The Curious Engineer

All blogs / Tech news / industry

Parse.ly

parse.ly

Content analytics for everyone.

Tech news / industry

’10’15’20’25
Posts
547 from 6 Jun 2009 to 24 Sep 2026
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now and then (1 in the last year)
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company blog
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2026 1

  1. Instant Data Analysis: Introducing Parse.ly MCP

2025 3

  1. Coming Soon: A Simpler, Cleaner Parse.ly Navigation
  2. Unlock Real-Time Insights with Parse.ly’s Headline Testing Tools
  3. The Top Five Digital Audience Development Strategies for Publishers

2024 4

  1. Navigating the New Search Landscape
  2. Getting More From Google to Maximize Search Traffic
  3. Integrating Your Google Search Console With the Parse.ly Dashboard
  4. 3 Main Problems With GA4 and How to Avoid Them

2023 30

  1. Google Removes Key Features From GA4
  2. Lifestyle Audiences Live on Facebook, Technology Readers Still Want Google Search
  3. Unveiling the Future of Marketing Technology: Insights from the Martech Trends 2023 Report
  4. How to Track Traffic From Meta’s Threads
  5. Apple is Making Tracking Harder: What Parse.ly Users Can Expect
  6. How to Predict Viral Content: The Power of Parse.ly’s Content Analytics
  7. Feature Announcement: Conversion Rate
  8. 6 Ways to Optimize Omnichannel Engagement With Analytics
  9. Content Analytics Shouldn’t Be Scary: A Letter to Journalists
  10. Leveraging Subject Matter Experts and AI Tools: The Future of Content Creation
  11. How Our Marketing Team Uses Parse.ly: An Inside Look
  12. Parse.ly Feature Update: Twitter Social Interactions Discontinued
  13. New Parse.ly Features: Campaigns and Goals now viewable in the Overview
  14. How to Sell More Sponsored Content Using Data
  15. Parse.ly Product Guide: Everything You Need to Know
  16. Why Backstage Relies on Parse.ly’s Change in Metadata Detection
  17. 5 Steps for Measuring AI Content Performance
  18. New Feature: Easily create PDFs of what you’re looking at in Parse.ly
  19. Time is Money: Why Google Analytics is Costing You
  20. Paired With WordPress, Parse.ly Analytics Is the Ultimate Content Helper
  21. How to Level Up Your Content Strategy in the Parse.ly Dashboard
  22. Top 5 Content Marketing Trends for 2023
  23. Using Real-Time Data: Why It Matters and How to Do It
  24. 3 Ways to Improve Newsroom Management
  25. Introducing Changes to Metadata Detection
  26. Catching Up With Parse.ly’s 2022 Feature Releases
  27. The Most Important Metrics That Matter for Content
  28. 3 Ways To Use Audience Segmentation To Fine-Tune Your Content Strategy
  29. Creating Pipeline from Content: How to Drive Revenue With Content Analytics
  30. Why Parse.ly Is a Better Choice for Media Orgs When It Comes to Content Analytics

2022 41

  1. Showcasing the Top Content of 2022
  2. Cutting Edge AI Powering Major Update to Parse.ly’s Content Recommendations API
  3. 3 Analytics Reports Every Writer Should Be Using
  4. What Is A Content Marketer?
  5. Introducing Comparisons: Easy Context for Content, Author, and Topic Performance
  6. UTM Best Practices for Content Campaigns
  7. Content Marketing Mistakes That Haunt
  8. Just How Easy Is It To Integrate Parse.ly with WordPress?
  9. Hooked on Data: Overcoming the High Demand for Content
  10. 6 Ways to Make Content Analytics a Team Effort
  11. 5 Metrics That Add Meaning and Context to Pageviews
  12. 9 Types of Web Analytics Tools—And How to Know Which Ones You Really Need
  13. How Our Customers Use Parse.ly and Google Analytics In Tandem
  14. Introducing Recirculation Rate: Keeping Readers On Your Site & Engaging With Content
  15. 8 B2B Content Marketing Examples to Inspire Your Content Strategy
  16. How to Do a ROT Analysis: Keeping Your Content Fresh
  17. Why Media Companies Need Real-Time Content Analysis
  18. Usership: the Only Thing That Matters With Analytics
  19. Personalized Content Is The New Standard. Here Are 4 Ways To Get Started
  20. 8 Steps to Dominate Content Development [With Examples!]
  21. Google Analytics 4 vs. Universal Analytics: Key Differences and What They Mean for Content Teams
  22. Parse.ly vs. Google Analytics: 9 Ways Parse.ly Emerges as Best-in-Class for Content Analytics
  23. How to Write Content Pillars That Convert
  24. Content Marketing Trends From Robert Rose | Webinar Recap
  25. Evergreen Content: What It Is, Why It Matters, What You Can Do With It, and How You Can Find It
  26. 4 Brand Voice Examples to Inspire Your Content Strategy
  27. How to Implement Brand Voice Guidelines Within an Organization
  28. How to Create Marketing Videos with Limited Resources
  29. What Is an Editorial Plan and How Do You Build One?
  30. 4 Inspiring Creative Content Marketing Examples to Steal
  31. Content Marketing Tips for Brands in 2022
  32. The State of Content Marketing in 2022
  33. You know your content matters. It’s time to prove it. | Webinar Recap
  34. 4 Content Marketing Challenges and How to Solve Them with Content Analytics
  35. What’s Wrong with Your Content Engagement & How to Fix It
  36. 5 Content Marketing Metrics That Matter in 2022
  37. Why Content Strategy Needs to Be Part of Your Digital Transformation
  38. 11 Content Marketing Blogs You Should Be Reading in 2022
  39. 3 Content Saturation Challenges and How to Overcome Them
  40. Creating Pipeline from Content: How to Drive Revenue With Content Analytics
  41. What is Content Analytics?

