The Curious Engineer

All blogs / Tech news / industry

SparkToro

sparktoro.com/blog

Marketing, entrepreneurship, and the ongoing study of how influence spreads (with the occasional interlude on travel, pasta, TV -- the important stuff) from founder Rand Fishkin.

Tech news / industryEssays / personal

’10’15’20’25
Posts
484 from 5 Nov 2010 to 22 Oct 2026
Posting
weekly (62 in the last year)
Kind
company blog
Feed
https://sparktoro.com/blog/feed/

2026 51

  1. Is AI Visibility a Marketing BoonDoggle?
  2. What Pokemon Pokopia Taught Me About the Future of Marketing
  3. Audience Research Newsletter: Counterintuitive Marketing Strategies; You Need a Bad Guy; Hidden Gems
  4. Algorithms Don’t Just Happen to Us — We Train Them.
  5. How We’d Market a $400 Skincare Device Before Black Friday
  6. The Best Persona Tool On the Web Is Now Live
  7. Does Your Website Still Matter in the Zero-Click Era?
  8. The BRAND New V3 of SparkToro Is Here
  9. NEW: Brand Affinity is Now Live in SparkToro Reports
  10. 7 Reasons Every Marketing Team Should Monitor Brand Mentions
  11. Creating and Promoting Were Never the Same Decision
  12. The SparkToro API is Live: Audience Research as Infrastructure
  13. New Research from Similarweb: How AI Brand Mentions Influence Direct Visits & Traditional Search Queries
  14. When Your Audience Isn’t Who You Think They Are
  15. SparkToro’s MCP Server is Now Live — Connect Audience Research Directly to Your Favorite AI Tool
  16. Total Addressable Market (TAM) Size is Now in SparkToro Reports
  17. Audience Affinity vs. Traffic: Why High-Affinity Media Belongs in Your Earned Media Strategy
  18. Zero-Click Searches: Highest in the UK, Lowest in Germany, and France has the Most Efficient Searchers
  19. The Click Is Now Optional. Here’s What Isn’t.
  20. In 2026, Less than One Third of Google Searches Still Send a Click
  21. How We’d Market to Software Developers at Startups
  22. Inimitable Product is the New “Make Great Content”
  23. How Do You Market to a Double-Sided Marketplace?
  24. Audience Research Brief: How We’d Market to Mid-Market RevOps Leaders
  25. Office Hours: Can You Actually Track AI Visibility?
  26. Audience Research Newsletter: How to Promote Stuff; Permissionless Co-Marketing; Instantly Get Better Content Ideas
  27. Audience Research Newsletter: How to Make Content Repeatable; a Hot Take vs. a Long Take; Why Bad Guys Are… Good
  28. The Death of the Ultimate Guide?
  29. Office Hours: B2B Storytelling: How to Make Your Brand Their Favorite
  30. Audience Research Newsletter: Mini Buyer Persona; Podcast Pitch Advice; Influence Maps
  31. 5 Strategic Features that Predict Survival in the Zero-Click Era
  32. NEW Upgraded Keyword Data in SparkToro’s Audience Research Reports
  33. Office Hours: Instantly Upgrade Your Events and Webinars
  34. If Search Captures Demand, Public Evidence Creates It
  35. Office Hours: How to Write Influence-Driven Marketing Messaging
  36. New Research: Influence Happens Everywhere, an analysis of the 5,000 most-visited sites on the mobile and desktop web
  37. Audience Research Newsletter: Why Audience Research; Grow Your Podcast; When to Charge for Public Speaking
  38. Why LinkedIn Might Have Two Algorithms — and Why Marketers Should Care
  39. Office Hours: Who Will Amplify This and Why?
  40. NEW in SparkToro: Uncover the AI Prompt Topics Your Audience is Using in ChatGPT, Google AI Mode, Claude, and more
  41. How Much is Your Audience Searching Google vs. Prompting AI Tools? SparkToro’s Answers Just Got an Upgrade
  42. New Research: Search Happens Everywhere; an Analysis of 41 Websites with Significant Search Activity
  43. Best Practices Are Meaningless Without Audience Research
  44. Digital Agency New Business Still a Concern, Referrals Still Rule for Lead Gen and Are Sales Pipelines Finally Recovering?
  45. Why Everyone Prompts AI Differently (Even When They Want the Same Thing)
  46. NEW Research: AIs are highly inconsistent when recommending brands or products; marketers should take care when tracking AI visibility
  47. Vibes Meet Facts: Write Like the Smart Human You Are, Not the LLM Making Stuff Up Again
  48. Starting today anyone can analyze any (describable) audience in SparkToro
  49. How to Overcome the “Link in Comments” Problem on LinkedIn and Other Social Platforms
  50. Where Agency Revenue Is Heading: Fewer Big Retainers, More Mid-Market Retainers, and Longer Engagements
  51. The 5 Big Trends that Will Dominate Marketing in 2026

