Stonemaier Games
We believe in creating memorable, beautiful, fun games.
- Posts
- 1,544 from 27 Jul 2012 to 29 Oct 2026
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- weekly (104 in the last year)
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- company blog
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Latest
October 2026
- Top 7 Big Conclusions from Your 800+ Comments
- Random Booster Packs: Is There Any Way They Serve Customers?
- Can a Ready-to-Ship Launch Ever Capture the Magic of Crowdfunding?
- Pricing: Launch Secrecy and Convention MSRP
- The Stonemaier Strategy Magazine
- Is Growth Good?
- Questions for The Bits: My Answers (Part 2)
- Questions for The Bits: My Answers (Part 1)
- Why? Why? Why?
September 2026
- Announcement Trailers: Our Current Method (2026)
- Design Day 2026 Recap
- Spending Big Bucks on Prelaunch Ads: Worth the Squeeze?
- Marketable vs Aspirational Funding Goals
- How Do You Ask Rule Questions?
- Bits and Bobs: 5 Recent Thoughts About Tabletop Publishing
- Labor Day 2026: What’s New This Year
- The Current State of Crowdfunding Marketing (2026)
August 2026
- Admirable Goals vs Successful Crowdfunding
- One Thousand Ratings in One Month
- 4 Examples of Good, Bad, and Mixed Communication from Our Iceland Trip
- 10 Ways to Offer VIP Status Without Exclusion, Gatekeeping, or Elitism
- Quick Update, Review Recap, and Gen Con Video
- Providing the Complete Package for Customers
- Quick Kickstarter Lesson Recaps: #171-175
- A Surprising Opinion About Promos (and Game Store Customers)
- This Question About Our Games Stumped Me
July 2026
- The Proof-of-Play Model: My Thoughts
- Gen Con 2026: Stonemaier Games and 2 Hidden Gems
- What Puts You Over the Edge to Buy/Back a Game?
- What Is Your Go-To Self-Awareness Question for Internet Interactions?
- Launch Day Results: Wingspan Pocket, Duel of Meloch, and Heroes & Villains
- What Do We Really Want from a Sequel?
- The Current State of Digital Versions of Tabletop Games (2026)
- Elevating Wingspan Pocket: PPC Product Design Playtests
- A Unique Strategy for Creating and Crowdfunding Games: 6 Questions for Best With 1
June 2026
- Why Ala Carte Isn’t Feasible at Scale
- Duel of Meloch: The Most Cross-Compatible Product We’ve Ever Made
- A Sneak Preview Worth Paying For
- How Do We Decide Which Games to Publish?
- Naming Podcast/Video Episodes so People Actually Listen/Watch
- A “New” Twist on Showcasing Our Games on Facebook
- The Face of a Brand: A Delicate Balance
- 2 Years Later, and I’m Still Not Interested in Generative AI
- 10 Product Design Mistakes That Cause the Most Replacement Parts Requests
May 2026
- The Perils of Selling Scarcity: Some Recent Thoughts on Magic
- Games that Shine in Play-and-Win
- Panda’s p20: A No-Brainer for Indie Game Designers?
- Geekway to the West 2026: My Thoughts from an Amazing Weekend
- What’s Your Favorite Thing a Game Publisher Is Doing?
- 5 Standout Business Insights from Dublin’s Guinness Storehouse
- Customer Service in Ireland
- Quick Kickstarter Lesson Recaps: #166-170
April 2026
- Crowdfunding Potential Games vs. Launching Fully Produced Games
- 4 Things I Learned from the Savannah Bananas
- When to Make an Essential Edition (Featuring Euphoria)
- 10 Things I Wish I Knew Before I Turned 30
- Announcing Finspan: Sharks & Reefs!
- Are Standard Editions Still Relevant on Crowdfunding in 2026?
- Mystery Boxes, Blind Booster Packs, and Surprise Subscriptions
- Wine, Games, and Books: The Power of a Well-Designed Label, Box, or Cover
- Stonemaier Soap: Our April Fools Surprise
March 2026
- The Only Game You Play
- Can a Publisher Serve Backers with Different Budgets?
- 12 Steps to Publish a Tabletop Game
- Introducing: Tabletop Power Rankings
- Top 5 Games of Gamers Ranch 2026: Why These Types of Games Shine at Events
- One Year of Weekly Podcasting
- What Is Your 10-Year Project?
- The Current State of Worldwide Fulfillment (2026)
- 2025 Behind-the-Scenes Stakeholder Report for Stonemaier Games
February 2026
- 5 Japanese Ideologies I’m Trying to Follow
- Tariff Tax Update: February 2026
- Express Crowdfunding: A Backer-Focused Gamechanger from Gamefound?
