2014–2016
1,163 posts
2016 380
December 2016
- After your first job
- When your phone uses you
- Moving a conversation forward
- Shared reality, shared goals
- Today’s a great day to dig in for next year
- Your mileage may vary
- The wrong side of history
- Is it a note worth playing?
- When everyone is in favor…
- No one knows anything
- The last-minute, just-in-time, change-things gift solution: books
- Avoiding bottlenecks
- We are all biased
- “I don’t know the first thing about this issue”
- You’ve reached the beginning
- It’s never enough
- Times 10
- The road to imperfection
- Omotenashi and the service split
- Tricked into playing the wrong game
- When your marketplace shifts
- Two quality spirals worth avoiding
- Most vs. Enough
- One way to think about talent
- Two kinds of winning
- “Missed it by that much”
- Catching up on your reading
- Community standards
- The other person is always right
- The myth of quick
- Pushiness
- Understanding the backlist (for everything, including books)
- The best way to stand for something
- Which kind of truth?
November 2016
- Plasticity
- The FLASH drives
- Sort by price
- Hobson’s choice, Occam’s razor, Wheeler’s which and the way we decide
- On demand vs. in stock
- Finding the thread
- Choose better
- All we have is each other
- The yeasayer
- Limited, unique & educational
- The powerful seduction of ‘powerless’
- Is it possible there was a misunderstanding?
- The magic wand store is closed
- Batteries not included
- The memories we rehearse are the ones we live with
- The confusion about enough
- It’s not the bottom, it’s the foundation
- New: A master class in value creation
- Empathy is a bridge
- Education is the answer
- Hang in there
- What do you see?
- Rolling up our sleeves
- Resilience
- If not now, when?
- The next one or the last one?
- How they talk you out of voting
- The next one in line
- And when it breaks?
- What if the curves were going the other way?
- Plenty of room on the island
- The idea awareness cycle
October 2016
- A dark chocolate sampler
- What does the poll say?
- On your toes
- Decoding pro wrestling
- Two kinds of filters
- One way to get a raise
- Fear of outsiders
- On being irritated
- Moral hazard and inhumanity
- Hardware is sexy, but it’s software that matters
- Beating yourself up
- Pet peeves
- Making a new decision based on new information
- Differences
- You’re invited to an all-day Q&A in New York in December
- Ketchup and the third-party problem
- Corrosion
- Your discomfort zone
- Cutting through the clutter
- What would happen…
- Cable news
- Now is never (but here comes tomorrow)
- Fpo
- Visualize the leaks
- “Here, I made this”
- The chance of a lifetime
- Do what you’re good at, or…
- Breakage vs. references
- Indomitable is a mirage
- Enough ethics?
- Unweasonable
- Overdraft protection
September 2016
- Dropping the narrative
- Fully baked
- The ripples
- Wedding syndrome
- Spectator sports
- Anxiety loves company
- Looking for the trick
- Skills vs. talents
- For the weekend…
- Widespread confusion about what it takes to be strong
- Big fish in a little pond
- Three things to keep in mind about your reputation
- Understanding taxonomy
- The opposite of the freeloader problem
- The post-reality paradox
- But how much does it cost?
- The professional pushes back
- The clown suit
- A value creation checklist
- What’s at the bottom of the river?
- Erosion
- A tunnel is a cave with a light at the end
- Make something great
- Teaching certainty
- A hierarchy of value when everything functions
- Could a book be worth $400?
- Commodities
- The paradox of the flawless record
- Endless September (10 quick rules)
- Throwing money at it
- Justifiable
August 2016
- Self-starters, needed
- Big company advertising
- Features and marginal cost in the digital age
- Most projects end with a whimper
- Speed is relative
- Expectation is the brand killer
- Demand guardrails
- In pursuit of cheap
- Graceful degradation
- Temperament is a skill
- “The main topic that’s been on everybody’s mind”
- Marketing in four steps
- Joint ownership
- Pattern matching as a shortcut to growth
- Bureaucracy, success and the status quo
- Function (and the dysfunctional organization)
- Don’t argue about belief, argue about arguments
- The lottery winners (a secret of unhappiness)
- Without training wheels
- Uniquely unique
- Three things about good jobs in a new economy
- I knew it!