2025 54

  1. Our Top 5 Blog Posts in 2025 to Help You With Your Marketing in 2026
  2. Your Next Launch Will Fail Without an Amplifier Strategy
  3. Never Ask an AI Tool How It Came Up with That Answer
  4. The Best Damn Food & Drink Gift Guide 2025
  5. The 2025 State of Digital Agencies: it’s still rough out there, but slowly improving; and is AI really a threat?
  6. The 7 Marketing Problems Pinball-Shaped Buyer Journeys Create
  7. The Pinball Customer Journey Has Replaced the Marketing Funnel
  8. Welcoming Kristy Morrison as Chief of Staff
  9. NEW: Upload your agency’s logo and customize your audience research graphs
  10. NEW: AI Tool & Social Network Usage Graphs are in SparkToro
  11. NEW in SparkToro: Take Action combines real audience data with LLM magic to give you actionable marketing takeaways
  12. Stop Asking Your Guest Speakers to Do Your Marketing for You
  13. We’ve Learned More About How to Appear in AI Answers
  14. Content as a Service (CaaS): The Framework That Aligns Marketing with the Business
  15. Make Something People Want to Talk About
  16. The Best Damn Visitors’ Guide to Seattle 2025
  17. New Research: 20% of Americans use AI tools 10X+/month, but growth is slowing and traditional search hasn’t dipped
  18. How to Find Hyper-Specific Audiences with SparkToro’s New AI Features
  19. The One Question I Ask to Know If an Agency Will Be Worth It
  20. Care to Comment? Why, Yes, I Do: How to Get Quoted in the Press
  21. The Case for Zero-Click Content in a Zero-Trust Ecosystem
  22. SparkToro’s New Graph Visualizations Make Copy/Paste/Present Easy as Pie
  23. Exactly What to Measure with Lift Based Marketing Investments
  24. In a Zero-Click World, Traffic is a Terrible Goal
  25. How to Use SparkToro + LLMs to Do Marketing Magic
  26. “AI will replace all the jobs!” Is Just Tech Execs Doing Marketing
  27. Seriously, please stop with the new acronyms. It’s still SEO: Search Everywhere Optimization.
  28. A Marketing Conference That Actually Changes Your Mindset
  29. You’ve Done the Audience Research… Now What?
  30. Zero Clicks Does Not Mean Zero Sales
  31. What Does the Coolest Graph in SparkToro Show You?
  32. Want better marketing output from your AI Tools? Give it real data about your customers.
  33. The Fastest Way to Understand Your Audience Without Talking to Them
  34. We’ve Launched a Brand New SparkToro Today with 10 (yes TEN) New Features
  35. Nobody Is Dying on Hills
  36. No, I Will Not A/B Test That
  37. How to Find (Not Guess) Your Target Audience: A Data-Driven Approach
  38. Demand-Creation vs. Demand-Converting Marketing
  39. The Internet Needs Less Fighting, More Invisible Subtweets
  40. Getting Executive Buy-In: How to Tie Audience Research to Business Strategy
  41. How to Use Mental Jujitsu to Convince Your Boss/Team/Client to Make the Right Marketing Investments
  42. How to Turn Audience Research Into Content Ideas
  43. New Research: Google Search Grew 20%+ in 2024; receives ~373X more searches than ChatGPT
  44. New Research: How Often Do Americans Search Google? Which Search Verticals Do They Use?
  45. ROI vs. VOI: Smart Marketers Look Beyond the Numbers
  46. Unpopular Opinion: Public Relations is the Future of Marketing
  47. Audience Research: The Complete Guide for Marketers in 2025
  48. Why One-Pagers Are Dead (And What to Send Instead)
  49. Traffic Is Down; Revenue Is… Up?
  50. The Overlooked Reason Your Content Isn’t Gaining Traction
  51. The Digital Watercooler is Gone
  52. The State of Digital Agencies in 2024: Client Referrals Drive Agency New Business, But Is It Enough? And Are Sales Pipelines a Cause For Concern?
  53. Why Do We Need Zero Click Marketing?
  54. The Biggest Mistake We Make When Asking: “Where Are My Customers?”