2021 38

  1. It Was a Very Good Year for Content
  2. Creatives Getting Dirty With Data: How Backstage Drives Growth Via Content Marketing | Webinar Recap
  3. Parse.ly Systems Protected Against Apache Log4j Vulnerability (CVE-2021-44228)
  4. Measuring the ROI of Content Marketing with True Engagement Metrics
  5. 7 KPIs That Measure The Impact of Your Content Marketing
  6. 3 Reasons Why Smaller Content Teams Need Parse.ly
  7. Media Is The New Marketing: 7 Steps From Start To Millions | Webinar Recap
  8. Creating Stories that Stick: Building Content that Drives Decisions | AdWeek Elevate Recap
  9. 5 Goals to Align Your Content Strategy
  10. Parse.ly Content Conversions are Now Faster
  11. Measuring Content ROI: How to Make the Case for a Bigger Budget in 2022 | Webinar Recap
  12. 5 Things To Do When You First Log Into Parse.ly
  13. 3 Ways You Should Be Repurposing Content
  14. Why, When, and How to Refresh Old Content
  15. Agencies to Media, Digital Content Disruptions in 2022 | Webinar Recap
  16. Unlocking the Power of Evergreen Content for Healthcare Companies
  17. How Gannett Standardized Content Analytics for 600+ Publications
  18. How to Capitalize on Travel & Tourism Content for Bottom of the Funnel
  19. How to Optimize the Middle of the Funnel with Content for Travel & Tourism
  20. How to Optimize the Top of the Funnel with Content for Travel & Tourism
  21. Smarter Content, Bigger Results: Using Data to Write Better Content | Webinar Recap
  22. 6 Content Marketing Mistakes to Avoid in 2021
  23. What Content Pushes People to Purchase? Find Out With Last Post Touched Attribution
  24. Learning to Swim in a Sea of Data | Webinar Recap
  25. Beware of this Content Strategy “Best Practice.”
  26. 5 Places to Source Data for Better Data-Driven Content
  27. Smart Tags – Content Tagging Made Easy
  28. 5 Tagging Best Practices For Getting the Most Out of Your Content Strategy
  29. How Microsoft XBox is Using Content Analytics to Capitalize on Rapid Growth | Webinar Recap
  30. Your Customers Are Speaking To You, But You’re Not Listening | AdWeek Elevate Recap
  31. How 2020 Impacted the Content Landscape and What that Means for Content Creators
  32. Content Analytics – Piece of Cake?
  33. Converting Content to Cold Hard Cash | Webinar Recap
  34. Parse.ly + WordPress VIP are joining forces!
  35. Organize Your Content For 2021
  36. 4 Marketing Leaders Share their 2021 Content Strategy | Webinar Recap
  37. How to Get Budget for your Content Strategy (in case you forgot to ask)
  38. What is Content Quality & How Do You Measure It?

