The Curious Engineer

Steve Sammartino

2006–2008

638 posts

2009–2026 →

2008 325

December 2008

  1. Tell your story – ‘Quickly’
  2. Cool Clothing & Rockstars
  3. I could’ve been a contender
  4. People Watching
  5. Message for the time poor
  6. Quirky Christmas Business Facts
  7. How to grow
  8. Revenue
  9. Theatre & customization – Active feet
  10. The design of society
  11. A great user experience
  12. Top 10 reasons for outsourcing digital work
  13. The Sandwich Man
  14. A few steps forward
  15. The Wingman & advertising awards
  16. Network Vs Internet – You decide
  17. Chief Mojo Officer
  18. Prices vs Relationship
  19. The techcrunch crowd
  20. Brand Definition… kind of
  21. Beer is the new wine
  22. Ideas are free
  23. Needle in a haystack & websites

November 2008

  1. Big Companies, Big Lies
  2. Tough Love
  3. Best advice ‘ever’ for entrepreneurs
  4. How to get to Sydney?
  5. 2nd worst shop front of all time
  6. Cast the media net wide
  7. Opportunities
  8. Asset Diversification
  9. Choose thrive!
  10. A short history of Youtube
  11. The 3 resources
  12. Simple Innovation
  13. Creative Inspiration – visuals
  14. Don’t be crap
  15. Nature or Nurture?
  16. Tough times
  17. Company Mantra – It’s in the game!
  18. More on leadership
  19. Our Job
  20. Your worst nightmare
  21. Evernote.com – great home page
  22. Invoices
  23. Radvertising – Harley Davidson
  24. Belief – from ‘Tribes’
  25. Constructive Criticism
  26. Love & brands
  27. No comment required

October 2008

  1. Business relationships & startups
  2. How to ‘Pitch’ workshop
  3. How to grow – My latest project
  4. Frequency vs Depth
  5. Long ‘to do’ list
  6. What to celebrate
  7. More visual feasts – retail
  8. Quote for Entrepreneurs
  9. Brand Manners
  10. Brand hijack – chupa chups
  11. Credit Crunch – advice for Startups
  12. Cash flow vs Profit
  13. Hard Stuff or Easy Stuff?
  14. Deadlines
  15. Blog Action Day – the 3rd price
  16. Pre-empt reality – success requires it
  17. Best business card 2008 – Goddess of Revenue
  18. Blog action day
  19. Critical thinking
  20. Silicon Beach with yours truley
  21. Radvertising or badvertising? – TDK
  22. Eye Candy – retail style
  23. What do investors invest in?
  24. Small Companies vs Big Companies
  25. Qantas gets it wrong with Effiency
  26. Engaging on-line advertising
  27. Quirky Fact
  28. The Best Social Networking tools
  29. Helping others vs Social networking
  30. Rant – US financial crisis
  31. UGC & Crowd Sourcing – Beware the Homer mobile

September 2008

  1. Trick Pricing
  2. Trophy Ideas
  3. Territory
  4. Empirical evidence
  5. AFL Legend – John Kennedy ‘Do something’
  6. Why I don’t promote Startup blog
  7. When things are broken…
  8. Real world insight – Walk around
  9. Big lie
  10. Simple maths
  11. Creator or Consumer?
  12. Only the lonely
  13. Simple website advice
  14. 12 seconds
  15. Dude ‘Where’s my traffic?’
  16. The bucket & the pipeline
  17. Dreams for sale
  18. Quirky fact: Boring = Profitable
  19. Emotional Insurance
  20. Startup tips
  21. Freshness
  22. Single Minded & Simple
  23. Buying vs Selling
  24. Constructive Criticism