- Is patience a skill?
- A parody of yourself
- The two risk mistakes
- It happens around the edges
- Scientist, Engineer and Operations Manager
- Conservation and concentration of effort
- Enough small moments
- “I think we are an outfit headed for extinction”
- Reviewing a contract
- The struggle to raise money
July 2016
- Narratives keep the feeling going
- Empathy is difficult
- Just because you’re right…
- Your best shot
- Profit and loss
- In search of palliatives
- What have we become? (And what are we becoming?)
- “So simple it doesn’t need instructions”
- Managing the gap
- “You can not make a spoon that’s better than a spoon”
- Singular isn’t about scale
- Living with what happens next
- The very same software
- Objections vs. excuses
- A drop in the bucket
- The second time you create that breakthrough
- Defeat, defend or transform
- The flip is elusive
- To earn our attention, there needs to be tension
- Effort
- First chance, best chance
- Good decisions (and sunk costs)
- Speed is relative
- The top of the pile
- It’s never been as easy to be an intellectual
- The computer, the network and the economy
- No one is unreasonable
- The signals we send
- Consider reconsidering
- We are all home schooled
- Compliance is quite different from contribution
- What makes it art
June 2016
- Chump (Don’t get played)
- A dollar more (vs. a dollar less)
- The benefit of the doubt
- Don’t tug on capes, share them
- Uninformed dissent
- Not enough ‘if’ or not enough ‘then’?
- The problem with complaining about the system
- Taking notes vs. taking belief
- Bigger for?
- “So busy doing my job, I can’t get any work done”
- You can’t ask customers what they want
- The saying/doing gap
- “The way we do things”
- Stretching without support
- The ruby slippers problem
- It’s not a race
- “Things have gotten a little quiet…”
- Raising the average
- Shields up
- “But where’s the money?”
- The marketing we deserve
- Your job vs. your project
- “Um” and “like” and being heard
- Try better
- On knowing it can be done
- A ten-year plan is absurd
- Neophilia and ennui
- Add engines until airborne
- All mirrors are broken
- Read more blogs
May 2016
- Wasting our technology surplus
- The possibility of optimism (the optimism of possibility)
- Problems
- The originality paradox
- Beware the gulf of disapproval
- Pretty, cheap and well-rounded (three misunderstandings)
- Transitions
- There is more than one solution to your problem (and your problem is real)
- Breakpoints
- More than ten is too many
- Metaphors aren’t true
- The other kind of harm
- Our bias for paid marketing
- The short run and the long run
- Identity vs. logic
- Using video well
- Actually, more data might not be what you’re hoping for
- Amplifying social proof
- The momentum myth
- The toddler strategy
- Striking a chord
- The problem you can’t talk about
- On being treated like an adult
- Rigor
- Calling your finding
- Unlimited bowling
- The most common b2b objection (and the one we have about most innovations)
- “What do I owe you?”
- Learning from the rejection
- Duck
- How to use a microphone
April 2016
- Errors in scale
- Your money and your future
- Closing the gate
- Transformation tourism
- Just a little more
- Perfect; could be better
- The tidal wave is overrated
- The other kind of power move
- Supply and demand
- Turning paradoxes into problems
- Processing feedback
- Numbers (and the magic of measuring the right thing)
- Abstaining
- It feels risky
- Awareness, trust and action
- I am not a brand
- Apocalypse soon
- The foggy mirror
- Finding your big magic
- Sharpening failure
- Conspicuous mediocrity
- Our software must get better
- Going the distance
- Choose your role
- None of the above
- An interesting alternative to primaries
- And what else will you lie about?
- Depth of field
- More powerful than you know
- Treating your talk as a gift
- All the events you weren’t there to control…
- The choke points
- Actually, the truth isn’t up to them
March 2016
- Considering the nocebo
- Time for a new model?
- Big questions before little ones
- Short order cooks rarely make change happen
- The train is coming
- Hacking reciprocity
- “I agree in principle…”
- The fundamental mismatch error
- When will you get to Ramsgate?
- What are you competing on?