2020 19

  1. Understanding Direct Traffic: What It Is & How to Decode It
  2. What Is Bounce Rate? Why This Common Metric Doesn’t Matter & What You Should Use Instead
  3. How to Prove the Value of your Content | Webinar Recap
  4. Content Analytics Made Easy | Webinar Recap
  5. The Audience Journey: Crafting Content That Drives Actionable Results | Webinar Recap
  6. Content Conversions in Parse.ly’s dashboard
  7. The Rise of Content, a Path to Sustainable Growth
  8. Tag Groups: Understand how your tags work together
  9. Shadow Traffic: Why your traffic numbers are off by 20%
  10. What you need to know about web analytics: a guide
  11. Paid, owned, and earned media: What’s the difference and how to track them?
  12. Weekly and monthly trends—a GPS for your content strategy
  13. Network Syndication tracking: Improving on multi-site analytics
  14. Parse.ly makes Content Conversions add-on free, helping companies monetize traffic to content
  15. Web Analytics Dashboards—A Primer for Content Teams
  16. Beta feature: Benchmark authors, sections, and tags
  17. WordPress Analytics: Integrating Your CMS & Analytics Solution – A Comprehensive Guide
  18. Parse.ly’s API now supports audience segments
  19. SameSite, Chrome 80, and Parse.ly Analytics

2019 58

  1. Trying to predict referral trends in 2019: what we got right, and what we got wrong
  2. It’s nice to be niche
  3. Tracking content on iOS and Android apps
  4. How to quickly adopt Parse.ly Data Pipeline as the ultimate raw data API
  5. Four content strategies you need to consider for 2020
  6. Introducing Parse.ly Content Conversions, a new way to prove your content’s impact
  7. I listened to 100+ hours of podcasts about content marketing so you don’t have to
  8. Email newsletters bring in loyal audiences. What’s your strategy to improve them?
  9. The content marketer’s secret weapon: using data as content
  10. What makes a good article recommendation?
  11. The Quest for Parity: the latest Parse.ly API updates
  12. The Parse.ly brand refresh: Our 10 year glow-up
  13. Machine learning for news: the NLP engine behind Parse.ly Currents
  14. What’s in a tag? (Almost everything): 6 best practices for applying subject matter tags
  15. 6 Steps to Personalizing Your Newsletter with the Parse.ly API
  16. The most common mistake in campaign tracking (and how to fix it)
  17. The (digital) morning news routine: how mobile news aggregators have evolved beyond the homepage
  18. Introducing Apple News analytics
  19. Laissez les bon data rouler: Meet Parse.ly at ONA Sept. 12-14 in NOLA
  20. How WeddingWire grew organic search traffic
  21. See you at Content Marketing World!
  22. Outsized influence: the size of social media platforms has little to do with their referral traffic
  23. Tool Fatigue is real: best practices for using CrowdTangle & Parse.ly together
  24. Why I joined Parse.ly as CRO
  25. Three DOs and DON’Ts to overcome time, budget, personnel, and strategy constraints in working with video
  26. Your boss doesn’t care about content (but here’s how to convince them)
  27. The true cost of social media advertising
  28. Think like a publisher: How IMPACT’s content marketing will reach 1 million monthly readers
  29. Introducing: Parse.ly’s 2020 U.S. Election Dashboard
  30. We stopped producing content. The results weren’t good.
  31. Refreshing advice: how Policygenius used organic search to boost on-site recirculation by 300%
  32. Language Models are Changing Everything
  33. What to Expect from an EBR
  34. The demand for cross-sectional content: Using NLP to find niche audiences
  35. Stay Up-to-Date with Currents Digests
  36. The Magic of Metadata
  37. Currents: Taking the guesswork out of digital content
  38. How to be funny: A comic’s advice to content teams
  39. Members only: Membership strategies from media companies
  40. Appointment viewing: What happens online when we all watch the same show?
  41. Tips from WIRED’s evergreen content strategy
  42. Four awesome Instagram strategies for sharing content
  43. Alerts in email, Slack, or wherever you’re at
  44. Link-in-bio providers add 10-15% to Instagram referral traffic
  45. Reader loyalty data shows more sessions per visitor from social, more views per session from search
  46. Power your distribution strategy with campaign tracking
  47. Among AT&T’s entertainment assets, Game of Thrones gets the most attention. Here’s how we used Wikidata’s entities and ontology to find that out.
  48. From informing to advocating: Spotlight on Anthony Smith from NationSwell
  49. Facebook’s biggest losers: Content hurt by the last product strategy update
  50. Content attribution shouldn’t be this hard
  51. The 14 top referrer sources by word count, device type, and categories viewed
  52. Getting where you need to go: Why companies need to marry data and strategy
  53. Predicting sources of traffic to content in 2019
  54. We figured out where audiences want to read more about Trump (and where they want less)
  55. 5 ways non-traditional publishers connect with audiences
  56. Through the doom and gloom that is climate change news, Grist strives to be the beacon in the smog
  57. Six lessons we learned from our content marketing last year
  58. Discover.google.com gone as a referring URL in latest referral traffic trends

