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The Rectangle
Adventures in digital culture. Click to read The Rectangle, by Callum Booth, a Substack publication.
- Posts
- 160 from 31 Aug 2022 to 7 Apr 2026
- Posting
- monthly (10 in the last year)
- Kind
- personal blog
- Feed
- https://therectangle.substack.com/feed
2026 6
2025 38
- Music algorithms failed us
- I hate Black Friday, it's great
- Your phone needs a sock
- We beat Liquid Glass
- Digital photo frames: Pure magic
- We’re not ready for smart glasses
- All roads lead to bodyslop
- The internet never forgets
- The end of design
- Building a PC #2: Picking the parts
- iPhone Air: To what end?
- Ban phones
- PREMIUM!
- The great AI job swindle
- Online Safety Act: What went wrong
- Building a PC #1: Why bother?
- RTS fever
- How the written internet died
- The Lightswitch Problem
- brb toonin'
- What's a number?
- Scratch scratch scratch
- You're dead, Duolingo
- Cloud save magic
- brb sunbathin'
- Can an e-ink handset help my phone addiction?
- Why am I still on Twitter?
- Studio Ghibli AI slop
- Cheap earbuds got damn good
- Who wants AI-written fiction?
- Our grotesque era
- Online archaeology
- Defining The Great Uncoupling™
- Tech's reality problem
- Give me a "busy mode" or give me death
- WHAT?!? A non-disposable disposable camera???
- Darts, I love you
- The Great Uncoupling™
2024 50
- Festive greetings!
- Dead phone
- You finally did it, Apple
- FIFA: Beanie Babies in football form
- Nationalise YouTube
- Help! I need a power bank
- Disposable cameras are back, baby
- Things more likely than Google paying Russia $2 undecillion
- I still miss you, StumbleUpon
- Vinyl's dead
- Why don't books come with digital downloads?
- A history of the 4 beers and 2 cigs speedrun
- The majesty of the rice cooker
- Apple thirsts for your earholes
- I've seen Spotify's future
- Pebbling? What the hell even is that?
- Social media free Sundays
- An ode to the Chromecast
- I want a 'forever mouse'
- Who needs a Friend?
- QR code menus are criminal
- You can't trust Google Maps
- Right time
- The death of music TV
- Examining the 'Life If They Lived Closer' meme
- EUROS FEVER
- Cheers, earplugs
- Pondering Sonos' first headphones
- Chess: The joy of sucking
- Ranking the newest emojis
- Sorry, iPads, sorry
- When's a computer not a computer?
- Boy Math™? Oh boy...
- A 'discount sticker' TikTok account is the purest thing online
- Use your stuff
- I can't wait for full colour ereaders
- Really? You want a robot?
- The horror of a broken hard drive
- This teen is tattooing himself 500 times in 500 days
- That's weird, Spotify, real weird
- Memes and our metamodern condition
- Willy Wonka and weird-ass AI
- Why can't I be a dick to AI?
- Sorry I doubted you, Screen Time
- The Vision Pro? Daddy, chill
- I love Google Maps' lists, they suck
- Bidets and butt wipes
- RIP Pitchfork
- Bots do it better
- The best of The Rectangle in 2023
2023 52
- The lockscreen as a modern locket
- Behold, prison hooch!
- Buy first, be later
- The philosophy of tracking music
- Like Spotify Wrapped? You'll love Last.fm
- Big Tech is bad — but not all the time
- People are pissing all over the place
- Boy mathing my way to a new TV
- The Touch Bar is dead, long live the Touch Bar
- He only went and drank 2,000 pints
- Look how they massacred Bandcamp
- Indie Sleaze & disintegrating digital memory
- Happy birthday!
- RIP YouTube Premium Lite
- Some tech should stay lost
- Apple's scummy update cycle
- Cool stuff I saw at IFA 2023
- Here's a helpful WhatsApp tip
- The quest for perpetual stew
- Where are all the electronics repair shops?
- A chat with the creator of the 'relatable Jeremy Strong meme'
- Hold up, this is about a work tool?
- Musk is two little boys in a man suit
- Apps are dumb — and VanMoof is the proof
- Prime Day sucks
- I hate how much I love YouTube Premium
- Forsooth, a new Furby
- Superb sleep app swallowed by online shit wave
- God bless Battle Chess
- Oh no! It's the Apple Vision Pro!
- 'Recorder in the Corner' is the song of the summer
- Meet the man trying to drink 2,000 pints in 2023
- The new Zelda game is a glimpse of pure humanity
- The Pixel Fold is Google's final shot at smartphone relevance
- Huh, half of vinyl buyers don't own a record player???
- An old tech solution to a new tech problem
- Bow down to time-stamping YouTubers
- Meet the teen who tried watching 'The Lorax' every day for a year
- Explaining the 'let it linger' meme
- Musk must run all the things
- Punching phone addiction in the face
- Why, music apps, why?!?
- Praise be the humble kettle
- Addicted to earbuds
- Hey Elon, I can help
- Hardware subscriptions are a horrible idea
- Why turning it off and on again works so well
- What's better? Ereaders or real books?
- Google is only useful for searching Reddit
- Cheers for the sucky new MacBook Pro, Apple
- Throwing the iPhone a sweet sixteen
- Movies of 2022: The films that shaped my year
2022 14
- The best albums of 2022
- The gadgets that got me through 2022
- Video streaming apps need a 'night mode'
- I made AI write this
- Spotify Wrapped sucks
- The gamification of exercise has gone too far
- Steve Jobs' $200k sandals gave me some ideas
- How to build a social media site
- The metaverse should feel like a Walkman
- All your old tech is haunted, actually
- Everything and everyone should be a BeReal clone
- The four stages of owning a new phone
- In defence of printers
- Coming soon