- Coercion
- Survey questions
- No choice
- Would you rather…
- Show your work
- Hot: A theory of propulsion
- The slippery slope
- Links, shared
- While waiting for perfect
- The difference between confidence and arrogance
- Self awareness in the face of marketing
- Galvanized
- Give up and go up goals
- Are they ready for you yet?
- Freedom and responsibility
- The dominant narrative
- Listening to smart vs. I’m with stupid
- On saying “no”
- Special orders don’t upset us
- The front row culture
- “Will this be on the test?”
- Reading between the lines
February 2016
- A whole year? Yes, a whole year for leaping.
- The irrational thing about trust
- Instead
- Intuition
- When creativity becomes a profession…
- Worth thinking about
- The thing about “wolf!”
- Managing the very small business
- Prep, spec, fit and finish
- The realest thing in our lives
- How to talk about your project
- A manifesto for small teams doing important work
- For those unwilling to think deeply…
- Crowd pleaser is not the only option
- “I’ve got this”
- It’s not your turn, is it?
- How to deal with seams
- Live at Carnegie Hall
- Milton Glaser’s rule
- At the edges, it all falls apart
- The Leadership Workshop—one more time
- Pattern recognition is not the same as pattern matching
- Audience participation
- “I”, “We” and “You”
- What investors want
- “There’s no need for alarm”
- Anchoring can sink you
- Loose/tight, thoughts on management
- The thrill is gone
- Living with your frustum
January 2016
- Fit and finish
- 3-D printers, the blockchain and drones
- “But what will I tell the others?”
- The mythical 10x marketer
- Without a doubt
- “When I want your opinion…”
- Eventually, snow melts
- All my best posts are the posts I haven’t written
- The client and the customer
- On average, averages are stupid
- Instant yes
- Obvious or elegant?
- Deconstructing urgent vs. important
- Volunteer engagement
- Fear is easy, hope is real
- The first fifteen minutes
- 1, 2, 3, 9
- It’s all a mistake
- Resilience
- The top things
- Ten questions for work that matters
- Hiding
- Getting ahead vs. doing well
- How to teach science
- Where does leadership come from?
- No direction home
- The crowd, your work, and a choice
- Who is us?
- Software is testing
- When to charge by the hour
- Expectations
2015 386
December 2015
- Fighting entropy
- It’s not a problem if you prepare for it
- Surefire predictions
- Is it too little butter, or too much bread?
- One big idea
- Business ethics, ripples and the work that matters
- Very good results (and an alternative)
- Let’s build a school
- Powering a digital future
- Half measures
- Training and the infinite return on investment
- Living in a high-stakes universe
- The edges
- The next
- Decoding “who is it for?”
- Paying the smart phone tax
- Regrets as fuel
- Shopping
- Three elements to go beyond hourly freelancing
- Centered and complete
- When things go wrong
- Light on your feet
- Quantum content and blurred lines
- Making a new decision
- The last minute
- Full speed, then stop, gracefully
- The joy of whining
- Why scale?
- Expecting the unexpected
- Understanding the doublings
- Just passing through
- Running out of room (length vs. density)
- The paradox of popular
November 2015
- What does branded look like?
- About to be
- Past performance is not indicative of future results
- Unconscious consumption
- The vulnerability of ‘thank you’
- The end of the future is premature
- All cases are special cases
- Thanksgiving reminder
- Is productive the same as busy?
- Did you do the reading?
- A reason persuasion is surprisingly difficult
- Yes, in my backyard
- Your big break
- Saying vs. doing
- Natural light
- A Thanksgiving Reader
- Surveys and focus groups
- Iceland
- The initiator
- Falling down the quality abyss
- Alumni updates
- Your progress report
- Certain failure
- Advertising’s hidden design and its impact on our culture
- The simple way to get better at business writing
- Variations on stupid
- Idiosyncratic
- Should we pander?
- Some people hate change
- Who is this for?
- Election day
- It’s not your fault
October 2015
- Witch hunts make no sense
- Symbolic logic
- Entitlement vs. worthiness
- The other element of guerilla marketing
- Bravery is for other people
- 70% re-orders is a sweet spot
- First, interact
- Are you interesting?