2018 66

  1. Episode 21: Media industry takeaways and trends in 2018
  2. Parse.ly workflows that save you 30 minutes a week
  3. Hurricanes and wildfires cause spikes in local online attention, but not for global warming
  4. Reviews and press coverage still matter for movies
  5. Top ten external traffic referral sources of November 2018
  6. Fighting for attention: How controversy impacts online readership and real-world outcomes
  7. Consequences of killing time? In the future, more digital growth will be mobile.
  8. Episode 20: Why audience engagement helps journalists find job satisfaction, with Community Impact Newspaper
  9. 3 (more) stats that prove how newsletters create community engagement
  10. Are mobile news aggregators on the rise as referral traffic sources?
  11. Episode 19: Why we need to think about email as community, with Quartz
  12. Who and what are voters reading about online as they head to the polls?
  13. Top ten external traffic referral sources of October 2018
  14. What’s driving the news cycle of the Trump administration?
  15. Benchmark your site against overall attention trends
  16. Episode 18: Why reader support is not about the tote bags, with Billy Penn
  17. Adapting Harvard University’s content for a digital audience, an interview with Mike Petroff
  18. What are prospective students reading? Not just the message, but the messenger matter
  19. How Apartment Therapy, The New Yorker , and the NBA create personalized content experiences
  20. Episode 17: Why is growth in time spent with digital media slowing? with eMarketer
  21. Episode 16: Why we shouldn’t be cheering for Facebook’s downfall, with Axios
  22. Are audiences still reading about #MeToo, a year after Weinstein?
  23. Three ways to find value in engaged time
  24. Meet the people solving digital content creators’ biggest problems
  25. One analyst’s attempts to demystify the types of traffic Google sends publishers
  26. 5 ways to network your way through a conference
  27. The ultimate referral guide to your audience
  28. How Amtrak’s The National reaches a national audience by starting local
  29. Four things reader attention reveals about travel content
  30. Why homepages might matter more than social media, especially for political content
  31. How travel brands can use audience data to think strategically about customers’ digital moments
  32. How Bloomberg and The Wall Street Journal segment their audiences
  33. How Delta Sky magazine connects its readers with “places that are flying under the radar”
  34. Three audience attention metrics you should look at before conversion
  35. GOOOOAAALLLLL: Scoring online attention of World Cup audiences
  36. Pin this content: 4 things referral data shows about Pinterest
  37. Episode 15: One Week in Data
  38. What do people read about while they’re at work?
  39. Episode 14: Discovery vs. Search: 2018 Edition
  40. 3 questions to ask your data when evaluating a paywall
  41. Where have all the Facebook readers gone?
  42. Episode 13: This Data Will Make You Hungry, with HelloFresh
  43. When royals wed, Americans pay attention
  44. Episode 12: Stories that Matter to Millennials, with Flipboard
  45. How BarkBox thinks inside and outside the box to create runaway hits
  46. 4 content strategy questions you can answer with tagging
  47. Episode 11: GDPR Q&A
  48. 6 attention-worthy data visualizations that tell stories using time
  49. How 5 apps encourage user loyalty
  50. Episode 10: Out of the AI Winter
  51. 73% of site visitors get there via mobile. Here’s your guided tour through the mobile landscape.
  52. Google adopting the strategies that made Facebook successful in news referrals
  53. Would anyone care if your brand disappeared? The importance of authentic brand love, and how to build it.
  54. Episode 09: Political News Supply and Demand Curve
  55. Media outlets refocusing on their biggest concern: monetization
  56. 3 stats that prove just how valuable newsletters are
  57. Episode 08: The New News Feed
  58. Is “Trump fatigue” real? How reader engagement has fared in the post-election era
  59. Three different ways The Atlantic , Digiday, and Condé Nast approach reader monetization
  60. Episode 07: Mobile Mythbusters
  61. Episode 06: And Now, Our Feature Presentation
  62. Sharing means caring: Users prefer content recommendations that don’t sacrifice their privacy
  63. What movie will you see this weekend? That depends on where you live.
  64. Time well spent: The most engaging articles across ten news categories in 2017
  65. Episode 05: Feeding Online Appetites in 2017
  66. Survey: The State of Digital Media in 2018