2024 45

  1. Whoa. 5 New Data Features in SparkToro in 100 Days.
  2. 3 Common Social Media Mistakes That We Don’t Talk About Enough
  3. Are your customers switching to AI tools (and how much)? SparkToro’s new Search & AI Tools feature has the answers
  4. The State of Digital Agencies in 2024: Big Challenges, Bigger Optimism, and Is Remote Work Here to Stay?
  5. New Research: We analyzed 332 million queries over 21 months to uncover never-before-published data on how people use Google
  6. The Best Damn Food & Drink Gift Guide 2024
  7. If your audience’s sources of influence and your marketing budget don’t align, you’re gonna have a bad time
  8. Snackbar Studio Raised $2.15M Using SparkToro’s Funding Model (and we’re open sourcing the docs)
  9. NEW: Topics, Interests, and Content Ideas Now Live in SparkToro V2
  10. SparkToro V2 Is Now Available in the UK and Canada
  11. The Chill Work Guide to Hiring and Managing Agencies
  12. How Can My Brand Appear in Answers from ChatGPT, Perplexity, Gemini, and Other AI/LLM Tools?
  13. Stop Making Your Team Own Tasks. Let Them Own Programs Instead.
  14. Is Google Losing Search Market Share?
  15. How to Fight Back Against a Traffic-Less Web
  16. How Do We Anchor Content Marketing Efforts in a Multi-Platform Distribution World?
  17. How Paid Media Buyers Can Get an Edge in 2024
  18. How Audience Research Gave Me a Competitive Edge — And Helped Me Earn Respect From Customers
  19. Content Marketing Needs to Evolve Beyond SEO
  20. New Research: So Far, AI is Not Disrupting Search or Making a Dent in Google
  21. When Attribution Is a Fool’s Errand, Zero-Click Marketing Is the Way
  22. Attribution is Dying. Clicks are Dying. Marketing is Going Back to the 20th Century.
  23. The Smarter-Not-Harder Guide to Content Marketing in 2024
  24. NEW: Ranking Pages Shows the Content Your Audience is Most Likely to Find in Search Results
  25. A Guide to Hosting Your Next Work Retreat
  26. 2024 Zero-Click Search Study: For every 1,000 EU Google Searches, only 374 clicks go to the Open Web. In the US, it’s 360.
  27. A One-Size-Fits-All Social Media Strategy
  28. NEW: SERP Features are now in SparkToro V2 to help you see what types of results Google shows your audience
  29. SparkTogether Comes to Seattle October 8; Tickets are Already 60% Sold Out
  30. NEW: Search Modifiers in SparkToro V2 Make It Easy to Analyze Your Audience’s Search Intent
  31. The Google API Leak Should Change How Marketers and Publishers Do SEO
  32. An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them
  33. Why Are Marketing Conferences Shrinking? And What Do Attendees Say They Want?
  34. The Essential Rule for Successful Guest Pitches (And Your 5-Step Playbook)
  35. Don’t just “Get a sense” for your customers. Make audience research actionable through revenue-lifting tactics.
  36. You Are Your Moat
  37. Win the RFP: Nail Your Next Client Pitch With Audience Research
  38. SparkToro V2 is Finally Here. It Can Do Incredible Things for SEO, Content Marketing, PR, and Ad Targeting.
  39. Embrace the High-Level Individual Contributor: How to Hire for This Unconventional Role
  40. Where Web Users Spend Time vs. Where Traffic Referrals Originate
  41. Who Sends Traffic on the Web and How Much? New Research from Datos & SparkToro
  42. The Zero-Click Email Strategy That Gets Us 40%+ Open Rates
  43. Email is the Most Consistent, Reliable Marketing Channel on the Web and I Can Prove It
  44. The Chill Work Manifesto
  45. What To Do When You’re Out of Ideas