August 2008

  1. Rambo – the ultimate boostrapper
  2. Testimonials
  3. Media diet – startup style
  4. Outsourcing – Visuals vs Backend
  5. Mobile Web – timely advice
  6. Sustainable Business Proposition
  7. Fathers day
  8. Quick thought
  9. Truth in advertising
  10. Purpose
  11. Inventing the future
  12. Are you into it?
  13. Formula for winning
  14. Engage your customers
  15. Theory vs Practice
  16. Write it down
  17. Mistakes are your friend
  18. The skills that matter
  19. Retail Madness
  20. Music Max – Pusing it up hill
  21. Create something
  22. It’s not me, it’s you
  23. Free advice – from the world greatest thinkers
  24. The best brand you can own
  25. What about your people?
  26. Interview on entrepreneurship
  27. Best Pitch Ever
  28. Picasso – 10 minutes & 40 years

July 2008

  1. The Front Page
  2. Why authenticity works
  3. Internet Marketing
  4. Internet speed
  5. Four n twenty – Authenticity Facilitates Radvertising
  6. Quirky fact
  7. Your call
  8. Steven Wright – Comedian or Marketer?
  9. Mother & Coke – update
  10. Great Quote – Straight from the TweetDeck
  11. Badvertising – New Mother by Coke
  12. Tiffany & Co – go for growth & risk brand
  13. Not only rice
  14. Cafe press & customer service
  15. Guitar Hero – a mass customized microcosm
  16. Singapore Series – episode 4 – Theatre at transaction
  17. Time & Luxuries
  18. Singapore Series – episode 3 – Political correctness
  19. Singapore Series – episode 2 – Crumpler; Single Minded Hero
  20. MAPS – reverse SPAM
  21. Starbucks – Too much of a good thing?
  22. Singapore Series – episode 1. Licensing Gone Wrong
  23. Singapore Series

June 2008

  1. TV Interview
  2. Flying under the radar
  3. The power of the visual
  4. if vs when
  5. The easiest people to sell to
  6. Risk Unlearning & de-gearing
  7. 30 years in the making
  8. You’re in the right spot!
  9. Technology transfer
  10. Your secret idea
  11. Boostrapping live
  12. Monday Motivation
  13. Ebay, Paypal and arrogance
  14. Revenue based activity
  15. Watch this
  16. Indecisiveness
  17. Virtual ‘Radvertising’ – Heineken
  18. Forest Gump & Badvertising
  19. Mind your language
  20. The back up

May 2008

  1. Best ‘Selling’ Author
  2. Exit strategies – best yet
  3. Cut through v3.0
  4. Career promises
  5. Availability
  6. Great Quote
  7. Quirky fact 9.0
  8. Old media / new media
  9. Daily taste test
  10. More than just sizzle – Abundant Media
  11. The imperfect pitch
  12. ‘Oh, by the way’…pricing & fuel surcharges
  13. Business bubbles, history & startups
  14. Nice theory
  15. Compound effort & Google
  16. Bono says
  17. Bootstrappers business trip
  18. the ‘Democratization of Art’
  19. Innovation is quite forgiving
  20. What exit strategy?
  21. Barenaked Ladies embrace new world
  22. Mass customization
  23. One piece of advice
  24. Top 10 songs for entrepreneurs
  25. Ahead of their time
  26. This blog is bias
  27. Entrepreneurs are like footballers
  28. Don’t be like Georgie
  29. Meetings & questions
  30. Convention Hijack
  31. Game Changing

April 2008

  1. Sometimes looks are enough
  2. Ask the audience
  3. What if email came first?
  4. Twice
  5. Entrepreneurial Focus
  6. Why everything matters
  7. Them
  8. Great Quote
  9. the old school
  10. Rentoid on techcrunch
  11. Losing the plot – MTV
  12. Being liked
  13. Flexibility and entrepreneurs
  14. Leadership is not
  15. Naming rules
  16. Cat poo goes viral (pun intended)
  17. The little things
  18. Game Changing
  19. Taking premium to a new level
  20. Don’t do this (update)
  21. Radvertising – by rsvp.com.au
  22. Pop quiz
  23. Business plans
  24. Ignore the insults
  25. Compound Effort
  26. Reliability
  27. The twitter experiment
  28. More ‘Badvertising’ – Cadbury trucks