- Selling like Steve
- Gravity and entropy, denied
- The two-review technique
- The coming podcast surplus
- Offense and defense, a b2b insight
- Too much salt
- What are corporations for?
- The power of fear
- Does vocabulary matter?
- Infrastructure
- When in doubt, draw a bell curve
- Simple questions for writers
- Discovery day
- Peak Mac
- Narcissistic altruism (altruistic narcissism)
- “No one clicked on it, no one liked it…”
- Going to the edges
- Sloppy ties
- Alphagrams
- Promotion, demotion and opportunity
- Sometimes, you have to believe it in order to see it
- Bikes and cars
- On feeling like a failure
- Choose your impact
September 2015
- Susdat
- For less than it’s worth
- Thanks, let’s write that down
- The 2% who misunderstand you
- More of a realist
- Attitude is a skill
- Industrializing, professionalizing, scaling…
- The banality of the magazine rack
- #WeAreAllWeird (3 contest updates)
- Dreams and fears
- Tires, coffee and people
- Pathfinding
- Ad blocking
- Rejection-seeking as a form of hiding
- Serving size
- When did you give up?
- Hello, London
- The patina of books and the magic thrill of a new idea
- Shouting into the wind
- Another chance to start over
- Will this be on the test?
- A fly on the wall
- How idea adoption works–The Idea Progression
- Which part do you disagree with?
- Back to school
- Three changes in marketing
- Taking it personally
- Special orders
- On doing your best
- Rearranging our prejudices
- No one knows
- “Don’t touch it, you might break it.”
- Failing, again
August 2015
- Day traders rarely make history
- Contempt is contagious
- The average
- Scientific Management 2.0
- The strawberry conundrum
- Embarrassed
- The one thing that will change everything
- Sooner or later, the critics move on
- Looking for change in all the wrong places
- After you’ve done your best work
- Trends vs. Fads
- Agreeing on the problem
- Glow in the dark
- The interim strategy
- The permanent rules
- Fired up
- Pattern matching
- Grit and hard work
- What and how
- Empathy
- Compared to…
- The simple rule for successful online apps
- “I didn’t do anything”
- Superstition at work
- Make three lists
- The squeaky wheel problem
- The illusion of control
- The other kinds of laziness
- Self cleaning
- Show us the pictures
- Yes!, please and thank you
July 2015
- On adding a zero
- Three things that make CEOs stupid
- Notes, not received
- Predicting the future isn’t easy
- What is your art?
- Thoughts for the consigliere
- “Can we talk about this?”
- In search of your calling
- Opposition
- You have no credibility (yet)
- Are you ready?
- “I’ll take care of it”
- Preparing for a shark attack
- An alternative to believing in yourself
- “Because it has always been this way”
- Raising money is not the same thing as making a sale
- In search of metaphor
- Shadows and light
- The technology ratchet
- Bounce forward
- Telling, not showing
- I’m afraid of that
- Happy birthday
- Debt
- Unreasonable
- Templates for organic and viral growth
- Comparison, escalation and the golf clap
- Interesting
- Embellishments
- “All other difficulties are of minor importance”
- More pious
- Announcing my candidacy
June 2015
- What happens when things go wrong?
- The rejectionists
- Buzzer management
- A corollary to ‘Too big to fail’
- Pugilists
- Pulling a hat out of a rabbit
- The tragedy of small expectations (and the trap of false dreams)
- “Did you win?”
- New times call for new decisions
- The problem with holding a grudge
- You will rarely guess/create/cause #1
- Kneejerks
- How, why and the other thing
- Plenty more
- Abandoning perfection
- Overpriced
- A good bucket brigade
- The unknowable path
- Every marketing challenge revolves around these questions
- Overcoming the extraction mindset
- Name calling
- The tension of now
- Control or resilience
- High resolution is not the same as accurate
- Holding the umbrella
- The Debate Channel
- Blah, blah, blah
- The fruitless search for extraordinary people willing to take ordinary jobs
- The critic as an amateur hack
- Word of mouse
- Marketing to the organization
May 2015
- Not all who are lost, wander
- Pain and money and b2b selling
- Do-able
- Taking names
- What is a sale for? (48 hours)
- Degrees of freedom
- The do over
- We are all social entrepreneurs
- When you do work that matters, the crowd will call you a fool
- But do you want to get better?