2023 38

  1. The Best Damn Food & Drink Gift Guide on the Internet 2023
  2. Why Digital Marketing Agencies Have it Tough in 2023 | 5-Minute Whiteboard
  3. The Final Chapter of My First Startup
  4. How to Future-Proof Your Marketing for an AI-Centric Search World? | 5-Minute Whiteboard
  5. Why the Least Measurable Marketing Channels Tend to Perform Best: 5-Minute Whiteboard
  6. The 3 Big Problems with Asking “How Did You Hear About Us?” | 5-Minute Whiteboard
  7. If Your Marketing Mix Doesn’t Match Your Customer’s Journey… You’re Gonna Have a Bad Time | 5-Minute Whiteboard
  8. We Analyzed Millions of ChatGPT User Sessions: Visits are Down 29% since May, Programming Assistance is 30% of Use
  9. Two Announcements: SparkToro V2 Coming Soon and Brendan Hufford (Temporarily) Joining the Team
  10. Why the Worst Search Marketers Start Content Strategy with “SEO Keywords” — 5-Minute Whiteboard
  11. Modern Content Marketing: Your New Growth Flywheel
  12. 4 Ways to Distribute Content on Social Media | 5-Minute Whiteboard
  13. 5-Minute Whiteboard: Is Generative AI in Search Results the SEO Apocalypse?
  14. 5-Minute Whiteboard: Why You Can’t Just Crank Up Marketing to Get More Sales
  15. How One Media Placement Led to 1,600 Customers — And How You Can Do It Too
  16. 5-Minute Whiteboard: Zero-Click Marketing 101
  17. An Employee’s Guide to Building a Personal Brand
  18. A Marketing Team’s FAQ for Meta’s Threads App (Plus, Findings From Our Survey!)
  19. Maybe the Best Threads Strategy Right Now Is to Listen and Learn
  20. How Do You Create a Great Marketing Strategy? | 5-Minute Whiteboard
  21. 5-Minute Whiteboard: How Obsession with Attribution Warps Marketing Investments
  22. 5-Minute Whiteboard: Measurement vs. Attribution
  23. SparkToro Year 3 Retrospective: Investor Payback, Systemic Challenges, and V2 on the Way
  24. Your Burning Questions About Google Analytics 4 (GA4)
  25. Your New KPIs to Gauge Content Quality
  26. How Being Customer-Led Can Double the Impact of Your Traffic
  27. New Research: Dark Social Falsely Attributes Significant Percentages of Web Traffic as “Direct”
  28. The Power of Word of Mouth: How to Find What Influences Your Customers
  29. “High Quality Content” is the Most Useless Phrase in Marketing; We Can Do Better
  30. AI-Generated Content is the New Floor
  31. Maybe You Need a Fractional Marketing Director — Not a Fractional CMO
  32. NEW: Custom Search & Custom Audiences Offer Incredible New Ways to Use SparkToro
  33. A Crash Course in Speaking at Conferences
  34. SparkToro’s Prices Are Going Up (but not for everyone)
  35. You can’t hire ambitious people and then ask them to stop being ambitious.
  36. Too Few Marketers Grasp the Difference Between Strategy vs. Tactics; We Need to Fix That
  37. The Creator Economy Is Far From Overblown
  38. Why Marketers Should Follow Their Audiences, Not Predict the Future

2022 26

  1. Should You Raise Your Rates and Only Take Paid Speaking Gigs? Not So Fast…
  2. Maybe Better Tools Make Us Better Creators
  3. Why Marketers, Creators, and Brands Should Start Using Mastodon ASAP
  4. How Rand Makes Those Split-Screen Videos You See on LinkedIn and Twitter
  5. NEW: Audience Tracking is Now Available in SparkToro
  6. The Best Damn Food & Drink Gift Guide 2022
  7. Which 3rd-Party Traffic Estimate Best Matches Google Analytics?
  8. Trendjacking Without the Cringe
  9. How to Measure “Hard-to-Measure” Marketing Channels
  10. Which Subreddits Does Your Audience Follow? What Do They Talk About? Starting Today, SparkToro Has the Answers
  11. Introducing SparkTogether 2022: Because the Marketing World Needs Better, More Unique Events
  12. Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World
  13. SparkToro Demographics: 3 Underrated Ways to Upgrade Your Marketing
  14. The Episodic Content Creator’s Guide to Using SparkToro
  15. Google, Apple, and Amazon Stifle Innovation When They Favor Their Own Products
  16. You Don’t Need a Buyer Persona. You Need Multiple Audience Personas.
  17. SparkToro’s Mission, Vision, and Values: BELUX
  18. SparkToro & Followerwonk Joint Twitter Analysis: 19.42% of Active Accounts Are Fake or Spam
  19. SparkToro’s Year 2 Retrospective: Can Chill Work, Alternative Funding, and an Indie Approach Scale?
  20. Provable Marketing Attribution is a Boondoggle; Trust Your Gut Instead
  21. 8 Counterintuitive Marketing Strategies That Actually Work
  22. What Your Marketing Needs is a Bad Guy
  23. Is This a Twitter Thread or a Blog Post?
  24. How to Invest in Episodic Content that Promotes Itself
  25. The Case for Permissionless Co-Marketing
  26. Hook, Line, and Sinker: A Model for Crafting Successful, Viral Content