March 2008

  1. Hemingway – A short story
  2. Self promotion
  3. Cool brands
  4. Quote of the century
  5. The love list
  6. When things go wrong
  7. The conversation continues
  8. Fun parks and CBD’s
  9. Some stuff all web startups should know
  10. Want to be a green startup?
  11. Innovative or annoying?
  12. Here’s to the naysayers
  13. Keeping up to date
  14. Want to be wealthy?
  15. The map
  16. Social Networking – let’s get physical
  17. I’m a believer – the test
  18. Pictures
  19. The silver bullet
  20. Rain makers
  21. Stand for something – the Hummer debate
  22. Why people hate banks
  23. Ego
  24. Let’s hope
  25. Failure = Success
  26. The choice between opinions & objectives
  27. As seen on (TV) Google
  28. Uncovering the gold nuggets
  29. Belief vs Policy
  30. My philosophy
  31. Prosumer UNM2PNM

February 2008

  1. Mind RAM
  2. The difference between ‘Innovation & Different’
  3. Quote – Larry Page
  4. Slow is the new fast
  5. This ain’t no disco
  6. What to delay & what to fast track
  7. Office space
  8. Is there…
  9. Hema – Wow!
  10. Don’t believe what you heard
  11. Encouragement
  12. Brick walls
  13. Webpreneurs
  14. Facebook ‘is’ the Hotel California
  15. How to kill a brand – 101
  16. Decision time
  17. Perspective – internet boom 2.0 ?
  18. China beach
  19. Business hygiene
  20. Forget the answers
  21. Exercise your mind
  22. What start-ups can learn from terrorsits
  23. Succession planning
  24. Have an opinion
  25. Your school teacher was wrong
  26. Money follows ideas
  27. Access vs ownership

January 2008

  1. Over reactions
  2. 10 years from now
  3. Latest article
  4. Ask
  5. Maxjet bites the dust
  6. Quirky fact 8.0
  7. The experiment – Joseph Jaffe
  8. ‘Game changing’ – Nintendo Wii
  9. Believe
  10. Google Alerts are rad !
  11. Don’t be like Wikipedia
  12. Follow me on twitter
  13. Big Ideas
  14. Understanding
  15. How to – Consumer promotion
  16. Presentation Props
  17. Just one customer
  18. Simple permission marketing – in action
  19. in decline
  20. 15.4%
  21. Top 10 viral marketing campaigns ever
  22. Fringe benefits
  23. Great front page – Twitter
  24. Ideas are free
  25. Vicious circle
  26. Quote – Ben Rowe
  27. Perception & reality
  28. Why retro works
  29. Hands on
  30. Newton’s Laws & marketing 3.0
  31. Passion – in action
  32. 2008

2007 223

December 2007

  1. Being real
  2. Airport Spruikers
  3. Quote – Elon Musk
  4. 1977 – The coolest year in hell
  5. Enlightenment
  6. Shop Front
  7. Sticky yet slippery
  8. Quirky Fact 7.0
  9. Staying the course
  10. University on wheels
  11. Could it spread – Conclusion
  12. Warning
  13. Grow some vegetables
  14. Could it spread? – Update
  15. What are brands?
  16. If you won the lotto
  17. Radio Ga Ga
  18. Quirky fact 6.0
  19. Could it spread…?
  20. Calling rich entrepreneurs?
  21. Bootstrapping lyrics
  22. Tech bubble v2.0
  23. Facebook Apps vs Advertising
  24. Start with .com
  25. Market leaders & innovation
  26. Simple motivation
  27. The Pitch
  28. The Single Minded Strategy

