

2022 322

December 2022

  1. What’s your signature?
  2. 72 seasons
  3. Each work is a gamble
  4. Side projects open doors
  5. Departure eyes
  6. The Brilliance and branding
  7. Work isn’t meant to be escaped
  8. Katsushika Hokusai, drawing on the floor
  9. Contentions: Stop querying searches, and get out there
  10. Breaking the curse of perspective
  11. Sold out
  12. Replace rankings
  13. Pulled through the gates
  14. Less is a practice
  15. A.I.’s impact on yesterday’s creative business models
  16. Let the ideas do the work
  17. It’s never too late
  18. Printing lottery tickets
  19. Acceptance mindset
  20. Contentions: Spaghetti at the wall
  21. While you can afford to be bad at it…
  22. Unblocking creativity with motivation and incentives
  23. Making a movie
  24. Intro to Creative Doing, at Ness Labs
  25. Priority vs. energy
  26. “Why don’t we also…?”
  27. 6 types of posts for corporate engineering blogs
  28. “It’ll just take 5 minutes”
  29. Simple technology and elbow grease
  30. Good is good enough
  31. Again, and again, and again

November 2022

  1. Contentions: All publications go to purgatory
  2. Pay for information
  3. Exploring vs. exploiting
  4. From implementation to strategy
  5. Easy businesses
  6. Experimentation, junk, and excellence
  7. Language builds culture
  8. Don’t beat them, don’t join them
  9. Pounding the pavement
  10. Practice like an expert, speak like an enthusiast
  11. The time it takes
  12. 3 life lessons I learned from one of the world’s best executive coaches
  13. Contentions: Less marketing, more teaching
  14. The decisiveness advantage
  15. “It depends”
  16. Seasons
  17. Stone soup
  18. Value ≠ compensation
  19. Writing culture
  20. Painkillers, vitamins, and trophies
  21. Direct sales vs. branding
  22. Stir the pot
  23. Ideas are cheap, good ideas are expensive
  24. Contentions: Help people write what they know
  25. Do it
  26. Capacity for change
  27. Forgetting and updating
  28. Wrecking the forgetting curve
  29. Strengthening brain connections

October 2022

  1. Preciousness vs. practicality
  2. Contentions: Publish, don’t send
  3. Luxury and imperfection
  4. Contentions: Services companies vs. full-time employees
  5. Contentions: Culture turned outwards is brand, turned inwards is product
  6. Finding passion, decision making, and shiny object syndrome
  7. Time is not fungible
  8. Contentions: Article, series, zine, publication
  9. Contentions: On curation, nostalgia, and people
  10. Don’t let Twitter teach you how to write
  11. Contentions: The editing opportunity
  12. Creative Doing, on Infinite Loops
  13. Your future, one post at a time
  14. Overdue insights on daily blogging
  15. A different consistency
  16. Creative Doing giveaway with Infinite Loops
  17. “We should really write a blog post about that”
  18. Time to ship
  19. “I don’t know…”
  20. Off timing
  21. Moving on from straight A’s
  22. Creative oscillations (the third)
  23. My butt’s in the seat. Now what?
  24. When a dollar is not a dollar
  25. The Winners Effect
  26. A business model example blending creativity and expertise
  27. Contentions: On Non-Coercive Marketing
  28. “Wonder is the beginning of wisdom.”
  29. Where’s the opening?
  30. Contentions: What does a vision for your company’s media operation look like?
  31. Complaining vs. caring

September 2022

  1. Creative Doing infographic
  2. “But I haven’t been able to force myself to…”
  3. Same word, different meanings
  4. Show up early, leave late
  5. “If I were actually smart, then I would…”
  6. Ivy League creative exercises
  7. Contentions: Viewer discretion is advised
  8. Contentions: “People don’t actually know that…”
  9. From 49% to 51%
  10. The present-promise gap
  11. Make something for very few people
  12. Writing a book with index cards
  13. Confessions of another recovering frog eater
  14. Documentation debt
  15. A decade since Hypebeast
  16. Creative oscillations (redux)
  17. Comparing vs. referencing
  18. How experienced developers use corporate engineering blogs
  19. Apple’s first store was awesome
  20. Generation vs. practice vs. performance
  21. Contentions: Stop wasting your money, nobody wants your content marketing
  22. Start smaller, cheaper, faster
  23. What I discussed at Interintellect
  24. Outer scorecard, or inner scorecard
  25. 1.5 hours with In the Air, on the Ground, under the Sea
  26. The Doing Thinking Flywheel
  27. “A luxury brand is a real and living person”
  28. 100+ days of writing every day
  29. I’m visiting Interintellect!
  30. Grass is greener syndrome
  31. Cultivating honesty