2021 26

  1. Influence Maps—The Best Marketing Framework You’ve Never Heard Of
  2. The Best Damn Food & Drink Gift Guide 2021
  3. What if Performance Advertising is Just an Analytics Scam?
  4. Shoot Your Shot: A Guide to Effective Cold Outreach
  5. Hustle Culture vs. Chill Work
  6. The Incentives to Publish No Longer Reward the Web’s Creators
  7. Welcome to SparkToro’s Marketing Architect: Amanda Natividad
  8. NEW in SparkToro: Demographics (also, our pricing tiers are changing tomorrow)
  9. There Are Four Kinds of Keyword Research; Make Sure You’re Doing the Right One(s)
  10. The “Marketing is Evil” Problem.
  11. Who Will Amplify This? And Why?
  12. SparkToro’s Year One Retrospective
  13. NEW in SparkToro: Content and Profile Text Insights
  14. When Choosing Marketing Channels, Visualize the Curve
  15. SparkToro Now Has 50% More Podcasts
  16. One Customer Feedback Email Changed Our Startup’s Trajectory
  17. In 2020, Two Thirds of Google Searches Ended Without a Click
  18. Marketing Personas Are Almost Always a Boondoggle (but they don’t have to be)
  19. The Paradox of Content Marketing to Beginners vs. Experts
  20. The Secret Is… There Is No Secret.
  21. New in SparkToro: Enhanced Text and Hashtag Insights
  22. SaaS Churn and Short-Term Customers: The Contrarian View
  23. NEW SparkToro Feature: Discover the Press/Media Sources That Reach Your Audience
  24. Inferred Links Will Replace the Link Graph
  25. Something is Rotten in Online Advertising
  26. What Should Digital Marketing Agencies Focus on in the Year Ahead?

2020 39

  1. The Three Biggest Problems Folks Have When Searching SparkToro
  2. The Best Damn Food & Drink Gift Guide on the Web
  3. Social Networks “Optimize for Engagement.” What Does That Mean for Marketers?
  4. I Blogged Every Night for a Week. It Went Terribly.
  5. Marketing Takeaways from the 2020 US Election | Part V: Brand Familiarity & The Weaknesses of Product
  6. Marketing Lessons from the 2020 Election | Part IV: Narratives & Information Distribution
  7. Marketing Lessons from the 2020 Election | Part III: Polling Problems & Growing Fans vs. Persuading Converts
  8. Marketing Lessons from the 2020 Election | Part II: Positioning & Segmentation
  9. Marketing Lessons from the 2020 Election | Part I: Identity & Common Enemies
  10. How to Apply SparkToro’s Data and Get Better Marketing Results
  11. Election Polls vs. Results Can Help Explain How SparkToro’s Data Works
  12. Analyze Your Audience’s Political & Media Behavior in SparkToro
  13. Why You Should Hire Agencies & Consultants (for everything you can)
  14. I’m Ending My Tenure on Moz’s Board & Welcoming Tara Reed and Asia Orangio
  15. Product-Market Fit is a Broken Concept. There’s a Better Way.
  16. Six Ways SparkToro’s Early Customers Use Our Product
  17. New Feature Alert: Email + Contact Info Are Now In SparkToro
  18. We’ve Gotta Stop Using “Lifestyle Business” as a Pejorative
  19. Outreach Tips (better than anything you’ll find searching Google)
  20. Where Should You Start Marketing a New Business or Product?
  21. How to Find Those Hard-to-Reach Audiences in SparkToro… Fast
  22. Too Much Creative Marketing is Stifled by Attribution
  23. Content Marketing Superpower: Small, Invite-Only, Amplifier Groups
  24. The “Wall Street Journal” Marketing Problem
  25. Survey: 734 Marketing Professionals Share How They’re Hiring in the 2020 Recession
  26. The Dirty Secret to Ranking #1 in Google (Part 3 of 3)
  27. The Dirty Secret to Ranking #1 on Google (Part 2 of 3)
  28. The Dirty Secret to Ranking #1 on Google (part 1 of 3)
  29. SparkToro’s Statement on Racial Injustice
  30. 22 Minutes on Audience Intelligence: Slides, Video, & Q+A
  31. Why Marketing Flywheels Work
  32. Want Your Content to Succeed? Make it Resonate with the Right Audience (no, not that one).
  33. How to Use Your First Ten SparkToro Searches
  34. How to Create a Launch Outreach List in <10 Minutes
  35. SparkToro’s Finally Here
  36. Read The Room.
  37. Marketing Right Now Is #$%*ing Hard.
  38. Extraordinary Times Call For Extraordinary Measures
  39. Avast’s Shutdown of Jumpshot Will Harm the Web and the World

