The Curious Engineer

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Ken Segall

kensegall.com

Truth, Justice & Simplicity

Tech news / industryApple / classic MacEssays / personal

’15’20’25
Posts
56 from 18 Apr 2012 to 22 Mar 2026
Posting
now and then (2 in the last year)
Kind
personal blog
Feed
https://kensegall.com/feed/

2026 1

  1. Here’s to Apple’s 50th—and a pretty decent ad line

2025 3

  1. Apple is crossing a Steve Jobs red line
  2. Jane Goodall and Apple’s “Think different”
  3. Steve Jobs: “Your presentation is pedantic and boring.”

2024 3

  1. Apple’s momentary lapse of reason
  2. Behind HAL: Apple’s last Super Bowl ad
  3. Drawn : a feast for eyes & brain

2023 3

  1. Apple’s scary event: a B-team production
  2. 2023 iPhone event: Was that real or AI?
  3. Bill Gates’ fanciful memory

2022 2

  1. Apple & Jony: a make-believe ending
  2. The 27-inch iMac conundrum

2021 6

  1. Attack of the lame headlines
  2. The Apple Store gets its tab back
  3. Apple’s troubling stubborn streak
  4. Calm down, tech events are good, really
  5. The war without end: Mac vs. PC
  6. Apple’s monolithic moment

2020 5

  1. 2020 holiday ad: Apple vs. Apple
  2. HomePod mini: in search of the lost cord
  3. Phil Schiller and the last wisp of Steve’s Apple
  4. Ellen’s little people problem
  5. JCPenney: A fatal lack of bravery

2019 10

  1. Every ad year has a low point
  2. Sugarcoating the Apple agency layoffs
  3. iPhone is dead! Long live Apple Phone!
  4. A dog’s breakfast: welcome to apple.com
  5. Farewell Jony, and farewell Apple of old
  6. The ghost of Apple Card past
  7. Apple’s long journey to the workplace
  8. AirPower: a fiasco beyond imagination
  9. A sign of life in Apple billboards
  10. Apple’s “Color Flood”: like Picasso said

2018 9

  1. What happened to Jony’s voice?
  2. Apple’s disturbing confession
  3. iPhone naming: 1 step forward, 4 steps back
  4. Battle of the insurance jingles
  5. Ron Johnson was right about JCPenney
  6. Animal instinct: the low end of advertising
  7. Touchless Control and the lessons of history
  8. Apple’s case of dance fever
  9. Think different, Take 2

2017 9

  1. iPhone X and the critics’ Festival Of Wrong
  2. Stretching the truth with iPhone X
  3. Apple and the common sense factor
  4. Steve Jobs and the missing “Intel Inside” sticker
  5. The Great iPhone Naming Opportunity of 2017
  6. The frustrated Steve Jobs
  7. The making of Apple’s HAL
  8. The wacky world of legal disclaimers
  9. The lawlessness of political advertising

2016 3

  1. The beautifully annoying Siri Remote
  2. My visit to Prague’s Apple Museum
  3. Super Bowl confidential: the secret story behind Apple’s “Lemmings”

2012 2

  1. New Apple ads: landing with a serious thud
  2. Steve Jobs and Noah Wyle’s moment of truth