- The Essential Human Problem Solved by Games
- 5 Questions About the “Almighty” Kickstarter Project
- 10 Things to Do When You’re Completely Caught Up at Work
- A Peculiar Data Point for Product Launches (and Pledge Managers)
- Results of the Stonemaier Company Retreat
January 2026
- We Stand with Our Community
- For the Love of the Game
- Available Now: Wingspan and Viticulture Expansions
- State of the Channel (2026)
- Working with Localization Partners in 2026
- The Current State of Play-and-Win (2026)
- Zillow for Board Games (and the Wingspan Americas Expansion)
- Our Current Approach to Board Game Reviewers and Content Creators (2026)
- Spilling the Beans: The Full 2026 Stonemaier Games Lineup
December 2025
- The Current State of Instagram Strategies (2026)
- Our Most Important Articles of 2025
- Meaningful Creations, Play, Elevation, and Connections (2025-2026)
- Is This Really the End of Reprints?
- 5 Things I Learned at Universal Epic Universe About Immersive Customer Experiences
- Business Travel Tips from Our Chief Operating Officer
- 5 Insights from Our 2025 Demographic Survey
- 8 Crowdfunding Mistakes I Made that Wouldn’t Fly Today
- Love Language Gift Guide (2025)
November 2025
- 27 Types of People for Whom I’m Thankful (Stonemaier Games 2025)
- How Do You Feel about Meta-Connective Elements in Games?
- Setting a Reasonable Campaign Funding Goal
- Webstore vs Retailer Packaging for Wingspan Promo Birds
- What Makes a Great Rulebook?
- Quick Kickstarter Lesson Recaps: #161-165
- More Important Than Selling: Helping You Table the Game
- 3 Takeaways from the Most-Watched Tabletop Game Videos
October 2025
- Top Lessons Learned from Our 2025 Releases
- Essen Spiel 2025: What We Tried and Learned
- How Tabletop Content Creators Pay the Bills (2025)
- 2 Simple Ways to Sell Your Product
- Design Day 2025 Recap
- 10 Years Without Crowdfunding
- Introducing the Third-Party Accessory Showcase
- The Pros and Cons of Owning/Leasing an Office
- The Origin Story of Origin Story
September 2025
- 4 Most Popular Questions Asked About Any New Tabletop Product
- 5 Highlights from the 100 Best Books for Work & Life
- Announcing: Wingspan Fan-Designed Bird Promo Packs
- Day One Expansions and DLCs
- Publishing Takeaways from Each of My Current Top 10 Favorite Games
- Tariff Tax Update: September 2025
- Revisiting All Easter Eggs of Biddy and Why They Matter
- Triple Play: Crucial Decisions for the Launch of Wyrmspan: Dragon Academy, Tokaido Duo, and Smitten 2
- Labor Day 2025: What’s New This Year
August 2025
- The Ultimate Testing Ground: Game Changer
- What Do You Think of the Back-in-Stock Ad Strategy?
- How Did You Find Your Gaming Group?
- The Fascinating Symbiotic Ecosystem of Disc Golf
- The Current State of How We Work with Local Retailers (2025)
- What’s Bringing You Joy Recently?
- I Recommend Melio for Paying Monthly Royalties
- 5 Hours at Gen Con for the First Time Since 2018
July 2025
- One Month, Half a Million Plays of Wingspan Digital: What the Data Reveals
- Making a Product Specifically for Your Core Audience: Root, Arcs, and Cole Wehrle
- Why We Accelerated the Launch of Vantage’s Optional Digital Storybooks on Rulepop
- Two Simple Rules from Michael Schur and Marco Arment
- What’s the Worst Boss Trait You’ve Experienced (and Would Never Do Yourself)?
- The Tariff Offset Gift Card: An Unexpected Outcome
- An Epic Journey: BGG@Sea Norway 2025 (Part 2)
- An Epic Journey: BGG@Sea Norway 2025 (Part 1)
- Quick Kickstarter Lesson Recaps: #156-160
June 2025
- If You Ran Stonemaier Games from Now On, What Would You Do Differently?
- How Do You Feel About Storybook Apps in Games?
- Are You a Superfan?
- Your Favorite Things Publishers Are Doing (2024-2025)
- 7 Lessons My Dad Taught Me About Entrepreneurship (Revisited)
- Have You Ever Attended a Company Retreat?
- Tariff Update: Legality, Lobbying, and Local Stores
- Does a Project’s Popularity Increase Your Interest?
- I Was Hacked Again (Last Wednesday)
May 2025
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