2019 9

  1. Google in 2020: From Everyone’s Search Engine to Everyone’s Competitor
  2. Marketers Say Most of Google’s Public Statements Are False or Misleading
  3. Less than Half of Google Searches Now Result in a Click
  4. How Much of Google’s Search Traffic is Left for Anyone But Themselves?
  5. As the Antitrust Case Against Google Kicks Off, Here’s Where the DOJ Should Start
  6. An Unpopular List of Marketing Trends for 2019
  7. Google’s European Monopoly (& Shrinking Click-Through Opportunities)
  8. Why We’re Putting A Bunch of Our Savings into TinySeed
  9. The Tyranny of Optimizing for Amplification

2018 25

  1. Can You Still Blog Your Way to Visibility & Credibility?
  2. 10 Problems Plaguing Influencer Marketing
  3. Google CTR in 2018: Paid, Organic, & No-Click Searches
  4. 2018 Search Market Share: Myths vs. Realities of Google, Bing, Amazon, Facebook, DuckDuckGo, & More
  5. We Analyzed Every Twitter Account Following Donald Trump: 61% Are Bots, Spam, Inactive, or Propaganda
  6. On SERP SEO – The Infuriating Reality of Search’s Future
  7. SparkToro’s New Tool to Uncover Real vs. Fake Followers on Twitter
  8. The Powerhouses of the Internet Are Turning Hostile to Websites
  9. You’ve Got Product/Market Fit… What About Marketing/Market Fit?
  10. My Presentation from INBOUND 2018 Might Make You a Better Entrepreneur
  11. The Future of SEO Has Never Been Clearer (nor more ignored)
  12. A New, Free Tool to Determine the True Influence of a Twitter Account
  13. SparkToro Raised a Very Unusual Round of Funding & We’re Open-Sourcing Our Docs
  14. Announcing SparkToro “Trending” — a Front Page for the Web Marketing World
  15. Pushing Back Against Shame and Failure (plus a story about D&D)
  16. A Welcome to SparkToro’s Cofounder: Casey Henry
  17. Buy Lost And Founder and PRH Will Send You This Zelda-Style Startup Map
  18. New Data: How Google’s Organic & Paid CTRs Have Changed 2015-2018
  19. I Wrote a Weird Kind of Business Book
  20. New Jumpshot 2018 Data: Where Searches Happen on the Web (Google, Amazon, Facebook, & Beyond)
  21. Why Web Marketers Should Invest in Demand Creation
  22. Contrarian Take: Don’t Start Your Content Marketing with “What Do My Customers Want?”
  23. How to Choose a Startup Name that Reduces Marketing Friction
  24. Why Elon Musk’s “People as Vectors” Analogy Resonates
  25. My Last Day at Moz. My First Day at SparkToro.

2017 3

  1. Is SEO Opportunity Growing or Shrinking?
  2. How Cultural Conditioning Biases Us to Make Bad Decisions in Our Lives, Our Work, & Our Marketing (my talk from INBOUND 2017)
  3. A Case Study in Google’s Use of Visit & Click Data

2016 5

  1. Moz Returns to SEO
  2. What Are the Most Powerful, Mind-Expanding Ads You’ve Seen?
  3. What I’d Change, Keep the Same, & Don’t Yet Know
  4. SEO Consultant/Agency Pricing, Structure, & Services (US & Canada Survey Results)
  5. It’s Official: I’m Writing a Book that Will Be Published by Penguin/Random House’s Portfolio

2015 12

  1. My Complicated Relationship with No Longer Being CEO
  2. What Do Attendees Want from Marketing Conferences?
  3. A Look at the Keyword Research Tool Universe in 2015
  4. Does Making a Website Mobile-Friendly Have a Universally Positive Impact on Mobile Traffic?
  5. How to Cheat at Creating Great Presentations for Tech & Marketing Audiences
  6. Why I Believe in Intentional Efforts to Increase Diversity
  7. The “Pester Your Potential Lead Until They Hate You” Approach to SaaS Sales Sucks
  8. The Traffic Prediction Accuracy of 12 Metrics from Compete, Alexa, SimilarWeb, & More
  9. Google Suggest Has Wildcards?! KW Planner Hides Data?! Crazy.
  10. This Chart Does Not Show SEO Is Dying
  11. The False Narratives We Tell Ourselves
  12. On Being Wrong and Not Knowing the Answer