- How to win an argument with a scientist
- You don’t know Lefsetz?
- Is it meeting your needs…
- Unlimited scale
- Why do you do it this way?
- Politicians, patriots and statesmen
- How to go faster
- Can we talk about this?
- Choosing what’s possible: Your turn to grow
- Non-profits and stories that matter
- Imperfect substitutes
- A new way to move forward
- Toasted
- “But how can you be sure?”
- A hierarchy of organizational needs
- Do you want our apathy?
- Capitalism vs. lock in
- Pretty websites
- The two books
- Telling the truth with charts
- Are you certain that you’re trapped?
- (re)Radical
- The angry teenager (your customer?, your boss?)
- Discovery fatigue
April 2015
- The naked corn paradox
- I didn’t see it because I wasn’t looking
- Good design (and serial numbers)
- Product adoption: different problems for different folks
- To overcome an irrational fear…
- Terroir
- Reckless abandon (is neither)
- Thanks
- People are real, but the crowd disappoints
- Demand higher standards
- The freelancer course is here
- The difference between mass and banality
- Seen, heard, gotten, changed
- “What have you got?”
- What if you stopped?
- I am ‘anti-business’, you might be too
- Are you feeling lucky?
- “I’m not the kind of person who…”
- Hope and expectation
- The noise in our head (and artificial intelligence)
- Five steps to digital hygiene
- Why not?
- Enthusiasm and contempt are both self-fulfilling
- Two heads or one?
- Try before you buy (or buy, then try)
- Categories
- A practical definition of reputation
- Customer service and luxury
- The hard part about surfing
- The selfish truth about word of mouth (why referrals don’t happen)
- When specialization starts to pay off (and the danger of getting it wrong)
- Different kinds of magic
March 2015
- Direct marketing (and the other kind)
- The panic tax
- Self talk
- ‘Pick yourself’ and taking responsibility
- Hypergrowth
- Active listening
- What is customer service for?
- Of course it’s difficult…
- Things we don’t see that much any more
- The tyranny of random numbers
- Companies don’t care about you
- How long is your long term?
- The difference between commitment and technique
- Spring forward
- Along for the ride
- When push comes to hug
- The one who makes things worse
- Double and half (freelancer math)
- Magic and irrational
- Apologies, owed
- Privilege
- Pumpkin seeds
- Avert your eyes
- More trouble than it’s worth
- Job creation/job destruction
- The narcissism of minor differences
- “That can’t be a legal parking space…”
- Samples and shipping and more
- The asymmetry of decay
- Labor unions in a post-industrial age
- The circus is coming to town
- Stupid is the brand killer
- Sorry confusion
February 2015
- If you want…
- Here comes ‘uh oh’
- The indirect investment (plural)
- ‘Connect to’ vs. ‘Connect’
- Shoes that don’t fit (and free salt)
- “Leap First” is now available
- Ruckusmaker day
- The trolls inside
- Mass production and mass media
- Pitchers and hitters
- And then you confound them again
- Kicking and screaming (vs. singing and dancing)
- “We need to hate them more”
- The first rule of web design
- “I just made a fool of myself”
- Measure what you care about (re: the big sign over your desk)
- Is Google making the web stupid?
- The enemy of creativity…
- The truth about sunk costs
- “I’m sure it’s probably going to happen”
- Variance or deviance?
- How we watch video now
- We don’t care enough to give you constructive feedback
- The DoSomething lessons
- A bird in search of a cage
- Give the people what they want
- Curiosity plus an audio book –> smarter
- The productivity pyramid (give yourself a promotion)
- Almost no one
January 2015
- The end of geography
- What do you want?
- Various updates
- The truth about admissions
- The best laid plans
- Your mood vs. your reality
- Fear of public speaking
- Advice or criticism?
- Two kinds of hustle
- How loud and how angry?