2017 54

  1. Episode 04: Get AMPed
  2. Don’t start 2018 without catching up on the data from this year
  3. Who’s in control? Taking back ownership of your audience
  4. Track AMP & Facebook Instant like never before
  5. Episode 03: Long Live Long-form
  6. Episode 02: Search Intent vs. Social Serendipity
  7. Episode 01: The Great Reckoning
  8. Facebook declines, Google grows as battle for news audiences continues
  9. Media could double the amount of subscribers in 2018
  10. Aren’t you glad you adopted AMP? Google referrals up 17% on the year with AMP traffic.
  11. How four newsrooms actually used data—and you can, too
  12. Why Slate picked engaged time as their North Star metric
  13. Not all bounces are created equal: Replacing bounce rate with engagement rate
  14. 3 new ways to view your audience engagement data
  15. In online sports coverage, who has the home-court advantage?
  16. The data behind the stories of Trump’s presidency
  17. The Trump Bump of Readership
  18. Parse.ly Onboarding HOWTO
  19. Loyalty and scale aren’t mutually exclusive, but loyalty “means the future”
  20. The State of Attention Analytics – Editors Weigh In
  21. A Different Way — Thoughtful Financing, Or Why We Said “No” to a Lot of Money
  22. Flipboard: A (mobile) referrer powerhouse
  23. Driving conversions and creating brand loyalty at Artsy, domino, CUSTOM and Ceros
  24. Locals | Austin, TX: Local news fosters engagement and activism in a growing community
  25. Six Podcasts Journalists Should Know
  26. All-new On-page Analytics
  27. Locals | Boulder, CO: In a liberal city, journalists challenge the status quo
  28. Help, We’re Trapped in the Media Bubble!
  29. Taking Engagement Online into Real Life: the Event Strategy Used by The Intercept
  30. 1 New API, 20 Engagement Metrics
  31. Scaling a Company… Retreat
  32. What It Takes to Win a Journalism Hackathon
  33. Platforms and Publishers: It’s Complicated
  34. Get Audience Data in Front of the Right People
  35. Five Cool Journalism Meetups in NYC
  36. For SheKnows, Metrics Matter. Period.
  37. Eight ways Popular Science and Upworthy make the most out of social media
  38. Platforms and Publishers: Is the Glass Half Empty?
  39. “We Can Always Be Better”: From Understanding to Applying Analytics
  40. Why Publishers Need to Capitalize on Voice Computing
  41. A Note from the CEO: Parse.ly’s Growth in 2016
  42. Should Publishers Be More Focused on Conversions?
  43. What (Our Families Think) We Do
  44. The Metrics That Should Matter vs. the Metrics That Actually Matter to Publishers
  45. How Audience Analytics Informs The Drum’s Content Strategy
  46. Content Analytics Proficiency: Another Way Brands are Imitating Publishers
  47. Video Analytics in the Parse.ly dashboard
  48. Follow the Leaders: Twitter Lists of Journalism, Media, and Data Experts
  49. Top Posts of 2016, winners announced
  50. More Social and Referral Data Available in 2017
  51. Checking Your Assumptions: Data Behind Post Types
  52. “Role of Journalism” Overtakes Monetization as the Media Industry’s Priority in 2017
  53. Creating a Data-Driven Top 10 List That Impacts Content Strategy
  54. Video Drives Increased Engagement for Publishers on Instagram