August 2022

  1. Recent discussions of my work
  2. Awesome ASCII art
  3. Treat promoting your work as its own craft
  4. Flexible habits are stickier habits
  5. “Financials are your best marketing tools”
  6. Knocking on doors
  7. Seek truth
  8. Build the team
  9. On developing a taste for problems
  10. Monkey barring
  11. Find a ladder
  12. “What if grinding is bad?”
  13. Make a habit of sharing other people’s work
  14. How Adidas Yeezy’s placement strategy works
  15. Marketing as the sector of the future
  16. Self-worth and dreams
  17. So, you want to start an engineering blog?
  18. Punctual gratification
  19. A job is a job
  20. Don’t think to write, write to think
  21. Confusion as a starting point
  22. I’m hiring technical ghostwriters!
  23. Patience is power
  24. Focus on the work
  25. How to write about failures
  26. Amazon gets Creative Doing
  27. Embracing average
  28. Creative oscillations (on discipline vs. play)
  29. Hastening gratification
  30. Notes on Axios’s business strategy with Axios HQ
  31. Insights from the idiot
  32. Creative Doing, at Sharpen Your Edge
  33. Tradeoffs

July 2022

  1. The four inner beings of a writer
  2. Dan Crowe, on starting Port Magazine
  3. ​​The myth of “with zero marketing”
  4. Make a map
  5. What the heck took Yeezy Gap so long?
  6. The mythical secret sauce
  7. Yeezy video game history in three snapshots
  8. Quality control
  9. You won’t know until you do it
  10. The elevators start at the tenth floor
  11. Don’t become a content machine
  12. “As soon as they like you, make them unlike you…”
  13. Lloyd Banks, on inspiration from magazines
  14. Bill Watterson, Picasso, and HN on self promotion
  15. Pricing, in magnitudes
  16. Most dreams stay dreams
  17. The classroom parable
  18. Reversing Medium’s brain drain problem
  19. Yeezy as a turnkey luxury brand
  20. Instrumentalizing creativity
  21. Creativity as an infinite game
  22. Your work and your friends
  23. I was wrong about audiobooks
  24. Quantity? Quality?
  25. My story on Pusha T in Trapital
  26. Creative Doing on the Ideas Into Action podcast
  27. How is it priming your brain?
  28. How to find a passed website with the Internet Archive
  29. Aesop (the business), on lists
  30. Make lists

June 2022

  1. For productivity geeks, futility is a relief and a starting point
  2. Say it your way, say it again (redux)
  3. Why you should turn your conference talk into a blog post
  4. “Make the bike shop and then go to the art shows after”
  5. After dark, unfiltered, unbranded
  6. Overidentification
  7. A trick to consistency…
  8. Don’t do it for the awards
  9. Two sides of the same coin
  10. Come for the creativity, stay for the expertise
  11. Creative hangovers
  12. The energy edge
  13. Quantity as an unblocking and organizing force
  14. 100 different offers
  15. Less force, more fun
  16. Creators as experts
  17. Hotel playlists
  18. Remembering the good stuff that your brain forgets
  19. The rolodex
  20. What showing up every day actually means
  21. How to legally access an academic paper for free
  22. Optionality cost
  23. You’ll never know when you go viral
  24. Collecting to build and demonstrate expertise
  25. Since you’re here, you might as well…
  26. The joke funnel
  27. If you want (your team) to write better, start with your Google Docs comments
  28. Pay attention to the questions
  29. “I wish I did this earlier”
  30. The power of the rubber duck

May 2022

  1. 6 points to consider before just shipping it
  2. Once, or every day
  3. Appreciating obscurity
  4. Walking both paths
  5. Clear the wastewater
  6. Spotify inches into the enterprise
  7. “This is probably dumb…”
  8. Early rejections
  9. The cost of a free lunch
  10. What I talk about when I talk about doing
  11. The story of Creative Doing, at Human Parts
  12. Permission to ship
  13. You choose your game, then your game chooses you
  14. The trap and the truth
  15. Creativity, for fun and profit
  16. A new pair of glasses
  17. The non-essentials
  18. Helping feels better when you want to help
  19. The creativity-productivity relationship
  20. Rebuilding year
  21. What your work is missing
  22. Either way, it’s gonna be difficult…
  23. That’s that heat
  24. De-risking

April 2022

  1. Load management
  2. Make twice, sell twice
  3. Doubt as a driving force of creativity
  4. Career Oscillations
  5. Fast Company!
  6. Help each other
  7. Time is not money
  8. “You’re too expensive…”
  9. Half a match
  10. You shouldn’t write a book unless…
  11. It works for you
  12. 30 productivity hacks
  13. Wiz ships
  14. Good Writing Money, Bad Writing Money
  15. The “no skip” intro
  16. Obscurity is a gift
  17. Stop stopping
  18. Throw out the instruction manual
  19. How to present your work so it gets the results it deserves
  20. Inbounding
  21. Not actual gameplay
  22. “Quarter million a year, and that don’t bounce”
  23. 3 Ways to Change Your Attitude to Change Your Circumstances
  24. “Rules for the temple”
  25. Improve the interface
  26. Blogs are a longcut
  27. 3 Lessons I Learned from Virgil Abloh About Saying “Yes”
  28. Advice for yourself
  29. Returning the favor