- A weekend seminar for those making a ruckus
- Optimistic time (vs. honest time)
- Freedom, control and good ideas
- “Find the others”
- Letter from the Birmingham Jail
- Please, go away
- Question checklist for reviewing your new marketing materials…
- You are what you share
- Getting unstuck (a one week challenge)
- Plyometrics
- Five thoughts on software
- Average is just another word for mediocre
- Failure imagined (24 variations)
- Planning on resilience
- Confused about the sample
- Lulled
- The paradox of rising expectations
- Logo vs. Brand
- Most people wait (for most people)
- Uncertainty is not the same thing as risk
- Doing calculus with Roman numerals
- When to decide
- Unprepared
- Used to be
2014 397
December 2014
- A year of posts
- Cutting through Singer’s Paradox
- In search of arrogance
- But what if this was your only job?
- Is your niche too small?
- Asking why
- Choices
- The alternative gift card
- The meritocracy trap
- Festivus (and the airing of grievances)
- Right of way
- Daily
- Who let the air out of the balloon?
- This or that vs. yes or no
- Clear language and respect
- End of year book and audio roundup
- Where to start
- Retribution
- The annual plan construction set
- What kind of customers do you want?
- Costs before and after
- Go for a walk
- Get the word out vs. Find the others
- The thing about a clean sheet of paper
- Obedience
- What’s next?
- The stories we tell ourselves
- Goals, strategy and tactics for change
- Backing into your future
- A one day design sprint (and a developer directory)
- Placebos, manipulation and preying on the weak
- “You’re right, we were wrong”
- Would you please share my new book?
- Babies and bathwater
- Doing more, giving more, who’s in charge?
November 2014
- We can’t talk about it
- Stumbling your way to greatness
- The fear of freedom
- The problem with problems
- The last minute glitch
- A three-step marketing ladder
- Sign your work
- The jobs only you can do
- A little more than a bushel, a little bit less
- The tragedy of the last 10%
- Inventing a tribe
- The wrong question to ask yourself before crowdfunding
- “This will blow over”
- Of course it’s been done before
- Is a photo of a Magritte painting better than the original?
- “I need you”
- Crowding the pan
- Staffed by mimes
- The time to think about middlemen is before there’s only one
- An end of radio
- A Peter Corollary
- Choosing those that choose you
- Wall Street gets what it wants
- Getting there
- The tiny cost of failure
- Clawing your way to the bottom
- Digital is slippery
- Despite, in spite of, because… three ways to manage creativity
- I am not a cobbler
- But not people like you
- Organizing for growth
October 2014
- Plasticity
- Decoding Apple as a luxury tools company
- This is not a promotion
- But what do *you* do?
- Solving the popular problem
- Munchausen by Proxy by Media
- Pitchcraft
- The dorm-room startup mindset
- Flags and mascots
- Handshakes and contracts, the future and the past
- Taking the plunge
- Biggest vs. best
- “Desire is full of endless distances”
- “Google it!”
- Famous to the family
- “Let’s go around the room”
- No one to say no
- Put a frame around it
- Avoiding magical thinking
- Coming to San Francisco (+ podcasts)
- Line or staff?
- We have Ebola
- Do the word
- Make two lists
- Four steps on the road to organizational growth, dominance or irrelevance
- The full stack keeps getting taller
- Good at math
- Dumb down and scale up
- Cassandra and Pollyanna
- Learning from the State Department
- A new book, you’re invited…
- “But why aren’t you hysterical?”
- You’re right, they’re wrong, but they won
September 2014
- Two ad campaigns of the moment
- The sophistication of truth
- Wishing vs. doing
- Two purposes of user feedback
- None of this makes sense
- A simple way to look at effective advertising in a digital age
- Symptoms and diseases
- Feeling the heat
- Smaller and smaller
- But the Beatles were out of tune
- Producers and consumers
- What everyone reads
- What are you seeking at work?
- Two elements of an apology
- Avoiding S-curve error
- People who like this stuff…
- The most important thing
- Without a keyboard
- Law and order
- The launch meeting
- Worthless (priceless)
- The value of access
- Functional jewelry
- The most important marketing decision the CMO makes…
- Things well done (and the smartest Lt Gov candidate ever)
- Are you willing to build a trail?