2016 83

  1. Media Predictions for 2017 Based on Data
  2. Where Is Your Site Traffic Coming From?
  3. How metadata supercharges analytics in Parse.ly
  4. Four Rules for Creating Comments Sections You Won’t Want to Avoid
  5. Here’s Why Creative Types Might Be Better at Data Interpretation Than Analysts
  6. Dig Deeper: Using Data to Ask Better Questions
  7. How to Use Audience Data to Write a Great Post
  8. When Google Analytics Isn’t Enough
  9. Define the Jargon: Audience Engagement
  10. Fully Remote, But Here For Each Other
  11. What Data Tells Us About the 2016 Presidential Election
  12. How Mashable’s Data Scientists Spend Time Analyzing Data, Not Accessing It
  13. Make Any Digital Media Job Easier With These Questions
  14. Three Things to Consider When Planning Your Video Strategy
  15. The Startup Diet: How Our Founders Lost 10-15 lbs on $4 a Day
  16. How Ars Technica Leverages Data Analytics
  17. A Better, Beautiful and Big Board of Data
  18. Picking a cloud database for analytics: the SQL options
  19. Fresh Analytics Perspectives from Journalism Students You Should Hire
  20. The Analyst’s Corner: How to Benchmark Engaged Time
  21. Engagement Where It Counts: Activists and Impact Measurement
  22. As Election Day Looms, Reader Interest in Candidate Coverage is Increasing
  23. What We Know and What We Don’t: Defining Audience Engagement
  24. Classrooms As Startup: How Our CEO Used Data to Teach
  25. Parse.ly Ranks #279 on the 2016 Inc. 5000 with Three-Year Sales Growth of 1,406%
  26. Data Pipeline vs API: what’s the difference?
  27. New Product: Parse.ly Data Pipeline
  28. Your homepage: A leading indicator of social success
  29. How One Media Company Succeeded Without a Dev Team
  30. Audience Analytics: A Thing of the Past (and the Future)
  31. Case Study: Greentech Media on Monetizing Its Digital Audience
  32. Virtual Reality News: Not All Fun and Games
  33. Arming Students with Data via Parse.ly’s University Partnerships Program
  34. Media That Moves Us
  35. Would a Page-View-Seeking Robot Write Less About Trump?
  36. 3 Ways Newsrooms are Sharing Content Analytics with Readers
  37. Postmortem of Parse.ly’s Real-Time Outage (2016-06-09)
  38. PyKafka: Fast, Pythonic Kafka, at Last!
  39. Making the Most of Your Metrics: 7 Parse.ly Features You Might Not Know About
  40. Readers are “Feeling the Bern”
  41. Questions You Should Ask A Third-Party Software Vendor: Part II
  42. The Media’s Obsession with Trump Isn’t Justified by Data
  43. Questions You Should Ask Your Analytics Software Vendor: Answered
  44. Parse.ly Does “The Side Hustle”
  45. Parse.ly Recommendation Engine Explainer (part 2): Under the Hood
  46. Personalizing News Recommendations by Building Better Reader Profiles
  47. We Built a Slack Bot for Your Audience Data
  48. How Readers Engage with Long-Form Content on Mobile Devices
  49. A Digital Nomad, In Sales?!
  50. | Parse.ly
  51. What’s Your Video Strategy?
  52. Yahoo! Tops Twitter as a Traffic Referral Source for Digital Publishers
  53. The New Yorker Staff Earns Three Pulitzer Prizes
  54. Parse.ly Can Help You Make Sense of Your Raw Data
  55. Parse.ly Recommendation Engine: An Explainer (part 1)
  56. Parse.ly Tracks Distributed Content from Facebook Instant Articles
  57. Analytics and Privacy Without Compromise
  58. Exploring Parse.ly Through Help Docs
  59. Things That Look Easy on the Internet, But Aren’t
  60. Lehigh University Explores the Link Between Social Media Posts and Website Traffic
  61. What Parse.ly Learned from Trying to Do Predictive Analytics
  62. March Madness: The Ultimate Popularity Contest
  63. How Much Data is Parse.ly Processing?
  64. Sponsored Content vs. Editorial Content: Does it Have to Be Either/Or?
  65. Discussing Digital Media Strategies at Digital Media Strategies
  66. Using Analytics to Build Out Your Editorial Calendar
  67. A Closer Look at How Pageviews Have Evolved Over Time
  68. Making Your Homepage Work for You
  69. The ‘How’ and ‘Why’ of Parse.ly’s Fully Distributed Team
  70. How to Track the Performance of Distributed Content
  71. Reader Engagement Data Makes the Case for Long-Form Content at Lehigh University
  72. How to Foster a Data-Driven Culture in Your Newsroom
  73. How Will Full-Length Tweets Impact Digital Publishers?
  74. Hold the Phone! Parse.ly Introduces First iOS App So You Can Check Your Dashboard On-the-Go
  75. Facebook Referral Traffic is Not All It’s Cracked Up To Be
  76. 2016: The Year of Data-Informed Decision-Making
  77. Small Tweaks That Can Make Big Impacts on Social Referrals
  78. Making the Dashboard: Creating an Overlay for News Homepages
  79. On-Page Analytics: Now Available Through an Overlay
  80. The Tale of Narcissus: Avoiding Vanity Metrics for Content Analytics
  81. How to Repurpose Evergreen Content
  82. Announcing a New Technology Partner in Search: Swiftype
  83. Balancing Audience Growth and Traffic Generation with Analytics at TheAtlantic.com

