The Curious Engineer

All blogs / AI / ML

Mack Grenfell

mackgrenfell.com

Writing about AI, programmatic SEO, and building software.

AI / MLEssays / personalSoftware / engineering practice

’19’20’21’22’23’24’25’26
Posts
44 from 1 Jul 2019 to 1 Jun 2026
Posting
now and then (1 in the last year)
Kind
personal blog
Feed
https://mackgrenfell.com/feed.xml

2026 1

  1. Micro agents belong in the interface

2024 1

  1. Claim detection and fact checking for AI SEO

2023 1

  1. Building long-tail keyword lists for programmatic SEO

2021 9

  1. Conversion lift tests are dead: transitioning to geo-experiments
  2. What if performance advertising isn't just an analytics scam?
  3. Building 2,000 unique SEO pages with GPT-3
  4. Validating paid search ideas with calculus
  5. Dear Facebook advertisers, stop running traffic campaigns
  6. How did Uber waste so much ad money?
  7. How do ads work in paid search?
  8. How do ad groups work?
  9. How to eat 100 McNuggets in one hour

2020 26

  1. Facebook's ad targeting is inaccurate. Does it matter?
  2. Paid search strategy, from first principles
  3. How do auctions work in paid search?
  4. How do you structure a paid search account?
  5. How do keywords work in paid search?
  6. Dec 2020Paid search: a 6-part guideGuide
  7. 7 reasons to use Facebook Ads
  8. How to set up a Facebook Business Manager
  9. How to install a Facebook pixel
  10. Creating a Facebook campaign
  11. Creating your first Facebook ads
  12. Navigating the Facebook Ads interface
  13. 7 tips before starting Facebook Ads
  14. Getting the most out of Facebook retargeting
  15. Dec 2020Facebook Ads: a 22-part guideGuide
  16. Sep 2020What can we expect from Trump's 2020 Facebook ads?Platforms
  17. Sep 2020Interactive forecaster: what impact will iOS 14 have on ad prices?Measurement
  18. Aug 2020What if the advertising world were more competitive?Advertising
  19. Jul 2020Marketing CPAs, explainedMeasurement
  20. Jun 2020If you want to design effective ads, learn to play BattleshipsMeasurement
  21. May 2020Predicting ad price growth with earnings reportsMeasurement
  22. Mar 202015 graphs which show how coronavirus is changing what we search forMeasurement
  23. Mar 2020One piece of calculus that can change the way you advertiseMeasurement
  24. Feb 2020Fixing dark patterns: making Google search ads visible againAdvertising
  25. Jan 2020Black hat PPC: how does referral code fraud work?Advertising
  26. Jan 2020What will political advertising look like in the 2020 election?Platforms

2019 6

  1. Dec 2019Banning micro-targeting won't solve Facebook's political ads dilemmaPlatforms
  2. Nov 2019Marginal CPAs, explainedMeasurement
  3. Nov 2019Facebook scraping, still a privacy disasterPlatforms
  4. Nov 2019TikTok, and the evolution of meme culturePlatforms
  5. Jul 2019What most of us get wrong about measuring marketingMeasurement
  6. Jul 2019Battle of the bots: how market makers fight it out on crypto exchangesPlatforms