November 2007

  1. Boostrappers advertising
  2. Goodwill
  3. Balance Sheet Marketing
  4. Pulling Power – Beckham
  5. Top 15 logos of all time
  6. The logo rules
  7. Inventing Jargon
  8. JFK & entrepreneurship
  9. Web Advertising
  10. Did you build it?
  11. Best way to differentiate your online startup
  12. Sultans of Swing and start ups
  13. Single Minded Proposition – Ruby Red Runners
  14. Clever spam?
  15. Subliminal Advertising
  16. Failure
  17. The passion of Jamie Oliver
  18. Top 100 business blogs
  19. Background noise
  20. Do a little bit more

October 2007

  1. How to blog about your business
  2. Business valuations & Facebook
  3. Fashion and Function
  4. Being clever…
  5. The 5% rule
  6. Quirky fact 5.0
  7. Crazy John
  8. The truth about social networking
  9. Number 1 tip for web entrepreneurs
  10. Cut through v2.0
  11. Now Get Lost – Hummer?
  12. Blog Action Day – my 2 cents…
  13. BRW – Young Rich
  14. Some wisdom for entrepreneurs
  15. Great Viral – Wilkinson Sword
  16. Simple permission marketing – ‘In Action’ UPDATE
  17. Self help books
  18. Me vs We
  19. It’s nothing personal…
  20. Waiting lists

September 2007

  1. The Intelligent Entrepreneur
  2. Being real
  3. Two types of investment
  4. Inspire Log
  5. Blog action day
  6. Quote – the future
  7. How to run a consumer promotion
  8. Theatre at transaction, again
  9. The symmetry of hindsight
  10. Permission marketing in action
  11. Consumer benefits
  12. Two important words
  13. Employee psych tests
  14. Entrepreneurs wages
  15. Keeping promises
  16. Risk – repost
  17. Simple Permission Marketing
  18. Quote 2
  19. Momentum
  20. Zingara Cucina
  21. Cadbury Gorilla – Update
  22. Nestle
  23. Thanks for getting in touch!
  24. You’re welcome…kind of

August 2007

  1. One reason
  2. Voice overs
  3. … good advertising
  4. Tomorrow’s hero brands
  5. Sampling
  6. Spreading the ‘Green’ word
  7. Top 10 movies for entrepreneurs
  8. Unnecessary Costs
  9. Attitude
  10. Secrets
  11. Critics & creators
  12. Long term planning
  13. Overnight success
  14. Clustering
  15. Motivation
  16. Quirky fact 4.0

July 2007

  1. Badvertising
  2. Theories in action
  3. The problem with strategy
  4. Brand mythology
  5. Radvertising
  6. When the conversation allows…
  7. You are the brand!
  8. Conditions apply – Jetstar
  9. Viral Marketing example
  10. Fear of knowledge
  11. Marketing gone wrong
  12. Step up, step down
  13. Back Soon !

June 2007

  1. Everything is wrong
  2. The art of selling
  3. Marketing Purity
  4. Money & Water
  5. Quirky fact 3.0
  6. Newton’s Laws & marketing 2.0
  7. What don’t you offer?
  8. Faith Popcorn – Trend predictions
  9. Because it’s fun…
  10. Simple business model
  11. Top 10 ways to advertise for free
  12. Advertising Frequency
  13. The Prius Monopoly
  14. Quirky Fact 2.0
  15. Anthill magazine
  16. American Chopper
  17. Customer service
  18. Retire young
  19. 1984 – update
  20. Letter to Public Transport Marketers
  21. There’s no promotion without self promotion
  22. Why cash flow is more important than profit

May 2007

  1. Quirky fact
  2. Why Ozjet failed
  3. Newton’s laws & marketing
  4. Trophy ideas
  5. Continuous Improvement
  6. Terrorism & Strategy
  7. Sale of the century
  8. What business are we in?
  9. Selling the valuable
  10. The truth about viral marketing
  11. The Donald
  12. Story telling giants
  13. Time Lag
  14. Product vs. Service
  15. Events
  16. Leadership
  17. Top 10 reasons your start up will fail
  18. Top 10 reasons your start up will succeed
  19. Irony
  20. Advertising in 2007