2015 72

  1. Evolving Parse.ly’s API
  2. 2015 Recap: The Most Popular Parse.ly Posts
  3. Happy Holidays from the Parse.ly Team!
  4. December 2015 Parse.ly Product Update
  5. Donald Trump Dominates 2015 Media Coverage
  6. Survey Says: Monetization Will Be Digital Media’s Biggest Challenge in 2016
  7. Facebook Continues to Beat Google in Sending Traffic to Top Publishers
  8. How Publishers Use Parse.ly… and Why They Love It!
  9. Which Retailers Are “Winning” Media Coverage of Black Friday?
  10. Social Media Drives Referrals to Digital Publishers in 2015
  11. The Ethics of Engagement in Journalism
  12. 4 Steps to Dominating the 24-7 News Cycle
  13. Beautiful Full-Screen Dashboards!
  14. Introducing Parse.ly’s Agency Alliance Program
  15. Why Data Rarely Tells the Whole Story
  16. What Publishers Can Learn from Podcasting
  17. How Recommendations Shape Reader Preferences
  18. Numbers aren’t facts, clickbait’s not inevitable, and other takeaways about data from ESPN’s analytics chief
  19. Perspectives: Ad-Blocking According to the Pros
  20. Top 5 “Trending Topics” at ONA15
  21. Parse.ly Announces Drupal Plugin
  22. Parse.ly Joins Google’s Accelerated Mobile Pages Project to Improve the Mobile Web
  23. Network Rollups for Multi-Site Publishers
  24. #ONA15Data: A Year in Data from Parse.ly
  25. POLL: The State of Digital Media in 2015
  26. Stop Talking to Yourself!
  27. On Autumn and Analytics
  28. QUIZ: Which Native Ad Works Best on You?
  29. Delivering New Historical Analytics
  30. Gear Up for #ONA15
  31. Trepidation Over Mobile Ad-Blocking
  32. Measuring the Impact of “The John Oliver Effect”
  33. Parse.ly’s CTO on the Power of a Distributed Team
  34. Four Ways Media Companies Can Monetize
  35. Are You Making the Most of Your MetaData?
  36. Facebook Dominates Referral Traffic: A Coverage Overview
  37. Do Article Tags Matter?
  38. Why Editors Should Care About User Experience
  39. Dashboard Search
  40. Parse.ly Clears Its Name
  41. Three Myths About Using Analytics in the Newsroom
  42. Media Coverage for Amazon Prime Day: Worth the Hype?
  43. Access Parse.ly from the Segment Platform
  44. What Analytics Experts Really Think About Data in Digital Media
  45. Meet ESPN’s Benjamin Alamar
  46. The Endgame for Investment in Digital Publishing Companies
  47. 6 Questions Every Audience Development Editor Must be Able to Answer
  48. Why Publishers Need More than a Voice to Succeed
  49. Meet Cyna Alderman of the New York Daily News Innovation Lab
  50. Proving Native Advertising Works, In Three Easy Steps
  51. Announcing PyKafka: Python Support for Kafka 0.8.x
  52. Understanding your audience … then growing it
  53. Parse.ly “Headliners”
  54. Here’s the Secret Sauce to Audience Development
  55. Parse.ly Goes “On the Record”
  56. This Team Used Apache Cassandra… You Won’t Believe What Happened Next
  57. Did Facebook Fix Their “Dark Social” Problem?
  58. Grokking Python Event Loops and Concurrency with Apache Cassandra
  59. Engaged Journalism: Lessons From Professor Jake Batsell
  60. The data behind the average article lifespan
  61. Pay-What-You-Will, and Other Paywall Solutions for Online Media
  62. Kafkapocalypse: a postmortem on our service outage
  63. Where Can You Learn More About Data Journalism?
  64. Lucene: The Good Parts
  65. Why I’m Excited About The New Republic Fund Investing in Parse.ly
  66. How to Find a Journalism Job (That’s Not in a Newsroom)
  67. Navigating the World of Branded Content as a Journalist
  68. Mage: The Magical Time Series Backend Behind Parse.ly Analytics
  69. Making the Dashboard: UI/UX Decisions for Turning Audience Data into Insights
  70. The Big Picture: A Whole New Way to Understand Digital Media Audiences
  71. #wjchat: Newsroom analytics in 2015
  72. Digital media in 2014: The Acceptance of Data as Friend Not Foe of Publishing