2014 15

  1. The 5 Best Things I [______] this Year
  2. Heresy: Google and SEO Don’t Actually Change that Much
  3. Negative Self Talk and Self Deprecation
  4. Some Non-Obvious Advice on Thought Leadership
  5. A Long, Ugly Year of Depression That’s Finally Fading
  6. A Video About Independent Games Provides Surprising Insights into Marketing & the Web
  7. If Negative SEO is Possible, We Need an Irrefutable, Public Example
  8. Making Agency Numbers More Transparent
  9. Queries & Clicks May Influence Google’s Results More Directly Than Previously Suspected
  10. IMEC Lab: Help Test & Validate Web Marketing Hypotheses
  11. Elite Privilege, Ivy League Schools, and Uncommon Advice for Building a Network
  12. What Can SEOs Do That No Other Marketer Can?
  13. Content Marketers Could Become Their Own Worst Enemy
  14. Survey Data on the Growth/Shrinkage of Web Marketing Channels in 2014
  15. The Dichotomy of My 2013 Told Through 29 Photos

2013 31

  1. The “Click-My-Bio” Litmus Test
  2. Mixergy Interview On Startup Marketing, Reaching Early Adopters, Burnout, & More
  3. Can’t Sleep; Caught in The Loop
  4. Swapping Drivers on this Long Road Trip Together
  5. Launching Adventure Teams at Moz
  6. How Can a CEO Lead Social Media Efforts for Their Company?
  7. Why “Checking the Boxes” Doesn’t Work for Hiring or Promoting
  8. The First Existential Threat to SEO
  9. The T-Shaped Web Marketer
  10. 10 Traffic Graphs from the SEOmoz to Moz Domain Migration
  11. 7 Unlikely Recommendations for Startups & Entrepreneurs
  12. Ambition vs. Obligation
  13. Vanity Metrics May Not Be All Bad
  14. Google’s Updated SEO Advice is Almost Correct
  15. I’m Swapping CEO Roles with Wil Reynolds of SEER
  16. Vision-Based Framework
  17. The Growth of Web Marketing Fields
  18. Generosity & Entitlement
  19. It Just Depends What You Want to Consider
  20. Well, He’s Not Going to Get Very Far
  21. If Management is the Only Way Up, We’re All F’d
  22. We’ll Work for Peanuts. But We Won’t Work Without Meaning.
  23. So Why Do I Have the Platform & the Recognition?
  24. Is Google+ Approaching Twitter’s Marketing Value?
  25. 11 Tips I Gave to Marketers this Morning
  26. Scaling Teams and the Fight Against Human Nature
  27. Why I Never Want to Have a “For-Profit” Business
  28. The Expectation of 100%
  29. The Long, Painful Journey to Better Self-Awareness
  30. What Do Correlation Metrics Really Tell Us About Search Rankings?
  31. What Company Culture IS and IS NOT