- Different kinds of broken systems
- Crucial elements for the placebo effect
- What’s wrong with your website?
- Does “stationary” matter?
- Marketing used to be what you say
- While you were out… (news from late August)
- The wasteful fraud of sorting for youth meritocracy: Stop Stealing Dreams
- Forgive yourself
August 2014
- It’s a great book, it has no typos!
- Turning passion on its head
- Why don’t authors compete?
- Announcing a fall internship
- The end of everyone
- “I made it my mission…”
- The best lesson from Fantasy Football’s success
- The idea is not the (only) hard part
- You could wreck this (if you want to)
- Why drafting works
- The shortlist
- If you choose to be in the dog food business…
- Tone deaf
- Totally and completely out of my control
- Squidthanks
- Slacktivism
- Who named the colors?
- Escalators, elevators and the ferry
- Skinny, sad and pale
- Your arms race
- Doing the best I can
- Just leave me to do my work!
- What’s it for?
- Understanding substitutes
- Tribes and their perceived threats
- A kick in the asterisk
- “I don’t get it”
- Simple, guaranteed, easy and free
- Analytics without action
- Experiencing something other than the prevailing system
- Is authenticity authentic?
- Short term, long term
- Pleasing a person who is not in the room
- A bigger logo?
July 2014
- Trading favors
- This is ours
- The easy ride
- Doing the hard things
- Brace for impact
- If you can’t sell it, you can’t build it
- Back to the drawing board
- It’s only high school if you let it
- Same as it ever was
- Where’s your bumper?
- Finding your peer group
- Go first
- Two new videos
- Weight thrown and the slippery slope
- “I don’t have any good ideas”
- The special problem
- When in doubt, re-read rule one
- Project management for work that matters
- Lessons from the Eiffel Tower
- Literacy (and unguided reading)
- The self-driving reset of just about everything in our cities
- LTL as a strategy
- Forty years of projects
- Burning bridges
- Beware the zeitgeister
- The artist who dances on the edge
- Discretion
- Bobsourcing
- Is better possible?
- The difference between impossible and nearly impossible
- It’s called self esteem
- How will you choose your next project?
June 2014
- The children’s menu
- References available upon request
- “How was your bike ride?”
- Three marketing lessons from Broadway
- Self assurance checklist for the anxious traveler
- The existential crisis (and the other kind)
- Don’t blow it (the secret of b2b)
- A review sprint
- Cat food is for people
- The handyman, the genius and the mad scientist
- Can we talk about process first?
- Fast, easy, guaranteed
- There are Kracos
- In search of meaningful
- Most likely to succeed
- The panda and the bicycle
- Micro marketing and the called bluff
- Worldview and stories
- Even better than an app?
- Are you solving a problem or creating a problem?
- What if you could love what you get paid for?
- It’s not about you
- Two kinds of busy
- Embracing boundaries
- “You can buy this from anyone, and we’re anyone”
- The number #1 reason to focus
- Clarity vs. impact
- Shame is a brand killer
- More people saying less (and a few more people saying more)
- Sharing and celebrating your favorite authors…
- Treating people with kindness
- The people who started Staples didn’t do it…
May 2014
- “But I might get rejected”
- The tyranny of lowest price
- What got you here…
- What’s on your agenda (a summer seminar)
- The problem with hit radio
- Thanks, Jack
- Tribal organizing (right and wrong, slow and fast)
- Three kinds of advertising
- Asking or announcing…
- To be seen
- Conventions and expectations
- Your choice
- Where’s your umbrella?
- One hit wonders
- Small differences, looming large
- Who says go?
- The benefit of the doubt
- The proven way to add value
- “You look ridiculous in that outfit”
- Good advice…
- Emotional handwashing
- No is essential
- “Don’t do what I said, do what I meant.”
- Set a date
- Power, policy and public perception
- Cognitive load
- Speedometer confusion
- Good at the beginning
- What’s your job?
- Thoughts on HugDug
- Most presentations aren’t bullet proof
- When is Mother’s Day?
- Origin stories
- Embracing the power user
- The short game, the long game and the infinite game
- Get rich (quick)
April 2014
- “I didn’t have time”
- What is spam?