2014 28

  1. Loving a Log-Oriented Architecture
  2. Facebook and Publishers: A fix for direct traffic from Facebook’s mobile app
  3. Mark Luckie: How Media Companies Should be Using Twitter
  4. Three Truths about Social Media and Your Readers
  5. Rethinking the Deadline in Digital Media
  6. Dear colleagues: What an editorial on Scotland can teach us about journalism
  7. 4 Ways to Improve Search Traffic (That Your Readers Will Love!)
  8. Breaking All the Rules: Why Being Reader-First in Digital Publishing is a Game Changer for Editors and Reporters
  9. 5 mistakes publishers make with their data
  10. 10 ways you can use data like Mashable, Upworthy, BuzzFeed and College Humor
  11. Speaking Different Languages: Separating Ad Measurement vs Audience Insights in the Attention Debate
  12. Learning from your audience: What your readers are already telling you
  13. 85% of the Internet has better things to worry about than LeBron James going back to Cleveland
  14. Apache Storm: The Big Reference
  15. Newsrooms Explain How to Make Data Talk
  16. Hacking The News
  17. How to tell if explanatory journalism is explaining anything to anyone
  18. Alex Leo from Newsweek on the art and science of measurement in the digital newsroom
  19. What the New York Times found out by mapping audiences’ reading paths
  20. Why loyalty is the great equalizer of content metrics
  21. Musings on Product Management
  22. streamparse: Python and Apache Storm made easy with a new open source project
  23. Q&A with Dan Lyons, on which metrics actually matter to writers
  24. As digital media business transforms, better insights are more critical than ever
  25. SXSW 2014: Content, Connections, and Digital Media Take Center Stage
  26. How to make the most of your newsroom resources
  27. Yahoo Moves to Secure Search: A Quick Summary of Dark Traffic
  28. Digital Media Trends in 2013

2013 22

  1. How the Facebook News Feed Changes Have Affected Traffic to News Websites
  2. Which Metrics Matter for Digital Publishers?
  3. Giving Thanks for Parse.ly Team Retreats
  4. Parse.ly Analytics Without Ever Leaving Your Website
  5. Getting Your News From Social
  6. Data, Journalists, and Learning to Code for the Newsroom
  7. Parse.ly Insights from #ONA13
  8. Just How Soon Will Google’s Dark Search Take Over?
  9. Parse.ly Investors Back the New Content Performance Authority
  10. Ratio Metrics: How Atlantic Media Measures Article Performance
  11. Zipf’s Law of the Internet: Explaining Online Behavior
  12. Feedback Loop: How I Improved My Day-to-Day Productivity with Data
  13. Intern Blog: What I’ve Learned at Parse.ly
  14. Intern Blog: Applying Programming Concepts to Everyday Life
  15. The Content Trading Desk
  16. Intern Blog: Off the Beaten Track
  17. Intern Blog: It Takes a Team
  18. Intern Blog: Beyond the Fine Print
  19. To the Next Parse.ly Intern: Learning is Not A Race
  20. Does Kinja Count As A Community Vertical?
  21. Content Marketing: Advertising’s Brave New-ish World
  22. The Super Bowl and Social Media Advertising

2012 21

  1. Best Practices for Digital Democracy
  2. Whatever It Takes
  3. Bigger Data, Smarter Scaling
  4. A Brief History of The Press
  5. Newspapers are the New Startups
  6. Inducement and Goals for Publishers
  7. Why Startups Die
  8. Accepting Applications For Better Mobile News
  9. Parse.ly Launches API to Empower Publishers’ Websites
  10. More Readers Less Money: How Do You Solve A Problem Like Falling Ad Revenues?
  11. The Difficulties of a Distributed Team
  12. Hit Me Baby One More Time: Sabermetrics and Web Analytics
  13. APIs Make News Media More Flexible
  14. ClickTale and Mobile Analytics
  15. Quotable: Digital Marketing with Yory Wurmser
  16. Hackathoning
  17. Reinventing the Digital Newsroom With Tom From The Press-Enterprise
  18. Insights Over Jargon With Zee From The Next Web
  19. Marrying Editorial Intuition and Data with Christian & Carson of US News
  20. Customers Using Parse.ly: A Chat With Janel Laban of Apartment Therapy
  21. The History of Parse.ly’s Analytics Dashboard

2011 1

  1. Parse.ly Closes $800K Financing Round

2010 2

  1. NY Tech Meetup, API Launch & Consumer Beta
  2. Algorithms as a Service and P3

2009 4

  1. New York City DemoDay
  2. Reflections on DreamIt Ventures 2009
  3. The Harsh Reality of Too Much Information
  4. We’ve planted our roots, and now we’re growing…