March 2022

  1. “Exaggeration with a purpose”
  2. Repairs or renovations
  3. The Tyranny of the Note Taking Industrial Complex, and Other Notes on Notes
  4. Focus involves quitting
  5. The best way to be the best
  6. Web2.0 in a Web3 world
  7. It’s right in front of you
  8. The marble of the day
  9. 5 hook sentences to compress your ideas
  10. To all the dreams I dreamed before
  11. How I write every day
  12. 5 sentences on Ye speaking things into existence
  13. Quintessentialism
  14. Positioning Ye
  15. Why Ye should not start his own social media platform
  16. To bolster your confidence, work on your positioning
  17. 5 Sentences about Ye on Failing
  18. How to distribute your writing
  19. Focus on what makes an experience matter, not the experience itself
  20. The rise of celebrity-based courses
  21. Executives who can execute
  22. Scripted, or unscripted?
  23. When idea becomes solution
  24. Why I stopped calling myself a “freelance writer”
  25. How a daily writing habit sparked my creativity
  26. The other half
  27. Hire yourself
  28. Slowing inspiration down
  29. Do Less, Little By Little
  30. Don’t make “Bad” the enemy of “Good”
  31. Audiences in the arenas
  32. Hard Work, Plus

February 2022

  1. Reiterate
  2. The Museum of You
  3. Fans stick together
  4. Lighthouses
  5. Permission to Wonder
  6. 5 Sentences on Jeen-Yuhs Act 2
  7. Business trust over business size
  8. Why your backstory is a key to referrals and word of mouth marketing
  9. The Overlap
  10. 5 More Sentences on Ye Releasing Donda 2 on the Stem Player
  11. 5 Sentences on Ye Releasing Donda 2 on the Stem Player
  12. Two Reactions to Jeen-Yuhs
  13. Apophenia
  14. What do you need to fire yourself from?
  15. Consistency starts with inconsistency
  16. Start with you

January 2022

  1. What to Do When Your Work Won’t Sell Itself
  2. What I Wish I Knew About Quoting Other People In My Writing
  3. Don’t Just Learn from the Past. Learn from the Future, too
  4. The Ultimate Guide to the Self-Fulfilling Prophecy
  5. The Simple Truth Behind Successful Creative Projects: They Start Small
  6. Unlearning Is an Underrated Skill

2021 76

December 2021

  1. You Become What You Write About
  2. How to Take Your Career to the Next Level with Notes

November 2021

  1. Digital’s quieter half has been doing its work this whole time
  2. A Founder’s Guide to Startup Branding Through Writing
  3. Content, Without the Marketing
  4. Great Writing Is an Extension of the Product

October 2021

  1. Big Ideas, Small Papers
  2. Why Unrealistic Expectations May Be Exactly What You Need
  3. The Devil’s in the Details

September 2021

  1. How to Write Faster
  2. My Favorite Warm Up Exercise Before Writing
  3. The Limits of Personal Productivity
  4. Fake It Till You Make It: When It Works, When It Doesn’t, and Why
  5. On Education as Investment
  6. On Earliness

August 2021

  1. You’ll Never Have Enough Time. Start Your Creative Work Today
  2. Work on the Weekends Only If You’re Learning Something Useful
  3. How to Stop Overcommitting at Work: A Summary of Unplanned Work in The Phoenix Project
  4. How to Break a Creative Block in 24 Hours
  5. What It’s Like to Write Articles with Artificial Intelligence
  6. When Stress Is the Problem, This Is the Solution: A Summary of Slack by Tom DeMarco
  7. A Bias for Action: Amazon founder Jeff Bezos on How to Stop Overthinking
  8. The Discipline of Joy
  9. How to Make Art Without Worrying About Money

July 2021

  1. Shopify’s Founder Tobias Lütke on Creativity and Constraints
  2. Without a Word: How Kanye West Launched His Album Donda to His Church
  3. How Parasocial Relationships Help Us Learn About Others and Ourselves
  4. Dify
  5. How to Navigate an Unconventional Career Path (with 7 Examples)
  6. On Self Promotion
  7. Why the Yeezy Gap collection could be worth $272 million+