- Taking your time doesn’t scale
- The most difficult work many professionals do…
- Deconstructing generosity
- Gripped in a free frenzy (or focused on scarcity and value)
- Is digital the end of luxury brands?
- How big is your shortcut budget?
- The generosity boomerang
- Does corporate trust have to be an oxymoron?
- Trapped by linkbait
- “How do I get rid of the fear?”
- Saying ‘thank you’ in public, three times
- They’re your words, choose them
- All the same
- The bottomless pit of pleasing strangers
- The thing that happened before this
- Connecting dots (or collecting dots)
- Trust and attention, the endless dance
- The right moment
- Steal, don’t invent
- Thinking lifetime (don’t break the chain)
- You are not the lowest common denominator
- The string with an idea at the end
- In search of an argument
- Some greatest hits
- Meandering toward nowhere special
- Looking for validation in all the wrong places
- Search vs. discovery
- The smart CEO’s guide to social justice
- Kanri Yakyu
- Cracking the pottery
- Have you been to this meeting?
- Maximizing the value of worry: Snowden’s new project
March 2014
- The cure or the story?
- Who’s responsible?
- Looking for the sure thing
- Thinking about placebos (a new ebooklet)
- No more kids?
- Your story about money
- The debilitating myth of musical chairs
- Not even one note
- Compromise, design and the literal edges
- Bulldozers and bullwhips
- Two ways to listen
- What does, “it’s too expensive,” mean?
- The rotten fish problem
- Happy wowday
- What’s not here?
- Confidence is a choice, not a symptom
- Most ramen is pretty good
- Better than free?
- Save the date: With Dave Ramsey and Gary Vee in NYC 10/2/14
- Sometimes you don’t need a budget
- The bacon/Yelp correlation
- Change the way you and your team see marketing
- Are we not plankton?
- Will they switch for cheaper?
- Entropy, bureaucracy and the fight for great
- What happens to privacy?
- Welcome to the monoculture
- The first leap
- Girl Scout cookies
- What does it sound like when you change your mind?
- Get out the vote
- Never eat sushi at the airport
- Might as well burn that bridge all the way down to the pilings
February 2014
- In search of competition
- Most of all, money is a story
- The opposite of why is now
- Framers and polishers
- Emotionally obsolete
- The most important question
- Should you teach the world a new word?
- Taking umbrage
- Doing what gets rewarded
- Is it time for a competitor to the Olympics?
- Genes and memes
- Done to us vs. things we do
- Too stupid to know better?
- I’m an elitist
- Modesty and hubris
- Two magical sentences missing from most job ads
- The problems you’ve got left…
- The you called brand
- Quality of production
- Uninformed or ignorant?
- ‘Refresh’ four weeks later
- Exhaustive lists as a reliable tool for unstucking yourself
- Our inability to see ahead (The Goldie Hawn problem)
- Your relationship with the future
- “Oh sure, I studied with him at Harvard”
- Are you looking for a project? (a live event in New York in March)
- Bat boy syndrome
- Do you love your customers?
- Groundhog day and the Super Bowl
- Every slide tells a story
January 2014
- Free Bird!
- The four horsemen of mediocrity
- Cheering you on when you lose
- Who would be surprised?
- …different people differently
- Conference call hygiene
- Measuring nothing (with great accuracy)
- On doing the work
- Copyediting, line editing and the other kind
- The answer to, “is that the best you can do…”
- Who has a seat at the table?
- The index and the menu
- The humility of the artist
- “Bring us your problems”
- Gradually and then suddenly
- Can I pay you to do me a favor?
- Our upside-down confusion about fairness
- The buffet problem keeps getting worse
- My skillshare course goes live tomorrow
- “Our biggest problem is awareness”
- Who are your customers?
- Less vs. more, give vs. take
- The feedback you’ve been waiting for
- Understanding sponsorship
- How much does it cost you to avoid the feeling of risk?
- Trapped by tl;dr
- How to draw an owl
- “But what if I fail?”
- Delight the weird
- The hard work of understanding
- Accuracy, resilience and denial
- For startups and those about to start: a new course on Skillshare
- Welcome to Paris