April 2007

  1. Stressed?
  2. The revolution will not be televised
  3. Wildcard Ingredients
  4. Trial
  5. Too late – Kodak
  6. Imagine this…
  7. Cash flow project
  8. Limiting distribution

March 2007

  1. Shift Happens
  2. Think Dichotomy
  3. Counter intuitive
  4. Not from here
  5. The Simpsons
  6. Self Funding
  7. Hand it over…
  8. Passion
  9. Cut through
  10. Straight lines
  11. Most Expensive
  12. Trust
  13. 4 weeks
  14. Getting Rich
  15. Pricing Dubiety

February 2007

  1. Open Cola
  2. Losing interest
  3. Consumer Promotions
  4. Single Minded Proposition – V 2.0
  5. Revenue
  6. Cold Calling
  7. Rainmaking
  8. Problem or symptom?
  9. Single Coin Theory
  10. Eyeball Time
  11. Priority List
  12. What Do You Stand For?
  13. Who Are Our People?
  14. Internet Boom or Bust?
  15. Whispering
  16. Box Of Fruit

January 2007

  1. Authenticity
  2. First to Market?
  3. Be a Surfer
  4. Two Sentences
  5. People vs Consumers
  6. 20,000
  7. Old World / New World
  8. Pretend it is Christmas
  9. Nurturing
  10. Paris Hilton
  11. Strengths vs Weaknesses
  12. Lock in
  13. A Picture Tells…
  14. Theatre at transaction v 3.0
  15. Reverse Hindsight
  16. Dreams
  17. 911
  18. Inventing Money
  19. Speed
  20. The Long Tail
  21. I’ve been tagged…

2006 90

December 2006

  1. 3 Price Tags
  2. Consideration
  3. Christmas Insights
  4. Single Minded Proposition
  5. Counting Chickens
  6. Mba
  7. 50/50

November 2006

  1. Creator or Consumer?
  2. Flux
  3. We need…
  4. Water is the New Oil
  5. Employee Bug List
  6. Digital Mentors
  7. Zero
  8. Territory
  9. Immerse
  10. Empirical
  11. Smart Cards
  12. 37 Signals
  13. Sell Out
  14. Copy Cat
  15. Faking it

October 2006

  1. Army of Advisors
  2. Theatre at Transaction
  3. Trick Pricing
  4. Inside Out
  5. Compound Damage
  6. Telephone Book Numbers
  7. Quote
  8. Stymie
  9. Simple Maths
  10. De Gearing
  11. Unlearning
  12. Risk
  13. Packaging
  14. Empathy
  15. Be a Good Payer
  16. Creative Funding
  17. Success vs Perfection
  18. Take Note…
  19. Mobile Phones – Apples with Apples?
  20. Revenue Window
  21. Can Marketing Save The World?

September 2006

  1. Be Offensive
  2. Test Market
  3. Walk
  4. The Cash Trap
  5. Cut New Ground
  6. Corporate Haze
  7. Your Mouth
  8. The Orange Fable
  9. Key Man Insurance
  10. An Inconvenient Truth
  11. Money in Tranches
  12. Minutes are for Wimps
  13. Mentoring Vs Shafting
  14. They
  15. Cost Of Failure
  16. Never Ever…
  17. Bug List
  18. Down Time
  19. Brand Names
  20. Quick Reply
  21. Deep Pockets
  22. Answer These
  23. 4

August 2006

  1. Precipice Theorem Exemplar
  2. Compound Effort
  3. Death by Powerpoint
  4. Exit
  5. Tracks in the Dirt
  6. Forever Young
  7. Send me an Angel
  8. Old is the New New
  9. No Electricity Required
  10. Precipice Theorem
  11. Divine Discontentment
  12. Bad Day
  13. Premature Incorporation
  14. Government Sledge
  15. Time Bomb
  16. The Power of 2
  17. Family Car Theory
  18. Close Knit Consortium
  19. Who funds who?
  20. Death by email.
  21. Ideas & water
  22. Not telling.
  23. How serious are you?
  24. All Aboard !

2009–2026 →