2012 88

  1. Why “Optimization” is a Terrible Way to Think About SEO
  2. Startups Cannot Afford to Have Indispensable Employees (and not for the reason you think)
  3. The Most Followed Twitter Users with “SEO” in Their Bio
  4. The Uncomfortable Balance
  5. The Mathematics of Core Values
  6. Is There a Long Tail to Referral Traffic?
  7. Broadening Our Thinking on the Practice of Conversion Rate Optimization
  8. 7 Ways We Try to Make Internal Emails Better
  9. Where Does Creativity Come From?
  10. The Evolution of My Public Presentations
  11. Weaponized Humor
  12. Why Every Company Should Have a Marketing-Focused Webdev Team
  13. Why Does a Big Funding Round Slow Down Your Pace of Innovation?
  14. Why Are You Hiring for the Job I Want to Grow Into?!
  15. You Must Choose Metrics, But Choose Wisely
  16. We Can Do Better Than Bit.ly
  17. Understanding Stock Options at Startups (and at Moz)
  18. Greg – Congrats on the New Blog. Here’s Some Posts I’d Love to Read.
  19. Time Recovery Hacks
  20. 24 Things I Know Now That I Wish I Knew Then
  21. More Retweets Lead to More Twitter Followers, Right?
  22. Never Have the “What Would It Take to Keep You Here?” Conversation
  23. There is No Work/Life Balance
  24. Some Thoughts on Firing Employees
  25. The Missing Narrative
  26. When Brilliant Minds Become Brilliant Jerks
  27. Yellow Shoes and Personal vs. Company Branding
  28. 10 Lessons Learned from Avinash Kaushik’s Magnum Opus on Facebook Marketing
  29. App Store SEO: Why I’m Still a Skeptic
  30. IPOs, Acquisitions, and The Long Term for Moz
  31. The Paradox of Easy vs. Hard to Measure Marketing Channels
  32. Just Because I’m Terrible at It Doesn’t Mean I’m Going to Stop
  33. Taking a week off of blogging
  34. Interview Questions and Interview Strategy
  35. The Downside of Hedonic Adaptation at a Scaling Startup
  36. Two Psychological Triggers that Make Viral Content More Viral
  37. It’s Not Just Technical Debt; Everything Gets Painful & Slow as You Scale
  38. I Love You Geraldine. Happy Birthday.
  39. I Hated My Blog Post From Last Night
  40. Growth Hackers: The Ninja Rockstar Pirates of the Marketing World
  41. The Help Me Help You Dinner
  42. My Fall Speaking Schedule: 13 events in 9 weeks
  43. Google Search Quality is Smart to Be Messing with Link Spammers
  44. Prioritizing Features & Product/Engineering Investments
  45. The Uncomfortable Challenge of Topgrading Your Startup’s Team
  46. Manufacturing Serendipity
  47. Cynical Optimism
  48. Mozcon Feedback & Erica’s Letter to Speakers
  49. The First 500 Links
  50. My Performance Review for the First Half of 2012
  51. Making Performance Reviews Better
  52. Mobile Won’t Change Everything
  53. Harnessing Beautiful Writing
  54. Our First Acquisition
  55. Diving Deep on TAGFEE
  56. Having My COO Constantly Challenge Me Makes Me a Better CEO
  57. Why You Can’t Trust Comscore’s Search Market Share Numbers
  58. Google’s Weather Results are Infuriating
  59. An Impossible-to-Live-up-to Hero: Chuck Feeney
  60. Exceptional Upgrade Path UX from WPEngine
  61. What’s the Right Team Structure?
  62. Keeping Amazing People on the Team
  63. Why Cash Bonuses Make No Sense in Startups
  64. My Favorite Board Meetings
  65. One Bad, “Policy Change” Email Can Kill Company Culture
  66. How We Cheat at Conferences (and why you should, too)
  67. Domain Bias: Why Branding & Search Marketing Cannot Be Separated
  68. The Big Picture Conversation
  69. Belief in the Mythical, “10X” Hire Hurts Your Team
  70. Events Can Be Both Wonderful & Dangerous Places to Launch
  71. Hacking the Character Litmus Test
  72. A Philosophy for Startup Success: Choose Short Men
  73. The Third Kind of Marriage
  74. If You’ve Had Success, You’ve Also Had Luck
  75. No, I Don’t Hate Black/Gray Hat SEOs or Their Tactics
  76. A Massive, Worldwide Middle Class
  77. Minimalist Lifestyle & Time Management
  78. Women Underestimate their Performance, and that’s a Good Thing
  79. The Problem w/ “Fire Fast”
  80. Impostor Syndrome
  81. Analysis of 1 Million Employees Helps Explain Retention & Loyalty
  82. The Web’s Publishers Can Only Take So Much
  83. Our First Foray into NetPromoter Scores
  84. The Power of Support
  85. Seattle vs. The Valley
  86. A New Blog and a New Challenge
  87. A Healthy Dose of Fear is Appropriate When Dealing with the Press
  88. Making Email More Scalable

2011 6

  1. Fear of Ignorance
  2. Misadventures in VC Funding: The $24 Million Moz Almost Raised
  3. Inflection Points: Bravery vs. Foolishness
  4. Just Keep Going
  5. Sometimes VC Just Ain’t Enough
  6. The Dangerous Hubris of the Startup World

2010 11

  1. Why I’m a Conference Whore
  2. “You Can’t Do It” is Powerful Motivation
  3. The Algorithm + the Crowd are Not Enough
  4. A Cautionary Tale from the Startup World
  5. What I Learned About Sales But Foolishly Forgot When Raising VC
  6. “You Earned that Bump Like a MotherF—er”
  7. What I Wish I Knew Before I Started My Company
  8. The Irony of the US Economy in 2010: No Jobs + No One to Hire
  9. Rise of the Celebrity Investor
  10. 6 Lessons Learned from a Frank M+A Discussion
  11. Editorial Guidelines for this Blog