Jono Alderson
I'm an award-winning, world-leading SEO expert. I help brands to compete on technical SEO, performance, and structured data. Hire me as a consultant.
Web developmentPerformance / optimizationTech news / industry
- Posts
- 96 from 17 Feb 2013 to 28 Oct 2026
- Posting
- weekly (27 in the last year)
- Kind
- personal blog
- Feed
- https://www.jonoalderson.com/feed/
2026 27
- You don’t have a blog. You have an article factory.
- Cloaking is dead. Long live cloaking.
- Customer-centric thinking is too narrow
- Sometimes search volume is a bug report
- Bravery is the most important KPI
- Your website needs a brain
- From query to condition
- What stopped you from building it before?
- Fragmentation is not reach
- SEO is the cleanup crew for organisational dysfunction
- SEO vs GEO is the wrong question
- Zombie companies
- When scrutiny becomes cheap
- Marketing after the fog clears
- Technical debt is becoming an AI problem
- The future of the web is weirdly human
- One website, one CMS
- The inversion of purpose
- Speculation rules for evil
- Headless websites and the cost of engineering vanity
- There are only four sensible ways to build a website
- Clicks don’t count (and they never did)
- Speed is the first competency test
- Raise the floor
- Stop trying to rank for keywords
- A page is more than just a container for words
- The middle is a graveyard
2025 32
- Optimising for the surfaceless web
- The Hotmail effect
- The death of a website
- Marketing against the machine immune system
- If you want your blog to sell, stop selling
- A complete guide to HTTP caching
- You’re loading fonts wrong (and it’s crippling your performance)
- On propaganda, perception, and reputation hacking
- There’s no such thing as a backlink
- Standing still is falling behind
- Shaping visibility in a multilingual internet
- The web isn’t URL-shaped anymore
- What the world’s first factory can teach us about AI
- It’s time for modern CSS to kill the SPA
- Why semantic HTML still matters
- The hollow universe
- Adrift in a sea of sameness
- “Performance Marketing” is just advertising (with a dashboard)
- Stop testing. Start shipping.
- Everything is now opaque
- The long-term cost of short-term platforms
- JavaScript broke the web (and called it progress)
- The rise of synthetic authority
- What happens when your buyer is a bot?
- SEOs want the brand budget. But should they get it?
- LLMs aren’t playing by Google’s rules
- Contentless marketing
- The future of AI is HR, not IT
- From Meta Tags to Meta Discipline
- Differentiate or disappear
- The recommendation mindset
- The myth of the fresh start
2024 14
- On the importance of continual evolution
- Fulfilling vs. creating demand
- What if Schema.org is just… Labels?
- The death of the category page?
- When empires fall
- Less is more
- Competitor research reimagined
- Rethinking SEO as a channel
- The video games that made us
- It’s all just a game, right?
- “Good content” isn’t enough
- What is a search engine, anyway?
- Everything, and nothing, is a ranking factor
- Do your Core Web Vitals scores really matter?