June 2021

  1. The Hidden Costs of Deep Processing
  2. Bill Gates Gifted 4 Million Copies of This Book. Here’s Why and What It’s About
  3. How to Ease Brain Overload without Trying Harder
  4. What a Multi-Hyphenate Career Actually Looks Like
  5. The Soothe of Creative Wellness
  6. 8 Lessons from 8 Years of Writing at Medium
  7. Hope is as hollow as fear

May 2021

  1. Reading Is Reading Is Reading Is Reading
  2. The Right Way Fallacy
  3. Want to Find Your Passion? Start with the Objects You Love
  4. What Does It Mean to Be a Creative Person?
  5. After 100 Days…
  6. A Book Is a Decision to Change

April 2021

  1. 3 Keys to Get Out of Feeling like There’s Never Enough Time and Get Creative Projects Done
  2. Spark Your Creativity Activity with these 25 Daily Creative Challenges
  3. Creativity Advice, According to GPT-3
  4. How to Decide What to Do with Your Creativity
  5. The 20 Second Creative Challenge
  6. This Four Stage Creative Process Shows You How to Unlock Your Creativity
  7. 3 Fun Ways to Get More Creative in 60 Seconds
  8. Say It Your Way
  9. Steal these 3 easy ways to cultivate creativity from a Grammy winner
  10. 8 Lessons from 800 Note Cards in the Zettelkasten

March 2021

  1. 8 Lessons on Creativity from the Artist Who Sold a $69 Million Collage
  2. The Rise of Personal Infrastructure (Redux)
  3. A Portrait of Information and Luck
  4. Experimentation Is Key to Opportunity. Here Are 3 Ways to Build It Into Your Daily Routine
  5. 3 creative strategies that can make you as prolific as Edison, Mozart, and Picasso
  6. 7 Goals to Give Up to Be More Creative
  7. 3 Lessons I Stole from the Book Bill Gates Recommended to Satya Nadella
  8. Why Keanu Reeves Practiced Holding a Diamond with Tweezers for Weeks
  9. 4 ways to read more books this year

February 2021

  1. I used to be a staff writer for Lifehacker. Here is my most important insight about productivity
  2. The Business of Blockheads
  3. Why People Pay $10,000 per Month to Work with These Editors
  4. 10 Question Commandments
  5. The Lifetime Value of an Idea
  6. In Praise of Software Scribes
  7. Let’s Get It: Author Motivation 101
  8. Process Your By-products
  9. Story-Driven Pitching: 6 Steps for Better Pitches

January 2021

  1. Documenting Lost Documents
  2. How I Wrote a Book in the Pandemic
  3. Longcutting
  4. Learn a Book’s Best Ideas in 20 Minutes

2020 26

December 2020

  1. The Kanye West Religion (Part 2): The Future
  2. Own Your Marketing, Own Your Income

November 2020

  1. The Kanye West Religion (Part 1)

October 2020

  1. Announcing: There Is No Right Way to Do This & How You Can Get Involved

June 2020

  1. The Agile Writer
  2. Your Success Does Not Depend on Productivity Rules
  3. An Alternative to College this Fall
  4. Keep Your Expectations Small

May 2020

  1. If You’re Starting to Write, Here’s the #1 Thing to Focus On
  2. Hard Decisions Become Easy When You Do This
  3. The Power of the 10% Read
  4. Respond, Don’t Create
  5. How to Learn, and Earn, like Curtis “50 Cent” Jackson

April 2020

  1. The Creative Failure that Led to Sigmund Freud’s Success
  2. As Stupid As This Sounds
  3. Doing Something Interesting Is the Best Way to Promote Yourself
  4. The Rise of Personal Infrastructure
  5. When You Can’t Outspend, You Need to Outteach
  6. How to Win the Social Media Lottery
  7. Rethinking Content Marketing Incentives
  8. Writing Is Building, Too
  9. How to Be More Creative
  10. Aim High, but Make Sure You Shoot
  11. What Nobody Told You About the First Draft

March 2020

  1. Why the “Best” Way Is Your Own Way
  2. To Make Better Creative Work, Aim for Acceptable, Not Perfect

2016 14

November 2016

  1. Life doesn’t happen to you, it happens for you
  2. How to stop overthinking and make magic happen

October 2016

  1. You should only compete with one person: yourself
  2. How average first drafts become extraordinary

September 2016

  1. Why you should work on one thing at a time

August 2016

  1. How the U.S.A.’s first billionaire destroyed the myth of hard work (i.e., “hustle”)
  2. Don’t wait until you feel more confident. Action comes first

July 2016

  1. Consider your conveniences

May 2016

  1. Creative excess leads to creative success
  2. Choose or others will choose for you
  3. How music taps into your creative gold mine
  4. The Case for Working Relaxed

April 2016

  1. Rust builds quickly
  2. Why Quantity Should be Your Priority

2023–2026 →